Haute Couture or Paris Fashion Syndicate. French fashion houses during the war French fashion houses
In September 1939 The Second World War began, which had an impact on fashion no less than the First.
For the first time, women not only worked in the rear on an equal footing with men, but also fought at the front. And like the men, the women put on military uniforms.
In all countries participating in the war, measures were taken to ration consumption - food, fuel, fabrics and clothing were given out on cards and coupons.
The lack of basic necessities and the harsh living conditions led to the simplification of the costume, the emergence of multifunctional forms of clothing, material savings and "homemade" fashion.
Combined models came into fashion, when one new one was made from several old dresses. In wartime models, many structural details appeared - coquettes, plug-in wedges, which were made from a different fabric.
One of the symbols of military fashion was the turban, which was made from a wide variety of materials. It was extremely easy to manufacture and hid the lack of hair.
The most scarce item of women's clothing during the war was stockings (it was at this time that the manner of wearing summer shoes on bare feet, without stockings and socks, spread)
At the same time, the skirts were significantly shortened, the shoulders became wider, and the waist was tightened with a belt. The wartime silhouette of dresses and suits was in the form of the letter X, and the coat was in the form of a rectangle.
Despite all the difficulties, wartime fashion still obeyed the requirements of the ensemble. A dress or costume must be worn with a suitable headdress and gloves.
Fashion magazines created the image of an energetic, well-groomed, beautiful and faithful girlfriend, which was supposed to strengthen the morale of the soldiers._
During the war, almost all fashion houses continued to work. The collections of French Couturiers were extravagant models, mainly designed for export to the United States.
The "utility" plan rationed the consumption of fabrics and materials, controlled sewing enterprises, the quality and prices of clothing. At first, the government controlled 50%, and then all 85 textile and clothing enterprises. Under this plan, clothing coupons were introduced.
Additional decrees were issued that controlled the amount of fabric, banned embroidery and sequin decorations.
The shortage of fabrics and clothing forced many to sew themselves. During the war, many brochures and magazines were published with detailed recommendations on how to alter old clothes, update a hat or knit a sweater, under the slogan "do what you have and fix it"
"the theater of fashion" The hardest times for high fashion came after the Liberation. Haute couture houses were going through hard times - there were not enough fabrics, models were poorly sold out..
"Liberation fashion" offered nothing new. And in these unfavorable conditions, in order to again draw attention to Parisian fashion, the project "t.m" was carried out, in which all fashion houses participated.
Then the idea was born to create a collection on a scale - on dolls.
The spring/summer 1945 collection was made and displayed on 200 dolls 68.5 cm high. The dolls had a wire frame body and a plaster head.
Sketches of the dolls were developed by the artist Eliana Bonabelle, made by the artist Jean Saint-Martin, and the heads were cast in his workshop by the Catalan sculptor Joan Reboul. For these dolls, each fashion house sewed models of coats, suits, day and evening dresses; for these purposes, the remnants of fabrics from previous collections were used, and special fabrics were woven.
Silk underwear was sewn for each doll, hats, shoes, bags and jewelry were made (by the famous jewelry firms Cartier and Van Cleef and Arpel). The scenery was designed by Jean Cocteau and Christian Berard.
this exhibition was visited by about 100 thousand people, then she went on a tour of Europe and the United States.
Pierre Balmain
Almost all couturiers in the 1950s. worked in the New Look style.
Already in 1947, all fashion houses, following Dior, changed the silhouette and lengthened the skirts.
Fashion trends were developed by famous high fashion houses before the war (Lanvin, Nina Ricci, Jacques Fat) and newly opened houses (Pierre Balmain, Hubert de Givenchy, Pierre Cardin, Ted Lapidus ”, “Madame Carvin”, specializing in models for clients of small stature).
Despite the favorable economic situation, some of the "old" haute couture houses ended their activities: Worth (in 1953), Pa-ken (in 1956), Edward Molinet (in 1950), "Robert Piguet" (in 1951), "Schiaparelli" (in 1954).
One of the "big" fashion houses in the 1950s. became the House of Pierre Balmain. Its creator P. Balmain was born in 1914 in Savoy. P. Balmain showed an interest in art from childhood, studied architecture at the School of Fine Arts in Paris and drew sketches of models for sale (for R. Piguet).
In 1934-1939. P. Balmain worked for E. Molinet, at the beginning of the war he served in the army.
After surrendering, he found a position as an assistant at the Lucien Lelong House. In 1945, he left Lelong and opened a haute couture house at his own expense. At the first fashion show, Balmain showed long dresses with accentuated waists and flared skirts, similar to Dior's New Look.
This feminine and elegant style brought him success. In 1951 he opened a fashion house in New York.
In 1952-1953 The Sweet Madam collection was a great success, especially liked by American clients.
The Pierre Balmain house dressed Hollywood movie stars and American millionaires.
Balmain did not like experiments with form and silhouette, focusing on luxurious decor - his style was distinguished from Dior's models by a large amount of embroidery, decoration, and complex textures.
Jacques Fat, founded in 1937, was also a success among American clients. Jacques Fat was born in 1912 in Maisons-Lafitte.
He had a commercial education and worked as a broker on the Paris Bourse. After serving in the army, J. Fat took up modeling hats (the craft of a milliner helped out many in the 1930s - the demand for hats was high, since a headdress was an indispensable element of a costume).
In 1937, in his two-room apartment, J. Fat organized the first show of the haute couture collection.
In 1939, he offered models with tight waists and puffy skirts, anticipating the New Look.
J. Fat became one of the leading Parisian couturiers during the war, continuing to work in occupied Paris, and participated in the Theater of Fashion project.
After the war, "Jacques Fat" became a famous haute couture house. In 1948, J. Fat introduced a ready-to-wear line in the USA.
Veil models were distinguished by sculptural forms and expressive silhouettes.
It was impossible not to notice a woman dressed in an original and elegant toilette from Veil, so movie stars fell in love with his style.
J. Fat died of leukemia in 1954.
"New Look" by K. Dior
The new style was born on February 12, 1947, when the first show of the collection of the newly opened Christian Dior House took place.
The creator of the collections of this haute couture house was 42-year-old K. Dior. Christian Dior was born in 1905 in Normandy in Granville.
His father, Maurice Dior, owned a chemical fertilizer factory, and his mother was an elegant Belle Epoque lady.
Mother for Dior has always remained the standard of beauty and elegance. From childhood, he was interested in art, invented masquerade costumes for himself and his sisters, but his father wanted to see him as the successor to his business.
In the early 1910s the family moved to Paris, where K. Dior studied at the request of his parents at the Diplomatic Academy, but spent all his time in the studios of artists.
Therefore, a compromise solution was found - his father allowed him to open an art gallery.
In 1928, K. Dior, together with J. Bolzhan, opened a gallery where paintings by S. Dali, J. Miro, J. de Chirico, J. Braque, M. Utrillo, K. Berar, P. Chelishchev and others were exhibited.
But the "Great Depression" began - Dior's father became bankrupt, having lost his factory and estate in Granville.
Deprived of financial support, Dior was soon forced to close his galleries (in 1932, together with P. Kohl, he opened another one), was left without a livelihood and fell ill with tuberculosis.
In 1934, with the help of friends, he was able to go to Spain and was treated there for about a year.
When he returned to Paris in 1935, his friend C. Berard, who worked successfully as a fashion illustrator in those years, advised Dior to try sketching for fashion houses.
Unexpectedly for Dior himself, this frivolous occupation began to bring in a regular income.
He drew sketches of hats for the famous milliners Agnes and K. Saint-Cyr, collaborated with the fashion department of the Le Figaro newspaper. In 1938, K. Dior received a job at the Robert Piguet Fashion House. At the beginning of the war, Dior was mobilized and served for about a year as a soldier of the 1st category - he dug trenches.
After the surrender, he went to the south of France, where his father, sister and former housekeeper lived, who sheltered them in her house.
In 1941, he returned to Paris, where he got a job at the Lucien Lelong House and worked with P. Balmain.
His models were successful, but L. Lelong did not allow Dior to deviate too much from the general direction of military fashion.
Disagreements with the owner led to the fact that in 1945 the house "Lucien Lelong" left P. Balmain and founded his own haute couture house.
fashion brands not only determine the wardrobe, the production of clothes and shoes, accessories and gadgets depends on them. They serve as a measure of success and respectability. From year to year, fashion brands of the world even influence the relationship between people and different social groups.
Fashion brands did not immediately receive their fame and authority. Behind the promoted and popular brand are years of painstaking work, whose fate (successful or not), ups and downs. No brand or trademark wins fans in the very first days of its existence. On the other hand, the gained prestige allows well-known brands to keep leaders even when there is a crisis all over the world and the profits of enterprises and companies are falling.
What is the secret of fame of world brands?
As a rule, global brands are closely connected by their destiny with the life of their founders, and therefore many bear their name. The surname and name of a person becomes a symbol of fashion, trendy things, a symbol of success and good luck.
The most fashionable brands in the world make a big list. Some are engaged only in the production of clothes or shoes, perfumes, leather accessories. But many of the brands produce everything in their factories to look successful and fashionable. With the name of the same brand, you can buy shoes and a stylish dress or suit, pick up an original bag or belt for them. Fashion brands of the world develop all their products in one concept, even if the collections differ in design style.
Popular fashion brands are closely related to trade, because the brand determines the popularity and demand for certain goods. There is something very attractive and magical about things with the logo of a famous brand, even if their design is unremarkable.
Acquaintance with the list, which includes the most famous and reputable world brands, allows you to navigate when choosing clothing or shoes. Having earned credibility, the brand will do its best to keep it, controlling the high quality of its products. Therefore, in most cases, buying a product from a well-known brand is a pleasant event.
Famous fashion brands in the world constantly expanding the range of products, offering consumers not only new things, but also a new look at familiar phenomena. The development of the brand cannot stop, because there are a lot of competitors in the world market in any area. Constant movement forward, creative solutions and ideas, a responsible attitude to one's authority - these rules are invariably observed by the fashion brands of the world in order to stay in the lead.
Throughout history, fashion in clothing, cosmetics, and accessories has been dictated by different countries; At the moment, Paris, Milan, London, New York are considered the most “fashionable” cities in the world. The largest fashion houses appeared, and in connection with this, the most diverse brands that became famous and popular among consumers. We decided to make Top 12 most fashionable and best brands in the world.
12. Ermenegildo Zegna/ Ermenegildo Zegna or Zegna is an Italian fashion label for menswear, footwear and fragrances. It was founded in 1910 by Ermenegildo Zegna. Now run by the fourth generation of the Zegna family. It is one of the world leaders in the production of men's clothing and fabrics.
Spanish model Oriol Elcacho / Oriol Elcacho
11. Ermes / Hermes Founded in 1837, the French haute couture house specializes in leather goods, accessories, perfumes, luxury goods and ready-to-wear. The company logo, since the 1950s, is a harnessed carriage.
American supermodel Karlie Kloss
10. Fendi / Fendi is an Italian fashion house, most famous for its baguette bags. The company was founded in 1918 by Adele Casagrande as a leather and fur shop in Via del Plebizio, Rome. The brand is now owned by luxury giant LVMH. Karl Lagerfeld is the creative director of the house. In 1925 Adele married Eduardo Fendi and they decided to change their name to Fendi. In 1962, Karl Lagerfeld became the creative designer of the house and created the famous logo - two Fs, one of which is upside down.
Polish top model Anja Rubik / Anja Rubik
9.Louis Vuitton / Louis Vuitton- a French fashion house specializing in the production of suitcases and bags, fashionable clothes and luxury accessories under the same name brand. The company is currently part of the international holding LVMH.
American model and actress Uma Thurman / Uma Thurman
8. Salvatore Ferragamo / Salvatore Ferragamo- one of the most famous and significant Italian and world luxury brands representing shoes, leather goods, accessories, clothes and fragrances. All things that make up the exposition of Salvatore Ferragamo brand boutiques are completely made in Italy. The company is owned by the Ferragamo family and controlled by Salvatore Ferragamo Italia SpA, whose president is Wanda Ferragamo, the wife of the founder of the House, and whose CEO is Ferruccio Ferragamo, their eldest son.
Brazilian top model Raquel Zimmermann / Raquel Zimmermann
7. Gucci / Gucci is an Italian fashion house and fashion brand. Gucci is considered one of the most famous, prestigious and easily recognizable fashion brands in the world. Gucci is owned by the French conglomerate Pinault-Printemps Redoute (PPR) and is the second largest fashion company in terms of sales after LVMH.
Chinese actress Li Bingbing
6. Dolce and Gabbana / D Olce & Gabbana is an Italian fashion house founded by fashion designers Domenico Dolce and Stefano Gabbana.
Italian actress and fashion model Monica Bellucci / Monica Bellucci
5. Prada / Prada- a well-known Italian private company specializing in the production of fashionable clothes, shoes and accessories, which owns the fashion house and trademark of the same name. The headquarters is located in Milan.
Canadian top model of Italian descent Linda Evangelista / Linda Evangelista
4. Giorgio Armani / Giorgio Armani- Italian fashion house that produces men's and women's clothing, shoes, accessories, watches, haberdashery, cosmetics, interior items and jewelry. The brand also produces perfumes in collaboration with L'Oreal Corporation. Currently Giorgio Armani S.p.A. has over 2000 boutiques worldwide. The creator of the brand is the talented designer Giorgio Armani.
Canadian model and face of fragrance by Giorgio Armani Simon Nessman
3. Chanel / Chanel- French company, manufacturer of luxury goods, one of the most famous fashion houses in the world. The headquarters is in Paris.
Model and actress Elisa Sednaoui
2. Christian Dior / Christian Dior- French company. Founded by French couturier Christian Dior in 1946. Under the Christian Dior brand, not only clothes, accessories and perfumes are produced, but also cosmetics, decorative cosmetics, and skin care products. In 2006, the brand launched the Dior Homme Dermo System cosmetics for men.
Hollywood actress Sharon Stone / Sharon Stone
1. Versace / Versace- Italian company, manufacturer of fashionable clothes and other luxury goods. The company was founded in 1978 by fashion designer Gianni Versace, after the death of the founder in 1997, the company was headed by his sister Donatella. The emblem of the company is the jellyfish Rondanini.
Models Angela Lindvall / Angela Lindvall, Carolyn Murphy, Kate Moss / Kate Moss, Christy Turlington / Christy Turlington And Daria Werbowy
It is impossible to talk about France and not remember what it is. special country. And the capital of France Paris - it is a magical city with extraordinary energy and history. Here lived and worked such writers as Victor Hugo, Stendhal, Honore de Balzac, Albert Camus. Eugene Delacroix, Henri Matisse, Claude Oscar Monet, Pablo Picasso painted their paintings. Starred in films and inspired millions of people Pierre Richard, Louis de Funes, Jean Reno and many, many others. And of course, it is impossible not to say about the famous French actresses, who are rightfully considered icons of style - Catherine Deneuve, Brigitte Bardot, Sophie Marceau. And how could it be otherwise, because they are French, and France has long been considered a trendsetter and dictated its style around the world.
Fashion (fr. mode) the concept is quite capricious, rapidly changing, in the modern world, fashion is dictated by the images of actors, actresses, famous personalities. In the 17th century fashion was dictated by kings and favorites of the king. To be fashionable and stylish meant for women the ability to attract the attention of the king, to hide their flaws, to emphasize their merits. Not much has changed since then, the sense of style is a sense of harmony and the ability to present yourself while emphasizing all your advantages. In the modern world, it is not the dress that makes the man, but the man the dress. But it was not always so.
Paris has been a fashionable capital since the second half of the 17th century. during the reign of Louis XIV. During his reign, France became a trendsetter in style, because Louis himself adored magnificent outfits with a huge amount of precious stones and expensive fabrics, lace and ribbons. It was with the accession to the throne of Louis XIV that France completely conquered Europe in a few centuries and became a powerful capital of style. Parisian novelties were eagerly awaited all over Europe, noble ladies from Germany, England, Russia sent their tailors to France to study the latest fashionable novelties. Hats, hairstyles, cosmetics, accessories, shoes, clothes and everything is created by the French. French fashion temporarily erased all national differences, differences between classes, French fashion has become world! The worldview and ideas of people about how a real man should look like have changed. The man ceased to be a rough, physically strong and poorly educated warrior. The image of a young man is a graceful, gallant gentleman who knows how to treat ladies in an excellent tailored suit - this is the ideal of male beauty of that time. French manners, exquisite French costumes, the dominance of French speech are the consequences of the reign of the Sun King Louis XIV.
Louis XIV fashion It is also called Versailles, since the favorite residence of the king was in Versailles, and fashion history was created there. All over the world, women owe high heels to the King - the Sun, since he wore heels because of his small stature, soon the whole court, then all of France, both men and women wore high heels. And they took private lessons, at least in high heels. Over time, the heel became lower, due to the fact that the monarch aged, and it became difficult for him to walk in heels. For over 100 years, Versailles costume included a wig (since the bald king started wearing a wig). The male image now consisted of a wig, a powdered and rouged face, and of course a wide-brimmed hat with ostrich feathers.
Accidents became fashionable patterns, any unusual detail in the wardrobe of a royal person became a new fashionable toy. For example, the story of the wife of Philip of Orleans, the French Duke, Princess Elizabeth Charlotte of Palatine and the appearance of the palatine (fr. palatine). The story is related to the fact that during severe frosts the princess put on fur stripes of different colors in order to keep warm, at court everyone took this as a fashionable attribute of the wardrobe. Soon the whole aristocratic world, and then Europe, wore fur capes called stoles. A special brilliance, for example, was to appear at the reception in different shoes: one foot was shod in a shoe with a spur, the other in a boot with a magnificent bow.
After the decline of the reign of the Sun King, France retained the title of world capital of fashion. The image invented by Louis outlived its creator for a long time, this left a huge imprint in the history of fashion.
At the end In the 18th century, the social and political life of France changed. The Great French Revolution (fr.R?volution fran?aise) changed the course of history, the monarchy ceased to exist and a republic appeared. The revolution contributed to the development of new ideas and of course changed the history of fashion. Fashion now dictated new rules of the game, people had more choice. In those days, it was fashionable to have suits for work, leisure, sports, going out - it became necessary. Thus began a new stage in the development of French fashion. At the beginning of the 20th century, women styled their hair in high hairstyles, wore huge hats lavishly decorated with ostrich feathers, artificial flowers and stuffed birds. They emphasized their femininity and beauty with the help of swan down boas, luxurious stoles and chiffon scarves that covered bare shoulders.
Formal suits, short women's hairstyles, and trousers for women during the First World War. During this period, rarely anyone thought about fashion, but women during this period became more independent, as they had to do hard men's work during this difficult period. The mainstream of fashion has become the loose, business suit for the last decade. Until the end of the 19th century and the beginning of the 20th century, the fashion industry was absent in France, since the standard of living was very low and a very small number of people could afford an expensive suit.
Beginning from 1950 - 1960s a new period of fashion begins in France. These are the fashion houses of Coco Chanel, Pierre Cardin, Yves Saint Laurent, Hubert de Givenchy - names that have become household names in the world of high fashion. Everyone knows Coco Chanel's little black dress and fitted jacket. And the name of Yves Saint Laurent is associated with a new trend in the fashion world with classic and simple looks, trouser ensembles. The fashion world has turned upside down. There are mini, leather jackets, jeans, T-shirts, lace underwear and again France dictates fashion. French designers have achieved incredible success, which makes their creations unusually expensive, but exclusive and original.
In the 2000s the fashion industry is developing thanks to John Galliano, Domenica Dolce and Stefan Gabbana, Paul Smith, Donatella Versace, Karl Lagerfeld, Michael Kors, Oscar de la Renta. The modern fashion industry is a huge business that includes the production of clothing, shoes, accessories, perfumes, and cosmetics. Everything that we have today, fashion houses, modeling schools in France - all this has been formed over time and experienced historical changes. French fashion has a huge history and it continues to develop, discovering new styles. But the capital of fashion is and will be France by right!
With all this, the development of fashion opens up more and more new horizons. I just want to note that fashion is the art of imitating, and it is quite difficult to maintain one's individuality. The sense of taste is what matters! It is important to understand who you are, to be confident in yourself. In our time, it is not enough to imitate someone, now smart, energetic people who are engaged in self-education, are in harmony with themselves and are natural in their image are in fashion.
skype french tutor
Next year, the legendary French fashion house celebrates its 130th anniversary, but under the auspices of the Chinese investment company China Fosun International, which bought a stake in the brand. The reason for the forced auction is a decrease in profits after the departure of Alber Elbaz from the post of creative director of the brand in 2015.
The fashion house Lanvin has, since its inception, placed emphasis on the role of the individual in the development of the brand.
Mademoiselle Jeanne Lanvin began sewing in 1885 as an apprentice in a large factory. Having improved her skills, she began to make a career in the fashion industry. Her first boutique was founded in 1889 in Paris. In 1893, she acquired the premises that became the famous coordinates of Mademoiselle's flagship boutique: house 22 on Rue du Faubourg-Saint-Honore.
Eight years later, Jeanne had a daughter, Marguerite Marie Blanche, who became the main source of inspiration for the young mother. The brand began to produce stylish children's outfits, including dresses for girls that could exactly repeat the mother's toilet. We can say that Zhanna became the progenitor of Instagram trends in 2012, when it was incredibly popular to photograph parents with their babies in identical outfits. In 1901, the writer Edmond Rostand asked Lanvin to make him a dress suit for the admission ceremony to the French Academy.
It was with this friendly request that the brand began tailoring menswear to order.
In 1907, Jeanne and her daughter attended a costume ball, impressing the audience with the same outfits. The moment of tender maternal and daughter love was immortalized by the photographer at the ball, when over time the Lanvin house grew, there was a need for a logo that could reflect the philosophy of the brand (there was no such word then, but there was a philosophy). Then the graphic version of this photo began to decorate the signs of their Parisian boutiques.
To talk about the time when Lanvin became a Haute Couture brand is to think back to 1909. It was then that Jeanne Lanvin opened a department for Young Ladies and Ladies and joined the Syndicale de la Couture, or High Fashion Syndicate, an organization that was created in Paris in 1868 by English-born Frenchman Charles Frederick Worth. Around his House of Worth and privileged fashion houses began to unite.
Lanvin is considered to be the first fashion house in France and the oldest French brand. The oldest is among those who have remained afloat through an incredible number of successive years, winters and creative directors. The houses of Lucien Lelong are long gone, and the house named after Jeanne Lanvin has held up well all this time.
Actually, he held on thanks to the efforts of Alber Elbaz - he kept the honor of the fashion house for 14 years. During this time, he released many iconic collections for women's and men's clothing, and also organized an exhibition in honor of the brand's anniversary, where the first outfits, sketches of Jeanne Lanvin, her numerous photographs with her daughter and images of Mademoiselle's influential clients were presented.
Elbaz has made the label one of the most sought after in the world of haute couture with his unique vision and memorable designs.
The elegance he sang was suitable not only for cocktail parties, but also for important events in the life of every wealthy man, woman and child. During the heyday of feminism, his clothes were incredibly popular, because he always relied on a wardrobe for a strong and independent woman from head to toe. The simple yet luxurious silhouettes were different from anything the French fashion industry had to offer.
Jeanne Lanvin, 1929
A sufficient number of stars shine in Lanvin outfits on the red carpet: Oscar winners, and, the brand is loved by singer Beyoncé, actress Blake Lively and, of course, loving. The latter married rapper Kanye West precisely in the multi-layered work of art of this fashion house.
In the spring of 2017, Buhra Jarrar became the creative director. Early in Bukhra's day as a brand designer, CEO Michel Wiban made a statement: "Her timeless style echoes the style and values of our company." Well, things didn't look so rosy very quickly. Her contract ended after 16 months and after only two released collections.
The frequent change of creative directors of the brand is the surest proof that it is not all right with either creative directors or financial ones.
In 2016, the post was taken over by Olivier Lapidou. The Business of Fashion portal called his clothes for the fashion house "French", which cannot be a worthy epithet for any luxury brand. It's funny: while the profit of the aforementioned Michael Kors fell by 2.3%, Lanvin's revenue fell by 23%.
Apparently, even the oldest house in France should not have borrowed unique styles from others, and the cruel system did not provide any discounts to pensioners.
Will anything change after the Chinese company's investment, or will the brand be forced to change course again with a different creative team? We'll find out at the next Fashion Week.
Instruction
High fashion originated in France in the 17th century, and in the same place in the middle of the 19th century, Charles Worth created the first fashion house. It is Charles Worth who is the creator of the "Paris Syndicate of High Fashion". The syndicate still defines the criteria for French couturiers to be called haute couture and haute couture.
The reputation of France as a trendsetter in world fashion was ensured by the big names of designers and couturiers who worked there. Children of their land, they created sophisticated, weightless images (for example, transparent dresses by Yves Saint Laurent), determined the practical business style of a woman, dressing her in jackets and a little black dress from Chanel.
It was Coco Chanel, being incredibly talented and wise, who first thought that what matters to a woman is what she wears every day. And at the same time, she managed to combine high fashion and everyday life in one person. Her fashion house, which still exists today, is a model of style and elegance, and her inventions and ideas (such as shoulder bags) continue to live in new generations of fashionistas.
France grew and changed, but, like any country in Europe, remained true to its traditions. She never participated in the mass "fashion psychosis", but only skillfully revealed the potential of new trends, subtly and with feeling transferring them to the podium, giving them a new life.
It was in a country known for the biggest names in the world of art, with the light hand of the young King Louis XIV, that very fashion, with notes of slight frivolity, was born and began to develop at its best, a fashion that will remain for centuries. Pantoflee, shoes, heels - all these are more or less French inventions. Even the very word "fashion" was adopted by the world from the French.
Moreover, France was not only the inventor of the highest fashion, but even the genres of art that determined its trends. Cinematography, a kind of artistic creativity that determines the fashion for absolutely everything - from cars to watches - was also invented in France.
Today, France still dictates fashion, defining the main trends in clothing and style. The style of dressing may be different, but when choosing clothes for their own wardrobe and trying to decide on addictions and trends, fashionistas are sure to get acquainted with reports from Paris Fashion Week.
Clothing, in all its diversity, helps to express one's personality at its best, and French fashion has always glorified the beauty and harmony of a person. Perhaps women would not wear trousers and massive metal jewelry if it were not for Mademoiselle Chanel, perhaps the world would never wear corsets and crinolines again if not for Dior. And today it is difficult to imagine modern fashion without light and concise French chic.
