Brands. My opinion about Yves Rocher, which coincides with the position of the French women Yves Rocher where
Yves Rocher is a French cosmetics company that positions itself as a manufacturer of herbal cosmetics and perfumes. Cosmetics Yves Rocher / Yves Rocher has a distinctive feature from the rest: the product is based on a vegetable base, which makes cosmetics, according to the manufacturer, natural and harmless. The corporation has its own fields where specialists grow the necessary plants.
Yves Rocher also guarantees the safety of every ingredient and every formula of its products - all of which are carefully selected and tested for dermatological safety. From suppliers of vegetable raw materials from other countries, the company's specialists also require strict adherence to the rules of the Charter of Plants developed by it. The main condition of this Charter is the rejection of the use of GMOs and various plant species that are under threat of destruction. Products are imported from France and sold through their own channels, without intermediaries: through company stores, catalogs and the Internet.
Brand history
The Yves Rocher Corporation got its name from its founder. In 1930, in the small French provincial town of La Gasilla, a boy was born, the basis of whose life was the craving for knowledge of the world and love for nature. Since childhood, Yves Rocher was fond of biology, studied the structure of plants, observed the world around him. The idea to make a business out of a hobby appeared after one day an old healer shared with Yves a recipe for a healing ointment. Later, this ointment formed the basis of the first buttercup cream created in the attic of one's own house. At the time of the founding of the company, Yves Rocher was 29 years old. In 1959, in his hometown of La Gacilly, the first laboratories for the study of the properties of plants were opened and the first Yves Rocher cosmetics were created.
The first official store in Paris, where Yves Rocher / Yves Rocher cosmetics were sold, was opened only 10 years after its foundation. Having mastered sales first in France - Belgium, the corporation quickly entered the international level, rapidly conquering the market in other countries. In 1989, Yves Rocher became the first European company to officially stop testing its products on animals.
A few years later, in 1993, Yves Rocher launches the first eco-friendly shampoo filler in the Hamamelis range (Witch Hazel). This innovation has reduced the use of plastic by 75%.
The next step in the direction of caring for the environment was made in 2006 - the corporation refused to use plastic bags in stores. Instead, the production of fabric eco-bags was launched.
Since 1991, Yves Rocher has come and firmly established itself on the Russian trading market. The first store was opened on Tverskaya Street in Moscow, and currently there are 238 branded boutiques and 25 salons in Russia in more than 90 cities. In 2010, in the year of its 50th anniversary, the company received the Love Brand award and entered the top three favorite cosmetic brands in Russia.
Today Yves Rocher is one of the largest French cosmetics companies, which is present in more than 80 countries and has more than 700 products. According to the corporation, Yves Rocher / Yves Rocher cosmetics are loved by every third French woman.
History of the most popular brand Yves Rocher started with a simple cream with celandine extract, created in the attic of a house in the small town of La Gacilly in France. That is how a young man named Yves Rocher began the history of the brand more than 50 years ago, today with more than one and a half thousand Beauty Centers in 88 countries, about 13 million customers worldwide and the popular Green Book of Beauty catalog, currently translated into 20 world languages.
First " Yves Rocher Green Book of Beauty”, created in 1965, was a list of cosmetics, currently numbering at least 500 items and increasing by a hundred every year, as well as a variety of useful tips about the beauty and health of women. Since 1959, goods have been distributed by mail, even then the famous words of Yves Rocher became the company’s motto: “Nature is the source of beauty!” the best of nature. Plant experts and scientists in the best laboratories develop and use more than 150 active natural components, while paying great attention to the environment and fulfilling obligations to it.
Today, Yves Rocher is more than 700 items for body and face care, cosmetics, perfumes, sun protection, as well as a men's line of products. The company's mission - to create beauty and happiness based on nature, but at the same time preserve it - today is one hundred percent fulfilled.
A little history about Yves Rocher..
Yves Rocher is a company producing decorative and medical cosmetic products. This brand of cosmetics was created in 1959. The founder of Yves Rocher cosmetics was an enterprising Frenchman named Yves Rocher. He named his own cosmetics company after himself.
A native of the city of La Gassie in the province of Brittany in France, little Yves Rocher was the son of a traditional hat maker and the owner of a small fabric store. At that time, everyone needed hats, and all the inhabitants of the surrounding villages purchased hats from the hatter Rocher. But, Yves Rocher, at the age of 14, lost his beloved father, and the family - the breadwinner. And the entire legacy of the family was a small fabric store, which barely made it possible for him and his mother to make ends meet.
And one day a customer came into this fabric store - an old woman who did not have any money at all to pay for her purchase. This woman had a very mysterious and mystical reputation. There were rumors about her that she was a fortune teller and a sorceress. Yves Rocher agreed with her that he would give the fabric, and as soon as he could, he would go to her house to take money for the goods. Some time later, Yves Rocher went for a debt, but the old woman lived far from his city. Finally finding her house, he approached it and saw that his customer was collecting medicinal herbs and plants. An elderly woman told the boy about the healing properties of these plants and flowers. Little Yves Rocher was very surprised and interested in all the opportunities that nature opens up and gives us and became very interested in a new business - the study of plants and herbs.
Yves Rocher developed his first moisturizing natural healing cream in the attic of his house, which was based on buttercup chistyak. After that, Yves Rocher decided to create cosmetics that would include only natural ingredients and components. Yves Rocher sought to ensure that such therapeutic cosmetic products were available to everyone who wants to rejuvenate their skin of the face and body.
Yves Rocher received his first patent for new perfumery and cosmetic products in the same 1959, when the cosmetic company had just opened. Today stamp Yves Rocher cosmetics has more than fifty-five patents for the use of active ingredients in the development of its products.
Of course, at the very beginning of the development of the distribution of Yves Rocher cosmetics, it was sold only through the mail, and it was not yet delivered to stores. But the demand for these products is growing day by day. Customers really liked that the cosmetics they use are natural and made with the help of plant and natural ingredients. Women immediately felt the effectiveness and saw the result after applying Yves Rocher cosmetics.
In the late 60s, Yves Rocher opens the Le Brel factory. More than one hundred and fifty people worked at this factory, and five years later, when Yves Rocher was already 35 years old, a huge amount of cosmetic products developed using his recipes and methods went on sale.
In 1969, when Yves Rocher saw that more and more women wanted to buy his cosmetics, he decided to open his own shop, specialized only in Yves Rocher cosmetics. Yves Rocher opens it on Haussmann Boulevard in Paris. In this special exclusive store, women had the opportunity not only to purchase cosmetics, but also to consult personally with the creator of these products.
By that time, more than one hundred and fifty types of cosmetic products had already been developed in his laboratory. All of them were produced at his own factory in Brittany. Yves Rocher
In France, Yves Rocher cosmetics stores began to open one after another. The cosmetic products of this brand have really deservedly gained their popularity and fame. And all this, thanks to the safety of products, high efficiency and effectiveness, natural and natural composition of cosmetics and its impeccable quality.
And since 1973, the cosmetics company Yves Rocher begins to create and promote a network of its own Beauty Centers. And thirty years after the opening of the first cosmetics factory, Yves Rocher already employed more than seven thousand people, and this network of specialized exclusive stores already included thirty-five establishments.
In 1976, Yves Rocher published his own book "100 plantes 1000 usages", the title of which, translated from French, means " 100 plants, 1000 uses».
In 1988, Yves Rocher decided to open a chain of children's clothing stores "Petit Bateau" (Petit Bateau), which means "Little Boat" in French. This French children's clothing store is still very popular. All children's clothes from this store are made from natural and natural materials such as cotton, linen, silk, wool and so on.
In addition, cosmetics company Yves Rocher owns eight brands in the field of cosmetic products, these are brands such as Pierre Ricaud, Daniel Jouvance, Kiotis, Isabel Derroisne, Galérie Noémie.
In 1989, Yves Rocher was announced as the first cosmetic company to refuse to test its products on animals, and began to try and test its cosmetics on vegetable proteins.
In 1982, Yves Rocher was general councilor and member of the city's regional council since 1992. For such outstanding services to France, Yves Rocher was awarded a large number of awards. Yves Rocher also became an Officer of the Order of the Legion of Honor in 1992, and since 2007 he has become a Commander of the Order of the Legion of Honor.
But in 1992, Yves Rocher announced that he was transferring the management of the Yves Rocher cosmetics company to his son. Since 2005, it has been decided that the Yves Rocher cosmetic empire will be managed by Brie Rocher, grandson of the founder of the company. And in 2009, at the 80th year of his life, the founder of the company, Yves Rocher, passed away.
The Yves Rocher cosmetics company is, of course, primarily a manufacturer of herbal and natural cosmetics. Care and protection of the environment and nature is one of the key objectives of the Yves Rocher brand. In 1989, this cosmetics company opened its own botanical garden and the Vegetarium is a garden museum where you can learn everything about nature.
In 2010, Yves Rocher celebrated its fiftieth anniversary. To commemorate this date, the company is launching a program to plant fifty million trees worldwide.
Creating modern and effective herbal cosmetics for women, Yves Rocher Laboratories researchers combine a scientific approach and knowledge of nature.
Since 1959, the company has filed over 50 patent applications. In an effort to meet the wishes and requirements of customers, the company constantly releases new products for sale based on an individual approach to each client and at affordable prices.
Yves Rocher is a company whose ethical principle is environmentally friendly production. Biological crops, biodegradable formulas, environmentally friendly factories - all this in order to protect nature, care for it and work for its benefit. Progress in the field of herbal cosmetics leads us further and further - to new discoveries in the world of natural potential and to new possibilities for its use in herbal cosmetics.
With 30 million customers on 5 continents, Yves Rocher is the world's number one brand in the field of herbal cosmetics.
Promotions and discounts Yves Rocher
In this section, the team of our site publishes ongoing special promotions and discounts on brand products. Promotions happen very often, so check back often and be aware of all the discounts. Every month, for purchases of a certain amount of Yves Rocher products, you receive gifts. Presents change from month to month and are always useful. All current promotions of Yves Rocher are on our website in this section.
Online store
You can view the catalog right now and start shopping in the official Yves Rocher online store.
In 1930, in the small French provincial town of La Gasilla, a boy was born, the basis of whose life was the craving for knowledge of the world around him, the beauties of his vast, spacious, pastoral homeland and boundless, saturated with the spirit of freedom and youth, love for nature.
From childhood, Yves Rocher was fond of biology, the structure of plants, stories about plants, and could also sit alone for hours looking at an old herbarium or watching the world around him.
Local old men told him about the properties of plants, and once, an old healer shared a recipe for one healing ointment, which formed the basis of the first cream created by him in his own attic from Lyutichny Chistyak. It was then that the idea of \u200b\u200bdevelopment arose, the basis of which is the healing properties of plants. Thus was born the legendary French cosmetic company - Yves Rocher, named after its nature-inspired creator - Yves Rocher...
They have come a long way. Having become revolutionaries in the field of creating a system for delivering goods to homes by mail, the company tried with all its might to make good, high-quality cosmetics accessible to many, every woman, to bring comfort, sophistication and beauty to the masses. At the time the company was founded, Yves Rocher was 29 years old. In 1959, in his native La Gacilly, the first laboratories for studying the properties of plants were opened and the first Yves Rocher cosmetics were created. In 1965, Yves Rocher wrote his own Green Book of Beauty, which has since been translated into more than 20 languages.
10 years after the founding of the company, the first official Yves Rocher store opened in Paris. After that, the corporation quickly entered the international level, having mastered sales first in France - Belgium, and then in many other countries.
Yves Rocher today is one of the largest French cosmetic companies, with its own factories in Paris, its native La Gasilla, its own fields and plantations. For more than 50 years, the company has been producing a large number of cosmetic products for face, body care, perfumes and decorative cosmetics. Since 1991, the Yves Rocher firm has come and firmly occupied a place in the Russian trade market, gradually creating its salons and stores in more than 90 Russian cities. In 2010, Yves Rocher received the LOVE BRAND award and entered the top three favorite cosmetic brands in Russia.
At the moment, Yves Rocher is present in more than 80 countries of the world, and according to the corporation, every third uses cosmetics of this brand.
In addition to the fact that the founder of the company, Yves Rocher, became a successful entrepreneur and cosmetologist, he was also actively involved in social activities. At the age of 32, having become the mayor of his hometown of La Gasilla, a few years later he founded the Yves Rocher botanical garden there. And a little later, together with the National Museum of Natural History, he created the first museum in Europe dedicated to plants - the Vegetarium.
“It was in La Gasilly in the very heart of Brittany that my passion for the plant world was born. Indeed, my imagination was fed by the horizons of flowering fields and the trees of the fabulous forest of Braceliande ...” Yves Rocher later recalled.
At the end of his life, this outstanding man was awarded the Legion of Honor, France's highest award. After his death (2009), the post of head of the cosmetics company Yves Rocher passed, at the request of the founder, to his grandson, Brie Rocher.
French President Nicolas Sarkozy called Yves Rocher "the great French entrepreneur" in his speech. And we can add that in addition to all this, Yves Rocher also had excellent personal qualities - both modesty and striving for excellence. He did not like to PR and shine in the tabloids. He cared about the present and future of other people, and about the preservation of the surrounding nature. The basic principles of his cosmetics corporation are: “the only source of inspiration is the power of the plant. The only goal is efficiency. The only requirement is safety. The only calling is to make beauty accessible to every woman.”
Yves Rocher for us is, first of all, well-known and beloved by many cosmetic products: fragrances, YRIA (Iria), Ode a l "Amour (Ode to love), Naturelle (Naturelle), face creams Hydra Seve (Source) and Purecalmille (Pure Calmille) , Les Jardins du Monde shower gels with almond and coffee aromas, and many other unique products.
To date, the products of the company Yves Rocher has more than 700 items. It contains no animal ingredients and is not tested on animals. All products are presented in various series, you can learn more about them on the official website of Yves Rosher: www.yves-rocher.ru or www.yves-rocher.com
Yves Rocher products can be found in stores, special beauty institutes, make a purchase in an online store, or place an order by mail catalog. For regular customers, the Yves Rocher company provides a system of discounts, as well as various bonus gifts: perfumes, jewelry, beautiful mini-sets and other pleasant surprises.
Many Yves Rocher cosmetics and fragrances, created in collaboration with famous designers, are presented in convenient, cute miniature packages. It is pleasant to hold them in your hands, buy them for yourself, use them, and also give them together with good mood and love to your family and friends.
"Nature is the source of beauty"
Yves Rocher (Yves Rocher) is not only a world-famous brand for the production of high-quality natural cosmetics, but also a legendary success story that has been going on for several decades. Yves Rocher is an original French brand that appeared in the world thanks to the dream and determination of its creator, Mr. Yves Rocher. Today, like many years ago, all the company's cosmetics are made from natural ingredients and it has millions of fans in every country. However, let's talk about everything in order.
History of Yves Rocher
The history of the development of the company Yves Rocher is more like a fascinating legend. More than 50 years ago, a simple and modest boy from the French town of La Gassilla began his journey dedicated to female beauty. Yves Rocher from childhood was fond of biology, plants and their properties, he could spend hours alone, watching the world around him. It is not surprising that a young man named Yves Rocher locked himself in the attic of his own house and spent a long time there until he created a simple but effective cream with celandine extract.
The young Frenchman was lucky that at that time he was the mayor of the city and he was worried about the constant drain of brains to big cities, and he happily jumped at the opportunity to create additional jobs - this is how the first factory for the production of cosmetics based on natural plant ingredients was opened in the town. . People willingly went to work there and after a few years the problem was solved.
Yves Rocher's company could have become one of many, had it not started selling its goods by mail since 1959 - it became a sensation, and also surprisingly convenient. Women liked this way of getting products. In addition to mail delivery, the company did its best to create working, high-quality cosmetics at an affordable price.
In 1965, Yves Rocher released his first "Green Book of Beauty Yves Rocher" - this is the official catalog of the company's cosmetics, which is valid even now, which includes all the company's products. To date, it contains more than 500 items of cosmetics, as well as advice for women. Later, the book was translated into more than 20 languages of the world.
In 1969, the first Yves Rocher cosmetics store opens in Paris. The store appeared on Boulevard Haussmann in Paris and immediately won recognition among French women.
Since 1973, Yves Rocher has changed the concept of his company and the format of stores - the active development of the network of Beauty Centers begins. From that moment on, many of the company's stores combine a store and a beauty parlor, where you can not only buy products, but also get a full consultation from specialists.
At one time, Yves Rocher made a bet on the naturalness of cosmetics and did not fail - the company's stores began to open in many countries of the world, and the number of grateful customers only increased.
Yves Rocher went further and opened his own laboratories, and also engaged in independent cultivation of plants in the fields and plantations. Throughout the history of development and today, Yves Rocher has paid great attention to ecology and nature, which has resonated with many buyers.
The first Yves Rocher store was opened in Russia in 1991 and since then the company has been expanding its horizons in Russia and the CIS countries.
The President of France, Nicolas Sarkozy, has repeatedly spoken warmly about the work of Yves Rocher and called him "a great French entrepreneur." Yves himself devoted his life to improving the quality of brand products, he preferred to be in the shadows and not shine in the tabloids. Yves Rocher passed away in 2009 and the management of the family business passed to his grandson, Brie Rocher.
Why Yves Rocher
Today, Yves Rocher cosmetics are 1500 Beauty Centers in 88 countries, 30 million satisfied customers, and the Yves Rocher brand is one of the most recognizable companies in the world. The company's arsenal includes more than 700 items, including cosmetics for face and body care, decorative cosmetics, perfumes, men's line and sunscreens.
All Yves Rocher cosmetics do not contain ingredients of animal origin and are not tested on animals. For the convenience of customers and to enhance the overall effect, all products are presented in series.
Marche Yves Rocher is not alien to environmental issues and its specialists pay great attention to the protection of nature. The company's cosmetics are environmentally friendly, and its manufacturers are trying for the well-being of future generations. For the production of cosmetics, only renewing parts of plants are used. Moreover, rare plant species are not used at all.
Yves Rocher Top Products
It's not a secret for anyone that over the years the company has acquired not only grateful customers, but also well-known and loved by many cosmetic products.
- Fragrance Ming Shu (Ming Shu)
- Perfume YRIA (Iria)
- Hydra Seve face cream
- Shower gels Les Jardins du Monde (Jardin du Monde) with aromas of almonds and coffee
- Eau de Toilette Les Plaisirs
What Yves Rocher products to pay attention to
No manufacturer can be perfect in all plans, and Yves Rocher is no exception, the company has its strengths and weaknesses, as well as products that have won the love of many buyers, including:
Perfume
In terms of aromatic products, Yves Rocher has no equal - their perfumes and toilet waters are of excellent quality, with good durability and unusual notes. In addition, Yves Rocher perfumes have another plus - they are affordable.
Shower gels
The company has some of the best shower gels in its price segment - large volume, convenient packaging, a huge assortment and constant updating with seasonal fragrances. The gels lather well and the smell remains on the skin several hours after bathing.
cream
All Yves Rocher cosmetics are made on the basis of natural ingredients, therefore, the company's creams work and fully fulfill their purpose.
What gives Yves Rocher besides cosmetics
Free shipping
The company very often offers completely free shipping on orders over a certain amount. The goods go for a short time - no more than 2 weeks and everything arrives in a securely packed box.
Permanent promotions and gifts
Yves Rocher does not skimp on promotions, special offers and sales. The company also actively gives gifts and additional bonuses, for example, in the form of free delivery,
Customer Care
Yves Rocher is a company "with a human face", every client is loved, appreciated and respected here. The company always gives individual gifts for personal holidays, sends congratulations and postcards.
Special conditions for corporate orders
The company has prepared its own collection of gifts for significant dates and holidays of your employees. Flexible terms of cooperation and cashless payments. Possibility to make a gift in the form of a gift certificate.
Catalogs
Yves Rocher produces not only colorful catalogs that are loved by customers all over the world, but also catalogs in Braille for blind women.
What is the best way to buy Yves Rocher products?
Yves Rocher products can be bought in three ways: in company stores, in an online store, or place an order through a mail catalog or even by phone. Both for new and regular customers there is a flexible system of discounts, various gifts, promotions, bonuses and many other pleasant surprises. When buying products online, do not forget to use.
