Diesel watch manufacturer. Diesel brand watches for men are an ideal ratio of price and quality. Men's wristwatches Diesel: Reviews
Iroquois Indian. Stamped print on a red background. Aggressive, even radical - this is what it is, the face of a fairly young by fashion standards, but world-famous Italian brand - Diesel. This is a style born from the idea of one person, but brought to life thanks to the non-stop work of a creative team of like-minded people. This is shocking on the verge of scandal, this is morality on the verge of decency.
This is all Renzo Rosso is - just a farm boy. On September 15, 1955, Renzo Rosso was born in a small village whose population did not exceed 2 thousand people. He was born, I think, in order to continue the work of his parents and take care of the farm. And at first, it seemed that so be it. As a child, Renzo tried to breed rabbits and sell them. But then the story took a completely different turn. By the age of 15, the guy sewed his first jeans, working on his mother’s old machine. His work was appreciated by friends, and the enterprising Renzo sold the next two pairs for almost 2 euros.
Renzo dreams of sewing clothes. He studies modern textile production techniques and economics. In 1970, Renzo Rosso began his studies at the Marconi Technical Institute. And by 1978, young Renzo, together with Adriano Goldschmidt, runs a small production in the field of tailoring. Together they give life to a new brand within the Genius Group holding.
“Diesel” is a name that didn’t catch on immediately, but now sounds all over the world. The birth of the brand occurred just at the beginning of the fuel crisis in the 70s of the last century. And diesel was a more affordable alternative for vehicle owners. So the concept of the brand was to give people the opportunity to look stylish at a reasonable price. In addition, it is a “diesel” and in Africa it is a diesel. This is a word that sounds the same all over the world. It's clear to everyone. Likewise, the brand’s clothing had to, in a sense, become international, understandable to connoisseurs all over the world.
And here he is, Diesel, after just a few years, launches its first branded line. “Diesel – for success in life” is the slogan of the young company. Italy readily accepts such unusual, independent Renzo models. But he strives further. America and Europe are waiting for him. A network of importers has been created. Revenues are growing rapidly.
A new stage in the development of the brand began in 1985. The creative mastermind of the work, Renzo Russo, takes the reins of Diesel into his own hands, buying out part of the shares from his longtime partner, Adriano Goldschmidt. Annual income is several million dollars. The course is taken on denim clothes.
In light of this success, the decision was made to release a women's collection. Its release occurred in 1989. The low waist and original cut instantly found a response in the hearts of the fair half of humanity.
The company's turnover has grown significantly - over $100 million. Diesel USA marked its entry into the American market. True, the American buyer turned out to be not as accommodating as in his native Italy or Europe. And if previously all the brand’s powers were focused on expanding and modernizing production, now it’s time to think about the engine of progress.
Diesel needed advertising. And in the same vein as the clothing offered. One that would shock the public, force them to pay attention, and would be an alternative to the usual advertising images. Large-scale work has begun to create the face of delirium. Paradiset DDB, the advertising agency to which Diesel owes much of its “scandal at the brink of decency.” The advertising campaign proposed by the Paradiset team was based on the reverse side of American stereotypes. The entire denim life of America at that time revolved around the mastodons of this business, for example, LEVI’S. But their advertising campaigns were often boring. And “Diesel” is not America, it’s Italy, a completely different charisma. The decision was taken. Unusual style means unusual advertising. Humor, satire and even politics, all that does not fit with advertising in any way, became the basis for creating a brand image.
It was a win-win decision for Diesel. Although opinions are divided on whether this is good or bad. Frankness, half-nudity is what attracted young people with its directness. Such ambiguity, however, brought its expected results. Trade turnover almost doubled, and the advertising activity itself was repeatedly awarded with various awards at the Cannes Lions festival in 1997 and 2001. “Advertiser of the Year” in 1998, awards at Eurobest, Epik Prize 1995-1997. In addition, the success story from Diesel is a collection of eclectic styles in the brand concept - bright glossy catalogs, which in themselves are a manifesto of their own individuality.
The time had come when it was necessary to expand the boundaries of business. Already in 1994, Diesel launched a line of clothing for sports - 55 DS, for connoisseurs of outdoor extreme sports - snowboarding, alpine skiing.
By the end of the 90s, “daughters” of the Diesel Style Lab brand, Diesel Kids, appeared.
Diesel Style Lab appeared in 1997. These are the same clothes from the usual brand. With one distinctive feature - it is an order of magnitude more expensive than its namesakes from another line.
Renzo Rosso understands that now is the right time to saturate the market. And the systematic seizure of rights to produce all kinds of goods under the red “Diesel” stamp begins. Watches, glasses, bags.
Another important milestone in the expansion of the market was the acquisition in 2000 of Staff International, an Italian leader in the luxury ready-to-wear clothing sector.
From this moment on, “Diesel” takes leaps and bounds in developing the world fashion markets.
In 2001, Black Gold was born - another collection of trendy street chic. In the appropriate price category.
2002 was a very fruitful year for the company. The fashion house Martin Margiela was acquired, collaboration with famous masters, including Karl Lagerfeld, as a result of the emergence of a new line of denim produced for the Lagerfeld Gallery.
The year is 2010. The Diesel brand is already represented by at least four hundred boutiques in almost one hundred countries around the world.
At the moment, this number has changed upward - 6,000 retail outlets that everywhere represent Diesel brand products and another 200 stores are branded representative offices of the brand.
Renzo Rosso was born and raised in a time when the American dream included several obligatory concepts - James Dean, Marlon Brando, Coca-Cola and, of course, jeans. When the Diesel brand was created, the creation of denim clothing became a determining factor. After all, the moment came when jeans ceased to be considered a robe, and acquired the status familiar to us today. These clothes can be convenient, comfortable, fashionable, stylish and the way Renzo Rosso invented them.
Now “Diesel” is a name that needs no introduction or even advertising. Denim, perfumes, home and interior items, shoes, designer Fiat 500 and Ducat motorcycle, grape wine under the Diesel Farm brand. This is the embodiment of freedom of expression, this is street chic, the edge of what is decent, or maybe not. This is an incredibly attractive, almost forbidden taste for style, such a style as interpreted by Diesel.
As the creative director of the brand, Wilbert Das, said: “Good taste is a glass of red wine. It’s bad taste to explain to others what good taste is.”
According to Forbes magazine, in 2013 Renzo Rosso's fortune was $2.5 billion. Not bad for a guy from a small Italian farm. Discounted Diesel watches
About the brand
The design of Diesel watches can be described in just two words: bold and daring. This brand has long proven that its creations are unrivaled, bold and daring, with an urban spirit - wearing Diesel means showing your individuality. These bright colors, belts that are as wide as trouser belts, a design that seems to be from another planet - all this will tell the world that you are as unique and positive as the Diesel watch you wear.
Italian fashion house Diesel was founded in 1978. Although the founders, Renzo Rossi and Adriano Goldschmit, were involved in fashion, no one in the fashion industry expected the brand to take such a meteoric rise, and everyone was extremely surprised when the brand became a leader in cutting-edge design. Renzo Rosso decided to make jeans the hallmark of the brand; he used various methods to create artistically “torn” denim. The craftsmen tousled the jeans with pumice stones and washed them in the machine along with stones. The brand now has an official logo – the profile of an Indian man with a mohawk. The slogan read: “Diesel: Only the Brave.” Subsequently, in his interviews, Renzo Rosso noted that Diesel clothes were created for people who are not afraid to express their opinions and want to look special, and the brand’s motto was intended to emphasize this. The brand name was chosen because of the oil crisis that swept through Europe in the mid-1970s. After a sharp increase in gasoline prices, the solution to many problems was the use of more economical fuel - diesel.
Today Diesel is a high-profile Italian brand with a 30-year history, sold in more than 80 countries around the world. From the very beginning, the brand chose stylish, innovative-minded youth as its target audience, which explains the brand’s close attention to design. Watches are the latest segment to be added to the company's already renowned lines of denim, accessories, fragrance and footwear.
Diesel watches can be anything but ordinary. The details on the watch are attractive and modern, making the watch suitable to wear with either a suit or jeans. Diesel wristwatches have established themselves as an indispensable attribute of advanced and fashionable young people who live a bright, dynamic life. Diesel watches have some characteristic features that make the brand stand out from other fashion brands. The real find of Diesel was the large, and sometimes simply huge, dial. The essence of the idea is simple: the watch is noticeable and easily recognizable. Also, the sporty and daring style of Diesel itself is popular and in demand all over the world. The brand plays with a variety of materials - there is leather, steel, plastic, rubber, and silicone. In the color palette, the bestsellers are natural colors - matte dark brown, brown with golden shimmer, dark green blue, black, as well as a play of contrasts - a white belt with red LED backlight, yellow on black. The collections include classics, electronic models, chronographs, watches with 5 time zones, and the famous SBA.
When you give preference to a watch from Diesel, you not only get a comfortable and functional item, without which the life of a modern person cannot be imagined, but also acquire a completely new image and style. Diesel watches are the choice of freedom-loving and independent adventurers who are ready to meet new horizons. You can choose a classic collection, or you can choose the most modern Black Label Editions; in any case, rest assured that your wrist will be “in trend,” at least until the release of a new collection, so if you want to express your individuality, then a Diesel watch is a great way do it.
Watch producing countries.
Today there is a very wide variety of watches on the market. And sometimes we don’t even think about which countries watch manufacturers give us this abundance of technical thought combined with unique design. Everyone knows about such watch-producing countries as Switzerland and Japan (watches are always popular). And this is not without reason, because Switzerland is the birthplace of wristwatches, reigns supreme in the expensive and elite segment of the market, and Japan in the 80s carried out a “watch” revolution, flooding the market with fairly cheap and at the same time very accurate electronic watches, which
It became famous throughout the world, conquering most of the market. But besides these two watch powers, there are other watch producing countries that quite successfully produce high-quality wristwatches and put them on the market. Below is a table showing which watch brands are produced in which country. This information will be very useful, because in our age of information technology we must be aware of the product from which country we put on our wrist every day. After all, we spend almost the entire day with our wristwatches.
Brands and countries of watch manufacturers.
| Brand | Watch producing countries | |
| A.b.art Carl F. Bucherer Carrera y Carrera Charles-Auguste Paillard Christina London Frederique Constant Girard-Perregaux IWC |
Jacques Lemans Jaeger-LeCoultre Salvatore Ferragamo Swiss Military Hanowa Tonino Lamborghini Vacheron Constantin |
Swiss watches (Switzerland) |
Women often have to think about an appropriate gift for their loved ones. Men's watches are a win-win option. The Diesel brand has been popular for over 30 years. Boutiques of this manufacturer are open in 80 countries and countless cities. This Italian brand produces relatively inexpensive men's watches, costing 10 thousand rubles or more.
Brand history
We first heard about Diesel in 1978. Initially, jeans were produced under this brand, but later in 1978, Marco Rosso (the creator of the brand) began producing stylish clothes and perfume. If we evaluate the brand from the point of view of its focus, then it is aimed primarily at young men.
Fame in Russia came in 1996. For its 25th anniversary, the company began collaborating with Karl Lagerfeld, and later opened its online store and official website. It is there that you can view the parameters of the selected watch and make your final choice.
Design Features
The Fossil concern, located in Texas, produces watches under this Italian brand. Diesel watches have earned popularity thanks to their unusual, sometimes even provocative design. Moreover, they can be worn not only with casual clothes, but also with classic office suits. Despite the relatively low price range, the watch looks luxurious. The fact is that only natural and high-quality materials are used for their production:
- skin;
- rubber;
- steel.
Important! There are two lines of models of the Diesel brand - universal and sports-utilitarian. It is rare to find designer watches from this brand on wide sale, but they are produced, however, in a small number of copies.
If you are going to purchase a men's wristwatch as a gift, then it is best to choose a copy from the universal line. Such models are more conservative and fit with different clothes. For young people who do not wear suits, you can take a digital watch. They look great with any casual wear.
Who is a watch from this brand suitable for?
The motto of this brand is: “Great watches for working people.” They are suitable, first of all, for men who lead an active lifestyle - attending not only the office, but also fashionable parties. The design and combination of materials change from one collection to the next. Many critics call Diesel's models a bit freaky, but others rate them as stylish accessories.
They are suitable for those who:
- ready to sacrifice the quality of mechanisms for the sake of design;
- loves detailed accessories with large dials;
- ready to attract attention to his person;
- loves to dress in an individual style.
Of course, a man over 35 years old and having a high position in society needs to wear braces of more expensive brands. If a man considers himself a middle-class worker, then in the Diesel line there are models for him in a retro style, with a large dial and classic materials.
Important! Most often, men's Diesel watches are bought by young people aged 20 to 35 years. If you are planning to give this accessory as a gift, then you should not purchase unusual items with a provocative design, pay attention to more discreet options.
The lineup
Wristwatches of this brand, as mentioned above, can have a wide variety of designs. The model range is regularly updated in accordance with fashion trends. The universal line is more attractive for aesthetic reasons, while it combines current fashion trends:
- the presence of additional (one or more) smaller ones on the main dial;
- highlighting several numbers in a larger font (these are not always the traditional 3, 6, 9 and 12; other combinations are more common);
- almost imperceptible divisions into hours and minutes.
These trends can be collected under one body or found separately in different models. The sports-utilitarian direction usually stands out for its appearance.
The models in this line have an unusual silhouette and design. The straps in them are more durable, but most often not steel. For their manufacture the following are usually used:
- Genuine Leather;
- tarpaulin;
- nylon;
- rubber.
Before purchasing, you should look through the catalogs of options that are currently on sale. Among them you will find electronic watches and classic ones with hour and minute hands. Most often, the latter are powered by a quartz movement made in Japan. There is no need to constantly restart it and change the battery.
Despite the fact that many models are declared as sports, they cannot be called such. For example, Diesel SBA Only The Brave Brown Dial does not have luminescent hands, which is one of the main requirements for sports models.
Even though they are claimed to be waterproof, we do not recommend diving, swimming or showering in them. Such a brace will only withstand careful washing or exposure to rain. Thus, in terms of style, this model can be called sports, but in terms of technical content, they do not reach generally accepted requirements.
How to distinguish an original from a fake?
Another important point to consider before purchasing is how to find original options in stores. Despite the fact that the pricing policy of the Diesel brand is more than affordable, they are often copied and sold at ridiculous prices. Recognizing a fake can be difficult. Main differences:
- all mechanisms must work;
- the price should not be excessively low;
- the manufacturer uses high-quality leather;
- When making watches, special attention is paid to the processing of steel - the surfaces of branded accessories are perfectly smooth.
You can look at the weight of the Breguet (often indicated in catalogs), and when purchasing, put them on a small kitchen scale and compare.
Important! Buy watches from authorized dealers or trusted online retailers. Look at the reputation of the site and the quality of the watches. Watches purchased from an official store will have a 2-year warranty from the date of purchase. It is valid in all countries.
From jeans to... The history of the Diesel brand began with denim trousers in 1978. The choice of the first product speaks about priorities.
This is convenience and reliability. However, the design of the brand’s watches is also attractive. He is described as "bold". A certain relaxation and avoidance of stereotypes are combined with denim style.
Its specialists work for the young at heart, the brave and active. We work for those of them who are also wise, who don’t just grab the first thing they come across, but understand the details. Let's talk about them.
Features of Diesel watches
WatchDiesel are made exclusively from natural materials. Metal and rubber are in favor. Natural is formed from the sap of the Hevea tree.
The material has a deep black color and a pleasant to the touch surface. It is slightly rough and always slightly heated. A special aromatic impregnation added by Diesel craftsmen also gives a feeling of warmth.
In them, the aroma of wandering and freedom is felt not only on a speculative level.
From metals watchDieselmen's and women's ones are highlighted by stainless steel. It is present in all models. Some are 100%. In other watches, the alloy is present only in the internal mechanism and case.
Stainless steel “defeats” noble metals in strength and wear resistance. In the world of alloys, this is the same as denim among cotton and silk.
Manufacturers are attracted by the performance parameters of steel, combined with its availability. The company can provide solid benefits even at a moderate cost of production.
If we talk about skin, men's wristwatchDiesel And Ladies WatchDiesel, mainly complemented by belts made of calfskin. They are resistant to water.
The material has few pores, it is thin and at the same time durable. Calf leather is soft, comfortable on the body, and does not chafe.
WatchbandDiesel, as a rule, is complemented by an asymmetrical body. Asymmetry is often visible on the dial.
For example, most signs move to one side, leaving the opposite almost free.
This gives the appearance dynamism and eccentricity. Marka is not “afraid” of them due to his youth.
There is no need to focus on centuries-old traditions. Therefore, masters boldly include digital ones in their collections. wrist watchDiesel with liquid crystal displays.
The design of many brands is exaggeratedly rude. This conveys the drive and integrity of youth.
At the same time, thick cases, massive parts, wide belts indicate the stability that characterizes accomplished business personalities.
Women's watchDiesel(original) not an exception. On graceful arms, accessories look the same as men's clothing on the body.
The contrast emphasizes fragility and sexuality without relegating them to the category of vulgarity.
Most are water resistant to 50 meters. The glass covering the dials is mineral.
In addition to quartz, they contain . Its hardness is only 2 points lower than that of diamond. This type of glass is difficult to scratch.
Therefore, the surface of Diesel dials always sparkles, reflecting light evenly. At the same time, due to the special coating, the screens do not glare.
The strength of the cases is enhanced by IP coating. It is applied in vacuum installations. In the absence of an atmosphere, titanium ions are literally tightly bonded to steel. This is how they are “born” watchDiesel.
Official site The company does not disclose the psychology of its products. Let's correct this omission by looking at the housings of the accessories.
The line of models includes round ones - for harmonious personalities, easy to communicate, who get along with their surroundings. Square cases are associated with simplicity and stability.
Therefore, squares are often used in the logos of large corporations and serious organizations.
A rectangle is associated with reliability and rationality at the subconscious level. The body of this shape differs watchDiesel "Predator".
The brand's designers were inspired to create them by the fantastic action movie of the late 80s. The futuristic gadgets from the film anticipated the times.
Nowadays such products do not look fantastic, but modern and stylish. Do fans agree with this? Diesel?
Diesel watches – reviews
Buy a watchDiesel many wish. Accessories are perceived as a sign of self-sufficiency, good taste, and energy.
Being bold and active, fans do not mince words when discussing new clothes.
However, a strong word is mostly used in a positive way. The Russian language allows. Fans of the brand note the accuracy.
Let's take the same watchDiesel dz"Predator". This model is quartz. Nikita from St. Petersburg writes: “In a week we’ve gone only 2 seconds ahead. This is an excellent indicator for quartz.”
Most Diesels are heavy and bulky. This delights fans of the brand looking for powerful accessories.
However, theoretically, the mass of products may be a disadvantage. You can’t wear, for example, a jacket with long and tight sleeves. You will have to place the accessory on top of it.
There is one more nuance when communicating with Diesel. Most mechanical examples have tight winding heads.
As a rule, they are difficult to install in an intermediate position. While you set the date, you will get confused a couple of times.
Otherwise, their owners are satisfied. They unanimously speak about the stylish design, noting Japanese mechanisms and German assembly.
Many people like glow-in-the-dark hands. However, some models do not have backlit dials. Example - dz 7258.
They are completely anthracite, that is, painted dark gray. The lack of backlight makes it difficult to perceive time.
However, reviews rarely talk about this. Apparently, the owners of dz 7258 find charm in their secretive “character”.
Replica watchesDiesel 7258, by the way, is usually equipped with backlighting. By making it easier to make eye contact with a watch, manufacturers reveal that it is not original.
What gives it away, of course, is the price. Let's get acquainted with the cost of true Diesel and their copies.
Diesel watches – price
For the price of originals, it is logical to contact websiteDiesel. Watch here they cost from 130 euros. In rubles this is about 10,000.
This is what they ask for, for example, for the dz 1739 and 1735 models. The bulk are offered for 200 euros. This is already 15,000 rubles.
That's how much they invest in dz 1717, 1729 and 1737. The upper price level is 300 - 400 euros, that is, 22,500 and 30,000 rubles, respectively.
The company also works on individual orders. In this case, the cost, as they say, is negotiable.
Sometimes, Diesel produces limited editions. In such lines the price tag reaches 470 euros, or 35,000 - 36,000 rubles.
Copies and replicas of Italian watches usually cost up to 10,000. Counterfeits of the brand’s budget models can even be purchased for 1,900 – 3,000 rubles.
Some copies only copy the appearance of Diesel. These are the cheapest. Other products also coincide in materials, making up the average price category.
The closest thing to the cost of original products are imitators, repeating both design, materials, and functions.
As a rule, only the guarantee does not match. For true Diesel it is 3 years. The packaging may not match either.
Third-party manufacturers, as a rule, don’t get around to getting a branded box.
