Diesel watch brand. Diesel watch. Men's diesel watch - photo
Since 1978, when this vibrant youth brand was launched in Italy, the name Diesel has become one of the country's calling cards, along with pasta and pizza. Its creator, outrageous businessman Renzo Rosso, who was recognized by his bright denim and ripped jeans, from the very beginning conceived the production of clothes specifically for young people. Seven years later, Renzo fully bought out Diesel shares and became completely independent. This contributed to the creation of bold, bright and stylish things that were focused on young and free personalities.After Diesel's turnover exceeded 100 million USD, Renzo began to invest heavily in advertising and marketing. And the first serious application for a new brand was an advertising campaign under the motto "For a successful life" (For Successful Living). Television trumpeted about the Italian brand, advertising brochures appeared on the pages of the media, radio broadcasting was involved. And since 1992, Diesel has been advertising internationally.
The commercials were so bold, operated with politics and humor, that they could not leave Americans indifferent. The wit of Italians has been appreciated by numerous awards in such famous projects as Eurobest and Cannes Lions. And this media policy soon paid off: sales skyrocketed, and the company opened a whole network of branded boutiques in many countries. Company in the 1990s annually presented fresh collections, whose names were on everyone's lips and were in high demand. Among them are 55DSL, Style Lab, Diesel Kids and others. Russian youth got acquainted with the products of this brand only in 1996.
State of the Art Diesel
| In 2000, the Italian brand began to vigorously buy up clothing factories and entered into cooperation agreements with well-known companies. By its 25th anniversary, the corporation managed to establish contacts with Karl Lagerfeld and Dsquared 2. 2007 was the opening date of the company's official website and the first online store. Today, the Italian brand is a major manufacturer with a strong competitive team and an annual turnover of over €900 million. Diesel products are not closed within the borders of Italy, but are open to the whole world. The American, European, Asian consumer has already managed to fall in love with the convenience and defiant character of Italian clothing. Modern Diesel production employs about 10,000 employees, 200 branded stores and 6,000 retail outlets are open around the world. The company has long become the main favorite in youth fashion, and no competitor has yet been able to get around it in terms of popularity. |
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Diesel watch products
Today, in order to look fashionable and relevant, buying men's Swiss watches is indispensable, it is worth trying on an Italian Diesel watch. They are produced under license by Fossil, a Texas-based concern known for such iconic brands as DKNY, Burberry and Emporio Armani. Diesel watch models differ from the products of these fashion brands in their special originality. The massiveness of the bracelets, the brightness of the dials, the wide leather straps seem to prove the company's statement that its good watches are intended for the same well-working people. All Diesel watches are slightly freaky. They were created in order to be used both during working hours and at secular parties. The Italian company Diesel has been producing watches for over two decades., and today are exported to eighty countries of the world. The founder of the company is Renzo Rosso, who opened the brand to the world in 1978. Quality products continue to be valued in the modern world. This is due to the fact that a person at all times wanted to look beautiful, expressive. It is no secret that various accessories, including watches, help in this matter.About company
At first, Rosso began with the production of things known throughout the world of jeans. It is worth noting that the brand has established itself on the qualitative side, allowing a person to introduce modern technologies into his life. The Italian brand is popular for its provocative and creative image. The main motto of the brand is a combination of several important qualities: reliability, convenience, fashion..
Almost any watch model of a well-known watch brand can complement any suit. It deserves great attention that the Diesel company prefers to use only natural materials in the production of goods: leather, nylon, steel, rubber, etc. Please note that watches look great on a person both from an aesthetic side and from a practical point of view.
On top of that, Diesel watches have two main directions positioning themselves: the universal line and the experimental direction. Regarding the first, let's say that it perfectly positions itself from the aesthetic side, as well as to many admirers of the brand. The list of this direction of watches includes current trends.
The second direction includes such qualities as a sporty-utility silhouette, unusual design, etc. Such watches are characterized by fairly strong straps made of genuine leather, as well as materials such as nylon or tarpaulin. You can also mention another direction of watchmaking - designer delights. It is worth noting that this line of watches is quite expensive.
Men's diesel watch - photo
We present to your attention elegant and solid photos of Diesel men's watches.
Men's watches from Diesel brand - style and complete image of a business person
In our time, watches are produced by a concern called Fossil, which, in turn, is engaged in the production of such vintage watches as DKNY, Burberry, Armani, etc. Note the stylishness of Diesel watches, which, by the way, are not inferior in their prevalence to world famous jeans. It is also worth mentioning the brand as a manufacturer of watches for not shy people.
Digital Watch
The brand's watch models are the most diverse, not limited to a metal case, as we used to think about reliable Swiss watches. In the catalogs of this watch brand there are models with a massive metal strap or made of genuine leather. As for the colors, they beckon with their diversity: from classic dark shades to all sorts of interesting ivory colors. As already mentioned, Diesel watches can be worn with almost any style of clothing, which makes the choice of an individual model simplified.
Regardless of the type of watch, whether it is electronic or analog, the design attracts the eyes of admirers of exquisite accessories. The real highlight of the brand is the asymmetric watch case, which can be characterized by different dials, digital liquid crystal displays. The last version of the product involves a multifunctional device.
Despite all the advantages of Diesel watches, they also need to be carefully selected..
As with the purchase of any product, the buyer always runs the risk of being deceived. This is due to the fact that there are currently many counterfeit goods on the country's market, including these watches.
In order not to become deceived, you should buy watches of this brand in company stores.. It is worth noting that visually distinguishing a fake from a genuine original is a rather complicated procedure, unless, of course, you are a professional.
Watch prices
Naturally, you should not count on being sold a watch of a well-known brand for several tens of dollars, since this cannot be in principle. Be aware that the minimum price cap for a Diesel watch is $200. It is also worth knowing that genuine watches come with a passport. When purchasing watches in Diesel branded stores, you can ask for a certificate for a product that is sure to be in a real store.
Why should you choose this watch brand?
First of all, when choosing a watch, you should pay attention to the professionalism of the company's employees. In this case, I can confidently state that the Russian team is working on design with about sixty stylists from all over the world, whose average age is around 25 years. In this regard, the company's products can boast of the actual forms of watches.
In our time, the ratio of price and quality of watches of the brand in question is actually ideal.. Choosing a wrist watch, electronic men's Diesel will fit every representative of the strong half of humanity.
Men's wristwatch brand Diesel: Reviews
In most cases, customer reviews of branded branded stores are positive. Of course, as in all cases when buying any product, there are dissatisfied buyers. But there are incredibly few buyers of Diesel watches with such sentiments. For the most part, they are satisfied with the quality and other positive aspects of the watch. Men's wrist watches - Diesel, and you should know about it.
When choosing a watch, you should definitely pay attention not to their cheapness, but to the quality and customer reviews. who have been successfully using the product for many years. Remember that the original Diesel watch is a men's watch, a real watch that cannot be cheap.
In this we will tell you about a men's watch called Rado.
Iroquois Indian. Stamped print on a red background. Aggressive, even radical - that's what it is, the face of a fairly young by the standards of fashion, but the world-famous Italian brand - Diesel. This is a style born from the idea of one person, but brought to life thanks to the non-stop work of a creative team of like-minded people. This shocking is on the verge of scandal, this is morality on the verge of decency.
This is the whole Renzo Rosso - just a guy from the farm. On September 15, 1955, Renzo Rosso was born in a small village, the population of which did not exceed 2 thousand people. He was born, I think, in order to continue the work of his parents and take care of the household. And at first, it seemed that so be it. As a child, Renzo tried to breed rabbits and sell them. But then the story took a completely different turn. By the age of 15, the guy sewed his first jeans, working on an old mother's typewriter. His work was appreciated by friends, and the enterprising Renzo sold the next two pairs for almost 2 euros.
Renzo dreams of sewing clothes. He studies modern textile production techniques, economics. In 1970, Renzo Rosso began his studies at the Marconi Technical Institute. And by 1978, the young Renzo, with Adriano Goldschmidt, runs a small production in the field of tailoring. Together they give life to a new brand within the Genius Group holding.
"Diesel" is a name that was not immediately heard, but now sounds all over the world. The brand was born just at the beginning of the fuel crisis in the 70s of the last century. And diesel was a more affordable alternative for vehicle owners. So the concept of the brand was to enable people to look stylish for a reasonable price. In addition, “diesel” is also diesel in Africa. It's a word that sounds the same all over the world. It is clear to everyone. So the clothes of the brand had to become in some sense international, understandable for connoisseurs of the whole world.
And here he is, Diesel, after just a few years, launches his first branded line. "Diesel - for success in life" is the slogan of the young company. Italy readily accepts such unusual, independent Renzo models. But he goes further. America and Europe are waiting for him. A network of importers has been created. Incomes are growing rapidly.
A new round in the development of the brand came in 1985. Artistic mastermind Renzo Russo takes the reins of Diesel into his own hands, buying out some of the shares from his longtime partner, Adriano Goldschmidt. The annual income is several million dollars. The course is taken on denim clothes.
In light of this success, a decision was made to launch a women's collection. Her release came in 1989. Low waist and original cut instantly resonated in the hearts of the beautiful half of humanity.
The company's turnover has grown many times - over 100 million dollars. "Diesel USA" marked the entry into the American market. True, the American buyer was not as accommodating as in his native Italy or Europe. And if earlier all the brand's capacities were focused on expanding and modernizing production, now it's time to think about the engine of progress.
Diesel needed advertising. And in the same vein as the proposed clothing. The one that would shock the public, make them pay attention, would be an alternative to the usual advertising images. Large-scale work began on creating the face of delirium. Paradiset DDB, the advertising agency to which Diesel owes much of its "scandal on the brink of propriety." The advertising campaign proposed by the Paradiset team was based on the reverse side of American stereotypes. The whole denim life of America at that time revolved around the mastodons of this business, for example, LEVI'S. But their advertising campaigns were often boring. And "Diesel" is not America, it's Italy, a completely different charisma. The decision was taken. Unusual style - unusual advertising. Humor, satire and even politics, everything that does not fit with advertising, became the basis for creating the brand image.
It was a win-win decision for Diesel. However, opinions are divided on whether this is a good thing or a bad thing. Frankness, half-nakedness - this is what attracted young people with its directness. This ambiguity, however, brought its expected results. The turnover almost doubled, and the advertising itself was repeatedly awarded various awards at the Cannes Lions festival in 1997 and 2001. "Advertiser of the Year" in 1998, Eurobest awards, Epik Prize 1995-1997. In addition, the success story from Diesel is a collection of eclectic styles in the brand concept - bright glossy catalogs, which in themselves are a manifesto of their own individuality.
The time has come when it was necessary to expand the boundaries of the business. Already in 1994, Diesel launched a sportswear line - 55 DS, for lovers of street extreme sports - snowboarding, skiing.
By the end of the 90s, so to speak, “daughters” of the Diesel Style Lab brand, Diesel Kids, appeared.
Diesel Style Lab appears in 1997. This is the same clothes from the usual brand. With one distinctive feature - it is an order of magnitude more expensive than its namesakes from another line.
Renzo Rosso understands that now is the right time to saturate the market. And the systematic seizure of rights to the production of all kinds of goods under the red stamp "Diesel" begins. Watches, glasses, bags.
Another important milestone in the expansion of the market was the acquisition in 2000 of Staff International, the Italian leader in the luxury ready-to-wear sector.
Starting from this moment, "Diesel" is striding by leaps and bounds in the development of global fashion markets.
In 2001, Black Gold is born - another collection of trendy street chic. in the appropriate price range.
2002 was a very fruitful year for the company. The Martin Margiela fashion house was acquired, cooperation with eminent masters, including Karl Lagerfeld, as a result of the emergence of a new denim line produced for the Lagerfeld Gallery.
Year 2010. The Diesel brand is already represented by at least four hundred boutiques in almost a hundred countries around the world.
At the moment, this number has changed upwards - 6,000 outlets that represent Diesel brand products everywhere and another 200 stores are branded representations of the brand.
Renzo Rosso was born and raised in a time when the American dream included a few must-haves - James Dean, Marlon Brando, Coca-Cola and, of course, jeans. When the Diesel brand was created, the creation of denim clothes became the determining factor. After all, the moment came when jeans ceased to be considered a robe, and acquired the status familiar to us today. These clothes can be convenient, comfortable, fashionable, stylish and the way Renzo Rosso came up with them.
Now "Diesel" is a name that needs no introduction or even advertising. Denim, perfumes, home and interior items, shoes, a designer Fiat 500 and a Ducat motorcycle, diesel farm grape wine. This is the embodiment of freedom of expression, this is street chic, the edge of what is decent, and maybe not. This is an impossibly attractive almost forbidden taste for style, such a style in the interpretation of Diesel.
As the creative director of the brand, Wilbert Das, said: “Good taste is a glass of red wine. It's bad taste to explain to others what good taste is."
According to Forbes magazine, in 2013, the fortune of Renzo Rosso amounted to 2.5 billion dollars. Not bad for a guy from a small Italian farm.
