Diesel watch brand history. History of the Diesel brand. How to distinguish an original from a fake

From jeans to... The history of the Diesel brand began with denim trousers in 1978. The choice of the first product speaks about priorities.

This is convenience and reliability. However, the design of the brand’s watches is also attractive. He is described as "bold". A certain relaxation and avoidance of stereotypes are combined with denim style.

Its specialists work for the young at heart, the brave and active. We work for those of them who are also wise, who don’t just grab the first thing they come across, but understand the details. Let's talk about them.

Features of Diesel watches

WatchDiesel are made exclusively from natural materials. Metal and rubber are in favor. Natural is formed from the sap of the Hevea tree.

The material has a deep black color and a pleasant to the touch surface. It is slightly rough and always slightly heated. A special aromatic impregnation added by Diesel craftsmen also gives a feeling of warmth.

In them, the aroma of wandering and freedom is felt not only on a speculative level.

From metals watchDieselmen's and women's ones are highlighted by stainless steel. It is present in all models. Some are 100%. In other watches, the alloy is present only in the internal mechanism and case.

Stainless steel “defeats” noble metals in strength and wear resistance. In the world of alloys, this is the same as denim among cotton and silk.

Manufacturers are attracted by the performance parameters of steel, combined with its availability. The company can provide solid benefits even at a moderate cost of production.

If we talk about skin, men's wristwatchDiesel And Ladies WatchDiesel, mainly complemented by belts made of calfskin. They are resistant to water.

The material has few pores, it is thin and at the same time durable. Calf leather is soft, comfortable on the body, and does not chafe.

WatchbandDiesel, as a rule, is complemented by an asymmetrical body. Asymmetry is often visible on the dial.

For example, most signs move to one side, leaving the opposite almost free.

This gives the appearance dynamism and eccentricity. Marka is not “afraid” of them due to his youth.

There is no need to focus on centuries-old traditions. Therefore, masters boldly include digital ones in their collections. wrist watchDiesel with liquid crystal displays.

The design of many brands is exaggeratedly rude. This conveys the drive and integrity of youth.

At the same time, thick cases, massive parts, wide belts indicate the stability that characterizes accomplished business personalities.

Women's watchDiesel(original) not an exception. On graceful arms, accessories look the same as men's clothing on the body.

The contrast emphasizes fragility and sexuality without relegating them to the category of vulgarity.

Most are water resistant to 50 meters. The glass covering the dials is mineral.

In addition to quartz, they contain . Its hardness is only 2 points lower than that of diamond. This type of glass is difficult to scratch.

Therefore, the surface of Diesel dials always sparkles, reflecting light evenly. At the same time, due to the special coating, the screens do not glare.

The strength of the cases is enhanced by IP coating. It is applied in vacuum installations. In the absence of an atmosphere, titanium ions are literally tightly bonded to steel. This is how they are “born” watchDiesel.

Official site The company does not disclose the psychology of its products. Let's correct this omission by looking at the housings of the accessories.

The line of models includes round ones - for harmonious personalities, easy to communicate, who get along with their surroundings. Square cases are associated with simplicity and stability.

Therefore, squares are often used in the logos of large corporations and serious organizations.

A rectangle is associated with reliability and rationality at the subconscious level. The body of this shape differs watchDiesel "Predator".

The brand's designers were inspired to create them by the fantastic action movie of the late 80s. The futuristic gadgets from the film anticipated the times.

Nowadays such products do not look fantastic, but modern and stylish. Do fans agree with this? Diesel?

Diesel watches – reviews

Buy a watchDiesel many wish. Accessories are perceived as a sign of self-sufficiency, good taste, and energy.

Being bold and active, fans do not mince words when discussing new clothes.

However, a strong word is mostly used in a positive way. The Russian language allows. Fans of the brand note the accuracy.

Let's take the same watchDiesel dz"Predator". This model is quartz. Nikita from St. Petersburg writes: “In a week we’ve gone only 2 seconds ahead. This is an excellent indicator for quartz.”

Most Diesels are heavy and bulky. This delights fans of the brand looking for powerful accessories.

However, theoretically, the mass of products may be a disadvantage. You can’t wear, for example, a jacket with long and tight sleeves. You will have to place the accessory on top of it.

There is one more nuance when communicating with Diesel. Most mechanical examples have tight winding heads.

As a rule, they are difficult to install in an intermediate position. While you set the date, you will get confused a couple of times.

Otherwise, their owners are satisfied. They unanimously speak about the stylish design, noting Japanese mechanisms and German assembly.

Many people like glow-in-the-dark hands. However, some models do not have backlit dials. Example - dz 7258.

They are completely anthracite, that is, painted dark gray. The lack of backlight makes it difficult to perceive time.

However, reviews rarely talk about this. Apparently, the owners of dz 7258 find charm in their secretive “character”.

Replica watchesDiesel 7258, by the way, is usually equipped with backlighting. By making it easier to make eye contact with a watch, manufacturers reveal that it is not original.

What gives it away, of course, is the price. Let's get acquainted with the cost of true Diesel and their copies.

Diesel watches – price

For the price of originals, it is logical to contact websiteDiesel. Watch here they cost from 130 euros. In rubles this is about 10,000.

This is what they ask for, for example, for the dz 1739 and 1735 models. The bulk are offered for 200 euros. This is already 15,000 rubles.

That's how much they invest in dz 1717, 1729 and 1737. The upper price level is 300 - 400 euros, that is, 22,500 and 30,000 rubles, respectively.

The company also works on individual orders. In this case, the cost, as they say, is negotiable.

Sometimes, Diesel produces limited editions. In such lines the price tag reaches 470 euros, or 35,000 - 36,000 rubles.

Copies and replicas of Italian watches usually cost up to 10,000. Counterfeits of the brand’s budget models can even be purchased for 1,900 – 3,000 rubles.

Some copies only copy the appearance of Diesel. These are the cheapest. Other products also coincide in materials, making up the average price category.

The closest thing to the cost of original products are imitators, repeating both design, materials, and functions.

As a rule, only the guarantee does not match. For true Diesel it is 3 years. The packaging may not match either.

Third-party manufacturers, as a rule, don’t get around to getting a branded box.

Watch producing countries.

Today there is a very wide variety of watches on the market. And sometimes we don’t even think about which countries watch manufacturers give us this abundance of technical thought combined with unique design. Everyone knows about such watch-producing countries as Switzerland and Japan (watches are always popular). And this is not without reason, because Switzerland is the birthplace of wristwatches, reigns supreme in the expensive and elite segment of the market, and Japan in the 80s carried out a “watch” revolution, flooding the market with fairly cheap and at the same time very accurate electronic watches, which

It became famous throughout the world, conquering most of the market. But besides these two watch powers, there are other watch producing countries that quite successfully produce high-quality wristwatches and put them on the market. Below is a table showing which watch brands are produced in which country. This information will be very useful, because in our age of information technology we must be aware of the product from which country we put on our wrist every day. After all, we spend almost the entire day with our wristwatches.

Brands and countries of watch manufacturers.

About the brand

The design of Diesel watches can be described in just two words: bold and daring. This brand has long proven that its creations are unrivaled, bold and daring, with an urban spirit - wearing Diesel means showing your individuality. These bright colors, belts that are as wide as trouser belts, a design that seems to be from another planet - all this will tell the world that you are as unique and positive as the Diesel watch you wear.

Italian fashion house Diesel was founded in 1978. Although the founders, Renzo Rossi and Adriano Goldschmit, were involved in fashion, no one in the fashion industry expected the brand to take such a meteoric rise, and everyone was extremely surprised when the brand became a leader in cutting-edge design. Renzo Rosso decided to make jeans the hallmark of the brand; he used various methods to create artistically “torn” denim. The craftsmen tousled the jeans with pumice stones and washed them in the machine along with stones. The brand now has an official logo – the profile of an Indian man with a mohawk. The slogan read: “Diesel: Only the Brave.” Subsequently, in his interviews, Renzo Rosso noted that Diesel clothes were created for people who are not afraid to express their opinions and want to look special, and the brand’s motto was intended to emphasize this. The brand name was chosen because of the oil crisis that swept through Europe in the mid-1970s. After a sharp increase in gasoline prices, the solution to many problems was the use of more economical fuel - diesel.

Today Diesel is a high-profile Italian brand with a 30-year history, sold in more than 80 countries around the world. From the very beginning, the brand chose stylish, innovative-minded youth as its target audience, which explains the brand’s close attention to design. Watches are the latest segment to be added to the company's already renowned lines of denim, accessories, fragrance and footwear.

Diesel watches can be anything but ordinary. The details on the watch are attractive and modern, making the watch suitable to wear with either a suit or jeans. Diesel wristwatches have established themselves as an indispensable attribute of advanced and fashionable young people who live a bright, dynamic life. Diesel watches have some characteristic features that make the brand stand out from other fashion brands. The real find of Diesel was the large, and sometimes simply huge, dial. The essence of the idea is simple: the watch is noticeable and easily recognizable. Also, the sporty and daring style of Diesel itself is popular and in demand all over the world. The brand plays with a variety of materials - there is leather, steel, plastic, rubber, and silicone. In the color palette, the bestsellers are natural colors - matte dark brown, brown with golden shimmer, dark green blue, black, as well as a play of contrasts - a white belt with red LED backlight, yellow on black. The collections include classics, electronic models, chronographs, watches with 5 time zones, and the famous SBA.

When you give preference to a watch from Diesel, you not only get a comfortable and functional item, without which the life of a modern person cannot be imagined, but also acquire a completely new image and style. Diesel watches are the choice of freedom-loving and independent adventurers who are ready to meet new horizons. You can choose a classic collection, or you can choose the most modern Black Label Editions; in any case, rest assured that your wrist will be “in trend,” at least until the release of a new collection, so if you want to express your individuality, then a Diesel watch is a great way do it.

The design of Diesel watches can be described in just two words: bold and daring. This brand has long proven that its creations are unrivaled, bold and daring, with an urban spirit - wearing Diesel means showing your individuality. These bright colors, belts that are as wide as trouser belts, a design that seems to be from another planet - all this will tell the world that you are as unique and positive as the Diesel watch you wear.

Italian fashion house Diesel was founded in 1978. Although the founders, Renzo Rossi and Adriano Goldschmit, were involved in fashion, no one in the fashion industry expected the brand to take such a meteoric rise, and everyone was extremely surprised when the brand became a leader in cutting-edge design. Renzo Rosso decided to make jeans the hallmark of the brand; he used various methods to create artistically “torn” denim. The craftsmen tousled the jeans with pumice stones and washed them in the machine along with stones. The brand now has an official logo – the profile of an Indian man with a mohawk. The slogan read: “Diesel: Only the Brave.” Subsequently, in his interviews, Renzo Rosso noted that Diesel clothes were created for people who are not afraid to express their opinions and want to look special, and the brand’s motto was intended to emphasize this. The brand name was chosen because of the oil crisis that swept through Europe in the mid-1970s. After a sharp increase in gasoline prices, the solution to many problems was the use of more economical fuel - diesel.

Today Diesel is a high-profile Italian brand with a 30-year history, sold in more than 80 countries around the world. From the very beginning, the brand chose stylish, innovative-minded youth as its target audience, which explains the brand’s close attention to design. Watches are the latest segment to be added to the company's already renowned lines of denim, accessories, fragrance and footwear.

Diesel watches can be anything but ordinary. The details on the watch are attractive and modern, making the watch suitable to wear with either a suit or jeans. Diesel wristwatches have established themselves as an indispensable attribute of advanced and fashionable young people who live a bright, dynamic life. Diesel watches have some characteristic features that make the brand stand out from other fashion brands. The real find of Diesel was the large, and sometimes simply huge, dial. The essence of the idea is simple: the watch is noticeable and easily recognizable. Also, the sporty and daring style of Diesel itself is popular and in demand all over the world. The brand plays with a variety of materials - there is leather, steel, plastic, rubber, and silicone. In the color palette, the bestsellers are natural colors - matte dark brown, brown with golden shimmer, dark green blue, black, as well as a play of contrasts - a white belt with red LED backlight, yellow on black. The collections include classics, electronic models, chronographs, watches with 5 time zones, and the famous SBA.

When you give preference to a watch from Diesel, you not only get a comfortable and functional item, without which the life of a modern person cannot be imagined, but also acquire a completely new image and style. Diesel watches are the choice of freedom-loving and independent adventurers who are ready to meet new horizons. You can choose a classic collection, or you can choose the most modern Black Label Editions; in any case, rest assured that your wrist will be “in trend,” at least until the release of a new collection, so if you want to express your individuality, then a Diesel watch is a great way do it.

Renzo Rosso

In 1978, Renzo Rosso and Adriano Goldschmid founded the Diesel company in the town of Molvena near Venice. At that time, two crises were in full swing. People interested in watchmaking are well aware of the term “quartz crisis”: watches powered by electronics flooded the market, displacing – it seemed forever – the good old mechanics. Oddly enough, Diesel had nothing to do with these processes. And in general, another crisis was much more important - the fuel crisis.

Birth of a brand

Renzo Rosso and Wilbert Das

A sharp reduction in oil production, a rise in its price and the cost of gasoline threatened to collapse the entire world economy. Today we know that everything worked out somehow, but at that time people were actively looking for a way out of their difficult situation, and one of the palliatives seemed to be the transition from gasoline to much more affordable diesel fuel. In our opinion, it is fuel oil, also known as diesel fuel, which gave hope for the preservation of the freedoms to which humanity is accustomed... On this wave, Rosso and Goldschmid gave their company the name Diesel. Although the company has never been involved in any kind of fuel - initially it was a brand of fashionable clothing, mainly for youth, in the denim style.

Success

Diesel Grand Daddy Limited Edition

And, of course, the watch. They, under the Diesel brand and in accordance with Diesel’s instructions, are made by the American company Fossil, which we have already talked about. The design of Diesel watches is very recognizable and is characterized primarily by its brutality. Massive cases and bracelets, bold colors, rich in functions - these are the characteristic features of Diesel watches. The main audience is still young, active, successful people; At the same time, Diesel watches are perfect for everyday wear, and for special occasions, and for sports.

It is impossible not to note the brand's record: the Diesel Grand Daddy in a black case with a diameter of 66 mm is the largest wristwatch in the world. They have four quartz movements, each serving a different time zone. The release of this monster is limited to 1000 copies.

Little Daddy DZ7287. Hours, minutes, seconds, second time zone, chronograph, date. Case and bracelet made of steel with PVD coating in yellow gold color. Diameter 51 mm, water resistance 30 m.

Mega Chief DZ4344. Hours, minutes, seconds, chronograph, date. IP-coated steel housing. Diameter 51 mm, thickness 14 mm, water resistance 100 m. Black dial. Leather belt.