What is modern cosmetics for men. Men's face cream, rating of the best

Cosmetics and a man - these concepts have become compatible in the modern image of the stronger sex. Even if a man has fashionable “unshaven” on his face, he looks well-groomed with healthy facial skin. Now on the shelves in the bathroom, men's cosmetics are beginning to crowd out women's.

Rating of cosmetics for men

The cosmetic set for men has undergone changes. Now the cologne "Chypre", used after shaving, as well as shaving soap, have gone into oblivion. Men began to devote more time to their appearance and to purchase cosmetics associated not only with shaving, but also designed for face and body care.

For a comfortable shave

The line of men's cosmetics for a comfortable shave consists of foams, gels and creams. By brand, they line up in the following chain: L’Oreal Paris Men foam, Gillette Mach3 shaving gel, NIVEA shaving gel, Arko Cool shaving cream. They are easy and simple to apply to the skin, ensuring a safe shave.

How to pamper your skin after shaving

Daily shaving damages the epidermis. The skin thins and becomes irritated. To restore her healthy appearance, relieve dryness and tightness, men focused on moisturizing properties. The Biotherm brand is designed for skin prone to irritation, the Aquapower gel from Biotherm Homme restores the protective functions of the skin, the Clarins brand is unique in its properties - it tones, soothes and heals the skin.

cleansing

Although men's skin is a third thicker than women's, it requires special attention in terms of cleansing. Unfavorable ecology does not affect her in the best way. It dries out, becomes thinner with age, and if you use soap for washing, then the problem with the skin is aggravated. Although it is customary to say that wrinkles suit the stronger sex, it is better when they appear in adulthood. Here, the top “washers” in the ranking of cosmetics for men are Clinique For Men, Kiehl’s and L’Oreal Men Expert. They effectively remove dirt from the face, do not overdry the skin, while caring for it, which eliminates the appearance of tightness.

Anti-aging products

Men don't want to get old. This is a natural desire, made possible with anti-aging cosmetics that can slow down the aging of the skin. Here in the ranking it occupies a worthy place: Lancome men's skin care line, with it the skin acquires a velvety texture with a slight matting effect. Lab Series Anti-Aging Treatment literally stops aging by reducing and smoothing fine lines.

Anti-aging face creams, moisturizing lotions and other such products are now available not only for women. Once female-centric, the beauty industry is now turning its sights on men. The demand for cosmetics for men is gaining unprecedented momentum.

And while there is a heated debate about whether men need soft skin, fake tan and moisturized lips, and whether we are on the verge of a new "metrosexual" reality, men of all ages are seriously thinking about skin and hair care.

Gone are the days when men wearing makeup were automatically considered gay.

The demand for beauty care products generates more and more new brands and products for the strong half of humanity.

Now men's cosmetics are represented mainly by shaving, skin and basic products for the care of appearance. We're not talking about men's lipstick or eyeliner, of course, but everything you need to keep yourself clean and tidy and be able to look your best throughout the day.

Why do men need cosmetics?

Until recently, any cosmetics, except for soap and basic shaving products, were considered unnecessary in the men's arsenal. Men, however, faced with cosmetic problems, were forced to resort to women's products that were not intended for their skin and hair. Even cosmetics, which were positioned as "for him", 10-15 years ago was nothing more than women's products adapted for the stronger sex.

Leather is the largest organ in the human body. However, in men, it is peculiar and has specific problems that simply do not exist for women's skin. So, for example, in men, it is often thicker and more elastic.

Also, the stronger sex has problems associated with the specifics of the hormonal background and the pH level. The skin pores themselves in men are wider and deeper, as a result of which more impurities accumulate in them during the day and women's cleansing lotions are simply not able to cope with these problems.

• Men require stronger lotions and cleansers that can penetrate deeper into the pores. Previously, this problem was "resolved" by the release of high-alcohol lotions, which are most often associated now with the image of McCallay Culkin from "Home Alone" in the shaving scene. Now more is known about male cosmetic needs. As a result, men not only looked better, but also felt more comfortable doing so.
• The hairline of the head in men and women has a different structure, the regulators of the hair life cycle and the hormonal background are different. Therefore, hair and scalp care products suitable for women may have unpleasant effects when used by men.
• Men have not bypassed decorative cosmetics. If earlier the use of foundation or concealer was a taboo for them, now more and more often before the wedding, parties and all kinds of events where the attention of photographers and cameramen is expected, men resort to the services of makeup artists or acquire their own “cosmetic bag”.
• Modern men's correctors, concealers, bronzing powders, foundations and powders help to define the lines of the face and create an expressive look that will look good in pictures and videos. Not surprisingly, appearance is just as important to a man's self-identification as it is to a woman's.
• I must say that more and more often men resort to a shocking image using lipstick and eyeliner. And it's not just heavy metal idols or Marilyn Manson fans. A recognized heartthrob, Johnny Depp often appears at awards shows and red carpets with emphasized cheekbones and made-up gases, which does not harm his image of a woman's favorite at all. And he is far from alone in his love of cosmetics.

Hygiene cosmetics for men

The range of hygienic cosmetics for the stronger sex is mainly aimed at taking care of the skin and hair, healing them without the use of corrective and masking agents.

Men's hygiene products include products such as shaving foam and gel, aftershave lotions, lip balms, body and face scrub, shampoo, hair balms, face masks, antiperspirants, tonics, cleansers and acne ointments, anti-wrinkle products, all kinds of creams for general use or aimed at solving specific problems and much more.

Men's decorative cosmetics

Decorative cosmetics are aimed at hiding imperfections or emphasizing features of appearance. Now the cosmetics industry is experiencing a rise in the field of decorative products for the stronger sex, including in the set of products for the care of men's appearance such products familiar to women as foundation, correctors, powders, self-tanners, BB creams and more.

A little bit of make-up can help men create a more pleasant impression and feel more confident at social events, but it's important not to overdo it, as make-up is much more visible on a man's face.

Excessive passion for cosmetics can lead to the fact that a man will appear to be wearing makeup. For men, it is important to understand exactly on what occasion and in what quantities makeup is appropriate.

The internet is full of women's beauty tops: the best creams, the best mascaras, and the best lipsticks. KYKY decided to restore gender justice and compiled the top men's skin care products. As experts - our friends and acquaintances who are not indifferent to their appearance.

Deodorant Old Spice

Before you accuse us of "capping", remember the morning on public transport - it seems that half of the passengers do not know about the existence of deodorant. Better to be safe. Moreover, even such a banal thing is not easy to choose: one has a sharp aroma, the other “surrenders” by the end of the day ... Old Spice deodorants are good - they do not leave stains, they normally mask the smell of sweat and have a pleasant aroma. You can choose from the chypre Classic, the iconic Whitewater, and even the almost feminine Wolfthorn.

Nivea in a blue tin

Cheap, angry and canonical - Nivea Creme universal fat cream in a blue tin can. Surely in your family more than one generation uses it. The cream is suitable for both face and hands: it protects the skin from frost and saves literally overnight if it is already cracked.

Neutrogena Lip Care Repair Lip Balm

The best lip balm ever. It is better for severe and not so men in winter to use such a balm than a simple hygienic lipstick. It is quickly absorbed, does not shine and restores lips well.

Nivea aftershave balm

Beardless without him nowhere. Balm from Nivea is considered a classic, like a cream in a can, and therefore you can be sure that it will not let you down. It removes irritation well, moisturizes and smells good. In addition, the balm can be used as a moisturizer if it suddenly runs out. Which one to choose: classic, for sensitive skin or antibacterial - decide for yourself.

Gel-scrub from black dots and ingrown stubble Belita Young Man

2 in 1 remedy: cleanses the skin of blackheads and solves the problem of ingrown hairs, which bothers both beardless and bearded people alike. At the same time, it has a moisturizing effect - a miracle, not a gel.

Eye Serum BelKosmex

Serum will help out after a good Friday evening: it removes bags under the eyes, and the face takes on a human look. True, it is more suitable for men over 35, since the label says “anti-aging”. But young people can also use it (just not so often) - how else, if the next day after unrestrained drinking you take a girl on a date?

Nivea Eye Roll On Gel

If you are confused by the blonde on the package of BelKosmex serum, pay attention to the Nivea cooling roller gel. Removes signs of fatigue, swelling and wrinkles - in general, brings the face into a divine form. In addition, this is a roller - it means that when you apply the gel, you also massage the skin.

Head & Shoulders Ocean Energy Shampoo

Hair care starts with shampoo. This is an individual thing, but we will try to comb everyone with the same brush. Good Head and shoulders "Energy of the Ocean": it does not dry or irritate the skin, after it you do not leave a white trail of dandruff behind you, it smells pleasant and unobtrusive and is relatively inexpensive.

There are universal rules for what shampoo should not be. Firstly, no liter bottles - this is shampoo, not beer.

Secondly, it should be only white or transparent - no blue, green or gray-brown-crimson. Thirdly, shampoo should not cost like laundry soap.

Strengthening shampoo Vichy Dercos with aminexil against hair loss

The option is more difficult. For many men, their hair becomes thinner as they age, but they grab their heads only after the hair begins to fall out a lot. For prevention, it is worth using shampoos to strengthen hair, and pharmacy ones are best. They are more expensive, but also work better than mass-market ones. Pay attention to Vichy anti-hair loss shampoo. Even if you are lucky, and there is no predisposition to baldness, your hair will be thicker, which is a plus.

Mousse WellaFlex

To style your hair, use WellaFlex mousse - from 3 to 5 stars, depending on the obedience of the hair. Don't be put off by the fact that the Wella logo has a girl on it. In terms of price-quality ratio and ease of use, this is the best choice. After this mousse, you will not look like a visitor from Turkey with a permanent “wet hair effect”, but make your hair lie as you need. Hairspray should not be used.

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Defender of the Fatherland Day is an excellent occasion to pay attention to men and talk about what is interesting in the world of natural male care and grooming. And although the division into men's and women's cosmetics is largely arbitrary, manufacturers prefer to make a gender division, at least in terms of appearance and fragrances. It is unlikely that a man will want to use products packed in jars of delicate color with flowers, whose contents smell like roses.

Physiologically, there is a difference between male and female skin: thanks to testosterone, male skin is about 25% thicker than female skin, and the density of collagen in it is higher. Men have oilier skin and larger pores. A disappointing result for women: the skin of men over the years retains a younger look longer and ages more slowly.

Most often, cosmetic manufacturers produce lines for men and women under the same brand. Companies such as Green People, Aubrey Organics, Grown Alchemis t, Lavera, REN, Weleda, Trevarno have a lot of good products for men. However, there are several brands on the market today that are exclusively for men. Let me briefly talk about these. Men who care about their health should know that they are not forgotten by good cosmetic manufacturers. And we, women who care about our men, should know what to buy for them and what to give.

The Parisian organic beauty brand has built its concept around a nautical theme. The products actively use seaweed, which is grown in the waters of the Iroise Sea on the east coast of France. This area is under the protection of UNESCO and is the richest environment for algae in Europe. The brand is not only ethical, it is certified by Ecocert and Cosmebio.

And although there are women behind the brand, they were able to create a very successful fusion of ethics, naturalness and masculinity. The pricing policy allows the brand to be categorized as above average. Let's say it's a men's organic suite. Can be purchased at the Ecocentric store.

Two friends from America decided to create a men's cosmetics brand, because they were confident in the much greater effectiveness of natural products compared to the usual products stuffed with chemicals. And also because they found good care only in women's lines, and they did not consider it right to use this.

Brickell products use only pure, organic ingredients because they understand the health risks of chemical ingredients. And although this brand is still quite young, it set the right vector for the quality of men's care. The appearance of the products is very masculine, the contents are natural, the packaging is recyclable. What is required for a modern man who cares about his own health. Funds can be purchased on the manufacturer's website.

About a natural and inexpensive brand from Britain, I already. This is a very worthy line, where there is nothing superfluous, and the packaging is concise. Most often, men do not need a frilly appearance, they are interested in the content.

There are no organic certificates here, however, the compositions are natural: no parabens, sulfates, dyes and synthetic fragrances. The company loves animals in practice: Bulldog is an ethical brand, has the “cruelty-free” status from the specialized organization BUAV. Prices are affordable. According to the reviews of familiar men, you should pay attention to their cleanser and eye roller. The brand can be purchased at iHerb, Lookfantastic, Feelunique stores.

4. World Wide Men

If you ever see a picture of a man with green hair on his face or body, then know that this is an advertisement for the men's cosmetic brand World Wide Men. About themselves, they say quite bluntly and bluntly that their line is shit free, i.e. their remedies do not contain anything that could be harmful to health, if very literally translated.

The brand was created by men and for men. The creators say this: our products are made for us, they respect the same thing that we do - our bodies, our nature and our Nature. World Wide Men is an organic brand proudly certified by Ecocert. In the line of means for visage and for corps, because these are French again.

An interesting American brand OM4 is known for dividing its line into four groups according to skin type (sensitive, oily, normal, dry). Their approach is individuality, in their opinion in skin care “one type never fits all” (one type cannot fit all). Another number 4 is played up by the fact that care is divided into four stages, each of which corresponds to a separate means of directed action for cleansing, balancing, bioactivation and protection. Wow, not all women can boast that their departure consists of four stages.

As the creators of OM4 say, leather makes the best first impression. That's why the highest quality botanicals are found in OM4 formulations at the highest concentrations and with the least amount of processing. The share of organic ingredients in the formulas is in the range of 71-99%, the full compositions are boldly published on the website. The company's production is ethical. This line can be found in some spas in the States, as OM4 calls itself a professional line. You can buy on the manufacturer's website.

6. 66°30

About this organic brand 66°30 I also briefly. 66°30 is again from France, founded by a man who is a true environmentalist. Therefore, the brand has everything thought out: from packaging and ink to botanical formulas. This manufacturer is a member of the Cosmébio® association and an Ecocert certified.

The funds are designed to provide full protection for a man who leads an urban lifestyle with imperfect air, ultraviolet radiation and other "charms" of the metropolis. Can be purchased from the Lookfantastic store.

Edit: Looks like the brand has gone out of business.

7. Eyre BioBotanics

Eyre BioBotanics is an ethical Australian, which means Australian ingredients in the formulations. Their signature blend is called BioBotanics ACE+, which includes vitamin A from western Australian algae, vitamin C from the famous Kakadu Plum, vitamin E from wheat germ oil and selenium from South Australian soils.

This brand uses only organic or wild grown ingredients. The design of the funds is somewhat in the pharmacy style, but this is not a pharmacy line, but the most organic, only Australian.

Olga Vasilyeva