Hilfiger what a company. Tommy Hilfiger: a dream come true. Just off the podium. By Tommy Hilfiger

Brand of men's, women's, children's clothing, shoes and accessories, owned by the American corporation Phillips-Van Heusen. Clothing and footwear are distinguished by their simplicity, convenience and rather high quality, which, however, has recently been floating and does not always adequately match the prices. Mostly natural materials are used; sometimes with the addition of synthetics. Apparel and footwear are designed in the USA and are mainly produced in Asian countries and North Africa. The price segment is the top one in Russia, above average in Europe and the USA.

Story

The creator of the brand - American Tommy Hilfiger (Tommy Hilfiger) - was born in a poor family in New York in 1951. Parents wanted their son to become an engineer, but he managed to insist on his own and started working in the clothing trade. Already in 1969, he opened his first store - The People's Place, which, however, quickly burned out (in 1975).

After that, Hilfiger worked as a fashion designer, and in 1984 opened his own firm, named Tommy Hilfiger Corporation. The company was acquired by Hong Kong businessmen Silas Chou and Lawrence Stroll in 1989, and went public in 1992 by issuing shares that are still listed on the New York Stock Exchange (NYSE code: TOM).

In 2006, however, Silas Chu and Lawrence Stroll sold the company to the British firm Apax Partnets, and in 2010 the Tommy Hilfiger Corporation was bought by the American corporation Phillips Van-Heusen, which also owns the brands Calvin Klein, Van Heusen, Arrow and Izod. The deal amounted to $3 billion. At the same time, Tommy himself is still working as the chief designer of his brand.

I must say that Tommy Hilfiger clothing quickly became popular in the United States, where they generally love sports casual - a style that, apparently, Tommy Hilfiger is a bright adherent of. An important success factor was Hilfiger's experience in working with consumers, knowledge of their tastes and needs, which made it possible to create really popular clothes.

Initially, Hilfiger produced only men's clothing, but then the range expanded: a women's line appeared, and a little later, a teenage line, then a children's line. Branded perfumes also began to be produced.

In the 1990s, Hilfiger received a number of awards: Designer of the Year by the Council of Fashion Designers of America in 1995, Designer of the Year by New York's Parsons School of Design, and Man of the Year by GQ magazine in 1998. In addition, Hilfiger is the recipient of the FIFI Awards for perfume manufacturers, as well as VH1's "From the Catwalk to the Sidewalk" at the Fashion & Music Awards (again in 1995). In 2002, Tommy Hilfiger was named "International Designer of the Year" by GQ magazine.

The first Tommy Hilfiger brand store opened only in 2000 - in New York. Subsequently, stores also opened in London, Hong Kong, Tokyo, Mexico City and other cities. In Russia, Tommy Hilfiger does not have a branded network; the brand is represented by the Unitim company, and the retail stores are handled by the Genexim company. Most of the Tommy Hilfiger stores in Russia operate on a franchising basis.

Currently, Tommy Hilfiger is considered one of the best American fashion designers - along with Ralph Lauren, Calvin Klein and Perry Ellis. Many American stars and famous people wear clothes from Tommy Hilfiger: actor Hugh Grant, musician David Bowie, ex-president Bill Clinton, members of Metallica and No Doubt; the late musician Michael Jackson also loved the Tommy Hilfiger brand.

Hilfiger is a big sports fan and enjoys sailing, fishing, scuba diving and skiing. He also sponsors the Ferrari racing team and previously sponsored the US Freestyle ski team. In addition, Hilfiger is involved in philanthropy in the field of environmental protection and medical research.

Range

In Tommy Hilfiger stores you can find almost all items of men's, women's and children's clothing and footwear related to casual style. You will not find business, formal wear at Tommy Hilfiger (although strict casual suits are available in some foreign stores, they cannot be called truly formal wear). But the range of casual clothes and various accessories is quite extensive. Although the general style is somewhat specific - not everyone likes it. This style is characterized by simplicity, minimalism, softness and naturalness.

Mostly natural fabrics are used, mainly cotton and wool. Sometimes other natural materials are added to them - silk, linen and cashmere. Synthetics are sometimes added to cheaper things - polyester and nylon (polyamide). The quality of fabrics / knitwear is usually above average, they are quite wear-resistant, tactilely pleasant. But it's not top class.

Most things are monophonic; while the colors are very different - red, blue, white, gray, blue, brown. All colors are usually deep and beautiful. Things with a pattern are rare, the patterns are mostly geometric. The styles are quite diverse; There are both tight-fitting clothes and very loose ones. Clothes and shoes are soft, comfortable, convenient.

The accessories presented in Tommy Hilfiger stores are mostly boring, they often have a noticeable amount of synthetics added, and the prices are high. However, you can find quite original models.

Personal impressions. Reviews

I've been wearing Tommy Hilfiger jeans (quite heavily) for over two years now and they still look really good. Tommy Hilfiger clothes can withstand a large number of washes and are comfortable. Fabrics/knitwear are quite high quality (with some, however, exceptions). The cut is good, neat seams; in general, clothing is distinguished by accuracy, refinement.

Most of the reviews on the internet are positive. Buyers note the good quality, durability and comfort of Tommy Hilfiger clothing. Complaints are mainly about high (inflated) prices, a boring lineup and a peculiar style - not everyone likes it. Complaints about quality are rare, but I've seen a report, for example, of Tommy Hilfiger wool jumpers piling up quickly.

Many buyers note the good quality and comfort of Tommy Hilfiger shoes. In addition, almost everyone is delighted with Tommy Hilfiger perfume and eau de toilette. I'm not particularly versed in this matter, but in any case, it's worth stopping by to "smell".

Brief summary:

• Country affiliation: The brand and the owner company are American (USA), the design is American (USA); clothing and footwear are produced in Tunisia, Thailand, China, Vietnam.
• Clothing styles : casual (mostly sports casual).
• Range : shirts, blouses, polo shirts, t-shirts, jeans, casual trousers, dresses, cardigans, jumpers, pullovers, jackets, coats, sneakers, sneakers, shoes, boots, boots, hats, scarves, gloves, belts and more.
• Clothes, shoes and accessoriesfor men, women and children .
• Clothes sizes : women - from 40 to 48 (jeans - from 25 to 30), men - from 44 to 56 (jeans - from 28 to 38), children - by size: from 104-110 to 176-182.
• Shoe sizes : female - from 36 to 41, male - from 39 to 45.
• materials : natural - cotton, wool, leather; artificial - polyester, nylon, polyamide.
• Price segment : top (premium).

Approximate prices for women's clothing and footwear (as of November 2012) :

• T-shirts - 2700-3000 rubles
• Blouses, shirts - 4500-6500 rubles
• Pullovers, jumpers - 5500-7000 rubles
• Turtlenecks - 6000-6500 rubles
• Cardigans - 7500-13000 rubles
• Jeans - 5500-7500 rubles
• Casual trousers - 6000-7000 rubles
• Dresses - 8000-9000 rubles
• Jackets - 11000-17000 rubles
• Coat - 18000-23000 rubles
• Belts - 3000-4500 rubles
• Gloves - 2500-5000 rubles
• Scarves - 3000-6000 rubles
• Ballet shoes - 3500-4500 rubles
• Sneakers - 4500-6000 rubles
• Sneakers - 5500-7000 rubles
• Shoes - 6500-9000 rubles
• Boots - 8500-12500 rubles

Approximate prices for men's clothing and footwear (as of November 2012) :

• T-shirts - 2500-3000 rubles
• Shirts - 4500-6000 rubles
• Polo shirts - 4000-5000 rubles
• Casual trousers - 5500-8500 rubles
• Jeans - 5500-7000 rubles
• Jumpers, pullovers - 5300-9500 rubles
• Jackets - 11000-16000 rubles
• Hats - 2300-2700 rubles
• Scarves - 3000-3500 rubles
• Belts - 3000-3500 rubles
• Gloves - 3000-4300 rubles
• Sneakers - 6000-8000 rubles
• Moccasins - 7500-9000 rubles
• Shoes - 8000-11000 rubles
• Boots - 7000-10000 rubles
• During the sales period, prices can be divided by two.

Approximate prices for children's clothing and accessories (as of November 2012) :

Tommy Hilfiger is a name that everyone knows. If there is a brand of clothes and shoes in the world that everyone likes without exception, then this is Tommy Hilfiger. The boutiques of this talented designer are represented in almost all major shopping centers in Russia, they are sold all over the world. Almost everyone who knows at least a little about clothes sooner or later comes to the conclusion that Tommy is one of the best stores in the world in terms of value for money. In this company, stability pleases: they do not have successful and unsuccessful collections, each of their collections is always made at the highest level and always pleases the eye. Looking through the range of such products from tommy Hilfiger as jackets, jeans, sweatshirts, pullovers and T-shirts, you involuntarily catch yourself thinking that you would like to buy all the products offered without exception.

The company presented on the current page produces clothes, shoes and accessories (belts, hats, gloves, wallets, wallets, suspenders, etc.) for everyone: for children, for men and women, in a full range of sizes - from the smallest to the largest. sizes. The main style that the philosophy of this manufacturer preaches is casual, but the products look so stylish and beautiful that it is not a shame to come even to a business meeting in it. Clothing is as versatile as possible, the same jacket can be perfect for an elderly gray-haired man and for a young man who spends day after day in nightclubs. The materials used in tailoring are the best that can be on our planet: only the best cotton and only the least harmful synthetics for the body, only the highest quality natural cow or pig skin and only the softest and most durable suede.

Leather and cotton jackets, sweaters and pullovers, jeans and trousers, tommy hilfiger skirts and dresses - you can buy all this inexpensively with delivery in the online store site! Only on our website you can always see the latest collections of this outstanding designer and the most complete selection of his products: we always have from 700 to 1000 of his products in stock. We work with the largest clothing supplier from Europe, and therefore you can never doubt the quality of the products we offer. We offer our customers only original goods of good quality at the best prices. As far as shoes are concerned, Hilfiger boasts some success here too - his boots, boots, shoes, sneakers and sneakers always wear well and serve their owner long and hard. Well, it’s even unnecessary to talk about style and appearance - they are always at the very highest level with this manufacturer.

Want to always look your best? To do this, it is not necessary to go to stores like Dolce Gabbana, Armani, Gucci and others. Better take a look at the range of clothes, shoes and accessories from tommy hilfiger, and don't forget that all this can be bought inexpensively in our online store. A huge selection of goods such as trousers, jeans, jackets, sweaters, shorts, Bermuda shorts, shirts and T-shirts - completely at your service! Make your first order right now from our catalog and you will be satisfied. Delivery is carried out throughout Russia. Buy jackets, coats, T-shirts, pullovers and vests from Hilfiger in our store!

Accessories and perfumes, pastel and underwear, watches and glasses - all this and many other things released under the auspices of the brand are very popular all over the planet.

Story

The history of the brand is in many ways the embodiment of the "American dream". A difficult start, constant movement and, as a result, a rise to the very top of the fashionable Olympus.

How it all began

In 1984, a young designer enters into an agreement with one of the Asian companies to create clothing collections. Preppy was chosen as the style - a kind of synthesis between Smart Casual and business style, based on associations with the uniforms of prestigious college students. This was not Tommy's discovery - the direction has been known since the 1940s, but it was thanks to him that style received a new breath and is still popular.

The created collection was liked by buyers. The novice master's income grew, but he did not "rest on his laurels." The very next year, the designer obtained a license from Asian partners to release his clothes and registered the Tommy Hilfiger trademark. In the same year, the first collection of the new brand was presented, and in 1989 Tommy bought the rights to his “own name” from partners.

Since that time, eminent fashion designers who previously worked for famous fashion brands began to cooperate with Tommy Hilfiger.

Stages of development

The rapid rise of the company can be devoted to multi-volume works, but it is also obvious that the main reason for success is hard work. The designer worked almost around the clock, demanding a similar return from his subordinates. The main milestones in the history of the brand can be considered:

Development does not stop even today, they set new records and delight more and more people. The main principle of the brand: things for everyone. It is no coincidence that advertising campaigns often use images of a big happy family.

Awards and merit

You can track the rise of Tommy Hilfiger by the awards and titles awarded to the designer and brand. There are countless of them in the history of the company, but the most important ones are:

• 1995: "Best Menswear Designer" from the CFDA (the so-called "Fashion Oscar"). Prestigious nomination "From the catwalk to the streets" from the VH1 Fashion Awards.
• 1998: "Designer of the Year" from Parsons (prestigious design school). Tommy Hilfiger himself receives the title of "Man of the Year" according to GQ Germany.
• 2002: the same GQ Germany honors Tommy with the nomination "International Designer".
• 2006: "Designer of the Year" from the Spanish GQ.
• 2007: Outstanding Achievement Award from the Hispanic Federation.
• 2008: Hubert Burda Media's Bambi Awards and first place in Women's Wear Daily's Top 100 Designers.
• 2009: "Outstanding Achievement in the Fashion Industry" from the cult publication Marie Claire.
• 2010: The Pratt Institute honors Tommy Hilfiger as a "Legend".
• 2011: "Designer of the Year" from the University of Philadelphia and "Best Designer" from GQ The Royal Opera House.
• 2012: "For contribution to the development of fashion" from the CFDA.

The merits of the designer and his brand were recognized not only in New York, but also in the capitals that are traditionally considered leaders in the field of fashion: Paris, Milan, etc.

today

Despite the sale of the company, Tommy Hilfiger still leads the brand as chief executive. He is directly involved in the creation of collections and their presentation at High Fashion Weeks in different cities.

Philosophy

Tommy Hilfiger emphasizes restraint and strictness of character, a combination of impeccable taste with new trends, a bright sporty style and a restrained classic of preppy style. The collections are characterized by features of casual, street and business styles. Mostly natural fabrics are used - cotton and wool. The basic items in the collection are jeans, polo shirts, sweatshirts, shirts, cardigans, pullovers and trousers. Most of the things are monophonic, while the main colors for clothes are chosen - red, white, blue shades and their combinations. Tommy Hilfiger always cares about the maximum comfort of his clothes and shoes.

Popularity

Brand stores are open in more than 90 countries, including France, Italy, Spain and other countries in Europe, Asia and America. The brand is very popular in Russia.

Tommy Hilfiger is one of the largest mega-corporations in the fashion industry. The company's products try to cover everything every family needs, so that when they come to a boutique, people do not need to visit others - so that everything can be purchased in one place. And judging by the growing revenues and rave reviews, the brand is doing an excellent job.

Online store Tommy Hilfiger, Tommy Jeans, official website // http://ru.tommy.com/

Range: women's, men's and children's clothing, shoes and accessories in the style of sport-chic and relaxed classics. Tommy Hilfiger's main line is a typical set of clothes for prestigious college students: club jackets, polos, jumpers and pullovers, jeans, trousers and cardigans. Classic trouser suits are also found, but there are not so many of them. The second line, Hilfiger Denim, is more youthful and includes informal leisure wear: loose T-shirts and sweatshirts, denim shirts and ripped jeans.

Uniqueness: Tommy Hilfiger collections over the years differ little from each other - styles that have become classics and unchanged colors: dark blue, white, red and black.

Relevance: For decades, Tommy Hilfiger has been the brand of choice for wealthy honors students.

Price policy: not cheap, but available. Pants will cost 10-15 thousand rubles, shirts cost about 10 thousand rubles, dresses - from 10 to 20 thousand rubles, outerwear - 20-30 thousand, bags - 10-30 thousand rubles, and shoes - from 5 to 20 thousand rubles .

Story: In 1969, Tommy Hilfiger opened the People's Place store, offering customers a combination of classic elegance and the comfort of sportswear. The offer was received with enthusiasm and very soon Tommy launched his own brand.

New names and brands are constantly emerging in the fashion world. But there are such elders of fashion that no one can compete with. One of these "moors" of the fashion industry is Tommy Hilfiger.

Products of this brand are sold in almost all countries of our planet. They specialize in the production of wardrobe items for girls and boys, in the production of things for children. In addition, the assortment of this brand includes accessories, perfumes and shoes.

How does the life of the Tommy Hilfiger brand begin? Its origins date back to 1951, when a second son was born in a low-income family from Elmira. They named him Tommy. He understood that he could achieve everything only with his work and perseverance. At 18, the guy goes to work. In 1969, he decided to embark on a free swim in the world of fashion.
With only $150 in his pocket, Tommy opens his own store "People's Place" after a while. The store's products are aimed at young people. However, this store of his did not last long, larger corporations simply "ate" it. However, the persistent Tommy did not leave the idea to conquer the world of a capricious and changeable lady - fashion.

He moved to New York in 1979, realizing that there are much more opportunities for self-development and self-realization. In 1984, Hilfiger's debut clothing line was born. This year, the fashion designer signs an agreement with The Murjani Group to launch a clothing line. Also in 1984, a line of men's clothing was released, its sales in almost 2 years reached eleven million dollars.

In 1985, Hilfiger designed his brand with all the formalities. The philosophy of this brand is to dress fashionably and stylishly students of American colleges. Only guys from a good family could afford to wear things from this line.

In 1989, Tommy decides to work alone and buys the rights to his brand from The Murjani Group. Gradually, the company begins to gain momentum. In 1995, the Tommy Hilfiger Charitable Foundation was established. Its main direction is to support education, culture and social projects. In 1995, a decision was made to expand the range of products and the production of a women's collection and things for little fashionistas, accessories began. In addition, the designer receives several important awards.

In 2001, a store opened in Manhattan. Also in 2001, another expansion of the range takes place, Hilfiger starts producing shoes. The license of the organization from Germany Hamm is used, further the rights to release were redeemed. In 2002, Hilfiger was awarded the "International Designer" prize.

To keep interest in the brand from falling, in 2005 a TV show "The Cut" was launched. Young designers competed for a $250,000 contract. The winner was also given the right to produce a small line of clothing (capsule), which would help increase the prestige of the company and attract additional customers.

Apax Partners buys out Hilfiger Corporation in 2006 for $1.6 billion. And the fashion designer himself receives another award "Designer of the Year". In 2008, he launched a channel on television "Tommy TV", it tells about the news in the world of music and about the latest fashion. In addition to launching the Hilfiger channel, he again receives several prestigious awards. This is the "Bambi Awards" and leadership in the "Top 100 Designers" list.