Italy fashion show. Milan Fashion Week. How to get to the show. Fashion show in Milan and presentations of new collections

settimana della fashion) is undoubtedly a grandiose event in allfashion-world. Every year, all fashion capitals (London, New York, Paris, Milan) are transformed and full of an incredible amount of "celebrity". Majorityfashion - events in Milan are organized under the auspices of the Italian National Chamber of Fashion (Camera Nazionale della Moda Italiana), founded in 1958. But some of the big design houses like Dolce&Gabbana and Gucci present their own shows.

Every January, February, June and September, Milan's cobbled streets turn into spectacular catwalks. Shows of women's and men's spring-summer collections are held in September and June, respectively; autumn-winter shows - in February and January, respectively. Podiums are set up throughout Milan. Some screenings take place on open streets and historical sites, while others take place in standard showrooms and studios. Getting to the Fashion Week is an amazing opportunity to chat or just watch how eminent designers, models, stylists, photographers, journalists work. During this period, Milan is full of a huge number of visitors, therefore, in order not to be left without housing, we advise you to take care of booking in advance. You can do this on any convenient service, for example, on this one.

How to get to Fashion Week for an ordinary person?

Who among us has not dreamed of finding himself in the midst of the fashion world among the stylish "celebrity"? And even such a seemingly global dream is quite feasible. We will show you what needs to be done.

Your chance to get to a private show will increase significantly if you work in the fashion industry: a photographer, blogger, buyer, stylist or journalist. Thanks to this profession, you will be able to receive an official invitation by being accredited on this site.. After approval, you will need to pay a commission (50€). Accreditation starts 3 months before Fashion Week.

You can also send applications to the press centers of brands presenting their collections at the show. Required contacts can be found on this website.. If you are just starting your journey in the fashion industry, then most likely you will be invited to start by young designers. But this is a great start!

Invitations will be sent to the address of the hotel in Milan where you will be staying during Fashion Week. Therefore, clearly write the address and name of the hotel, otherwise you may be left without a show. It is also better to warn the hotel staff in advance that letters will be sent to your name.

Another interesting way is to get a job as a volunteer. Your duties will include seating guests, helping models, passing people at the entrance, and so on. An application for such work can be sent through agencies or by contacting the press center of brands on your own.

If you have unshakable self-confidence and even arrogance, then the next option will appeal to you. For this method, you will need to stock up on business cards of some store or fashion magazine (better even in Russian), dress in your best outfit, grab a camera with a notebook and introduce yourself as a journalist or buyer of a major publication or boutique. This option is doubtful, of course, but it has a place to be.

Our advice:

• If you want to be seen by numerous photographers, then dress brightly and unusually, but not defiantly. The audience at Fashion Week is going to be stylish and elegant, so it's best to match them.
• Usually invitations are sent from the category of "standing”, i.e. in the standing area. Therefore, comfortable shoes in your purse obviously will not hurt you.
• Do not forget the equipment if you declared yourself as a photographer. You may be checked at the entrance.
• Screenings in Milan are scattered throughout the city, so before you travel, study the map of the metropolis and mark on it all the places you are invited to. And even better - draw up a map of directions using underground transport. Although there are shuttles for the press, if there is a traffic jam, you may be late for the next screening.
• It is better to choose a hotel near the metro. Save your energy for the shows.

The price of such success is confidence and a big smile. Our advice to you - go for it!

Milan takes over the baton of the fashion marathon near London, and be sure that until September 25 this geolocation will be on the Instagrams of all the main influencers. Fashion Week in Milan differs from its "colleagues" in New York, London and Paris with a large number of theatrical and colorful shows. Take the Dolce & Gabbana fall-winter 2018 show, which was opened by drones that looked like giant bees and flew over the catwalk with the brand's handbags, or Gucci, where last season the models walked with the head of their own clone in their hands. Kaia Gerber and Gigi Hadid paraded along with models dressed in orange, green and blue like aliens at the Moschino show, and Prada was invited to the show Mikuel Sauz- a virtual "influencer" with almost one and a half million subscribers.

For Milan, the performance show is as important as the collection itself. However, this season, in those places in the schedule where there is usually an exclamation point - emptiness ... Gucci, one of the protagonists of the Week, moved to Paris to curtsey to France. In addition, fans of Bottega Veneta are also upset. They were waiting for the debut collection of new creative director Daniel Lee in the fall, but the brand decided to skip the season and present new creations next winter.

True, the changes are not a cause for serious concern. Other classic Milan brands have likely already succumbed to the temptation to innovate in their runways and have something special in store for viewers, while up-and-coming designers are sure to bring a huge boost of energy to Fashion Week. We tell you what you must not miss at Milan Fashion Week.

Perhaps the most important show this season is the anniversary collection of Versace. This year the Italian fashion house is celebrating its 40th anniversary. For Donatella Versace, the date is also significant in that she has worked at Versace longer than her brother Gianni, who died in 1997. After the death of her brother, she had a hard time: the company's financial performance fell, and the public criticized her collections. However, the designer did not give up and showed the image of a strong and purposeful woman - this is what she broadcasts in her creations to this day. “Every minute I think about glamour. I wake up in the morning and my head is already filled with glamor,” Donatella once said. These words perfectly describe the temperament and charisma of the designer, as well as the aesthetics of the Versace collections. The anniversary show is scheduled for September 21 and promises to be fantastic.

Another pillar of Italian fashion that is preparing for a lavish celebration is Missoni. This year, the brand, famous for its colorful zigzag pattern, will celebrate its 65th anniversary. What will surprise fans of the brand Angela Missoni, we will find out on Saturday, September 22.

As part of Milan Fashion Week, the Fendi Fall-Winter 2018-2019 collection was presented. The duet of Karl Lagerfeld and the lady of the Italian fashion house Silvia Venturini Fendi again impressed with the finest work on every detail of the image. In the new season we return to ...

As part of Milan Fashion Week, the Dolce & Gabbana spring-summer 2018 collection was presented, the main topic of which was love. And it was possible to reveal it with the help of a metaphorical image of the Queen of Hearts. A familiar touch of fashion designers is religious iconography….

In the new spring-summer 2018 collection, presented at Milan Fashion Week, Donatella Versace revived Gianni's greatest hits, allowing a new generation to see what the couturier was talking about. And he spoke about sensuality, femininity and independence ....

Tropical scenery, spectacular dances to Sicilian music, a parade of luxury with sequins, original prints, ruffles, fringe and an abundance of jewelry - Dolce & Gabbana Spring-Summer 2017 collection was shown at Milan Fashion Week. Domenico Dolce and Stefano ...

Sporty chic, sheer sexuality, smooth straight hair, top representatives of the world's catwalks - the Versace spring-summer 2017 collection was presented at Milan Fashion Week. When creating each new collection, Donatella Versace thinks globally. This year she...

The new Prada spring-summer 2017 collection, presented at Milan Fashion Week, demonstrates the search for true elegance in the present. Miuccia Prada, when creating each new collection, thinks deeply and is constantly looking for new meanings. Thirsty for unforgettable emotions and ...

Milan Fashion Week 2018 Novelties

Today, September 20, 2017, another Fashion Week starts in Milan. The current event will feature shows of women's collections that will acquaint viewers with the trends of the upcoming spring-summer 2018 season. In total, the program of the official calendar provides for 63 shows and 94 presentations, a total of 159 collections. Out-of-calendar shows include the Dolce & Gabbana fashion show on September 24, Erika Cavallini, Giada and others. The following brands will not appear in this edition: Elisabetta Franchi, Rich, Fay, Wunderkind, Situationist, Xu Zhi, Leitmotiv, Diesel Black Gold, which already showed a women's clothing line at men's fashion week this June. Emporio Armani chose London this season, Emilio Pucci, due to the departure of creative director Massimo Giorgetti, decided to organize a presentation. The Angelo Marani brand, whose founder designer died at the beginning of the year, also abandoned the show.

The absence of these brands is compensated by the shows of designers who presented their collections for the first time in Milan. They will freshen up Fashion Week with new ideas and also give the event an even more international feel. Among them is the Italian brand Albino Teodoro, the winner of the Who Is On Next? 2016 Brognano, Ssheena and The-Sirius by Korean designer Yungchan Chung.

Debuting this season: Paul Surridge, the new creative director of Roberto Cavalli, Luke and Lucy Meyer with Jil Sander.

But the main innovation of the current Milan Fashion Week 2018 was the emphasis on the environmental theme. On September 24, 2017, La Scala Opera House will host an evening to celebrate the first Oscar of sustainable fashion, The Green Carpet Fashion Awards Italia. The winners will be presented with a figurine made by Chopard especially for this event. The sustainable design competition was created by the Italian Fashion Chamber (CNMI) in cooperation with the British consulting agency Eco-Age.

Fashion show in Milan and presentations of new collections

The first day

Deconstructivism, grunge, 80s glitter, maximalism, as well as gender style dominate the first day of Milan Fashion Week 2018.

Milan Fashion Week 2018 was opened with a brand show Grinko, whose founder and designer is Russian Sergey Grinko. The catwalk literally sparkled and shone, reflecting the shine from the fabrics of bodysuits, leggings, T-shirts, windbreakers and sports trousers. The fashion show clearly exuded youth, carelessness and fun. It felt the spirit of the noisy and active life of the metropolis. The Grinko collection is distinctly different from the traditional Italian style, but that is why it managed to bring freshness and international spirit to Milan Fashion Week.

Deconstructivism has always been one of the hallmarks of Japanese designers since Yohji Yamamoto. Atsushi Nakashima continued the traditions of his predecessors and offered detachable sleeves, asymmetric raincoats and geometric inserts at his show, without losing harmony and practicality in clothes.

The next show was a fashion show Alberto Zambelli. There was a certain passion for geometry in Alberto's collection. Decisive and strict graphic lines, geometric inserts created well-balanced architectural forms. But despite the fact that the Italian designer cuts and builds his collection like buildings, he managed to keep lightness and weightlessness in clothes. And the transparent organza made the dresses even more elegant.

In the show Cristiano Burani spring-summer 2018 played on color contrasts. Gray became the backdrop for the collection, which then shimmered between phosphor green, yellow, and orange. As in previous shows, plaid, stripes and sparkling lurex dominated. Free forms of clothing and sporty style, shoes with flat soles once again confirmed the youth style of clothing. Apparently, Cristiano Burani's fans really like the nightlife, which is probably why he created a pajama suit for them. Bright green and pink silk sets with a color print, although reminiscent of pajamas, will be quite a worthy outfit for any youth party.

The most anticipated was, of course, the show Gucci. Alessandro Michele continued his journey through time. Its history dates back to Ancient Rome, but also tells about characters from other times. In his new collection, Alessandro Michele tried not to miss anything. The runway showcased colorful colors and Prince of Wales checks, 80s inspired mini dresses and sparkly satin suits, vintage and modern. Perhaps the most important hero of the collection was jewelry, which generously adorned both male and female images. Unisex style has long been a tradition at Gucci, and as representatives of the fashion house again combined men's and women's collections in the show, it was not always easy to distinguish who is who.

Founder and designer of the Fashion House Alberta Ferretti went against the trends and, despite the desire of some brands to dress women as men and men as women, presented an elegant, lyrical and very feminine look on the catwalk. Soft tones of pink, blue and green gave the outfits even more delicacy and tenderness.

Already on the first day of the shows, it became clear that many Fashion Houses prefer to organize joint shows of men's and women's collections. Does this mean that soon we will have to part with men's or women's Fashion Weeks? Quite possible. The main thing is that men would not part with the male image, and women with the female.

Milan Fashion Week 2018. Day Two

The second day of Milan Fashion Week was the epitome of femininity and romance. Maybe because the collections used such exquisite fabrics as transparent organza, noble satin, shiny crepe de chine - everything sparkled, sparkled and translucent, creating an intriguing “I see - I don’t see” effect.

Or maybe because on this day the true creators of Italian style, veterans of Made in Italy presented their shows: MaxMara, Fendi, Prada, Luisa Beccaria and Moschino.

It all started in Italian - with a show MaxMara. More than half a century has passed since Achille Maramotti founded this legendary brand, but decades later, MaxMara style has not lost the femininity and elegance that once glorified Made in Italy brands all over the world. And even if straight skirts that cover the knees, long dresses made of transparent black chiffon, strict raincoats and camel-colored coats seemed familiar for a long time, they still looked very impressive and relevant. And the role of novelties on the podium was played by fabrics - chiffon and organza, which gave women's images a special appeal and sexuality. There were also men's two-piece suits at the presentation, but they have long since organically fit into the women's wardrobe and have not spoiled the elegant and feminine style of the collection.

And here in the garden Luis Beccaria Everything was in bloom, as always. Roses, daisies, and other wonderful flowers covered the floor-length dresses. The faces of the spectators present at the show also bloomed: apparently, the collection radiated a truly positive energy. The Milanese designer continued to sing of romance, while still managing to remain modern.

Karl Lagerfeld has been living between Paris and Rome for many years and, despite his very mature age, manages not only to create ingenious collections, but also to keep two leading fashion houses afloat: Chanel and Fendi. He does not hold genius, because he once painted for MaxMara those same camel coats that the brand's designers still periodically take out of the archive.

At Milan Fashion Week, Karl Lagerfeld presented Fendi. For this Italian brand, he created a very elegant collection. She wore feminine pencil skirts, long bell skirts, sheer dresses, and fitted raincoats. Sexuality was in everything. The Fendi designer did not refuse romantic chiffon, but he suggested wearing transparent blouses over striped turtlenecks.

Italian Lucio Vanotti and The-Sirius- the brand of a debuting Korean designer - decided to stick to the style favored by newcomers - romantic deconstructivism. Something was missing here and there, although on the whole the collections turned out to be quite complete, complete and very interesting.

Layering is another motto of the new spring-summer 2018 collections. Miuccia Prada also supported him. In collection Prada for spring-summer 2018, she released models on the catwalk, dressed in blouses over T-shirts, dresses over shirts, and all this over trousers.

The top class was also shown by brands Les Copains, Arthur Arbesser, Anteprima, Genny.

Finished the marathon of impressions with a colorful show Moschino. There is a hint of swan lake and furious punk in his collection. Fortunately, everything ended in pleasant colors: everything on the podium bloomed, butterflies flew in - in a word, spring has come!

Milan Fashion Week 2018. Day Three

The third day of Milan Fashion Week was somewhat reminiscent of the movie “Chicago”, in which the characters Roxie Hart and Velma Kelly are fighting each other trying to win the front pages in newspapers in order to save their lives. On Friday, two giants of the Italian fashion industry: Armani and Versace clashed in the battle for supremacy.

At first, this day belonged entirely to King Giorgio. The founder of the Italian "prêt-à-porter" is never wrong. So this time, in his new spring-summer 2018 collection Giorgio Armani managed to successfully combine glamor and elegance, luxury and sophistication. Even though glitter was the key of the collection, everything looked unusually elegant and without frills. The designer did not forget about his favorite total black, he also remained faithful to the men's suits of twos.

However, to everyone's surprise, Armani was not the only hero of the day. The king of Italian fashion had to share the stage with another famous brand - Versace. This brand ended its show with a stunning finale that attracted all the press to its side. Donatella's collection, dedicated to the twentieth anniversary of the death of the company's founder, Gianni Versace, combines all the designer's archetypes, from studded leather jackets to colorful prints. But the main surprise was presented at the end of the show, when, under the phrase “Gianni, I love you, we love you, this is all for you”, 5 legendary top models of all time took the stage in golden dresses: Naomi Campbell, Claudia Schiffer, Helena Christensen, Cindy Crawford and Carla Bruni. The spectators could not stay in their seats and everyone rushed to the podium in the hope of taking a picture or getting an autograph from the world's divas.

It is worth noting that next to the legendary brands, young designers are also growing. From season to season they delight with fresh ideas and bright trends. On the third day of Milan Fashion Week, Marco de Vincenzo showed his skills. In the spring-summer 2018 collection of his brand Marco de Vincenzo he sings of Sicily. Maxi T-shirts with the inscription "Ultrapharum" - as the island was called in ancient times - are somewhat reminiscent of T-shirts-souvenirs that are sold in tourist markets. Marco paired them with sparkling crystal skirts. However, at the show, the most impressive were the bright maxi-dresses, shining with all the colors of the rainbow.

If you have old shirts, don't throw them away, they might still come in handy. Of these, you can, for example, sew skirts similar to those made by Anna Young in her new spring-summer 2018 collection. Annakiki tailoring, one might say, is in the blood. Since childhood, the daughter of tailors has been playing with fabrics and inventing outfits. That is why, when in 2012 she decided to become a designer, success came to her very quickly and easily.
It's important to note that at Milan Fashion Week, she not only showed off her expert tailoring skills, but also brought up the topic of overuse of technology. With the slogan “Stop Phubbing” embroidered on the T-shirts, Anna encouraged viewers to leave their phones for a while and take a closer look at the world around them.

After Peter Dundes, it's Paul Surridge's turn to manage the Maison's style Roberto Cavalli. The new creative director decided to play on the animalier prints that brought the brand great fame in the 80s. Evening floor-length silk dresses were undoubtedly the epitome of elegance and sophistication, but still did not bring the expected shake-up to the declining brand.

Milan Fashion Week 2018. Day Four

The fourth day of the Milan Fashion Week shows was not as noisy as the previous one. There was no deadly struggle for the front pages of magazines here, nor out of the ordinary provocations. The theatricality characteristic of Gucci was supported only by the brand's Sardinian designer Antonio Marras. It seemed that, finally, fashion houses thought about their fans and tried to present clean, measured and practical collections. And yet on this day on the catwalks it was possible to trace a lot of different novelties and interesting trends.

Show Bottega Veneta. Designers of the Italian brand tried to dress their fans elegantly and stylishly. They did not resort to pretentious tricks and presented a practical collection without any frills for an adult and respectable woman. The trend of the season was supported by sparkling rivets and sequins, as well as leather goods. Bottega Veneta designers offered a wide range of demi-season outerwear: raincoats, jackets and windbreakers.

Gabriele Colangelo adheres to the style of deconstructivism favored by the Japanese. The asymmetric design and geometric shapes looked very harmonious and neat, once again confirming the designer's extraordinary talent. Gabriele also adopted the technique of painting nui shibori fabrics from the Japanese. She decorated dresses, blouses and trim elements on clothes.

Among all the collections presented on the fourth day of Milan Fashion Week, the collection turned out to be the most feminine. Ermanno Scervino. Even on weekdays, a fan of the brand will look like a fabulous nymph. Luxurious chiffon dresses in this series can be worn under leather jackets, while nightgown-style dresses can be worn with a business jacket or sangallo cloak for special occasions.

White color in psychology is sometimes interpreted as an absolute beginning. It was with him that the designers decided to start showing their first collection. Jil Sander Lucy and Luke Meyer. The minimalist style inherent in the brand was enriched with pleats, draperies and expensive materials, one of which was crocodile leather. It's safe to say that it was not a bad start at all.

If earlier models had to be able only to walk beautifully on the catwalk, today they must have circus and acrobatic abilities. For example, at the beginning of the brand show Antonio Marras one of the models appeared to the gaze of the surprised public, swinging romantically and carelessly over their heads on a swing decorated with flowers. After that, other colorful characters of the show took to the podium. Yes, it's the show! Because the expression "fashion show" does not capture all the beauty, theatricality and romance that the designer has put into the show. Not without reason, before the show, Fellini's phrase was written on the brand's page on Instagram: "I don't want to try, I want to show." Who is better able to travel in time: the Sardinian designer Antonio Marras or the favorite of the press Alessandro Michele - perhaps we still need to discuss.

Since designer Massimiliano Giornetti left the company Salvatore Ferragamo, the former zest was gone from her collections. The brand, which has been and continues to shoe Hollywood divas, undoubtedly occupies the world championship in the shoe industry, but, unfortunately, it is not yet possible to say the same about their clothes.

Milan Fashion Week 2018. Day five

The main event of the fifth day of Milan Fashion Week, September 24, 2017, was the first ceremony GreenCarpet Fashion Awards 2017 held at the famous La Scala Theatre. National Chamber of Italian Fashion in cooperation with the organization Eco-Age and, with the support of the Italian Ministry of Economic Development, honored the most environmentally responsible fashion companies with awards.

A total of 12 awards were presented at the event to Made in Italy producers for their environmentally friendly and most humane approach to production.

The winners were: BrunelloCucinelli, tailors Valentino, young eco-designer TizianoGuardini, which uses only recycled materials for its clothing, Tom Ford for his support of Made in Italy, a Brazilian model GiselleBündchen for her protection of the Amazonian forests, Ilaria Venturini fendi, Zegna, Gucci, Prada, and many others.

Giorgio Armani, Muccia Prada, Pierpaolo Piccioli, Alessandro Michele

The prize for the nominees was a figurine depicting a red pomegranate, made by the Swiss company Chopard. This juicy fruit symbolizes the secret knowledge of the gardens of Eden and aptly explains the poetry and designation of the Green Carpet Fashion Awards.

Livia Giuggioli Firth, Founder and Creative Director of Eco-Age, played a huge role in initiating the event itself. The wife of British actor Colin Firth has long been fighting for "conscious" fashion. It all started with her trip to Bangladesh in 2008. Livia tells how shocked she was when she visited one of the factories that produce clothes for export to Europe. Workers work in slavish conditions under the strict supervision of guards who control all entrances and exits. Even one day of absence threatens with the loss of a job. And the premises themselves are not provided with security equipment.

How often do we stop near shop windows, admiring the dress we like. At this moment, we think about fashion trends, about colors and style, about how the dress will sit on the figure. But does anyone ask himself: how was it made? What do we know about who created it and under what conditions?

That is why the Green Carpet Fashion Awards has taken it upon itself to take a look behind the scenes of fashion to answer these questions. To make the fashion industry more transparent. Carlo Capaza, president of the National Chamber of Italian Fashion, is convinced that "a better world is possible, and the fashion industry is able to change it for the better."

Gisele Bundchen; Carlo Capaza; Livia Firth