How to make shoes using technology. How to start your own shoe production from scratch? Conclusion on how to start a shoe production and what it takes

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An entrepreneur considering the production of shoes as a business idea must be prepared for serious investments and the need to carefully study all the nuances of the industry. In addition, the segment is highly competitive. And if it is quite easy to compete with domestic factories, then to ensure the same high quality as that of European manufacturers, you will have to try. On the other hand, Chinese suppliers, who are not particularly striving for high performance characteristics of goods, offer the lowest possible prices, can become a serious problem.

Features of this business

Footwear production is a costly and complex type of business in terms of organization. In addition, the entrepreneur must understand the technologies and types of products. Otherwise, it is impossible to create a product that can compete with a huge number of domestic and foreign brands. However, new manufacturers are constantly entering the market. So, if you have original ideas and a carefully thought-out strategy, there is every chance of success.

To do this, you need to decide what kind of shoes to produce. Traditionally, it is divided into women's, men's and children's for everyday wear. Here the competition is the highest, and the leading positions are occupied by Chinese suppliers of inexpensive goods. That is why many novice shoe manufacturers from Russia immediately go into narrower segments - the manufacture of shoes for the military, athletes, dancers, representatives of various professions, orthopedic, etc.

There are a number of factors to consider when choosing a niche. For example, women's fashion and sports shoes have a high cost, and also require the organization of high-tech and expensive production. In the case of the manufacture of rubber boots and beach slippers, the starting costs will be much lower. On the other hand, any investment can be justified if the target audience is correctly defined, the design is developed and brand promotion activities are competently carried out. By the way, entrepreneurs who managed to create an original solution and promote it on the principle of viral content are often the most successful.

Another component of success is the ability to follow fashion trends. Even excellent quality shoes will not be sold in volumes that a new product from a well-known brand can claim. At the same time, do not forget about branding - products should be easily recognizable among the "neighbors" on the shelves.

Raw material

Quality shoes can only be obtained from quality raw materials. Accordingly, you will need to find bona fide suppliers and sign a cooperation agreement. What raw materials are required depends on the type of footwear produced. Good leather is essential for leather models. Manufacturers of this material can be searched both in Russia and abroad. The choice is largely determined by the planned production volumes. The minimum order from large suppliers, as a rule, is at least one ton of leather. But you can establish contacts with small factories and buy 300-500 kg. You can familiarize yourself with the list of leather industries in the Russian Federation, their prices and specifics.

You will also need accessories, dyes, liquid polyurethanes, reagents, creams, oils and other consumables.

Don't forget about packaging. Shoes are sold in boxes wrapped in paper. You can order such containers at the nearest factory of the corresponding specialization. At the same time, the main thing is to think over the design of the boxes - different for different models.

Manufacture of leather shoes

Equipment for the production of

Today, in the profile market, there are many manufacturers of the most diverse shoe of all varieties, and its list is quite impressive. In addition to the industrial conveyor, mechanisms and devices are used that perform certain operations.

For cutting, special machines are used. Hydraulic cutting presses are used, as well as automatic cutting systems. These machines need special cutters (stamps), the manufacture of which is individually for a specific shoe model. But this is justified only for industries with a large turnover. For small batches, it is more expedient to use manual legs complete with tables, cutting plates, punches, etc.

The main cutting equipment includes:

• splitting machines and machines;
• punching press;
• machines for turning leather, lowering edges and rolling backs;
• embossing press;
• guillotine for small parts of the skin.

The subsequent stages of production will require equipment of various functional purposes. These are machines for the formation of various components of finished shoes - soles, insoles, heels. Apply:

• skin peeling machines;
• machines that produce the edges of the skin;
• presses duplicating additional lining material to increase wear time and improve the quality of shoes;
• gluing machines facilitate the work of gluing ribbons and soles;
• a machine that bends the edges of the material and cuts off the excess;
• equipment for working with different types of braid;
• equipment for the volumetric formation of a stripe on the toe (socks);
• presses that produce embossing and die-cutting of the upper layer of material for making decorative elements, drawings, ornaments;
• machines for fastening shoe accessories.

The sewing process takes place using industrial shoe sewing machines, which must perform various functions. A full work cycle will require five sewing machines:

• Flat - for the assembly of non-voluminous blanks;
• Core - for the assembly of bulk workpieces;
• For flashing the lining - a zigzag machine;
• Heavy machine class - for sewing decorative seams, edges;
• Repair.

Shoe equipment is divided according to its main purpose:

• moisturizing the heel to give it the necessary elasticity;
• pasting the back into the workpiece and tightening - the formation of the entire heel part;
• tightening the sock on the block;
• lining processing;
• leg tightening;
• steam finishing and firing of threads with a hairdryer;
• sock moisturizing;
• smoothing defects with steam;
• cooling with a refrigerator;
• spraying glue;
• gluing the back seam;
• near the top layer of material;
• fixing the insole to the block;
• sole pressing;
• heel attachment.

The following equipment is required for the final production processes:

• Polishing machine with a rotating shaft and brushes (finisher);
• Device for the formation of the shaft;
• Chamber for painting and applying waterproof components;
• Sole gluing equipment.

Production technology

The process of making shoes from leather, suede and their substitutes is quite complicated. It includes a number of operations:

1. Cutting. At this stage, details are cut out of the material. It may take about 30 or more pieces to make one shoe or boot.
2. Insole manufacturing. In some cases, it is more profitable to work with ready-made insoles from a third-party manufacturer. If you decide to establish your own production, you will need to buy a number of units.
3. Marking blanks. Marks are applied to the cut parts, along which seams will be made at the next stage. Next, the edges are fired, painted and polished.
4. Sewing. The parts are sewn in a certain sequence, then thermoplastic inserts are placed in the blanks, for which the pairs are laced up and placed on a metal foot heated to 150 ° C, which is then quickly cooled to -20 ° C.
5. Product assembly. The blanks are placed on a ruffler, where they are straightened and cleaned of possible contaminants. Semi-finished products are sent to a special oven with a temperature of 60 ° C, and then the excess is cut off at the edges. After the sole is glued or sewn to the top of the product.
6. Polishing and lacing. At the final stage, the shoes are polished with sheep's wool smeared with wax and laced by hand.

The footwear production technology is quite complex and requires an extensive fleet of equipment. In general, it is not possible to determine its cost and composition, since everything depends on the type and volume of manufactured products. You can get a general idea of ​​\u200b\u200bprices and assortment on thematic sites, for example, on Tiu.ru. The lines of European manufacturers such as Durkopp Adler, FAV, Gilardi, Camoga enjoy a good reputation.

How handmade shoes are made by masters of their craft:

Production of felt shoes

On an industrial scale, felt boots and other felt products are made from semi-coarse sheep wool, which is purchased from sheep farms. On the territory of the Russian Federation, most of them are concentrated in the Volgograd region. You can also buy wool in Kazakhstan, Uzbekistan, etc.

After delivery to production, raw materials are checked for quality, sorted and placed in trunks. At the first stage, the wool undergoes a special treatment, after which it is aged for 24 hours and transferred to long-needle carding machines. The resulting fibers are loosened on scutching and carding machines. Next, the semi-finished product undergoes chemical treatment and is sent for compaction, as a result of which a thick and soft fabric is obtained, from which various felt products are subsequently obtained.

Felt boots themselves can be made both manually and industrially. The canvas is once again tested for quality and placed in a sculpting machine, where, under the influence of heated water and mechanical factors, the final rolling is performed. Sulfuric acid can be used to shorten the cycle time, but due to its danger to the health of personnel, this method is rarely used.

After the felt boots are rolled again, doused with steam and dried at a temperature of about 100 ° C, cut off and fed for cleaning. Ready felt shoes are put into pairs, insoles are put in, packed and sent to the warehouse. If necessary, at the same stage, the products are decorated with embroidery, appliqués or in another way. There are also models with a rubberized sole, which is “applied” by the vulcanization method.

To open a small workshop for making felt boots, you will need to buy a carding machine (about 150 thousand rubles), a steam press (about 30 thousand rubles), a washing machine (90-100 thousand rubles), weighing equipment (10-12 thousand . rub.). 2-3 people are enough to service the workshop.

Large-scale production will require more substantial investments. A set of equipment with a capacity of 50-70 pairs of felt boots per shift will cost 800 thousand - 1 million rubles. An embroidery machine and a sole vulcanizer may also be required.

The above equipment makes it possible to produce felt boots of different colors and models. Additional income can be obtained by producing decorative items made of felt, shoes for fishing, tourism, boots with soles and other goods. For example, it can be car or door mats, slippers, bags, insoles, vests, treatment belts.

Production of rubber shoes

This industry has prospects in the Russian Federation, since many regions are characterized by heavy rains. Also, such products are an integral part of the uniform of representatives of many professions. As an example of a successful business, one can cite such domestic manufacturers as Pskov-Polymer, PK KhimProm, Dailos LLC, Tomsk Rubber Footwear Plant LLC, PKF Duna-Ast LLC and Sardoniks LLC.

Work on the creation of rubber boots begins with the development of models, which will require the involvement of a technologist and a designer. Modern shoes should be durable, comfortable and beautiful. There are three ways to make rubber shoes - assembly (by gluing), stamping and molding. They differ in the number of parts and how they are connected. Glued shoes like galoshes contain the largest number of elements (13-21 parts). Two other methods make it possible to reduce the number of elements by 3-4 times.

The process begins with the receipt of sheet rubber. To do this, a mixture of rubber, filler, vulcanizing agents, reaction catalyst, pigments and regenerate is placed on calenders, where sheet rubber is formed for the manufacture of shoe upper parts. The sole is cut out of a special profiled rubber sheet. Also on the calenders, textile materials are smeared and covered with a rubber mixture. However, to increase the profitability of production, it makes sense to use PVC instead of rubber. This material is 25-30% cheaper than a rubber base, and in terms of consumer properties it is in no way inferior to it.

The materials used for the manufacture of internal and intermediate parts are rag mixtures with the addition of unvulcanized scraps of rubberized textiles. For the manufacture of lining, backs, insoles, socks, decor, various cotton fabrics are used.

With regard to the production of rubber boots, boots and shoes, the most common method is the molding method, when the creation of the carcass and the vulcanization of the products are carried out at the same time. At the first stage, the details are cut out. Then a kind of “stocking” is created from textiles, which is put on a metal block and “wrapped” with rubber elements. The blank is placed in the mold of the vulcanizing press, where the rubber is converted into rubber. Then the shoes are sent for trimming and pressing out, undergo quality control, are packed and sent to the warehouse.

Forming method:

The average cost of a production line is about 2.5 million rubles. It is not worth saving, because the characteristics of the equipment determine the quality of the final product.

Manufacture of sports and special footwear

The production of sports shoes differs significantly from the manufacture of its other types, primarily by the use of complex modern technologies, the high cost of equipment, raw materials and accessories.

It uses technologies designed to make shoes as comfortable, lightweight and stylish as possible, as well as to provide them with accessibility. The main difficulty is that existing manufacturers are in no hurry to disclose information about their own developments, so a new market player will have to invest a significant part of the funds in finding their own solutions. And it's expensive.

An example is the recent 3-D printing technology, which creates sneakers that perfectly follow the line of the foot. To date, the mass production of "printed" sneakers is only being introduced by Adidas, but there are prerequisites for the fact that in a few years the solution will be released to the masses.

Another example of innovative implementations is Nike's Flyknit technology. Shoes are made by continuous weaving, without lining and textile inlays. This allows you to minimize the number of seams that can cause discomfort during intense sports.

Significant financial resources are required to create the solutions mentioned above. At the initial stage of activity, it makes sense for a sneaker manufacturer to work with traditional materials, as well as to select several patterns that meet the needs of the selected target audience.

Classic sneakers contain three structural elements - the upper part, the midsole and the main sole.

For sewing the top, natural and eco-leather, as well as mesh materials made of nylon and polyester threads, a characteristic feature of which is light weight and excellent breathability, can be used. The difference between leather sneakers made of natural and synthetic materials is the ability of the first to deform during operation. The latter are more durable and hold their shape better, but have a lower air permeability. There are also a number of special fabrics for the uppers of the sneakers, designed for specific needs.

The midsole is necessary to provide comfort during active loads, cushioning and support of the foot. That is why it depends on the characteristics of this element how much this or that model of sports shoes will be in demand. The most commonly used materials for midsoles are:

• Philo. This is a lightweight foam compound made from EVA granules with excellent cushioning properties and the ability to take any shape.
• Polyurethane. Some time ago, due to its strength and hardness, the material was in demand in the production of sneakers. However, now, with the advent of new solutions, it is used less and less - primarily because of the large weight.
• Philite. The composition is obtained by adding rubber to phylon. This makes the shoes somewhat heavier, but in return increases its elasticity.
• EVA. Lightweight, flexible and inexpensive material that is often used for budget running shoes. Over time, under the wearer's weight, air is forced out of the foam, and the sole ceases to perform its functions.

In professional models of sneakers, more complex materials are used, such as Lumarlon, Nike Epic React and others.

For the manufacture of the main sole, the main function of which is to provide high-quality grip on the surface, there are also many options. The most budgetary of them is Duralon. It is made from blow molded synthetic rubber. Products cannot boast of durability, but they have excellent shock-absorbing ability.

Another rubber compound is BRS 1000. For its manufacture, carbon is introduced into synthetic rubber. The result is a durable material ideal for running shoe bases. The DRC rubber compound soles offer superior durability and are designed to withstand almost any load, which is required in sports disciplines such as tennis and athletics.

In the case when it is not possible to experiment with different materials within the range, you can use a universal material - pure rubber. It is obtained by mixing several types of rubbers of artificial and natural origin. Due to its reliability and good grip with the surface and low cost, this solution can be used in almost any type of sneaker.

As you can see, the manufacture of special footwear is one of the most complex and costly segments of the industry. However, this is where you can count on the maximum profit.

Company registration

The scale of footwear production depends on the desire and capabilities of the entrepreneur. It can be a small atelier, a medium-sized enterprise or a large factory with an assortment of several hundred items. Accordingly, different documents will be required. For an atelier, status is sufficient, in other cases it is necessary. This will allow you to work with large batches of products. A lawyer will help you decide on the choice of taxation system.

When registering, you will need to indicate the OKVED-2 code 15.20 "Shoe production". This will make it possible to produce all types of shoes and parts for them, except for orthopedic, asbestos, rollers and skates for figure skating.

Close attention must be paid to the registration of the company name and logo. The name should be easy to remember and preferably not too long. When choosing a name, you need to take into account the presence of restrictions. First, you need to make sure that another entrepreneur has not already registered a similar name. Secondly, when using the names of cities, countries and some other subjects of the Russian Federation, the law prescribes obtaining permits, which will entail costs. The name must be registered in Russian, and if desired, in English and other languages. If the entrepreneur does not have experience in preparing such documents, it is advisable to contact a specialized company.

All types of footwear are subject to sanitary and epidemiological control. A manufacturer of children's shoes will have to obtain a mandatory quality certificate. In the case of products for adults, certification is voluntary, but a declaration is still required. In addition, products must comply with state standards.

Product certification

The certification procedure for footwear in the countries of the Customs Union (CU) is required not only in production, but also in trade. For adult men's and women's shoes, certification is optional. Obtaining documents of conformity is mandatory only for children. Be sure to have the necessary documents certifying that the product of production or sale is of impeccable quality.

For an adult, this can be GOST or technical specifications (TU). Today GOST 26167-2005 is in force, for children - GOST 26165-2003.

Certification involves checking shoes for quality, product characteristics by name, gender and age, types, materials used, raw materials and components for the bottom and top of shoes, seasonality, methods of attaching parts, finishing. It also includes a characteristic and the presence of an insulating lining.

Today, the Russian shoe market is highly dependent on foreign manufacturers. The rapid rise in prices for imported shoes attracts an increasing number of buyers to the domestic manufacturer. Therefore, entrepreneurs can think about opening their own shoe factory.

Shoe production technology

All technology is divided into stages. The first stage of shoe tailoring begins with a cutting shop, the components of the shoe are made from prepared leather. They are cut using a stencil and a special punch press. In the same workshop, insoles for future shoes are cut. First, a special fabric is pressed to form an insole, then the edges are sanded, glued with rubber glue and another press is passed. The next stage is the marking process, here the seam lines are drawn. After that, the blanks are sent for firing, after which the edges are thin and pliable for further work.

The next stage is the sewing shop. With the help of special machines, prepared parts are sewn together. After their connection, thermoplastic inserts are glued to keep the shoes in their original form. After all the main processes, the workpiece is processed by a machine that prepares the real sole for gluing. The sole is prepared in a special oven, after it is glued to the boot, the excess parts are cut off. This stage is final. After that, the boot is polished with wax and the laces are threaded.

cutting shop

To obtain the details of the future boot, two punching presses are needed. One for working with the upper parts of the shoe, the other for the lower parts.

Cutting video:

Insole production

Shoe insoles are most often purchased separately. For the production of insoles, a press is needed for its formation, a machine for grinding the insoles and for spreading it with glue.

harvesting area

For this section, several machines are needed: a twinning-tape machine, which aligns the details of the top, making their thickness the same; for branding props; for lowering the edges of parts; for duplicating details of uppers, linings and hot-melt materials.

sewing area

For the sewing section you need: sewing machines; sewing conveyor; machine for inserting toes, for folding edges, for smoothing seams and for forming leather patches on the toe of a boot.

Video about the final stage:

Necessary equipment

Today, there are a large number of manufacturers of various equipment for the production of footwear of all kinds: rubber, men's, women's, orthopedic, children's, winter, summer, etc.

To work on the assembly site, you need a large list of equipment:

• assembly line;
• machine for nailing insoles;
• machine for forming stripes on the toe of the product and backs;
• tightening and moisturizing machine;
• a machine for ruffling, for marking, for removing shoes from blocks;
• machine for smoothing the shaft, for polishing and cleaning;
• walk-through dryer;
• cooling tunnel;
• thermal activator of adhesive films;
• seam press.

Video about the technological process of the ECCO trademark:

Materials for production

The best material for the production of shoes is genuine leather. Leather for domestic footwear production is offered by the Russian factory Ronnon. In addition to this factory, there are a large number of other industries dealing with natural leather in the country. Leather purchases are measured in tons. The cost of leather can be different and depends on its type:

• per m2 of cattle skin the price is 150-180 rubles;
• per m2 of suede - 50-150 rubles;
• per m2 of perforated leather price from 100 rubles.

Package

Shoes are packed in boxes that are made to order, by special factories that make packages with the name of the company or factory on it.

Business organization

Square

The required production area is approximately 7 thousand square meters. m., this is taking into account different workshops, premises for warehouses and offices. All communications must be carried out to the production premises: electricity, taking into account the load from the operation of machines, water supply and gas pipelines.

Certification

Shoes for adults are certified at the discretion of the manufacturer, while children's shoes must go through the certification process. Adult shoes must be declared. Manufactured shoes must comply with the necessary GOSTs and are controlled by SES. Certificates of conformity and a declaration are received by shoes without production damage, of the same size, etc.

Sales

If the goods are of high quality and presentable appearance, then the demand will be good, therefore, for its sale, it is possible to conclude agreements with large retail chains.

Investments

The amount of investment in the production of shoes from scratch will be approximately 180 million rubles. The payback period is about 4 years.

Vladimir Grigoriev was the first in Russia to establish the production of sneakers by individual measurements and sells them all over the world

Vladimir Grigoriev, perhaps, would not have started his own business if at one time he could buy sneakers and sneakers “not like everyone else” in shoe stores. But shoe brands offered almost the same thing, which prompted the idea to launch a custom sneaker business. The client can choose the color, decorative elements and materials for the model he likes. About how to organize a fitting at a distance and why custom-made shoes can be not only classic, the founder of the Afour brand, Vladimir Grigoriev, told the site.

Entrepreneur from St. Petersburg, founder of a shoe brand Afour. Education: St. Petersburg State University of Architecture and Civil Engineering (Department of Economics). Since 2007, he has been creating custom-made shoes with a friend, but due to the 2008 crisis, the partner decided to leave the project. Since that time, Vladimir has been independently developing his shoe company Afour.

Assortment - yes, choice - no

I have always loved interesting shoes. When I was 14-15 years old, I began to ride a skateboard, and sneakers are one of the important attributes of this activity. It was considered especially cool in the area to have pro-model sneakers dedicated to some professional rider. There wasn’t much money, and we didn’t come up with anything. They even bought our Dynamo sneakers and customized them - they sewed on suede inserts, reinforced the tongue with foam rubber. Often it was a collective work: everyone came up with something of their own. Need for inventions is cunning.

When there was money for branded sneakers, it always became an event. A few more people went with the buyer to help with advice when choosing. By that time, the assortment in stores was already large, but very monotonous. This is the minus of stores. If some model sells well, the store buys mostly it - and pays less attention to really interesting things. The larger the store, the more difficult it is for him to experiment.

Thus, almost everywhere everything was the same. You come to the store, there are 40 pairs of sneakers. Two of them are more or less interesting. You come to friends - and everything is the same, because they made the same choice as you.

Work out the base

In 2007, a friend called me and offered to sew sneakers together. I wondered - how is this possible? It turned out that he wanted to start the production of sneakers, his mother just worked as a shoe designer at a factory in St. Petersburg. All I had to do was draw a sketch of the shoes. And even though I was doing graphic design at the time and worked in an advertising agency, I didn’t manage to draw sneakers from scratch. It turned out either garbage, or copies of famous brands. A week later, I called a friend and confessed my failure.

At that time, he had a classic atelier for tailoring shoes - primarily sneakers. Things were not going very well: there were no more than two or three orders per month. I realized that my friend had burned out with his idea and was close to closing the studio. And I, on the contrary, caught fire, it became interesting to me. And I got the idea that I need to “work out the base” a little more. This means developing ready-made models, choosing accessories for them, and limiting the client's choice only to the color of the top.

When the idea was formed, I told a friend about it. To launch a new type of studio, we needed about 200-300 thousand rubles. For six months we have made a website, opened group"VKontakte", came up with "blanks for coloring" (you could draw in Paint or with a felt-tip pen on paper). We were both busy at the time at the main jobs and everything we earned was invested in a new project.

The first clients began to appear, but in 2008 the crisis hit. He hit us hard. People then generally refused to buy, especially from sneakers of an unknown brand. Sales dropped sharply, and my companion said that he was not ready to “raise” all this for the third time. “If you want, you can take this business for yourself, and I went to surf in Vietnam,” he said.

All by myself

This time I decided to go all the way from the beginning. First of all, this meant learning to sew, cut and do all the operations yourself. At the first production, we were often told that “this cannot be done,” although we showed them successful examples from other manufacturers. We were answered that “there are super-technologies abroad, but here no one will do that to you.” This approach did not suit me. And I decided to master all the sewing processes in order to clearly understand: is it possible to do what I want, or not.

Plus, the factory where we sewed everything refused to cooperate with me. I started looking for a new production and found a shoemaker who had his own shop. He wanted to close it, but, fortunately, did not have time to either terminate the lease or sell the equipment. In fact, I took his production on lease. The shoemaker leased the equipment to me, I started working on it and eventually planned to buy it out.

I found and read a bunch of textbooks, sat down at the factory at the sewing machine and started making my first Frankensteins. Of course, they were crooked and oblique. It takes time to learn how to sew even the simplest model evenly. From the first production, there were four patterns left, on which I trained. When it began to turn out to sew, I began to "tighten", that is, to mold the blank on the block and make the finished product.

Only after six months of "training" I realized that I could fulfill the first order. They became shoes for a friend's wedding

I started taking orders in 2009. At first he did them all himself. And in his free time, he was engaged, as before, in design, but already on freelance. Worked right in the shop. Half a day I cut, half a day I solved the problems of customers.

This went on for a year. Then I took a shoemaker. I spent the whole week sewing models, and he came at the weekend and "tightened" the products. He did it more professionally. At that time, I achieved my goal: I went through all the processes and understood all the nuances that need to be taken into account. It still helps me in communicating with employees. It is easier for me to solve technical issues, understanding cause-and-effect relationships.

My company is called Afour. What I liked about this combination of sounds is that it is similar to the word "euphoria". This is the feeling I get when we produce a new model and a satisfied customer receives their order. I remember almost all of my clients by sight. They are part of our big family.

Something special

When I learned how to sew basic models, I realized that I needed to learn how to design. It is most important. If the model is poorly designed, it will not work well to stitch it. I started to deal with this issue in parallel. After some time, I designed my first model, since then it has always been and is in our assortment in one form or another. These are classic sports boots.

The next step is website development. I was going to work for an order and wanted to make the ordering process convenient for the client. To do this, I came up with an online shoe designer, where a person can rotate a model, select any part of it and paint it in the desired color. This is a technically difficult task, and I have been looking for performers for a long time. Agencies assigned millions of dollars of budgets. As a result, I found a programmer through friends, and we made a website together, for very adequate money. The first of the Russian manufacturers.

Our standard for making shoes is 10 working days after the design has been approved. Many private shoe companies are chasing our standard but fail to achieve it. They have an average time for making shoes to order - more than a month.

We have a lot of things in our production that you will not find in other factories. For example, unique machines for cutting soles. The fact is that all sports shoes produced in Russia are made with ready-made soles, which are simply glued in production. We sharpen all our soles ourselves. And for their production we use modern materials. They are better suited to the technical characteristics of walking than the soles of much larger companies.

Of course, we are behind the big sports brands in terms of technology, so we don’t meddle in sports. We make shoes for every day. But our technology itself is much more correct than that of most companies.

Our production is located in St. Petersburg, on the territory of one of the oldest shoe factories in the area of ​​​​the Moscow Gates - "Factory of Victory No. 2". There used to be a whole shoe cluster in the area. Now some infrastructure has been preserved there, and some of the components are sold right on the spot. Thus, we save a lot on logistics.

We rent a couple of small workshops. Compared to the classic shoe industry, this is a micro business. The production is divided into several stages: cutting, tailoring, manufacturing of soles and their connection with the rest of the product, packaging.

Size matters

Previously, we only sewed standard sizes. But then they realized: no one, except for people who are passionate about this issue, knows what shoe size they actually have and how it should fit correctly.

Two or three years ago, we decided to tackle this issue a little more closely. We figured out the design, and we wanted the shoes to fit perfectly. Moreover, we sew to order. And according to the law, if a person made a mistake with the size, we cannot change his shoes. Selling such a pair to anyone else is almost impossible.

I came up with such a chip as a “size slip” - this is a fitting shoe model. According to the classical scheme, when making shoes to order, a mock-up is sent to the buyer. I decided that for our price category, this story is very costly and long. We have developed a "simplified" shoe model. It repeats the shape of the future block, on which the client's order will be placed. We started sending out these slips and asking if it was tight, if everything was in order.

We made the size slips essentially free, and everyone liked them. They cost 1000 rubles, but when buying shoes, this amount is returned. Their production is inexpensive - shipping is more expensive. The sock is made of transparent material. The client measures the slips and sends a photo. Our specialists study the image and decide on the right shoe size.

There is a misconception that shoes should fit very tightly, because they will stretch later. In fact, this only applies to the width: the shoe does not stretch in length. There are rigid elements in the heel and toe that hold its shape. When we walk, the foot moves slightly relative to the sole. The required distance for this movement is 0.5-1 cm in front of the fingers. If it is not there, then the fingers rest against the sock, and tension arises.

The fitting system reduces the risk of shoes not fitting to almost zero. But there were such situations. After all, slips can be tried on in different ways, and this process must be approached carefully. Many are accustomed to the style of online shoe stores, when three pairs are brought to the house, they need to be tried on in 15 minutes. But in fact, 15 minutes is not enough even to try on one pair. We ask you to walk around the house or office in our slips for at least half an hour.

In the instructions for their fitting there is a questionnaire where you need to answer five or six questions. This takes a couple of minutes. But some write to us: "I'm fine," or "presses from all sides." We look at the photos and understand that everything is not at all the way people wrote. But in every situation we try to be on the side of the client, and take all these points into account. Even if he says that everything is in order, we still ask for answers on the points of the questionnaire.

Unfit "standard design" shoes can be returned. However, we do not accept returns for individual orders, and therefore we do not send the order until we are absolutely sure that the shoes will fit. We would rather send the customer 1-2 more pairs of dimensional slips.

Ordering process: measure seven times

The order is as follows. The client chooses a model on the site. We send him detailed instructions on how to take measurements. According to it, he takes several measurements of the foot for himself, traces the contour, scans or photographs it and sends it to us. We study the size taking into account all possible errors and send him size slips. The process of studying the data and making slips fits in two days.

After the client approves the size, we start production the next day. In total, the first order (with sending and approval of slips) takes about 20 days. But this period depends on the promptness of the client: how quickly he will make and send all the measurements, approve the size. For a client from Moscow, you can meet within 15 days. Of course, the farther from Peter, the longer the wait. But this does not stop our clients from Australia.

Customers who want shoes “right now” have to explain that they have come to the wrong place and they need to go to the store. We often receive calls from marketing agencies that threaten to “catch up with traffic” and “drown us in a sea of ​​orders.” We refuse because we do not need spontaneous purchases. They are a big disadvantage for us. Recently, a client ordered three pairs of shoes at once. Luckily, there was a problem with the order. We contacted the client, and it turned out that he did not read the instructions, and did not know about any measurements! He told us: “Why measurements, I have the 43rd size?”.

Often people come to our showroom, measure their slips, and it turns out that their real size is smaller or larger than what they considered “their” all their lives. They just have a wide foot or some other individual characteristics. In ordinary stores, no one explains this. And the legs greatly affect the overall health of the body. If the shoes are not properly selected, the sole does not cushion - the knees and back hurt. In no case can you save on shoes, no matter how much you want to.

Teenagers are not the target audience

Our main client is from 23 years old. Younger people don't come to us because they don't understand the value of our shoes. They need something nicer and cheaper. Young people also rarely pay attention to the naturalness of materials.

Our customers can already figure out what they want, and not buy what they are sold in advertising. For example, Kanye West sneakers cost 15,000 rubles. It's just plain black sneakers, but the guys are in line for them because they say "Kanye West". And they stand in a crowd to buy the same sneakers! And we are for the shoes to be different. Like black? Why not try black and yellow? We try to encourage people to be themselves.

The older generation buys our shoes quite often. We have a separate classic line, and serious men buy shoes from us. But in the "classics" there are many competitors. True, we are making a slightly more modern analogue. Our soles are lighter and our feet get less tired during the day. For the classic line, we made large fullness, meaning that older people will buy the classics.

Foreigners buy more limited editions. Some of them collect unusual sneakers. And it’s cool for them to have a couple from Russia, which, probably, “the bear sewed”

Our sneakers and boots are bought in the USA, Germany, France, Australia. Some customers have bought more than two pairs. Our shoes are not available only in South America and Africa.

materials

We mix modern materials with those that have been used in shoes for a long time and have proven themselves well. Leather is a membrane material. It releases air and absorbs excess moisture, the foot feels comfortable. We use it for the upper and for the lining, combined with a cotton insert in the forefoot, where warmth and moisture are released the most. For sneakers, we buy "mesh" with high breathability. Sometimes we use textile materials.

The soles are made from EVA material - ethyl vinyl acetate. It absorbs very well and accumulates the energy of the foot. Under body weight, this material adapts to the foot. It is more often used in sports shoes and orthopedics. The driving part, the tread, in our shoes is made in Italy. Depending on the season, we select different grades of rubber. For winter shoes - softer and more viscous, for demi-season and summer it is harder and better resists abrasion.

We buy part of the material here, in Russia, we order something abroad. Most of the materials are imported, but there is also Russian leather. We select the material according to the design, its technical properties, quality and price ratio. We will not refuse good Russian leather just because it is Russian.

Of course, it is not true that nothing is produced in Russia. But we actually have a very destroyed infrastructure, and it is really very difficult to find many things in Russia. Materials are produced most often by large factories - in a very specific assortment and in very large volumes. This is the main problem. In principle, in our factories you can find what you need. But then you have to buy a huge amount.

Our manufacturers and suppliers do not like to work with small lots. It is easier for them to process one huge order, and then sit all year and do nothing. When I came and said that I needed 100 pairs, they drove me almost with a filthy broom, because the minimum volume everywhere is from 10,000 pairs. I tell them: “Guys, when I grow up to 10,000, I simply won’t come to you out of principle.” And now they call and say: “Why don’t you come to us?”

And this is the general picture of Russian suppliers. Until you shake banknotes in front of their noses, they won't even move. They do not want to work for the future. And then they complain that our shoe industry is stagnating, and there are no orders.

soles

The most expensive component in our shoes is the soles. We ordered them from abroad. Working with representative offices of foreign suppliers also has its own characteristics. For example, the cost of the soles of an Italian company increased five times due to fluctuations in the exchange rate. And when the rate rose, the price rose. And when it fell, the price did not change. And now I hear the question from them: “Why haven’t you bought soles from us for a long time?” And I can't buy them at that price.

The funny thing is that I was the first Russian customer for this company. I set aside a large amount for the first batch, because they did not sell a small amount. And not only did they delay this delivery, they also brought more soles than necessary. And they began to sell them to my competitors by the piece.

We got really burned out on this. And at that moment I decided: we will not save up another large amount for the purchase of a new large batch of soles from some other supplier. We will make them ourselves.

Sheet materials for soles are easier to buy than ready-made soles. This is more time consuming, but there are many advantages to this approach. From the same batch of material, I can make a large assortment. If some style ceases to be in demand on the market, I can make a new style from the same material. In this scenario, you can order large quantities of material.

Although our volumes have grown, some materials are still sold in very large quantities for us. Sometimes we offer our competitors to buy a batch of material together and share the costs. I would like to import materials directly from foreign manufacturers, without greedy unfriendly intermediaries, but for this the volumes must be larger. I adequately perceive intermediaries, but sometimes it's a shame to give money simply because they do their job poorly.

Delivery

In Russia we deliver orders by courier services. True, they often have to be changed. We never found a service that satisfied us for a long time. After some time of work, courier services begin to "spoil", and we have to look for new partners.

The main reason for this is that courier firms at some point begin to grow and recruit staff. And in pursuit of profit, they try to hire cheaper couriers. And such employees work very badly.

With our previous delivery service in mid-November, such incidents began that we were shocked. Up to the fact that the courier calls the client who ordered the delivery and offers to pick up the parcel at the warehouse himself. We call their manager, and he says: “Well, yes, we are not working well, but what can I do.” And on the website of this "dynamically developing company" "super-customer service" is declared. When we wrote a claim in November, we were promised an answer in December, but they answered only in February. And that's because we refused to pay before receiving a response to the claim.

If something is wrong with the delivery, customers call us and say: “And your courier ...” And we already call the courier service and figure out what the problem is.

For international shipments, we use Russian Post. She has been doing much better lately. In 2017, the post office introduced a rule that for sending abroad you need to issue only one piece of paper. This saves a lot of time. Sending abroad by courier service is very expensive, commensurate with the cost of the shoes themselves.

Economy

The cost of our shoes is very high, almost half of the retail price. Both production and service require a lot of labor. Due to the individual specifics of our work, we have almost no wholesale orders.

The price largely depends on the materials that the client chooses, as well as whether there are embroidery, embossing, application, etc. Some order "full stuffing" with a few embroideries and sparse leather. The price of one pair of Afour shoes is from 6500 rubles (these are leather slip-ons). The price usually includes dimensional slips, if necessary. The upper limit is around 20,000 rubles, but if the client wants, for example, python skin inserts, it will cost even more. There is a loyalty system: a cumulative discount (up to 10%) grows with each purchase.

We are often asked why we do not find investors. It is difficult to attract them, because there is no clear infrastructure, and the business plan goes to the level of sensations and predictions. We don't even have analogues to get approximate statistics. Every year we have a small growth. We then analyze which actions contributed to growth and which slowed it down. Based on these results, we plan further development.

Peak seasons in our sales are from September to December and from March to the end of June. In other months, the demand is less. On average, we make about 100 pairs per month

I couldn’t get a loan from a bank, so I borrowed money from friends and acquaintances to develop my business. I am an individual entrepreneur, and for some reason banks do not like us. Some banks asked what I do. When I answered that it was production, they immediately refused me - “We do not lend to production at all, we are not interested in it.” The banking system does not consider production microbusiness at all.

We plan to reach full payback of the project by the end of 2017. Every year we try to increase sales by 20%. But since we are developing at our own expense, in the first years the growth was very small. Now 20% is an achievable result. In 2016, the growth was about 30%.

Market and competition

Despite the reign of brands, small companies are starting to appear in Europe and Russia that do something interesting out of love for shoes, and not just out of a desire to sell something. And then many of our manufacturers sell outright fakes for well-known brands. If earlier such manufacturers made “abibbass”, now they have become impudent and sculpt their logo on the products. But this is a dead end path.

The only "value" of such shoes is the price. But tomorrow someone else will come and offer the same thing for 100 rubles cheaper. This does not develop the industry, they simply buy products in China on which their logo is stuck. It's a shame when such "manufacturers" act under the banner of "Russian brand".

At the same time, there are guys who have their own style. It may not be to everyone's taste, but they do something individual and I believe that they will develop. When a neophyte who wants to deal with shoes comes to me and asks for my advice, I advise him with great pleasure. I am in favor of "Made in Russia" - it was cool.

There are not very many companies that make shoes to order. We have no direct competitors, because we have chosen a niche that is difficult for an individual order: sneakers and modern materials. Classic shoes are usually made to order. There are usually standard components, there are no problems with them. And your only task is to make everything good.

But no one produces real sneakers in Russia and no one knows how to make them. So all our competitors in the field of custom shoes work in other categories of shoes: classic or avant-garde. As such, there is no competition between us. We are friends, communicate and try to help each other.

Payment system as an ally

Abroad, the history of a good product and its collaborations plays a very important role. Therefore, there was an interest in us, and the appearance of PayPal accelerated this process. Prior to this, foreigners were alarmed that they had to pay for the order with a card through a Russian service. They said that the bank forbids them from making purchases in Eastern Europe. When PayPal came to Russia, I was one of the first in the country to open an account in this system.

Foreign customers pay only through PayPal. If this payment system had not come, our foreign orders would have ended at the stage of payment. Now they make up 10-15% of the total number of sales, depending on the season.

Technically, it is not difficult to work with PayPal, everything here is at a very high level. They have a standard commission for each transaction, there is no subscription fee. Plus now they have a very fast withdrawal of money through the system. Having received payment via PayPal today, I will receive the money in my current account tomorrow. For a small business that cares about turnover, this is also a big advantage. Some similar services allow you to withdraw money only after two to three weeks.

This system protects both the buyer and the seller. Once we received a letter from PayPal: "Do not put the order into production, as there are suspicions that the card was used without the knowledge of the owner." This system allows you to safely make purchases around the world. If the buyer has problems receiving the order, he can file a claim through PayPal, and if it is justified, the payment system will return the money.

There were situations when a client made a claim to us via PayPal. In response, we sent all correspondence with the client confirming that we had fulfilled all our obligations. And PayPal took your side, denying the client's request. In fact, he is like an unbiased intermediary, and we recommend him to everyone.

Team

The Afour project team consists of 10 people, including those who work on outsourcing. Some operations do not require the constant presence of employees, but we still try to ensure that these works are performed by the same people (fashion designers, designers, cutters). It turns out as "permanent outsourcing".

I myself work as a "man-boat", in fact, my duties are from a cleaner to a financial director. If I hired employees for all these positions, the costs would be in the millions, and I would not be able to recoup anything soon. I model myself, I like it, but now I try to work mainly as an art director.

Promotion

In fact, we have only two sales tools: a website and a showroom during production. But the main driver of promotion is the product itself. We initially made it in such a way that it should sell itself. Word of mouth is the most effective and reliable way of advertising for us.

We also promote our product through collaborations. For example, they made sneakers for a brand of bags and backpacks, according to their style, and jointly promoted all this through common channels. There were also collaborations with artists. With their help, we made "capsule collections" for stores, such as "Nevalenki". Especially for them, we made a surreal model of women's shoes "EggyPop". On our scale, she made a lot of noise in her time. You still sometimes see these shoes in pictures on social networks with comments: “A man with scrambled eggs on his shoes in the subway!” We also collaborated with St. Petersburg brands ANTEATER and Asya Malbershtein.

Of course, we occasionally use both public ads and Facebook paid ads. But we try to do it as organically as possible. We try not to provoke spontaneous purchases. When we ask new customers how you heard about us, we are usually told one of two things: either "friends recommended" or "followed us for a long time and decided to buy." And we know that the person came prepared, including for our fittings.

Now we are preparing a new version of the online constructor for the site, all our models and all the materials that we use will be loaded into it. In the previous version, we had only 12 colors in stock, now the range will become much wider. The constructor itself will be much more functional. This is our main task.

We are also installing a new machine that will allow us to make soles faster. Thus, they will slightly reduce the cost. This will allow us to keep prices for the third year in a row. We try to compensate for inflation by optimizing production and reducing costs, without losing quality and level of service.

We also plan to open a showroom in the center of St. Petersburg, so that it would be more convenient for customers to come there. We've been planning this for over a year now. The business is small, we are developing at our own expense, and it is very difficult to open a store without preparation. But now, finally, a concept has been formed on how best to do this, and at the same time not get lost against the background of other shoe stores. I would like to open it by the fall of 2017.

Shoe production: what equipment is needed + shoe manufacturing technology - 9 main stages. What you need to organize the work of shoe production: raw materials, premises, personnel + detailed financial calculations.

Capital investment (factory): from 150,000,000 rubles.
Payback period for footwear production: 3.5 - 4 years.

The Russian market is full of goods that are produced all over the world, but the situation is not so good with domestic producers.

Most likely, this is due to the fact that countries like China produce a large number of products for every taste.

Yes, it's not very high quality. However, its prices are quite low, while well-known foreign brands of high quality have a correspondingly high cost.

One such industry is footwear production. This type of activity is also not particularly developed in the Russian Federation.

Therefore, we can assume that if you create an excellent product offer on the territory of Russia, then demand will also appear.

This business is not for everyone.

You need to be a person who understands all the subtleties of the tailor profession. Also have experience in tailoring, repairing or manufacturing shoes.

Even if you yourself do not plan to work, but only to manage, such experience will help determine what may be needed for production.

What format to choose for the production of shoes?

To summarize, we can distinguish two formats for the production of shoes:

• a small place where the master sews shoes to order or for retail sale;
• full-scale production, factory.

The first option is chosen when there are no funds for the arrangement of a large enterprise with a factory building and a large staff.

In this case, you can try to open a small boutique with designer shoes.

But to reveal all the possibilities, if available, both for a novice entrepreneur and for an experienced businessman, will allow the option with a shoe factory.

The cardinal difference is that in the case of a large production, it is necessary to focus on its mass character, the speed of release of new models and accessibility for the masses.

And in the case of a private boutique, the main task is the production of exclusive models with individual design, as well as the highest quality.

Another point on which the shoe production format differs is its style. It is necessary to diametrically separate the sports and classic format.

If there are no particularly complex differences in the technology of sewing summer sandals and winter boots, then sneakers are a completely different type of product, the production of which requires different knowledge, technology and equipment.

Basic equipment for the production of shoes - what is needed?

Regardless of the size and purpose of a shoe factory, it is clear that without sewing machine can't get by.

Already delving into the nuances of production, we can emphasize the fact that the standard model will not work when working with leather and other hard materials.

	Detailed list and estimated costs (rub.):
	1) transition bending machine and the edges of some parts - 640,000 rubles. 2) setting to create a form the bow of the boot (or shoe) - 450,000 rubles. 3) special press for the manufacture of insoles - 295,000 rubles. 4) grinding equipment edges of the insole - 235,000 rubles. 5) installation that lowers the edges of the parts products in order to make them more convenient to sew in the future - 230,000 rubles. Total: from 1,850,000 rubles
Optional equipment, required for large scale production (in order to significantly speed up the manufacturing process)	1) special installation that will attach some parts with glue - 460,000 rubles. 2) equipment that will put a stamp on each pair, to give it an ID. number - RUB 355,000 3) installations that will fasten the upper part of the shoe and the sole RUB 355,000 4) production conveyor - 465,000 rubles. 5) a cutter for dividing the material into parts, of which will consist the upper part of the shoe - 335,000 rubles. Total: from 1,970,000 rubles
For finishing products will need equipment, which will perform such functions	1) tightening - 240,000 rubles. 2) moisturizing - 155,000 rubles. 3) drying - 550,000 rubles. 4) cooling - 445,000 rubles. 5) thermal activation of adhesive layers - 240 000 rub. 6) removal of pads - 225,000 rubles. 7) smoothing the shin area - 140 000 rub. 8) final cleaning and polishing finished shoes - 130,000 rubles. Total: from 2,125,000 rubles

In most cases, you may need additional equipment, the choice of which will be determined by the characteristics of production. This is due to the desire to innovate even in such a familiar industry as the production of shoes.

Well-known brands are especially active in this.

Notable examples are Geox's "breathable shoes" and Reebok's "Easy Tone" soles (which, according to the ads, help tone the butt muscles).

9 stages of shoe manufacturing technology

As with any sewing process, it all starts with a pattern.

If we consider an example in which we have already finished processed leather or other material of the color we need, then the next step will be the manufacture of parts.

These components are cut out with the help of special cutters according to a pre-prepared stencil of the future product.

To make one shoe, on average, you need to divide a piece of material into 20 or more parts. But it all depends on the complexity of the idea of ​​this model.

The next step will be shoe insole shaping.

This is done with the help of special equipment - a press.

This apparatus, using a strong compression method, connects several layers of different materials, and gives a certain shape and curves to the shoe insole.

1. Further markings are applied where and how the connecting seams will pass.
2. The edges of the parts are fired and polished in order to make them thinner and more suitable for further stitching.
3. Seamstresses start sewing, which give the workpiece the shape of future shoes.
4. After that plates are attached, which give the shoe the ability to remain in its original form, without losing shape under the influence of temperatures.

The last step in manufacturing is connection of the workpiece with the sole.

The sole itself is made in a special oven, after which it is processed and cut off all unnecessary.

After connecting with the sole, finished model being polished.

This is done with the help of sheep wool and a special wagon for shoes.

5. The process of tightening the laces into the finished product always done manually.

What raw materials may be needed for the production of shoes, and where is it best to take them?

Since we are still talking about the production of good and high-quality shoes, natural leather is considered to be the main material for its production.

It is not necessary to contact foreign companies for the supply of high-quality material, since half of the cost will be only delivery, and customs expenses and.

Throughout Russia, there are many enterprises that offer material for the manufacture of shoes. You can refer to such as:

1. "Ronnon" - Moscow ( https://www.ronnontk.ru/leather)
2. "Ostashkovsky plant" - Tver region ( www.okz.ru)
3. "Russian skin" - Ryazan ( https://www.leather.ru/ru)
4. "Kirov Tannery Arteks" - Kirov ( www.arteks.su)

And this is not a complete list of all Russian leather factories.

Chemical production materials will also be needed for further processing of this skin. Chemical treatment means various liquids, creams, oils etc.

For processing shoe soles, you may also need liquid polyurethanes. All this can be ordered from local chemical plants. Again, there are more than enough of them on the territory of Russia.

Packing material most often ordered from companies that manufacture custom-made packaging. Most often, the larger the order, the cheaper the unit.

How to choose the right room?

Space for small production.

If we are talking about mini-production, you can get by with a small room.

Some of the equipment that will be needed for conveyor production is not needed in this case, since half of the work will be done manually.

Also, as a rule, in the production of this format there is no need for a large number of personnel.

Based on these data, it can be determined: you need a room with a small area.

But the general requirements for production remain unchanged, regardless of its volume:

• the presence of a gas pipeline;
• plumbing installed;
• availability of telephone lines;
• the electrical wire is able to withstand the load corresponding to the features of production;
• heating and thermal insulation are also important, since the storage of material for manufacturing requires a certain temperature regime.

Nowadays, quite often there are workshop points where the store itself is located in the same building with.

This makes it possible to save on rent and sell products on the spot.

A place for a shoe factory.

In the case of a large-scale shoe-making workshop, it is obvious that it is better to choose a factory room in the industrial zone of the city.

Usually, the cost of renting or buying a building in this part of the city is not that high.

If all the necessary areas are included (office department, manufacturing, tailoring and processing workshops, staff room and warehouse), an area of ​​\u200b\u200babout 7,000 square meters will be required. m.

How to organize work in a shoe shop?

Selection of personnel for the mini-production of shoes.

For a small trade + production point, in fact, one person is quite enough. But for greater convenience, it is better to separate the administrative work and the process of creating a product.

Ideally, you need at least one more administration representative(for example, manager or salesman, if the production is located in the same room as the store), designer(since we are talking about designer shoes), cutter and seamstress in one person, and master who will take care of all the installation and similar work.

Shoe factory staff.

For the operation of a full-fledged shoe production, in addition to a sufficient amount of equipment, it is necessary to hire a fairly large staff.

In general, about 150 people are needed to work in production (based on the fact that they will work in two shifts). And we are only talking about workers in the sewing and other workshops!

There will also be enough administrative staff, as well as warehouse workers. But, again, it all depends on the characteristics of the enterprise.

Each manager determines the exact amount himself, depending on the scale of what volume he is interested in.

Sales and sales of shoes

You can sell shoes both through and with the help of various showrooms and boutiques that sell various brands.

The second option is much more profitable - there is no need to pay for the rental of premises, wages, etc.

All that is needed is to simply provide the goods to the store for sale, set a certain amount per unit, depending on the model. The mark-up that the store sets, its owners can take for themselves.

In fact, there are many methods for selling shoes: from a point in the market to a large gallery in a shopping center. But the method indicated above is considered the most profitable.

Capital for the organization of shoe production. Profitability.

In the case of a small point of production and sale, it is difficult to calculate the costs.

We can definitely say only that this business will pay off faster than factory production. Already in the first year of work, all initial costs should pay off, after which the company will begin to make a profit.

If not, this will be a sign that you need to change the strategy.

In the case of a large workshop for the mass production of shoes, approximate figures can be given - from 150,000,000 rubles.

This amount includes the cost of not only equipment for the production of shoes, but also rent, wages, utilities.

Item of expenses	Amount (rub.)
Total:	from 150,000,000 rubles
Business registration	5 000 000
Premises rent (year)	From 25,000,000 (7,000 sq. m. in the Moscow region)
Utilities (year)	10 000 000
Compensation (for approximately 150 employees)	From 3 000 000 / month From 36,000,000 / year
Equipment for the production of	From 5 945 000
Raw materials (material for manufacturing)	25 000 000 /year
Freight transportation	2 000 000 /year
Rental of premises for the sale of shoes (about 5 pcs.)	30 000 000 /year
Other expenses (troubleshooting, advertising, events)	11,000,000 / year

If we take into account the average indicators of domestic production, then the profitability of such a business (on a large scale) will be about 48-50%.

It can fully pay off in 3.5-4 years of work.

The development of this production is impossible without knowledge of all the nuances of the industry.

How is the shoe made? All manufacturing steps are shown in the video:

Conclusion on how to start the production of shoes and what is needed for this?

Taking into account all the above, we conclude: footwear production large scale is not so suitable for entrepreneurs who are not ready for such huge costs, and also do not have the opportunity to wait for payback for such a long time, since they do not need large scale equipment for the production of shoes.

However, it is always possible to start with a smaller business, but in this case, you can expect success only if you have really fresh and interesting ideas.

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