The meanings of traffic light signals - traffic rules lessons. Color psychology - the meaning of colors in psychology

6.2. Round traffic lights have the following meanings:

- Green signal allows movement;

When the traffic lights are green, movement is allowed in any direction, unless additional restrictions are imposed by signs and markings (Fig. 42). When driving on a road with more than one lane in one direction, it is necessary to take into account the so-called “row rule” (clause 8.5 of the Rules).

A green flashing signal allows movement and informs that its time is running out and a prohibition signal will soon be turned on (digital displays can be used to inform drivers about the time in seconds remaining until the end of the green signal); (Fig. 43)

A green flashing signal, as well as a green permanently lit signal, allows movement. Etc. when deciding whether to stop or continue driving, you should take into account that it usually takes 3-4 seconds from the start of flashing to the turning on of the yellow signal, as well as the distance that your vehicle covers in 1 second. For a rough estimate of this distance, divide your current speed (km/h) by ten and multiply by three.

If you are not sure that you will be able to enter the intersection with a clear signal, then slow down and stop.

The yellow signal prohibits movement, except for the cases provided for in paragraph 6.14 of the Rules, and warns of the upcoming change of signals; (Fig. 44)

A yellow signal after a red signal always prohibits movement. If yellow, the signal is turned on after green, then in exceptional cases, when it is necessary to resort to emergency braking to stop the movement, the Rules (clause 6.14) allow you to continue driving.

A yellow flashing signal allows movement and informs about the presence of an unregulated intersection or pedestrian crossing, warns of danger; (Fig. 45)

- A red signal, including flashing, prohibits movement, (Article 12.12 of the Code of Administrative Offenses) (Fig. 46)

The combination of red and yellow signals prohibits movement and informs about the upcoming green signal. (Fig. 47)

6.3. Traffic light signals made in the form of arrows of red, yellow and green colors have the same meaning as round signals of the corresponding color, but their effect extends only to the direction (directions) indicated by the arrows. At the same time, the arrow that allows a left turn also allows a U-turn, unless this is prohibited by the corresponding road sign.

The green arrow in the additional section has the same meaning. The switched off signal of the additional section means the prohibition of movement in the direction regulated by this section.

This paragraph of the Rules refers to two types of traffic lights.

First- direction traffic lights. They have arrows on all three lenses of the main signals (Fig. 48). Directional traffic lights regulate traffic in each lane they are located above, making it easier for drivers to navigate. Their signals are similar to those of a conventional traffic light.

The second type of traffic lights- these are traffic lights with additional sections (Fig. 49). Movement in the direction of the arrow included in the additional section is only allowed when it is turned on. However, if the green arrow in the additional section is turned on simultaneously with the red signal of the main section of the traffic light, then you should give way to vehicles moving from other directions (clause 13.5 of the Rules).

6.4. If a black contour arrow (arrows) is applied to the main green signal of the traffic light, then it informs drivers about the presence of an additional section of the traffic light and indicates other permitted directions of movement than the signal of the additional section.

Such a black contour arrow is used to exclude an erroneous turn or turn at night, when the switched off additional section may not be visible to the driver.

6.5. If the traffic light signal is made in the form of a silhouette of a pedestrian (bicycle), then its effect applies only to pedestrians (cyclists). At the same time, the green signal allows, and the red one prohibits the movement of pedestrians (cyclists).

To regulate the movement of cyclists, a traffic light with round signals of reduced size can also be used, supplemented by a white rectangular plate measuring 200 x 200 mm with the image of a black bicycle.

6.6. To inform blind pedestrians about the possibility of crossing the carriageway, traffic light signals can be supplemented with an audible signal.

6.7. To regulate the movement of vehicles along the lanes of the carriageway, in particular those on which the direction of movement can be reversed, reverse traffic lights are used with a red X-shaped reverse signal and a green signal in the form of an arrow pointing down. These signals respectively prohibit or permit movement in the lane above which they are located.

"Reverse" in translation from Latin - reverse. To increase the capacity of roads, a lane or several lanes can be allocated on the carriageway, the direction of movement along which is changed depending on the intensity of the traffic flow. Such lanes are called reversible, they are distinguished by a double dashed marking line 1.9 and a reversing traffic light is installed above each of them.

Movement is prohibited only in the lane above which there is a reversing traffic light with a red X-shaped signal on (Fig. 50).

The main signals of a reversing traffic light can be supplemented by a yellow signal in the form of an arrow, tilted diagonally down to the right or left, the inclusion of which informs about the upcoming signal change and the need to change lanes to which the arrow points. (Fig. 51)

The use of this signal speeds up the clearing of the reverse lane and reduces the time required to change the direction of traffic.

When the signals of the reversing traffic light, which is located above the lane marked on both sides with markings 1.9, are turned off, entry to this lane is prohibited. (Fig. 52)

6.8. To regulate the movement of trams, as well as other fixed-route vehicles moving along the lane allocated for them, one-color signaling traffic lights with four round white-lunar signals arranged in the form of the letter “T” can be used. Movement is allowed only when the lower signal and one or more upper ones are turned on at the same time, of which the left one allows movement to the left, the middle one - straight (Fig. 53), the right one - to the right (Fig. 54 and 55). If only the top three signals are on, then movement is prohibited.

In psychology, it is believed that each color in some way affects the human psyche, and also has its own meaning. Seeing one of the colors, we often experience certain emotions - up to a sharp increase or decrease in mood. Also, color, at times, has a significant impact on our choice (and the creators of advertising and politics are well aware of this). In addition, various colors can be used to achieve your goals, and we recommend that you learn how to do this from the proposed article.

Basic colors and their meaning in psychology

It is no secret that the choice of a particular color in some way characterizes a person. So, let's look at these characteristics, and also find out how and what shade affects our psyche and what significance it has.

Purple color in psychology

A) The meaning of purple in psychology This color is very difficult to call natural - it seems to come from a feeling of some unnaturalness. However, this color also symbolizes luxury, wealth and mystery. The main symbol of this color in psychology is the owl, because it is purple that symbolizes wisdom, mysticism. According to medieval myths, purple is also considered the color of repentance, loneliness. B) The effect of purple on the human psyche This is a very dangerous color, as it puts pressure on the psyche and can cause apathy - that's why try to use it in the interior in small quantities. However, shades of purple can help a person increase self-esteem, positively affect the development of big plans, and help develop sensitivity. In addition, in moderate doses, it has a calming effect on the psyche. C) Characteristics of a person whose favorite color is purple It is often believed that the purple color is preferred by people who find it difficult to achieve fulfillment in life. We are talking about very critical natures to themselves, inclined to constantly keep themselves under control. At the same time, they need support and support, and, at times, they are distinguished by noticeable sentimentality and infantilism.

Blue color in psychology

A) The meaning of blue in psychology This color has a peculiar symbolism, which differs in both positive and negative aspects. Positive characteristics include perseverance, idealism, fortitude, organization, rigor. Negative characteristics were: weakness, fanaticism, dependence. Although for most people, the blue color is still associated with the sky and eternity. It also symbolizes honesty, loyalty, constancy. B) The impact of blue on the human psyche Shades of blue are famous for their calming effect, and for this reason they are often used in the interior design of bathrooms, offices. At the same time, it is rarely used in children's rooms, since blue refers to cold shades, and because of this, the baby may feel uncomfortable. However, in any room, it is advised to dilute the blue color with other, warmer tones in order to exclude the development of prolonged depression and anxiety. C) Characteristics of a person whose favorite color is blue People who love the color blue are often modest and reliable. Often they are prone to melancholy, love solitude, are prone to long reflections, and try to avoid conflict situations. In general, they are characterized by sociability and a tendency to idealize the world around them.

Green color in psychology

A) The meaning of green in psychology Green is formed by the fusion of blue and yellow, and as a result complements the qualities of both. It is a symbol of vitality, tranquility, steadfastness, well-being and inner harmony. B) The impact of green on the human psyche Things of green shades have a disciplining effect on their owner, help to fight various fears and complexes. It is also worth noting that this color has a neutralizing effect on other colors and helps to dispel negative emotions, instead giving peace and tranquility. Among other things, it helps to come to a decision even in the most peak situations. Some give negative aspects to this color - silence and hopelessness. It is believed that you should not concentrate on this color for a long time - this will cause boredom and apathy. C) Characteristics of a person whose favorite color is green As a rule, people who like this color are characterized by high performance and craving for leadership. They can predict the development of almost any situation, and get out of it with maximum benefit for themselves. Often they help others, even if it causes harm to themselves. Very secretive, but at the same time strive for sociability.

Red color in psychology

A) The meaning of red in psychology Red is primarily associated with blood and fire. The symbolic meanings of this color are diverse, and sometimes even contradict themselves. For many, red symbolizes love, passion, the fullness of life. Others, in turn, consider red the color of war, bloodshed, and revenge. In ancient times, the red color often meant some kind of aggressiveness, strong sexual desires. Also, this color means greatness and power. For example, in Byzantium, only the empress had the right to wear red boots.

B) The impact of red on the human psyche Red is very exciting, hot. For many, it is associated with something dangerous, unlawful (remember at least a traffic light). Also, this color easily attracts attention - this is actively used by advertising producers. If a person looks at this color for a long period, then he will notice an increase in heart rate. And yet it is undesirable to abuse red - soon it begins to tire. C) Characteristics of a person whose favorite color is red It is believed that red lovers are born leaders. They also express their emotions violently and vividly experience them. Most often, admirers of red are distinguished by perseverance, selfishness, and intolerance. Women who love shades of red tend to be quite sexy and often prone to flirting.

Yellow color in psychology

A) The meaning of yellow in psychology As you know, this is the color of the sun, optimism, wealth and joy. Many people have just such associations when they see yellow. Yellow embodies energy, positive, movement, cheerfulness. At the same time, it also has negative meanings - for some, its golden radiance evokes associations with greed. Also, many consider yellow to be the color of separation, betrayal, jealousy. B) The impact of yellow on the human psyche In psychology, it is believed that, first of all, yellow color symbolizes active mental activity. According to the results of numerous studies, it is these shades that have a stimulating effect on those parts of the brain that are responsible for thinking and memory. It is argued that the systematic, but rather moderate perception of yellow, has a positive effect on intellectual abilities. Also, this color helps to resist chronic fatigue, mild depression, lethargy. However, note that an overabundance of this sunny shade can cause harm in the form of hidden nervous disorders. C) Characteristics of a person whose favorite color is yellow A person who prefers the yellow color strives to reveal himself in any way and wants, by all means, to achieve his goals. Often these people are in high spirits, very confident, sociable and creative. At the same time, they can be scattered and quite critical both to themselves and to other people. They rarely suffer from low self-esteem.

Orange color in psychology

A) The meaning of orange in psychology Basically, this color is a symbol of solar heat and internal energy. Also strongly associated with fiery emotions, rhythm, energy. In other words, this color in psychology has practically become synonymous with constant movement, symbolizing love of freedom, talent, versatility. In the minds of many people, this color has a positive and life-affirming energy. B) The impact of orange on the human psyche Note that we are talking about a rather difficult shade, which is a mixture of red and yellow. As a result, the influence of this color depends on which shade has become the leading one in it. The dominance of yellow color has a milder effect on the psyche, giving a positive perception. If the red tint predominates, then it has a different meaning for perception, being associated with strength and assertiveness. Also note that an excess of orange negatively affects the mental state of a person, causing fatigue and mental exhaustion. C) Characteristics of a person whose favorite color is orange People who love orange are usually rare optimists. They are characterized by good nature and a positive outlook on the world around them. Most often they are very sociable and have a high energy potential. Sometimes, negative traits include excessive assertiveness.

Black color in psychology

A) The meaning of black in psychology Often this color symbolizes mourning, death, misfortune. Black carries a certain protest, denial, because it is not in vain that most of the unkind characters of fairy tales and films are dressed in dark robes. However, some tend to consider black as the color of mystery, elegance, and completeness. B) The impact of black on the human psyche Black absorbs light and has a strong effect on the psyche of any person. Often it turns out to be one of the signs of depression, melancholy, insecurity, depression. At the same time, it provides an opportunity to relax, to come to some kind of rethinking. Black color allows you to take a break and get to the bottom of the truth, pushes you to think. C) Characteristics of a person whose favorite color is black In general, people who love black are often very mysterious personalities. Moreover, without realizing it, they seek to attract the attention of others, because the black color arouses curiosity, as if hiding something interesting and intriguing behind it. Moreover, if black colors predominate in your life, it is likely that you feel a lack of certain emotions or feelings. Also, black color characterizes several secretive natures.

Pink color in psychology

A) The meaning of pink in psychology Pink color is considered a symbol of romance, love and kindness. It seems to be saturated with a light aura of innocence and serenity. Lightness, tenderness, calmness and love of life “live” in this color. B) The impact of pink on the human psyche Despite the presence of an aggressive red color in pink, it nevertheless has a relaxing effect on the human psyche, relieving irritability and anger. By the way, in institutions where they work with children with antisocial behavior, the walls are often painted pink for this very reason. A soft pink shade has a positive effect on the nervous state, but at the same time its excess harms melancholic people. It is also believed that the contemplation of the color pink helps to get rid of headaches. C) Characteristics of a person whose favorite color is pink Persons who prefer pink color need tenderness and love more than others. In addition, they are able to fall into anxiety for any insignificant reason. Lovers of pink strive for the fullness of life, waiting for thrills and vivid impressions. Sometimes, they are distinguished by infantilism and frivolity, but they can also often turn out to be very hardworking individuals.

Lilac color in psychology

A) The meaning of lilac color in psychology It symbolizes nostalgia, the expectation of a brighter future. It is a mixture of blue and red, two principles - male and female. It is also often associated with vanity and immaturity. Among other things, it is considered the color of unused opportunities, strong affection, vigilance. B) The impact of lilac color on the human psyche In fact, we are talking about a very lively and bright color, but in psychology there is an opinion that it can cause a clear feeling of anxiety and anxiety. It is for this reason that if you have to go to an important meeting, try to avoid clothing shades of lilac (although certain elements are allowed). This can cause rejection in the interlocutor, which, of course, will not do you any good. C) Characteristics of a person whose favorite color is lilac Lilac lovers are creative, sensitive and, at times, quite infantile. Their distinguishing features can be called incredulity, patience, secrecy. Often they steadfastly cope with the trials that fate sends them and are ready to provide free assistance to other people. Despite external optimism, they are prone to depression, from which they are able to get out on their own. They rarely blame others for their troubles, strive for non-standard, uniqueness.

White color in psychology

A) The meaning of white in psychology White is a symbol of purity, joy, innocence, some kind of virtue. It evokes a strong association with daylight, true, spotlessness. Although it is also sometimes given a different meaning. By its nature, it tends to absorb and neutralize other colors, and, accordingly, correlates with incorporeality, emptiness, and even death. Note that the Slavs preferred to dress the dead in white clothes. In addition, in China and some other Asian states, white is considered a mourning color. But still, for most people, it is associated with completeness and perfection. B) The impact of white color on the human psyche Often this color has a positive effect on the psychological state of a person. It calms and at the same time stimulates new achievements. However, it is worth noting that an overabundance of white in the interior or exterior can eventually begin to tire and even annoy. C) Characteristics of a person whose favorite color is white People who prefer white color, as a rule, fully devote themselves to the chosen business. At the same time, they are often considered touchy, as they love loneliness and do not really strive for new acquaintances. They are characterized by frequent disappointments, detachment. Although, sometimes, they try to open up to the world, subtly feel lies, have good intuition.

Blue color in psychology

A) The meaning of blue in psychology This is the color of water and sky, which symbolizes calmness, lightness, airiness, constancy. It is also a symbol of purity, dreams, a bright mind. This color evokes associations with the vault of heaven, personifying softness and tenderness, something divine and sublime - it is for this reason that in ancient icon painting the halos of the gods were painted by masters in the color of heaven. Freemasons, on the other hand, perceived blue as the color of spiritual perfection and enlightenment. B) The effect of blue on the human psyche Blue combines white and blue, and therefore combines the impact of both. One part promotes relaxation and peace, creating the effect of freshness and coolness. The second part stimulates the work of the imagination, increases the concentration of attention. If you want to be trusted by a certain person, wear something blue to meet this person. By the way, the mentioned color inspires not only confidence, but also demonstrates stability, inspires respect. C) Characteristics of a person whose favorite color is blue It is believed that the main adherents of blue are resourceful people who are used to setting themselves up for positive and creative. They are prone to experimentation, unexpected creative solutions, and out-of-the-box thinking. Subconsciously they tend to be melancholy and withdrawn. At the same time, they are self-confident and intellectually developed.

Turquoise color in psychology

A) The meaning of turquoise color in psychology Turquoise - the color of the sea wave, cyan. It contains shades of blue and green. Once upon a time, magical properties were attributed to turquoise - it was believed that this stone was able to protect against accidents. Symbolizes the desire for the ideal, novelty. It is also a symbol of calmness, measuredness. Causes associations with sea waves, purity, happiness, innocence. In some European countries means intuition and healing. B) The impact of turquoise color on the human psyche This color manages to exude calmness and give a feeling of absolute balance, combined with growing energy. He is able to charge our thoughts with optimism and a light mood, relieve stress, overwork. By focusing on the turquoise color, a person begins to feel more peaceful. C) Characteristics of a person whose favorite color is turquoise It is believed that people who like the turquoise color are very easy to communicate, sociable, open and friendly. They are also compassionate, compassionate, and emotionally sensitive. They have wonderful intuition, are set to create harmony in their lives. Despite outward calmness, mentally they can experience a lot of different emotions.

Brown color in psychology

A) The meaning of brown in psychology Brown color symbolizes the earth, fertility, tree bark. At the same time, it is a symbol of stability, reliability, stability and devotion. In psychology, all shades of brown are considered the colors of comfort, coziness, security and sensuality. B) The impact of brown on the human psyche This color has a rather complex structure, and because of this, it has the qualities of warm and cold colors. For example, light shades of brown that have an orange undertone have a warming effect. In general, warm shades of brown are very helpful in relieving stress. It is especially recommended to use it in the interior and wardrobe for people who are afraid of change and are prone to frequent anxiety. Being the color of stability, brown gives a sense of security. It also helps to strengthen self-confidence, cause respect - for this reason, psychologists recommend wearing brown clothes before important business meetings. C) Characteristics of a person whose favorite color is brown The craving for brown shades is characteristic of practical and serious people. They have clear goals and tend to want to succeed. Very skeptical in relation to dreamers and infantile personalities. They honor traditions, are distinguished by punctuality, close ties with the family, and reliability. At the same time, they may lack ease of communication and inner freedom.

Light green color in psychology

A) The meaning of light green color in psychology Light green cold shade symbolizes calmness, food, nature, peaceful contemplation and is a very sophisticated shade. In general, light green is considered a combination of yellow and green, and for this reason has similar characteristics to them. As a result, this color is associated with such concepts as peace, tranquility, optimism. B) The impact of light green color on the human psyche In general, light green has a positive effect on the human psyche. If he is not endowed with modern "acidic" shades, then his contemplation can lead to positive thoughts, push him to some new achievements. In turn, the mentioned “acidic” shades can cause a feeling of irritation in some. C) Characteristics of a person whose favorite color is light green Persons who prefer light green color are most often very loyal to others, but at the same time self-critical. Periodically, they have fears that someone can condemn them, condemn them, and so on. Also, often lovers of light green color prefer not to succumb to passions and are very stingy with emotions in their personal lives.

Burgundy color in psychology

A) The meaning of burgundy color in psychology Burgundy is considered a symbol of strength and vitality. It is also associated with perseverance, restraint and purposefulness. In addition, weighty values ​​\u200b\u200bof this color can be called power and strength. Burgundy is a symbol of solidity, confidence and conservatism. For some, it evokes associations with the color of antiquity, but if it is combined with gray, then it immediately becomes a symbol of prosperity and solidity. B) The impact of burgundy color on the human psyche It is believed that an excess of this color in clothes or in the interior can have a detrimental effect on the psyche, causing depression - which is why it is advisable to use it sparingly. At the same time, it belongs to the category of exquisite flowers and evokes the corresponding emotions. C) Characteristics of a person whose favorite color is burgundy Admirers of burgundy color, as a rule, are distinguished by a large supply of energy, but at the same time they show their own emotions very sparingly. However, this does not prevent them from being assertive individuals who have remarkable organizing abilities. They often tend to creative professions, they are subtle connoisseurs of art. They are also self-confident and enterprising.

Beige color in psychology

A) The meaning of beige in psychology This color is a symbol of warmth, regularity, comfort and harmony. Unfortunately, it also has negative symbols - boredom, sadness, routine and monotony. In different states, this color has a different attitude. For example, in China, beige, like white, is associated with mourning. At the same time, in India, the color of ivory was always held in high esteem - things of this color, as a rule, were only allowed to noble people. In turn, Ancient Egypt was famous for the figurines of deities painted in beige. As a result, we can conclude that this color is associated with a certain mystery, enlightenment, divinity. B) The impact of beige on the human psyche The beige color has such a quality as the neutralization of aggression. For example, people who find themselves in a room with beige interior elements soon come to peace and relaxation. It is also worth noting that all shades of this color contribute to a good rest. C) Characteristics of a person whose favorite color is beige Beige adherents often become people who are at the stage of searching for their “own self”. They do not want to somehow stand out from the general number of people - moreover, they want to be unnoticed. Often they are insecure and doubt their own taste, do not strive for leadership. At the same time, they can be called very sincere individuals who really appreciate practicality. As a rule, even in difficult situations, they strive to maintain a neutral position.

Have you ever wondered why you often buy clothes in one color scheme? For what reason do our hands reach for wardrobe items of the same colors, and at the same time we completely ignore other color schemes? As a rule, we do not reflect on this, or we simply come to the conclusion that the purchase was made by mood, without carrying any implication. And yet, psychologists tend to believe that this does not happen - there are reasons for everything. By the way, you can give preference to one color scheme for many years, but one day you buy a thing with a completely atypical color for yourself. How can you explain, for example, the fact that you have always loved pastel-colored things, but one day you decided to buy a bright red dress? Some time passes and you begin to regret this spontaneous purchase, although the first step is to carefully analyze it. In fact, you just had a desire to cheer up, and, most likely, it will return again soon. Simply, in this way, the brain sent you an impulse that there are not enough bright changes in your life. In general, a constant addiction to certain colors can characterize your character. If such “bursts” periodically occur, like the situation with a red dress, then this indicates what mood you were exposed to at a certain point in your life, perhaps it was about a few minutes of it, or about a big new stage. Based on this , it is obvious that we are able to influence our mood and well-being, knowing what aspects are characteristic of a particular color. That is, you yourself can set the direction for your mood by putting on things of certain tones. You can study the definition of colors in the previous paragraph.

The psychology of colors in the interior

Most likely, you have already managed to make sure from your own experience that the color of the walls of the room in which you are staying can influence your mood and radically change it both positively and negatively. Of course, it is for this reason that it is necessary to pay special attention to interior solutions. It is obvious that color is one of the most important components of the environment, and it is capable of making adjustments to our well-being and mood. If you skillfully use colors and their combinations in the interior of a particular room, then the result of such efforts will be a feeling of comfort and coziness. Otherwise, often being in a room with poorly chosen colors, you will only feel anxiety, apathy or despondency. Surely you have heard that soft, light and cool shades that have a minimum of contrast can visually “push apart” the walls rooms, and in the end it will seem more spacious than it really is. In turn, dark and warm shades visually narrow the space. As you understand, a certain color can not only improve the interior of the house, but also spoil it. Carefully study this issue, study the nature of the color and take note of the most successful color solutions. As we already mentioned, there are warm and cool colors, and which color you choose will determine the overall impression of the room.

How colors affect a person and his life

Many seriously underestimate the influence of color on the well-being and mood of a person. At times, color can influence the occurrence of certain reactions, which subsequently directly affect the adoption of important decisions. For example, color can affect a person's pressure, his appetite, and at the same time he himself will not notice it. Remember how you often feel on a cloudy and dank day, looking out the window and preparing to leave the apartment. Seeing dullness behind the glass, you probably feel a significant deterioration in mood. Positive energy seems to disappear somewhere and the world around begins to cause unpleasant emotions. It is unlikely that you thought that the reason for all these bad moods is precisely the perception of color. Some time ago, medicine began to pay more attention to such a phenomenon as color therapy. What is the essence of this technique? Color is used as one of the ways to influence the emotional, mental and even physical state of the patient. The basis of the technique was the wavelength of each color - it turned out that each wavelength has a certain effect on the human body. By the way, color as one of the aspects of treatment was used even during the existence of ancient civilizations. For example, in ancient Egypt, temples were assigned special rooms in which the refraction of the sun's rays took place - later this influenced the appearance of different colors of the spectrum. The person seemed to bathe in bright colors, and this technique even got its name - “Ra-therapy”. Today, this unusual method of treatment has been replaced by chromotherapy, a science that studies how certain colors affect human health.

How color can influence a person

How and where is it successfully used The human psyche can be influenced to some extent by means of color, and advertisers who want to most effectively promote their product are well aware of this. We are talking not only about commercials and election campaigns, in which competent specialists ensured the predominance of certain “effective” colors, but also about supermarket shelves. According to psychologists, light and color are of great importance in order for the product to be promoted more actively. Light, as it were, challenges the buyer, stimulates a certain action on his part. Different shades of lighting affect the mood of a person. If you choose the right combination of different lighting elements, you can get an amusing play of light and shadow, which contributes to the presentation of goods in the most beneficial way. Color solution - as a way of manipulation Sometimes, we do not notice how unobtrusively and subtly we are being manipulated with the help of color. Think about the store shelf example above, and the next time your hand reaches out for some product that you didn’t originally plan to purchase at all, think about why you are doing this - you need this purchase so much or you reacted to the packaging. Most likely, the point is still in the second option, your subconscious mind reacted in a certain way to a successful color combination, and there is a good chance that this happened far from the first time. Color manipulation also occurs in other circumstances. For example, if there is a need to improve the performance of the team without notifying the employees themselves, experienced managers use the green color - it is simply added to the interior or some kind of work equipment. After all, it is no coincidence that the most common color of school desks is green - it contributes to a high concentration of attention. Knowing how a particular color affects others, you can also learn how to manipulate this circumstance.


Color symbolism. Color and character. Color and functionality.

The symbolism of color has a long history. Since time immemorial, people have attached particular importance to reading the "language of colors", which is reflected in ancient myths, folk tales, fairy tales, various religious and mystical teachings. So, in astrology, the rays of the Sun, decomposed into a spectrum and giving 7 colors, corresponded to 7 main planets: red is the color of Mars, blue is the color of Venus, yellow is the color of Mercury, green is the color of Saturn, purple is the color of Jupiter, orange is the color of the Sun, purple is the color of the moon. At the same time, the colors symbolized not only the planets and their influence, but also the social status of people, their various psychological states. This was manifested in the selection of clothes of certain colors, folk sayings, rituals, etc. Different peoples have developed a certain symbolism of colors that has come down to our days.

So, people from ancient times showed a special interest in red. In many languages, the same word denotes the color red and, in general, everything beautiful, beautiful. Among the Polynesians, the word "red" is synonymous with the word "beloved » . In China, a sincere, frank person is called a "red heart", while the heart of an evil, treacherous person is black.

Red color primarily associated with blood and fire. Its symbolic meanings are very diverse and, at times, contradictory. Red symbolizes joy, beauty, love and fullness of life, and on the other hand - enmity, revenge, war. Red has been associated with aggressiveness and sexual desire since ancient times.

Red is the main heraldic color. On the banner, he symbolizes rebellion, revolution, struggle. It is interesting that among many tribes of Africa, America and Australia, warriors, preparing for a fight, painted their bodies and faces red. Carthaginians and Spartans wore red clothes during the war. In ancient China, the rebels called themselves "red warriors", "red spears", "red eyebrows".

Red also means power, greatness. In Byzantium, only the empress had the right to wear red boots. The Emperor signed in purple ink and sat on a purple throne. For many peoples, red symbolizes the south, flame and heat.

White color symbolizes purity, spotlessness, innocence, virtue, joy. It is associated with daylight and also with the generative force that is embodied in milk and eggs. Whiteness is associated with the idea of ​​the obvious, generally accepted, legal, true.

In ancient Rome, the vestals wore white dresses and white veils. Ever since antiquity, the white color has meant detachment from the worldly, striving for spiritual simplicity. In the Christian tradition, white denotes kinship with the divine light. Angels, saints and righteous people are depicted in white. In some nations, kings and priests wore white clothes, which symbolized solemnity and greatness.

However, white can also have the opposite meaning. By its nature, it seems to absorb, neutralize all other colors and correlates with emptiness, incorporeality, icy silence and, ultimately, with death. The Slavs dressed the dead in white clothes and covered them with a white shroud. It is customary for some tribes in Africa and Australia to paint the body with white paint after the death of someone close to them. In China and some other countries in Asia and Africa, white is the color of mourning. In the old days, white mourning was also used by the Slavs.

Black color, as a rule, symbolizes misfortune, grief, mourning, death. So, in ancient Mexico, during the ritual sacrifice of a person, the face and hands of the priests were painted black. Black eyes are still considered dangerous, envious. Sinister characters are dressed in black, the appearance of which portends death.

It is also believed that there is a connection between the color black and sexual attractiveness. In some African tribes, women with very black skin are highly valued as lovers, but not as wives. Love passion is shrouded in darkness and mystery; therefore, black can symbolize something secret and passionately desired. Among the Arabs, the expression "blackness of the eyes" means beloved, "blackness of the heart" - love.

Thus, black can also have a favorable meaning. It is perceived as such, for example, in the arid regions of Africa, where there is little water and black clouds promise fertility and abundance. Black bulls, goats or birds are sacrificed to the guardian spirits who send rain, while the priests also dress in black.

Yellow- the color of gold, which since ancient times was perceived as a frozen color of the sun. This is the color of autumn, the color of ripe ears and withering leaves, but also the color of illness, death, the other world.

In many nations, women preferred yellow clothes. Often, yellow color served as a hallmark of noble people and upper classes. For example, Mongolian lamas wear yellow clothing with a red sash.

On the other hand, among some peoples of Asia, yellow is the color of mourning, sorrow, sadness. In Europe, a yellow or yellow-black flag meant quarantine, and a yellow cross meant plague. Among the Slavic peoples, yellow is considered the color of jealousy, betrayal, and in Tibet, jealousy is literally called “yellow eye”. Let's also remember the "yellow press" and the "yellow house"

Blue color in many nations it symbolizes heaven and eternity. It can also symbolize kindness, fidelity, constancy, location, and in heraldry it means chastity, honesty, good fame and fidelity. "Blue blood" speaks of noble birth; the English call a true Protestant "blue".

In addition, the color blue is close to black and receives similar symbolic meanings. It was considered mourning in ancient Egypt and among some peoples of South Africa. The French call horror "blue fear" (remember the tale of the "blue beard". Among the Slavic peoples, blue served as the color of sadness, grief, was associated with the demonic world. Ancient legends describe black and blue demons.

Green is the color of grass and leaves. For many nations, it symbolizes youth, hope, fun, although sometimes it is also immaturity, insufficient perfection. The green color is extremely material and has a calming effect, but it can also produce a depressing impression (it is no coincidence that longing is called “green”, and the person himself “turns green” with anger).

The Iranians associate the green color both with rapid growth and freshness, and with misfortune, sadness, sorrow, therefore they say about the ill-fated person “green leg”, and about the cemetery - “green house”. In medieval Europe, jesters wore green and yellow clothes, and bankrupts in Germany had to wear green hats.

The ancient symbolism of colors and their interpretation in various cultures is confirmed in modern theories of the relationship between color and emotional-volitional states not only of an individual, but also of entire communities. The correspondence between color and the dominant psychological state was studied by M. Luscher, I. Goethe and other psychologists.

Today, the symbolism of flowers is widely used in business advertising. Psychologists have found that blue, gold, white, black, red are colors that can be used to identify a product with an elite segment, since these are “expensive” colors that have been identified with the elite of society for centuries. Indeed, in the goods of the upper price range, the combination of blue or black with gold is very common. Black color allows you to effectively highlight the logo (made, for example, in gold) or the image of the product itself. This is done in order to focus the consumer's attention not on the packaging, but on the product itself, to show its significance and prestige. For example, this technique is used by many producers of expensive alcoholic beverages, in particular, Johnny Walker and Black Label whiskey, Comus or Martell cognac. Thus, the name of the product stands out and it is emphasized that in front of you is an elite drink. The same approach is practiced when creating expensive perfumes and colognes for men.

If the colors of the premium segment should be associated with confidence, solidity, then the combination of red and yellow, on the contrary, is associated with a feeling of joy, warmth, fun. It is no coincidence that these two colors are used by "folk" McDonald's restaurants and Lipton tea. Green and blue, which are considered the colors of the May morning, have their own associations. They are usually used to show the freshness of the product.

There are also colors that are strictly forbidden to combine with each other, as they cause negative emotions in the consumer. For example, the combination of purple and orange speaks of hopelessness, suicide. The same effect is caused by an inscription written, for example, in white letters on a dull black background.

Color and character

Each person prefers one color, at least no more than two or three (depending on where these colors are used - in clothes, furnishings, car color, etc.). The pleasant or unpleasant feeling that a particular color evokes can change over time. But in any case, the color you prefer can tell a lot about your character and emotional makeup. Psychologists in such cases use a color test developed by the Swiss psychologist Max Lüscher in the late 1940s. The Luscher test, used by professional psychologists, requires special training for its application. The “lightweight” version of the Luscher test can be easily tested by anyone, using the usual setting of a modern color TV.

Psychologists say : if at the same time red color prevails, then the owner of the TV is trusting, but overly emotional and aggressive. If yellow stands out clearly, then such a person inspires confidence in others, is an optimist and expresses friendliness. But the constant smile on his face is most often a mask behind which lies a strong internal tension. The predominant blue-green color indicates that a person is timid and weak, but dangerous if someone gets in his way. And, finally, those who prefer light blue are accommodating, lazy and do not know the limits in food and drink.

An experienced observer can also provide additional information about a person by their preferred color of the car. As proof of this, we can cite the data of the American psychologist Berthold Schwartz, who claims that the color of a car can be used to judge some of the psychological characteristics of its owner. So, the owners of red and yellow cars are optimists, love of life and consider themselves happy. Nature lovers and realists ride in green. Blue is chosen by people with a balanced character. The owners of white cars hold conservative views, while business people drive in black ones. Gray and silver are to the taste of proud people, and brown is preferred by respectable spouses and fathers of large families.

Below is a description of the primary colors. Based on the preference for one color or another, everyone can independently draw a conclusion about their psychological characteristics.

  • white- the synthesis of all colors, so it is the "ideal" color. It has a significant meaning, since it simultaneously conveys both the brilliance of light and the coldness of ice. This color can be preferred by a person with any character, he does not repel anyone;
  • black- the color of uncertainty, symbolizing a gloomy perception of life. Those who prefer to dress in black often perceive life in dark colors, are unsure of themselves, unhappy, prone to depression, because they have no doubt that their ideals in life are unattainable. The frequent change of a black suit or dress to another, brighter, catchy one, indicates that pessimistic moods are often dispelled. The constant choice of black indicates the presence of a certain crisis state and characterizes an aggressive rejection of the world or oneself (recall the black banners of anarchists). Children who are acutely experiencing the lack of care and love often use black shading in the drawing. Normally, black is generally rejected;
  • grey- the favorite color of reasonable and distrustful natures who think for a long time before making any decision. It is also a neutral color that is preferred by those who are afraid to make themselves known too loudly. If you don’t like this color, then this is an indicator of an impulsive, frivolous character. Often the gray color is also preferred in case of severe overwork as a barrier that separates from the stimuli of the outside world. In situations of psychological testing, this color is used as a means of protection against the penetration of another into the inner world of the test subject. A study of about two thousand young men in a situation of competitive examinations for filling vacant positions showed that gray was put in the first place by 27% of the subjects instead of the usual 5% in a normal situation;
  • red- the color of passion. If this is a favorite color, then such a person is bold, this is a strong-willed, imperious type, quick-tempered and sociable. Plus, he's an altruist. People who are annoyed by this color have an inferiority complex, fear of quarrels, a tendency to solitude, stability in relationships. Red color symbolizes excitement, energy. This color is also a symbol of eroticism. Disgust, ignoring red reflects organic weakness, physical or mental exhaustion. Prisoners of war, forced to live in life-threatening conditions for years, rejected him especially often. Red is the color most preferred by teenagers;
  • brown- choose those who firmly and confidently stood on their feet. People who have a weakness for him appreciate traditions, family. The preference for brown reflects, first of all, the desire for simple instinctive experiences, primitive sensual joys. However, the choice of this color as the most preferred also indicates a certain physical exhaustion. Normally, along with black, brown is most often rejected;
  • yellow- symbolizes calmness, ease in relations with people, intelligence. When he is loved, it means sociability, curiosity, courage, easy adaptability and enjoyment of the opportunity to please and attract people to him. When he is unpleasant, then we are talking about a person who is concentrated, pessimistic, with whom it is difficult to make acquaintance. Yellow is obtained by mixing green and red and is the color of energy. The greatest preference for yellow is given by pregnant women who are expecting a successful outcome of childbirth, as well as people prone to changing places. Yellow is also interpreted as the color of illumination (halo of Christ or Buddha);
  • blue- the color of the sky, peace, relaxation. If you like him, then this speaks of modesty and melancholy; such a person often needs to rest, he quickly gets tired, it is extremely important for him to have a sense of confidence, the benevolence of others. In the rejection of this color, a person is revealed who wants to give the impression that he can do everything in the world. But, in essence, he is a model of uncertainty and isolation. Indifference to this color speaks of a well-known frivolity in the field of feelings, although hidden under the mask of courtesy. In short, the choice of blue as the most preferred color reflects the physiological and psychological need of a person for peace, and the rejection of it means that a person avoids relaxation. With illness or overwork, the need for blue increases;
  • green- the color of nature, nature, life itself, spring. The one who prefers it is afraid of someone else's influence, looking for a way of self-assertion, since this is vitally important for him. Anyone who does not love him is afraid of everyday problems, the vicissitudes of fate, in general, all difficulties. Green color contains hidden potential energy, reflects the degree of volitional tension, so people who prefer green color strive for self-confidence and confidence in general. Eccentric people, who achieve their goals not with purposeful volitional activity, but through emotions, reject the green color as unsympathetic. Along with them, the green color is rejected by people who are on the verge of mental and physical exhaustion.

Other colors can also tell about the psychological characteristics of a person's condition. So, orange- the favorite color of people with intuition and passionate dreamers. In heraldry, this color also means hypocrisy and pretense. Pink is the color of life, of all living things. He talks about the need to love and be kinder. Those who like him can get excited about the most insignificant thing. In people who are overly pragmatic, this color causes irritation. Purple symbolizes the inherent human infantilism and suggestibility, the need for support, support. In this sense, the choice or denial of the purple color acts as a kind of indicator of mental and sexual maturity.

Research conducted by Russian psychologists V.F. Petrenko and V.V. Kucherenko, confirm the existing relationship between the emotional states of a person and his choice of certain colors as preferred. So, in situations of joy, fun, energy-saturated colors (yellow and red) are especially preferred, colors of peace and relaxation (blue and brown), as well as the color of non-existence (black) are simultaneously denied. For situations where a person feels guilty for various actions, it is typical, on the contrary, to deny the energy-rich red and yellow and prefer gray and blue colors. Blue, therefore, reflects not only serene peace and relaxation, but in combination with gray corresponds to a state of passive depression. In situations that pose any danger to a person, a preference for green, associated with volitional tension, and yellow as energy-saturated, associated with the need for a quick discharge of tension, is characteristic. Moreover, if fear is characterized by the predominance of green and gray colors while rejecting yellow, red and purple, then aggressive excitement in response to danger is characterized by a combination of yellow and green while rejecting black and brown.

Color and functionality.

Currently, scientists are making active attempts to use the influence of color on human psychophysiology for commercial and domestic purposes. At the same time, as already noted, each person perceives color in his own way. Therefore, decorators and designers, designing the interior of premises, must always take into account socio-demographic characteristics - gender, age, profession, etc. However, there are some general characteristics of the impact of colors on humans. The predominance of any color (or combination of colors) in the design of the room creates a certain emotional business environment. Few businessmen know that the color scheme of the interior affects the subconscious of a person. And not only on the performance of employees, but also on the results of business negotiations.

Thus, the blue color contributes to a better assimilation of information and the establishment of friendly relations, so it is recommended to use it in the premises for negotiations. And, it would seem, blue, close to it, on the contrary, scatters attention and reduces the efficiency of staff. So many managers do not even realize that the reason for a sharp decline in the commercial profit of their company may well be ... a chic renovation in the office, made in the now very fashionable "sky blue" style.

Green color has a calming effect on the nervous system, relieves headaches, fatigue, irritability, lowers blood pressure. Red increases the content of adrenaline in the blood, increases efficiency and is therefore especially recommended for slow, lethargic people. However, an excess of red and green at the subconscious level awakens a thirst for profit in a person, and red, among other things, increases aggressiveness (it is no coincidence that the red jacket has become the symbol of the “new Russians”). Violet color improves the functioning of the heart and lungs, increases the endurance of the body. Nevertheless, they should not be abused: this color is a sub-threshold catalyst for fatigue. So if you want to buy a purple blouse, then it's time to go on vacation.

The transition in the room from yellow to blue is soothing. They walk on the pink floor with caution, on the brown floor - confidently. The white luminescent color irritates the nervous system, and the yellow-orange light of the lamps promotes creative thinking and good mood.

It has also been observed that in public places where coloration is limited to white, black and grey, people do not linger unnecessarily. Colors can visually expand rooms (for example, yellow and yellow-green) or narrow them (red-orange). At the same time, in a red room it seems 3-4 degrees warmer than in an orange one, and in an orange room it seems 3-4 degrees warmer than in a blue-green one.

Each of the colors carries its own emotional load, which must be taken into account when stimulating labor activity. So, the combination of red and blue-green color stimulates overall performance. Yellow or yellow-green with orange relieve mental fatigue, and yellow separately promotes mental activity. Blue is recommended for child labor rooms, pink for the welding shop, and blue for the lathe. In general, during work, yellow-green tones in various combinations and shades are the most optimal. During meals, orange-red tones are preferred, and during rest hours, it is not so much the tone that matters as the dynamics of colors.

So what colors are recommended to give preference to when decorating an office? It is better to use yellow tones, but in small quantities. Large doses of yellow give rise to excessive greed (who needs employees who are always dissatisfied with their salary or partners who make excessive financial demands?), And small doses stimulate brain activity and increase the efficiency of mental work. Moderate doses of yellow contribute to the success of negotiations, as they stimulate the desire to find compromises.

Literature.

  1. Color personality test. - Minsk, 2000.
  2. Petrenko V.F., Kucherenko V.V. Relationship between emotion and color. - Vestn. Moscow un-ta - ser 14. - 1988. - No. 3.
  3. Know yourself. - Moscow, 1990.
  4. Shchekin G.V. Visual psychodiagnostics and its methods. - Kyiv., 1990.

More about the psychology of color:

Although at first glance it may seem that a color is just a color, and a rose is just a rose, in fact combination and meaning of colors much more difficult. Once you understand all the shades of color signals, you can not only decipher them, but also manipulate them consciously. You will be able to use the combination and meaning of colors to form a certain impression and get the desired reaction.

White color, that is, the complete absence of pigment, is usually associated with purity, purity, newness, virginity, peace and innocence, as well as high quality. Anyone who has ever been in a paint shop knows that there are a lot of shades of white. If the surface is painted with blue-white paint, and the neighboring one with yellowish-white, then the difference will immediately catch your eye. The first shade is reminiscent of high-altitude glaciers, while the second is reminiscent of sea pearls. Nevertheless, no matter how difficult it is to choose the right shade of white, it is always associated in the mind of a person with simplicity.

White is a classic choice for all time. However, sometimes the white color also evokes negative associations - a white lie, a white elephant and a white flag of defeat. Go too far with white - and you will create a feeling of sterility and a hospital atmosphere. If you use white without any accents or decorations, then your outfit may seem cheap and primitive, like white disposable plates and cups. If you've painted your bathroom a cool blue-white color, you'll never get warm under a hot shower. But sometimes the property of white color to visually enlarge the space can be very useful. The combination of colors also affects the mood. A white dress can convince anyone to go on the strictest diet. But negative associations should also be taken into account.

Black colortraditionally associated with elegance, sophistication and sexuality. It is the main color in the clothes of modern women living in cities. Very often, women wear black suits for business meetings. For any formal occasion, a black tuxedo and a little black dress are a win-win option. Black lingerie looks very sexy - probably because black is also associated with danger.

What is the meaning of black? Black is the color of night and death, the color of witchcraft and black magic, the color of illegal activities (black market), the color of rejection (black list) and exile (black sheep). In proverbs and sayings, black is often associated with fear, anger and depression. Black color encourages confrontation and violation of taboos. Among artists - fashion designers and designers, black has gained popularity for a very long time, because he always talked about violating prohibitions. And very soon the black turned out to be so bad that it became good.

We constantly see gangs of teenagers in black clothes on the streets. They send a visual signal that they do not want to be inside society. It's funny, but the color black quickly turns from a sign of an outcast into a sign of belonging to society. And this happens not because the black color has come into fashion and has become considered sophisticated, but also because of its extraordinary practicality.

The combination of black with other colors looks great, but what else does a modern person need? And besides, the black color is also slimming! Dream! Today, almost any item can be found in black - from a small cocktail dress to porcelain and children's t-shirts. Black color always speaks of strength, power and exquisite taste. This is a completely safe choice.

Red colorof all the colors of the spectrum, it causes the strongest physiological reaction - that is, an increase in heart rate. Red color will not let you pass by, it immediately attracts attention and controls the situation. You won't be able to ignore it. In all world cultures, as the language developed, red was named among the first, immediately after white and black.

Let's talk about the concept of "warm" colors. Red is the main warm color. Sometimes it really causes a feeling of warmth in a person. A room whose walls are painted red (or at least pink) can burn less than a room painted in a cold color, such as blue. For many years, red has been used for festive tablecloths because it evoked warm feelings and warmed those sitting at the table. Red has a variety of meanings.

In nature, red is the color of abundance, the color of ripe berries and tomatoes, the color of rubies and pomegranates, the color of poppies and poinsettias. Do not forget that red is the color of blood, and therefore the color of religious sacrifices - the color of the heart and fire. Red color evokes strong emotions. The nature of these emotions greatly depends on the situation, but no matter what associations you have with red, one thing is certain: these emotions will be very strong.

People usually associate red with love and rage. In terms of sensuality, red is so popular that men often choose red lingerie for their lovers. Red is often associated with holidays and fun. The ancient Egyptians laid the foundation for a tradition that is alive to this day: holidays and weekends are marked in red in the calendar. In red, we highlight everything that you should pay attention to.

Red color signals danger and readiness to meet this danger face to face. The red color has long been used in military uniforms, and the red planet was named after the god of war - Mars. This is a very strong color that directly affects a person and does not leave him indifferent.

Pink colorassociated with red, in fact, this is its shade - a mixture of red and white. The change in the perception of a color signal from red to pink is quite characteristic of any transition from bright to pastel color. Therefore, pink is naturally perceived as delicate, soft, charming and feminine.

Pink, like red, can be warm and exciting. It is perceived as romantic and sensual, which is why it is so often used for underwear - especially bright pink. Pink is also often associated in people's minds as frivolous and cheerful. But remember that all these semantic combinations and meanings of colors are very ephemeral and personal.

Orange color, like red, refers to warm colors. It also causes an increase in heart rate. Orange is a very bright color, it always attracts attention: remember the road workers in bright orange vests. The main association associated with orange is spiciness, piquancy. It is this word that defines our attitude to the color orange. Spices are used in very moderate amounts. We are just as careful with orange.

Orange color in small quantities awakens in us thoughts of joy, fun and bright sunshine. An excess of orange seems to us impudent and arrogant. And an excess of arrogance already looks vulgar and cheap. However, there are shades of orange perception, which are used by many manufacturers. Orange is often associated with low price and availability. No wonder it is so widely used in a chain of fast food restaurants.

In addition to using orange in small quantities, it can be advised to use its various shades. Pastel orange is approaching peach - and this color in the minds of people is usually associated with freshness and health, natural skin color and cosmetics. If you move to more brown shades, such as terracotta, they are perceived as natural, seasoned, like a tan color. Exotic countries and objects immediately come to mind - Turkish carpets, spices and vases from distant lands.

yellow colordisturbing and attracts attention because it is the brightest of all the primary colors of the spectrum. This is the color that people notice first. That is why yellow is used for warning signs and school buses. Very often taxis are painted yellow. Many people also love the color yellow - no wonder yellow cell phones are so widespread.

The combination of yellow and black indicates danger. We see this combination on a sign warning of such a terrible danger as radiation. But it doesn’t hurt to also know that black letters on a yellow background are the easiest to read. That is why such a popular telephone directory is called the Yellow Pages. When we see yellow, we immediately think: "Yeah, something new!" Yellow color always signals something new, unusual, interesting.

In nature, yellow is very common. We see it everywhere. Yellow sun, lemons, corn, saffron, fire, ripe wheat, natural maple wood, butter and heavy cream. It is not surprising that a person perceives yellow as the color of hospitality, generosity and comfort. Yellow is often associated with fun, joy, entertainment and holidays. But it can also be completely ruthless and quickly tiring if found in excess. Have you ever interacted with a person who is so optimistic that after a while it becomes terribly annoying? The same thing happens with yellow.

Another disadvantage of yellow is that in a linguistic sense it is often associated with cowardice. In the Middle Ages, Judas was depicted in the paintings in a yellow robe. Moreover, very often yellow is associated with illegibility - for example, when it comes to yellow press.

Bright yellow color used as a color accent. But if you add a little white to it, you can safely use yellow in large quantities. Cream and beige are the safest colors in any amount, and they are shades of yellow.

Green colorsends a wide variety of signals. If it is dominated by a yellow tint, it excites. If blue dominates in green, it calms. Green color has a huge variety of shades that the human eye can distinguish. And all these shades and nuances cause a wide variety of reactions in a person.

Dark and neutral shades of green - the color of spruce needles, forest thickets - are associated with strength, reliability and durability. It is used for products whose production and use does not harm the environment. Delicate green shades of sage, moss and copper patina soothe. Emerald and malachite speak of luxury.

blue-green color sea ​​water or the neck of a drake seems too bright, but it is worth diluting it with white, as it is already perceived in a completely different way. In nature, the green color comes from chlorophyll, a green pigment that contains some of the color yellow. Remember how the leaves of trees, grass, cereals and ivy differ in color. Luxurious gardens immediately come to mind, magnificent bright flowers framed by various shades of greenery.

yellow green color usually causes a feeling of well-being, optimism and spring renewal in a person. Not surprisingly, this color is often associated with fertility. But add even more yellow to the green - like Chartreuse, for example - and it changes completely. This color often causes a negative reaction. Green is associated with envy, disease and poison, as well as mud and duckweed.

blue colorextremely popular in our country. It's easy to love him. It is very comfortable, it soothes and comforts. Blue color evokes a feeling of well-being. It is associated with constancy and thoughtfulness, with fidelity, reliability and honor. Blue is a cool color that draws attention away from it, unlike warm reds and yellows that instantly catch everyone's eye. Blue is a very common color in nature. Enter any garden and you will see cornflowers, irises, forget-me-nots, delphiniums, hyacinths and numerous lupins of various shades. Of course, blue has many different shades.

Blue can be elegant, secular and sophisticated, or it can seem completely homey and casual. The dark blue color is considered businesslike, professional and authoritative - it is not for nothing that businessmen love it so much. But the same color can be completely informal - like, for example, blue jeans. Bright cobalt, a combination of blue and red, is considered deep, intriguing and exciting.

The blue sky seems delightful to us, the blue sea - soothing and pleasing to the eye. Turquoise and sapphire colors are considered bold. However, blue and cyan are not as safe as it might seem at first glance. The blue color is rather passive. It is often perceived as dull or melancholy. Therefore, jazz compositions were called the blues. Some find blue to be overwhelming and depressing. But still, as a rule, blue and blue colors are quite safe and very widespread.

purple color combines the energy of red with the elegance of blue. That is why purple and violet have always been associated with royalty. In the US, purple has come a long way. Once it was completely unpopular, only elderly matrons wore it. And then this color became the latest fashion.

Purple is very easy to overdo. This is because purple is not very common in nature - only grapes, plums and a few flowers will come to your mind. In large quantities, purple looks unnatural, artificial and frilly.

Grey colourThis is a classic neutral color. Gray reflects all colors and is not dominated by any of them. This is a great background color. He is moderately conservative, traditional and speaks of intelligence. To smooth out the neutrality of gray, you can warm it up a little by adding red or yellow, or cool it by adding green or blue to gray.

In nature, warm gray is present in granite, and cold gray in shale. Advances in modern technology allow you to get gray with pink or lavender hues, as well as hundreds of other interesting colors. Silver, a metallic gray color, speaks of wealth. Dark gray is an indispensable attribute of a serious businessman. Does gray send negative signals? Very few. Gray color can seem old, boring and uninteresting. But when paired with other neutral or bright colors, gray looks strong, energetic, sophisticated and beautiful.

Brown color traditionally considered strong and energetic, but not as strong as black, red or white. Brown is considered more informal than black or red. This is the perfect choice if you need to inspire confidence. For men, brown and beige are a great opportunity to relax. For relaxation, not only khaki trousers are perfect, but also a brown leather armchair. Beige and brown are a combination of several colors. They can be "warmed up" by adding more red, as in terracotta. And you can also "cool" by adding greenery, as in khaki.

In a word, these colors can cause a wide variety of reactions in others. Brown is perceived as the most natural color. Brown and beige colors are very common in nature - wood, bamboo, sand, sisal, autumn leaves. The list is endless.

Brown colors include mahogany, chocolate, coffee, camel, chestnut. We perceive brown as the color of the earth and forests, the color of home and heart - after all, homemade bread and cookies always have a golden brown hue. When it comes to brown foods, bread immediately comes to mind. In a word, brown tones are very soothing and inspire confidence.

neutral colors theoretically, colors are neither warm nor cold. But more recently, the term has been used to refer to very specific colors: black, gray, white, beige and brown. Neutral colors are considered sophisticated because they emphasize design, cut and architecture.

[Knowing the correspondence between the color of clothes and the character of a person is unlikely to be a serious evaluative factor when meeting a girl. But she will be very pleased to hear something new, interesting about herself. And if it is also a compliment, then such a man will become even more interesting to her. You will learn how to influence the assessment of you in the eyes of a woman in real conditions at the practical trainings of the Dating Academy.]

Neutral colors are not distracting. Their meaning is to pay attention to texture and content. Neutral colors work well in large rooms and in large quantities. They are good both on their own and in combination with other neutral colors. They make excellent backgrounds because they enhance the base color, which is why black is so often used in combination with red. Another example is Indian jewelry made of silver with turquoise (gray and blue).