Alexander Todchuk: biography, network of beauty salons, master classes on haircuts and photos. Alexander Todchuk Studio reviews Official Todchuk

28.10.2013 01:31:53

Stylist Alexander Todchuk was born in 1968 on September 11 in Kharkov. Alexander's father was a military man and held a high rank, and his mother worked as a doctor.

Even before the army, Alexander was a hairdresser, and also worked as a stylist for his sister’s dolls. His military service was not in vain: Todchuk became a tank commander and at the same time practiced his skills in hairdressing. He graduated from the Aviation Institute in Kharkov. In mid-1980, Alexander knew that he was passionate about hairdressing, as a result of which he decided to go to training with the best professional hairdresser in Kharkov. After three days of training, Alexander began cutting hair for clients. After completing the full term of study, Todchuk went to work in a beautiful salon, where he worked for about 3-4 years.

Alexander Todchuk arrived in Moscow in 1990. He settled with a friend who worked as a professional model. At first, Alexander worked as a hairdresser for little money at shows. A little later, he studied and at the same time worked with the famous Jacques Desanges, a French stylist, in the Moscow representative office. Alexander Todchuk graduated from the then famous “Cover Girl” stylist school in America and took courses in Germany and England.

In 1996, Alexander got around to opening his first beauty salon - “Alexander Todchuk STUDIO”. He perfectly formed his style, as his Western colleagues helped him in many ways. The greatest influence on his professionalism was the work and training in the Moscow representative office of the French stylist Jacques Dessange. This is where its elegance and classicism, naturalness and simplicity come from.

Already today, Alexander Todchuk has 11 of his own studios, which are located in Moscow, and his students work in each of them. Go here: Forklifts. Perhaps this will interest you.

Alexander is a professional stylist of our time. After 12 years of continuous work and having achieved great success, he was awarded the right to choose clients. Todchuk's principles are known to his professional colleagues, especially his approach to each client. The professional's clients include such celebrities as: Vlad Stashevsky, Lika Star and Alena Sviridova, Larisa Dolina and Philip Kirkorov, Katya Lel and Shura. While Alexander was in Moscow, the famous Vanessa Mae used his services, who allowed her to do whatever she wanted, trusting the skill of the stylist. When working with stars of this class, it is very difficult to gain their trust, but Alexander achieved all this on his own.

Alexander Todchuk developed a good relationship with Katya Lel, a singer who has a conservatory education and a student of Lev Leshchenko. Katya received an image that perfectly suits the gender of her song - deep and lyrical. According to Alexander, image is one of the ways to attract the attention of a large number of people, and the rest is in the hands of the performer himself.

Alexander Todchuk is the leading stylist of the currently famous company Schwarzkopf Professional. He caters for all kinds of shows. Alexander himself personally works in his salons and trains young people, serving from 10 to 15 people a day. The skill of a professional stylist is constantly improving. He is invited to seminars in England and other countries, where professional craftsmen work at exhibitions. Here Alexander also gains experience to further develop his activities in the field of stylistics.

Alexander’s personal life is kept secret and not disclosed. The stylist devotes his free time to fitness. His main traits include kindness and hard work.

Alexander Todchuk is one of the most famous Russian stylists. The network of hairdressing salons he created, “Alexander Todchuk Studio,” is one of the most unique and extensive brand networks. Alexander has hundreds of students, he teaches at his own Hairdressing Training Center, and also conducts many master classes and shows.

Todchuk came to the world of hairdressing services about 20 years ago; he started as a hairdresser at the Moscow representative office of the Jacques Dessange chain. Alexander opened his first salon in 1995, and then he simply worked and systematically moved towards success.

It is noteworthy that since childhood, Alexander dreamed of becoming a pilot, fireman or policeman, but he did not think about becoming a hairdresser at all. So, he even studied at the Kharkov Aviation Institute, but fate decreed otherwise.

It is known that Todchuk formed his style abroad - he studied a lot of hairdressing and business, having studied in the USA and Great Britain

ritania. The main components of beauty from Alexander Todchuk are simplicity, elegance and respect for the classics.

Among the stylist's famous clients are Larisa Dolina and Alena Sviridova, Lika Star and Shura, Katya Lel and Vlad Stashevsky, Philip Kirkorov and even Vanessa May, who had her hair done in Todchuk's salon during a tour in Moscow.

By the way, Todchuk’s style of work is very original - before starting to create an image, he wants to find out more about the person in the chair. Thus, the image of a future hairstyle for Alexander consists not only of the client’s hair type, but also of his character, profession, lifestyle and habits. Only after learning more about the individual does Alexander take up his instruments. “I’m interested in working only when my opinion is listened to; it’s just boring for me to implement other people’s ideas,” says the master.

Comparing the industry in Russia with that abroad, Todchuk is forced to admit that we are very noticeably behind. Thus, a whole institute has been developed abroad

Ustria, while here everything depends only on the “golden hands” of the hairdresser. So, when one day Todchuk decided to decorate the hairstyle of a celebrity with rhinestones, it was simply impossible to find these same rhinestones, and they had to be ordered from a jewelry workshop.

By the way, it was Todchuk who was the first to host a TV program about fashion and style, and, in addition, he became the first in many ways, mastering the Russian space as a platform for hairdressing.

Todchuk is called "the master of Russian hairdressing." He teaches a lot, including giving on-site master classes and courses, and also publishes all kinds of teaching aids. There is no shortage of clients in all of his salons without exception; on the contrary, to get into one of them, you will have to make an appointment and wait.

1 year ago

In the life of every person there are significant acquaintances that influence his destiny and radically change the further course of events. When we talk about famous people like Alexander Todchuk, such stories are doubly interesting. The leading Russian stylist has worked with many actresses, singers, models and celebrities, but only 5 clients truly changed his career and life.

1. Model Lisa Filyuta and the beginning of her career

One of the first and most important roles in my life was my acquaintance with Lisa Filyuta. In the 90s she was a very famous model and an incredibly beautiful woman! Lisa was our Russian "Naomi Campbell". We were born with her in the same city - Kharkov. She was going to Moscow for a modeling competition and asked me, as a friend and hairdresser, to help her with the preparations.

This was the first Look of the Year competition - an event of enormous scale at that time, which was attended by Vyacheslav Zaitsev and other famous designers, celebrities and many beautiful models. In the early 90s, the modeling industry was just emerging, and in Moscow the exciting spirit of change, new trends in fashion and beauty was keenly felt. It was then that I realized that I urgently needed to move to the capital, start living and working here. And, of course, if it weren’t for Lisa’s invitation, my career as a stylist and hairdresser would have begun much later.

1. Larisa Dolina and the world of show business

In general, Alexander Fayfman, general producer of Channel One, brought me into the world of show business. But in the distant 90s, he was just graduating from VGIK and was an aspiring director. We met by chance in a common company, and he invited me to shoot one of his first videos. As it turned out, they were filming Larisa Dolina. It was this singer who taught me how to work with pop stars and showed me what real organization, clarity and efficiency are.

Show business dictates completely different rules for working in hairdressing. Now, after filming a video clip, you can smooth out some shortcomings with the help of computer graphics, but then everything was done manually. It was necessary to constantly monitor how the singer looked in the frame, whether her forehead was shining, whether a strand of hair had fallen out, or whether a curl had unraveled. And what tension during live performances! You must watch every movement of the artist on stage. She can run backstage during a short play of the song, and you will have exactly 3 seconds to correct your makeup and hair. Working with pop stars is a separate stage of my life, which gave me a powerful experience. I worked with many, but it was Larisa Dolina who became my guide into this world. It was a pleasant creative union that lasted about 7-8 years.

1. Yulia Elagina and the salon business

Yulia was the owner of Sergei Zverev’s first beauty salon, where I worked as a hairdresser and then as a manager. In the 90s, it was a landmark and very successful salon - a real place of power in the Russian beauty and fashion industry, where many aspired to get into. But what is fashion? It's not just how someone cuts and dyes their hair. This is a kind of halo and image that is created around your work and other stylists. Thanks to Yulia, I understood how a beauty salon works, how to manage and manage it. She gave me the opportunity to prove myself not only as a hairdresser, but also as a manager. Of course, at first I made a lot of organizational mistakes, but it was then that I got the idea of ​​opening my own business in the salon business.

1. Evelina Khromchenko and the world of gloss

When I met Evelina Khromchenko, she had just graduated from journalism and was an aspiring journalist. Not only our collaboration, but also many years of friendship began with the hairdresser’s chair. We experimented a lot with her look, hair length and color. Evelina is a person who has worked on herself and her image all her life. And if you compare her photographs from the 90s and recent ones, you will see two completely different girls who are completely different from each other.

Evelina Khromchenko can safely be called the person who brought me into the world of gloss. For many years she was the permanent editor-in-chief of L’Officiel magazine and often invited me to participate in various fashion and beauty shoots. We shot magazine covers and fashion shows with her, and there was a lot of work with Western stars. Despite various joint projects, for 20 years now Evelina has remained one of my most regular clients; I still do her hair.

1. Yana Bespechnaya, opening her own brand and chain of salons

When they tell me that I have such a well-known brand, a well-known chain of salons, that I have achieved a lot, I answer that Yana has achieved everything! Without her talent and insane efficiency, there would be neither my brand nor salons. Meeting her was one of the most significant for me. This happened 25 years ago, Yana was then graduating from VGIK and working as a TV presenter for a television program. I was asked to take care of her look and fix her hair. We immediately worked so well together and became friends that years later she became my business partner.

Anyone who has opened a beauty salon at least once in their life knows what hard work it is! The salon business only from the outside seems like an easy and beautiful entertainment for the wives of oligarchs. In fact, this is a very complex and painstaking organizational process that takes not two or three hours, but 24 hours a day! And when Yana and I were just starting to open our first salons, I realized that I could only do one thing: either creativity or management. I chose creativity and since then I have been involved in artistic direction, and Yan is responsible for the entire front of work on organization and management. She was able to create a network of salons, strengthen our brand, and improve the economic component of the business. The first fame and wide popularity of the Alexander Todchuk Studio salons also came thanks to her.

In the 90s, when the format of entertainment television was just emerging, the television show “Fason” appeared on TV-6. This was the first prototype of the “Fashionable Sentence” program, which exists now. But it all began with “Fason”! Yana agreed on the participation of our salon in the transformation of the heroines of this program. We changed their look, cut their hair, dyed it, and did amazing hairstyles. The audience was delighted! At that time, “Fason” was second in rating only to the “Time” program or the European Football Championship. When they ran the number of the salon in a scrolling line, our phone line was cut off. Women eager for changes in their appearance came from all over the country and headed straight from train stations to the entrance to the salon. They tore off the sleeves of my jacket as a souvenir; I could only leave the salon “under cover.” Fame fell upon me suddenly and swiftly! It was a difficult period in my life, but without it, the development of my brand would have turned out completely differently.

Text: Veronica Shur

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Probably almost every modern woman and even almost every modern man is registered on social networks. It is from the Internet that people borrow any ideas, this applies to everything - manner of communication, hair color, nails, haircut option. Unfortunately, few people think about how all this is created. It seems that, for example, the ombre technique is difficult, but try to find a master who can create an ideal and smooth transition, while maximizing the health and quality of the hair. By the way, this problem is especially acute in small towns, because all talented craftsmen leave for large cities to become more in demand. In addition, this is where you can get good experience and develop your skills to the maximum.

Many will probably have a question: why all this thinking? It’s simple, in today’s article we will talk about an outstanding person in the world of beauty, the stylist Alexander Todchuk. By the way, perhaps he will become your ideal and inspire you to great deeds. After all, this is an absolutely simple guy from a small town, whom the whole country now knows because he is a world-class master. Every girl dreams of falling into his hands.

So, let's first turn to the biography of Alexander Todchuk. He was born in 1968, at the beginning of September, on the 11th, in one of the largest cities in Ukraine, Kharkov. His father was a strict and serious person, because he had a high rank. Alexander's mother worked as a doctor all her life.

After graduating from school, the young man joined the army, where he became a tank commander. After that, he graduated from the Aviation Institute, but soon realized that hairdressing was his true calling. To learn all the secrets, he went to study with the best stylist in Kharkov. After this training, he worked in a salon for about 3-4 years. In 1990, Alexander moved to Moscow, here he improved his skills, working at shows for little money. Soon he graduated from the then famous Cover Girl courses in America, then studied in Germany and England.

In 1996, Alexander Todchuk opened his first beauty salon. Even then he had his own, unique style, which his Western colleagues helped him create. Now Alexander is a highly qualified stylist of our time, he has 11 of his own beauty salons, and many stars of Russian show business have worked in his hands. One day Vanessa May (the famous British violinist) completely trusted him.

Personal life of Alexander

Well, we talked a little about the biography of hairdresser Alexander Todchuk. Now, many people are probably wondering how his personal life is going?

It’s worth saying right away that the stylist does not let fans in on his personal life; even for the best journalists it remains a mystery. One thing is clear that, unfortunately, due to lack of strength, time, and complete immersion in what he loves, Alexander Todchuk does not have a second half. In addition, he has never married and has no heirs who could continue his work. What is known is that in his free time the stylist pays great attention to fitness, which is why at 50 he looks quite young. It is worth saying that Alexander has many friends, he met many of them precisely when they were in his chair. All his acquaintances and friends say that he is a very kind and hardworking person.

Chain of beauty salons Alexandra

So, let's now talk about Alexander Todchuk's beauty salons. As we have already said, there are 11 establishments in total. The most popular:

Services

So, let's now talk about what services are available in Alexandra beauty salons:

1. Haircuts. The most used technique is called “Smart Haircut,” which Alexander invented himself. It allows you to create styles that will not quickly lose shape. Reviews about Alexander Todchuk and his beauty salons say that this technique really works, it makes your hair look incredibly beautiful and stylish.
2. Coloring. In Alexander's salons, everything is possible. Any coloring that exists in the world can be done there.
3. Makeup. Competent makeup artists will be able to hide all your flaws and highlight your strengths.
4. Aesthetic cosmetology. Professional cosmetologists will carefully take care of the condition of your skin.

Masters who work in Alexander salons

Much attention should be paid to the craftsmen who work together with Alexander, because he has been looking for them for quite a long time. He can vouch for everyone.

Well, at the end we will talk about the master classes conducted by Alexander Todchuk:

1. "Women's and men's commercial haircuts." One of the most common master classes, which describes in detail the most popular techniques among clients. Alexander himself talks about all the subtleties and shares the main secrets. On average, the price of such a master class does not exceed 5000-7000 rubles.
2. Coloring techniques. At such master classes, Alexander talks in detail about the most popular techniques and shares his vast experience.
3. Video on the Internet. It is worth saying that now on the Internet there are a huge number of videos in which Alexander himself talks about fashionable haircuts and styling.