New fashion show. Fashion shows…

People's clothing is inextricably linked with such a concept as fashion. In ancient times, it was the lot of the elite, and now it is available to absolutely everyone. fashion shows have become that guiding star that invites all of us to choose from a huge variety exactly what we like the most. Sometimes it is intrusive, but this is the whole point of what is happening. It is necessary to learn not to blindly follow it, but to use fashion as a tool to achieve your goals, which must be transformed and transformed, and not remain in the form of a frozen form.

I once again reviewed fashion shows from leading designers and came to the already banal conclusion that fashion passes, but style remains. That's what she seemed to say. Everything is very different, and the color and styles and textures of fabrics. And how can it be the same if every self-respecting designer strives precisely to not be like the others.

A magazine for 2009 caught my eye, in which an article was discussed about the relevance of holding fashion weeks. Buyers and designers raised the question of whether they are needed at all? Particularly New York Fashion Week. And it turned out that, in general, no one, except maybe imitators, to steal ideas. And the world wide web is to blame. In the new digital millennium, traditional forms of presentation - including fashion shows - have lost their importance.

Designers are looking for more and more new forms of communication with the consumer. Filming videos and posting them online. By the way, agree that this is a great opportunity for absolutely everyone. Without really breaking away from their business, anyone interested in fashion can easily and at a convenient time to watch all the fashion shows without leaving their home or office. Over the past years, many well-known brands have been filming commercials.

Some even shoot feature films with famous actresses or change the usual fashion shows for peppy cuts of video clips, as Gareth Pugh, the enfant terrible of English fashion, does. He is sure that his clothes are better perceived in dynamics. The video transmits it, but the podium does not. Video is entirely in the hands of the creator, and modern editing works wonders. Mini films are becoming an alternative to traditional screenings, and for 300 guests, a film can be shown in which one model will show the entire collection. And literally the next day the whole world will see it.

Many Russian designers deliberately refuse to participate in fashion shows, as this involves a lot of risks, and the return is quite small. It is much more profitable to invite stylists and buyers to your showroom. The latter prefer to attend high-profile shows and all the main movement takes place there. The organization of the show costs a lot of money, which fashion brands are less and less willing to part with. Yes, and financial confusion in our time makes designers look for non-standard solutions.

There is another interesting point. Recently, the demand for clothes of young, little-known designers has increased, for whom it is problematic to get on the podium. But of course, no one wants to be at the party in the same outfit as the other guests, even if it is a suit from a famous brand. Therefore, many famous personalities turned their attention to only novice designers. There is mutual benefit in this, so everyone is happy.

Of course, fashion shows are first and foremost fashion theater. This is an opportunity for fashion hangouts to show themselves and look at others. And it will be a pity if the forecasts of analysts in this area come true and fashion weeks will sink into oblivion. But art is art, and designers are people too, and the world of fashion is a huge costly mechanism that should be profitable. Therefore, if you have the opportunity to attend a live fashion show and want to be the first to know about upcoming events, do not miss it!

All wonderful impressions from what you saw!

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The main news of the fashion world these days comes from Milan. Space images, a new look at the classics - the best designers compete in originality. However, all attention is on supermodels. They are true style icons. Some don't go out without protection.

The kryptonite stones on the dresses shimmer so that no one doubts their alien origin, and the fashion models seem to have arrived from another galaxy. Something cosmic is going on behind the scenes of the Moschino show.

“Oh, so much fun. Such an unusual feeling. This make-up took me two hours, touch how sticky it is, ”says model Jay Wright.

Supermodels Bella and Gigi Hadid are not saved from the paparazzi even by two-meter guards. But let's not distract them: the sisters are getting used to the images of the 20th century style icons, Jackie and Marilyn.

The Moschino show is always a show thought out to the smallest detail. For example, the invitation looks like a box of sugary cereal. True, judging by the picture, instead of milk, the girls will add tears to them. How can you afford this when you want to look good on the catwalk?

A stewardess named Kaya, daughter of the legendary Cindy Crawford, opens almost every second show in Milan. Appetizing beauties from Moschino appear on the podium like sweets scattered from a pack. The colors of their classic 60s-style suits are one juicier than the other: purple, orange, yellow like a chicken, candy pink. Has the irrepressible inventor Jeremy Scott created what every lady wants to wear right now? And if she is also the first lady, then where without a hat-pill?

Neckline, large bow, long train. It's time for someone to hit the red carpet. But if you really feel like a Hollywood actress, get ready for the role of, say, an avatar or a supergirl from a popular comic book.

“There is such chaos in the world right now that even conspiracy theories no longer seem so absurd. What have I not read! How do you like the story that Jackie was a woman from another planet? Of course, I don't believe it, but it's a great source of inspiration,” says Moschino creative director Jeremy Scott.

Max Mara was inspired by the iconic coats that the brand created many years ago. Floor-length skirts and wide trousers are now made of thick camel-colored fabric. Stylish and warm.

“Loved by our customers, business and comfortable classics should not be boring. So we added a bit of punk to the collection,” said Ian Griffiths, creative director at Max Mara.

Leopard, leather and T-shirts with prints, and in the new autumn-winter season, the voluminous “cheburashka coat” is still in trend. Now it's coral. Can be worn directly with the combination.

Most recently, this sculpture made a splash at the Venice Biennale, and now its author Lorenzo Quinn brings his work to fashion week. In the center of the podium is his new aluminum sculpture "Gravity". Two figures, a man and a woman, he is a force, she is the very balance, without which it is impossible. She is the center of the universe and the embodiment of femininity. The philosophy that is so close to the fashion house of Alberta Ferretti.

Sundresses and jumpsuits are cast in a platinum sheen, elongated jackets resemble armor, and a thin waist is tightly tightened with a belt with a metal buckle. Romance and tenderness in the past. This is a new era in the history of the brand.

“Women have changed today and our fashion needs to do the same to be able to speak the same language with them. Things are not trends, they are a reflection of the personality,” says Alberta Ferretti, Creative Director of Alberta Ferretti.

80s shoulders and wide-brimmed hats will give you self-confidence. Just don't think that an Alberta Ferretti girl can't afford to relax. A cozy blue angora sweater and lilac bloomers made of weightless fabric are just the thing for this occasion.

"Fashion Week"- the phrase is not new for a long time. If you ask any person about what is "fashion week" or "high fashion week", then you can get a completely intelligible answer. If we define this phrase in the official language, then it represents an important and significant event in the life of models and designers who organize shows with their latest clothing collections. This show takes place in front of the audience, who get a chance to appreciate the new directions and trends regarding the fashion industry in each particular season.

Already from the name "high fashion week" you can guess that the event lasts no more than a week and is held in major centers of the world's fashion industry. As a rule, these are generally recognized fashion capitals: Milan, Rome, New York, Paris.

Showings in Paris

Paris stands out from its "neighbors". Once every 6 months in France at the Louvre Carousel you can watch a fashion week. Many reputable people are regular viewers of the closing of the season.

Shows began back in 1973. During this time, models walked the runway in outfits from famous designers: Christian Dior, Nina Ricci, Chanel, Louis Vuitton and others.

The main highlight of any Paris fashion week is that designers not only show their extraordinary models to the public, but also turn a simple show into a real show with a well-thought-out plot, and the audience, in turn, gets just a firework of emotions. It is for these reasons that neither Claudia Schiffer, nor Mila Jovovich, nor Lily Allen, nor many other top models and Hollywood stars miss an event of such magnitude. More than once in Paris, the public has seen the collections of Valentin Yudashkin and Alena Akhmadulina, leading Russian designers.

New York Fashion Week

New York is the only city outside of Europe. The shows, which are organized twice a year, bring together the most influential people not only in the fashion world, but also in politics. Vivid proof of this is the presence at an event of this magnitude of Bill Clinton, who at one time was the President of the United States.

The very first fashion week took place even earlier than in Paris, in 1943. For more than 70 years, the public has been enjoying an inexhaustible fountain of designer ideas. A lot of curious cases have happened during this time, and some of them are pretty amusing to the public. For example, the endless falls of fashion models. There are also frequent protests that come from ardent animal rights activists who oppose the use of fur, and that's not all.

As a rule, New York Fashion Week is held annually in February, where designers present autumn-winter collections, and in October - during spring-summer outfits. The public gets acquainted with shows and collections from such eminent designers as Donna Karan, Michael Kors, Marc Jacobs.

Milan Fashion Week

Until 1979, fashion weeks were held in Florence, and later migrated to Milan. Only in Milan fashion week is a real personification of the grace and elegance of Italy. Bold fantasies and ideas of designers are embodied in the most incredible collections that you can create. Viewers of such shows are given the opportunity to see with their own eyes the trends and fashion trends.

A distinctive and, perhaps, the most important feature of Italian fashion shows is their accessibility to all segments of the population. Only in Milan, huge screens are located throughout the city, from which live broadcasts of famous shows are conducted. And sometimes you can watch an impromptu show.

Italy is for Italians. And the fashion industry is no exception. 85% of all designers are true Italians. Although there are other famous fashion designers and designers at the shows. The main faces are Dolce Gabanna, Gucci, Versace and Prada.

As for our compatriots, they are very supportive of fashion weeks in Milan and many show business stars are happy to spend fabulous sums on collectible outfits. In Milan, Kira Plastinina, along with Yulia Dalakyan, managed to light up, who had the opportunity to present their design creations to the Italian gaze. By the way, in Rome in 2008, the collection of a very young Kira Plastinina impressed the public so much that the Italian mayor's office awarded her a medal, which usually goes to the youngest and most talented designers.

Rome fashion week

Rome is not only the capital of Italy, but also one of the capitals of fashion. Italy is rich in designers, so every year viewers have the opportunity to see fashion shows in Rome. Gucci, Roberto Cavalli, Fendi and Valentino, along with other famous fashion houses, complete beautiful evening dresses with exquisite jewelry. All this is the main "highlight" of the show.

In Rome, of course, everything is more modest and there is no such stormy excitement, if Milan is compared, but one cannot fail to note the advantages. For example, fashion week in the capital is distinguished by sophistication and secular character. In addition, in order to emphasize and once again emphasize the great traditions of the fashion world and the cultural heritage of the country, in addition to the main show, the organizers also hold other cultural events.

What comes to your mind when you hear the words "fashion show"? Undoubtedly - a template picture, the attributes of which are the beauties of the model, cocktail dresses and, of course, the catwalk. However, what is left unattended? Where does the event take place? What events will be after it, and what were before? For many, these questions do not play a special role. After all, they do not even come to mind when viewing photos taken at the show. Designers are an exception - for them all this is very important, and plays a big role!

In this article, we will discuss what fashion shows exist, where they take place, what designers themselves choose for their collections of clothes or accessories.

Fashion show during Fashion Week

Fashion Week is a great way for many designers to showcase their collections. Usually Fashion Week exists in every country, and in some even several such weeks are held. Along with Russia, two fashion weeks in a row are also held in Brazil - the first in Rio de Janeiro, the second in Sao Paulo.

For a designer, Fashion Week is a great way to present your outfits. At the same time, most of the organizational issues are shifted from his shoulders to the shoulders of the organizers of the event. The cost of such luxury is very high, however, the services provided are unlikely to cause dissatisfaction. The organizers, in addition to providing a podium and dressing rooms, deal with all matters related to the press and security.

However, do not think that participating in the Week, the designer does not have to do anything. Many fashion designers, in addition to supporting the organizers of the Week, also prefer to independently negotiate with the press and find additional sponsors. After all, they often have to pay on their own and find models to show. But, despite this, participating in the overall Fashion Week, designers are in a very advantageous position compared to other options.

Own fashion show

Some designers, for various reasons, prefer to organize their own show. This option gives the designer a lot of freedom, but of course it is more labor-intensive, because the whole organization falls on his shoulders.

Own fashion shows have a number of undeniable advantages. The most important of them is personal control, and as a result, full compliance with the wishes of the designer himself. Such separate shows are usually arranged by designers who have a fairly wealthy clientele, for example, Igor Chapurin or Yulia Yanina.

Where to hold a fashion show? Fashion designers, as a rule, arranging their fashion shows, choose expensive chic banquet halls, or other premises corresponding to their high status. If you are a guest, then you will be met not by a security guard, but by a pleasant young girl. You will not push around, waiting for your turn at the entrance, and worry about a place in the hall.

The main task in organizing such shows is to ensure maximum comfort for guests. It even goes as far as providing guests with VIP seats. Of course, this is an expensive pleasure and not every young designer can afford it.

All personal impressions can be divided into three subspecies:

Display for clients

It is a small chamber show, which is designed for a limited number of elite clients, but a wider show with many guests and the press is also possible. The main essence of such an event is customer orientation. Usually ordering large halls is optional, because such a presentation can be held even in a boutique, closing it for a while.

Show for buyers

This kind of show, which is not a show, is made exclusively for buyers without third-party guests. Has a pure business character. Here things are presented that are suitable for launching into mass production. The attitude towards buyers must also be impeccable, because the conclusion of a deal largely depends on this.

How to organize a buyer's fashion show? You can organize a podium within the framework of the Federal Wholesale Fair of Goods and Equipment for the Textile and Light Industry "Textillegprom", where you will be given the opportunity to demonstrate your product in a defile format, with real models, as well as at the exhibition you will have your own exhibition stand, where potential buyers can take a closer look at your products .

Show for friends

It is the most budget option. Each of us can spend it at home or in nature, taking a couple of our girlfriends as models. As guests, friends and family are perfect. Of course, you can also make a real show out of such a show - it all depends on your financial capabilities.

Many exhibitions that gather clothing manufacturers organize fashion shows right on their sites.

In principle, this is a miniature fashion week for specialists, but there is less noise, no crowds, sponsors with snacks and individual accreditations. These shows are non-stop. During the day, a large number of shows with a different composition of firms can take place.

Unfortunately, there are very few exhibitors at such presentations. Indeed, in order to show a thing, it must be removed from the stand, and the time spent on dressing up and defiling models can be unprofitable for the company. Things are not seen by potential customers, and the chance of an order is reduced to zero.

Fashion show at a personal stand during the exhibition.

As with their own fashion show, a number of designers wish to leave the group show and arrange personal demonstrations right at their booth. Yes, the event lasts for ten minutes. Yes, there is no big podium here. But, there are benefits. Firstly, this is a great way to instantly attract clientele, and secondly, this is a full-fledged demonstration of your collection. At the same time, the designer is somewhat independent of other participants, as in a collective show. It is also worth considering that clothes are not taken away from the stand.

It is also worth paying attention to the next point. At a collective exhibition, the press is always present, and photos of new collections immediately scatter all over the Internet. For companies that fear that their ideas will be stolen, this situation is hardly to their liking. But when showing at their own booth, they can always hire security guards who will drive away photographers and forbid them to take pictures.

Contests of this kind are often held. Both young designers and working industrial brands can participate in them. Shows at such competitions are almost the same as shows at exhibitions. The only difference is that at the end, the winners win a prize or title.

Participating in the competition of young designers, the participant can present several models at once. For example, a mini-series of 3-7 outputs. The requirements for such mini-collections may be different for all competitions. Somewhere creativity is evaluated, somewhere suitability for production, somewhere compliance with fashion trends. This shows that a collection can win in one competition and lose in another.

Where can I hold a fashion show for a young fashion designer? For example, at the competitions of young designers Russian Silhouette (participation is free), at the competition "Exercise" (participation is free), at the Moscow competition of young fashion designers (organization fee is about 8,000 rubles), at the International Competition "Bezgraniz Couture ™" (the winner will receive approximately 15,000 dollars !!!), at the competition of young fashion designers named after. N. Lamanova (only the work of models is paid), at the competition of young designers of Grazia magazine (free of charge), participation in such competitions will give rise to a professional career for many young designers.

In this variant, the fashion show is presented as an element of the show. The presentation of the collection takes place between striptease, dancing and pop music.

A vivid example of such a show is the show of Valentin Yudashkin's collections for every March 8th. Here artists sing, ballet troupes dance, and between these performances, a demonstration of designer evening dresses takes place in several stages. The advantage is that this is a public event and you can get into it by buying a ticket at a regular theater box office.

Shows for a limited circle of guests also have a similar scheme. For example, on the opening day of a restaurant or the birthday of the owner of the establishment. At the same time, the show is accompanied by various entertaining numbers and surprises.

Such shows combine the principles of exhibition shows (common themes of collections and focus on sales) and entertainment shows (numbers with artists, dances and striptease), but they are still different. The most important difference is a small budget and some disposability. This state of affairs leads to a small number of guests, lack of media coverage and a low level of organization of the event.

In fairness, it is worth noting that such shows can be classified as “individual” or “design competitions”. However, the small budget does not allow such events to reach the "major league" and they remain purely "parochial". For this reason, only friends and representatives of the local "party" come to them.

However, this does not mean that they should not be carried out. The main thing to remember is that in order to bring such a show to a higher rank, you need to invest well both financially and in terms of time.

A small budget will not allow you to arrange such a performance in a fairly serious room. Therefore, "party shows" are usually held in houses of culture, local clubs, and school gyms. Clubs are the best place. There are all conditions for a good mood - a relaxing atmosphere and alcohol. You may also like:

Several times a year, famous fashion designers, whose ideas become fashion trends, showcase their latest collections to the world. Paris, London, New York become fashion capitals for a whole week. Fashion shows or fashion shows are demonstrations of new collections to the press and future buyers. This is the launching pad for new trends.

What you need to know about Fashion Week

Fashion and couturiers live in a different time, far ahead of the present. So in September and October there are shows of the spring collection, and in February and March - winter. The fashion capitals present their "fashion weeks" in order. The order is the same: New York, London, Milan, Paris.

Shows never overlap in time so that journalists and buyers can visit all the shows.

Pret-a-porter (prêt-à-porter) / Haute couture (haute couture)

To distinguish these types of fashion well, remember that ready-to-wear are concepts for ordinary casual wear. Haute couture is original and unique clothing. In Paris, more than 30 fashion houses stage ready-to-wear shows twice a year, while only 10 fashion houses produce haute couture collections. Haute couture collections are real works of art designed for a very narrow circle of clients. Such unique models of clothes become the embodiment of the style of a particular brand. Ready-to-wear shows are designed for a wider audience, and in the new season, these clothes from the catwalk will find their way into boutiques.

How is the show going

As a rule, fashion shows are held in places specially designed for this purpose (for example, the Carousel du Louvre). Under the flashes of cameras, fashion models are walking along the catwalks.

But more and more often, fashion designers arrange their shows in unexpected (abandoned factories), historical (museums) or completely unusual (Paris circus arena) places. The interior and the magic of the place plays a big role in the success of the show.

Usually the show starts with a delay of about half an hour. But as soon as the first sounds of music begin to sound, the real show begins. Music and light are a very important part of the show. Models walk the catwalk, replacing each other and demonstrating a new collection.

In many cases, the show ends with the appearance of a fashion model in a wedding dress. This is the final point. After that, all the fashion models appear on the catwalk along with the fashion designer, who greets the press and the audience.

After the show, the press and distinguished guests have a chance to get backstage and chat with the fashion designer.

Demonstrations of the collections of the legendary Maud houses are least of all similar to traditional shows - it is always a theatrical performance, a real performance, where models are only part of the general event. Dior, Chanel, Louis Vuittons and many, many other world-famous brands are ready to surprise again and again, as if they are most afraid of repeating themselves.

1973: Fashion Battle

The first Fashion Week was held in New York in 1943. In Paris, thirty years later. The grand historical fashion show took place on November 28, 1973. It was organized by New York Fashion Week founder Eleanor Lambert and Versailles curator Gerald Van Der Kemp. The main goal is to raise funds for the restoration of the famous royal palace and surrounding areas. The show was called "The Battle of Versailles" and in fact became such: French and American designers, representatives of completely different "concepts" in fashion, were invited to participate in it. Bourgeois chic trendsetters Yves Saint Laurent, Hubert de Givenchy, Christian Dior, Pierre Cardin and Emanuel Ungaro clashed on the same podium with American pret-a-porte creators ─ Oscar de la Renta, Stephen Burrows, Anne Klein, Bill Blass and Halston. For the latest shows, it was, in fact, a turning point in history: American fashion finally got a chance to step out of the shadows and loudly declare itself in Europe. The show was attended by over 700 guests, including Princess of Monaco Grace Kelly, Elizabeth Taylor, Liza Minnelli (who performed the famous song "Cabaret" on the show), Andy Warhol, and many other rich and famous people of those years. It is officially believed that practical and assertive Americans won that fashionable "battle". But Europe also won: after all, Paris Fashion Week begins its history from that very day.

1992: Madonna walked the runway topless for Jean Paul Gaultier

For the townsfolk, Jean Paul Gaultier “began” with a pink satin corset with cone cups, which the designer created for the singer Madonna. Actually this is not true. The couturier presented the legendary cones back in 1984, thereby determining the vector of his further development: outrageous. And where shocking, there, as you know, is Madonna, so, in fact, there is nothing surprising in the fact that in 1992 the star of the world stage appeared at the show of her favorite designer in a black striped sundress with suspenders and chest “about naturel”.

1995: Itsy Bitsy bikini

The bikini has always been considered a provocative element of the wardrobe, regardless of its openness - after all, with each season, the concept of excessive frankness becomes more and more blurred. In 1995, at the Paris Fashion Week, Chanel designers presented perhaps the most minimalist version. Further only - lining on the nipples, which, however, did not take long to wait.

1997: Stella McCartney introduced a new vision of Chloé

In March 1997, Paul McCartney's daughter was named Chloé's creative director, succeeding Karl Lagerfeld. By the way, the latter was very skeptical about such an appointment, saying that the fashion house gained fame in the music world, but not in its native field. However, Stella quickly dispelled the myth that talent rests on the children of geniuses and presented her first successful collection in her new position. McCartney's debut show was so successful that the day after, there didn't seem to be any negative press about her collection for the French House.

1997: John Galliano and his Dior debut

The first collection of the outrageous designer literally blew up the fashion world. It was dedicated to the 50th anniversary of the fashion house and was called "African". Then Galliano brought fashion models to the podium with hairstyles and makeup reminiscent of primitive tribes. The young designer, who does not tolerate simplicity and minimalism, boldly combined the motifs of the historical Art Nouveau costume and the chic of the 30s, intertwined with ethnic motifs. Galliano managed to revive the style of Dior, he managed to make it modern and relevant. Stars are wearing Dior again.

1997: Alexander McQueen and Givenchy

McQueen took over Givenchy in 1996. Famous for his non-standard ideas, the designer continued to amaze even in an honorary position: McQueen brought out a disabled girl as a fashion model, sprinkled gravel on the podium, or completely refused the services of models, replacing them with mannequins on spinning stands. He was awarded the title of the best British designer of the year (British Designer of the Year) three times. At the latest award ceremony presented to him by Prince Charles, the fashion designer rode the podium on a scooter and in a wide blue jumpsuit, his highness was puzzled by his appearance.

In 1997, McQueen asked his old friends Naomi Campbell and Kate Moss to step on the podium. Both appeared before the public in golden corsets and with extreme hairstyles.

2009: Alexander McQueen's Last Show

In 2009, at Paris Fashion Week, Alexander McQueen presented a women's collection called Plato's Atlantis, which became the most talked about work of the spring-summer 2010 season. During the show, pictures of the creation of the world, raging waters, and the movement of snakes were displayed on a huge screen. Under this video sequence, models came out on the podium in sets with patterns of cobra, fantastic fish and animals. The collection was distinguished by a complex geometric cut: wide shoulders, voluminous sleeves and oval hips. The audience gave McQueen a standing ovation, critics subsequently called the collection an amazing art phenomenon. The futuristic work of the fashion designer was the last in his life.

2010: Hermès and horses

It’s worth starting with the fact that the Hermès brand once produced uniforms for carriages and riding, which is probably the origin of the logo that still exists today - a horse harnessed to a carriage. So, everything is not accidental, just as the latest collection of Jean-Paul Gaultier under the auspices of the fashion house is not accidental either. In 2010, to mark the end of a long-term collaboration with Hermès, the designer, in addition to models in leather coats and over the knee boots stylized as equestrian shoes, brought live horses to the podium. Obviously, to be remembered for a long time. We remembered.

2011: Smoking Kate Moss

On No Smoking Day (well, when else?), Kate Moss took to the podium with a cigarette. For the Louis Vuitton show, Kate opted for simple Marlboro Light. By the way, in France, smoking in public places has been banned since 2007 (although no one is in a hurry to comply with this rule), so there was a double provocation here. However, Louis Vuitton's creative director, Marc Jacobs, took the risk in order to put on a spectacular show.

On the same evening, along with Moss, who at the time of the show was 37 years old, other models of the previous generation also appeared on the catwalk: Naomi Campbell, Amber Valletta and Carolyn Murphy.

2011: Florence Welch sings for Chanel

In 2011, the show of Karl Lagerfeld was supposed to end Fashion Week, however, the designer could not afford to be just the last. Lagerfeld turned the Grand Palace into a snow-white imitation of the seabed: huge shells, stars, corals and algae lay on the snow-white sand that covered the floor of the palace. The show was like a sea tale told in the language of clothes. Traditionally, the accessories department of the legendary house tried its best, inventing shell clutches and coral heels. But perhaps the most unusual element of the performance was the stunning Florence Welsh, who performed the song while standing in a large shell.

2012: Balenciaga, debut of Alexander Wang

At that time, now one of the most popular designers in the world, Alexander Wong, was only 29. Nobody knew such a rapid rise up the “career ladder”. In 2012, Wong presented his debut collection under the auspices of the fashion house Balenciaga. The reaction to Wong's first work in the fashion world was ambiguous: skeptics did not approve of this union, considered the young designer the least suitable for the role of creative director, but Wong remained indifferent to criticism. His 2012 collection was a mix of sporty and classic Balenciaga. A bright start ensured the popularity of the fashion house and the couturier for many years to come.

In 2014, for the show of the autumn-winter collection, the Chanel Fashion House wished to be closer to the masses and invited the audience to the show in ... a supermarket. Having set out to attract the attention of a young audience as much as possible, Karl Lagerfeld staged a real theatrical performance between the shelves with products. Slowly strolling among the various products, the models took to the podium. By the way, Cara Delvin and singer Rihanna participated in the show. In the spotlight: the culture of the 80s. Bulky items with a sloping silhouette and a narrow corsage waist excited attention, mainly due to the tweed of the most diverse and luxurious textures. Large clip-on earrings and long ribbons in the hair also worked on the image of the 80s. Essentially classic outfits - coats and suits - were harmoniously combined with tight trousers and sneakers made of the same tweed, sewn in a patchwork technique.

2016: Pierpaolo Piccioli's first solo collection for Valentino

We were waiting for this show with some trepidation and excitement, because after the announcement of the breakup of one of the most successful creative duos in the fashion world and the departure of Maria Grazia Chiuri to Dior, it was completely unclear what Valentino would be like now, which way it would turn. Now all our fears have been dispelled: Pierpaolo Piccioli has not only retained the sophisticated style of Valentino, but also added even more magic and femininity to it (although we did not dare to hope that more is possible). Of course, this is one of the most romantic and juicy ready-to-wear collections of the upcoming spring-summer season.

From February 22 to February 28, 2017, all fashionistas and fashionistas of the world rushed to Milan to visit the brightest shows of new fashion collections for the autumn-winter 2017-2018 season. A cozy Italian city, located in the northern part of picturesque Italy, has turned into a noisy and crowded fashion capital for these few days. Among the guests one could meet many famous people, including: great designers and fashion critics, film actors and show business stars, millionaires and socialites.

Milan Fashion Week is recognized as the most luxurious fashion season, because it was on the catwalks of Milan in 2017 that enchanting ready-to-wear collections from the most famous trendsetters were presented.

The top ten most striking shows of the autumn-winter 2017-2018 season included shows from such fashion houses:

We offer you to get acquainted with the most striking images of the season and learn more about the fashion trends of women's and men's fashion, which will be relevant in 2017-2018.

The bright and unusual collection of the famous Italian house Dolce & Gabbana fully met the expectations of connoisseurs of their unique style. Elegant and at the same time modern, family-friendly and Italian-style hot bows, presented on the podium, caused a storm of emotions and heated discussions.

It is safe to say that the collection fully demonstrated what trends will be set in the 2017-2018 season by Milan Fashion Week. Designers have proposed such fashion trends as:

• animalism, which manifests itself not only in prints, but also in the design of shoes, hats and accessories;
• dresses in linen style;
• patchwork patchwork technique;
• fashionable family look;
• floral decor.

See a detailed analysis of the collection and video of the fashion show in the article on the show.

Versace

The latest Versace fashion show, held in Milan as part of fashion week, gave fashionistas a lot of fresh ideas for creating bright and at the same time stylish images in the fall-winter 2017-2018 season. Fashionable bows from Versace can be attributed to the neo-classic style, because the strict lines and restrained shades inherent in the classic style are effectively complemented by an unusual cut and creative elements.

In the coming season, the designer suggests paying attention to such fashion trends as:

• classic jackets and jackets;
• cropped trousers;
• universal short black dress;
• gradient colors;
• highlighting strands with bright shades.

Read more about the new looks from Versace and watch the video of the Milan show in the article dedicated to the collection.

Gucci

The enchanting show, presented in Milan by the Gucci fashion house, received a surprising and intriguing name - "The Alchemist's Garden". Everything was striking and unusual, from the creative catwalk, which, combined with spectacular lighting accents, gave birth to bright installations to fashionable bows, in which elements of retro style and the most current trends of 2018 combined in a fabulous way.

Alessandro Michele proposes to add a bright shocking note to the image of 2017-2018. Among the proposed novelties, the following are especially memorable:

• narrow hoods;
• prints in the style of exotic reptiles;
• floral patterns;
• outrageous male images;
• extravagant umbrellas;
• variety of makeup and hairstyles;
• translucent shiny fabric on the open areas of the body of the models.

We offer you to take a closer look at this unusual collection, as well as plunge into the atmosphere of the show by watching the video of the Milan show.

Roberto Cavalli

In the 2017-2018 season, the designers of Roberto Cavalli decided to amaze everyone with the exquisite luxury of outfits worthy of couture shows. A fairly modest number of bows presented in the collection is fully justified by the sophistication and aristocracy of each image.

True connoisseurs of spectacular images will remember the fashion week for the fall-winter 2017-2018 show of the Roberto Cavalli fashion house, for which the luxurious Palazzo Crespi was rented in Milan.

Read more about the upcoming season's collections in our look article.

Philipp Plein

The Philipp Plein collection turned out to be really creative and youthful. Bright images, which have absorbed the most current trends in youth street fashion, seem to be created for young and energetic people, ready to amaze with the outrageous fashionable look. In the autumn-winter season, the designer suggests using elements such as:

• high boots;
• trendy jeans;
• flared trousers;
• cozy sweaters with voluminous collars;
• oversized jackets and coats;
• fur of bright colors as a spectacular decor.

Giorgio Armani

Fashionable bows of the new collection of the autumn-winter 2017-2018 season from Armani, which were presented to fashionistas by Milan Fashion Week, are a mix of elegant classics and current fashion trends in 2018. Along with the universal black and gray colors, the designer offers to fill up the wardrobe for the winter with things of bright colors.

The collection offers the widest selection of spectacular women's looks, providing the opportunity to combine a variety of elements:

• stylish trousers with a classic cut;
• elegant jackets with beautiful prints;
• fashionable ponchos in 2018;
• original jackets and raincoats;
• luxurious evening dresses.

According to Armani, an invariable element of the female image in the 02017-2018 season should be a classic black hat, which goes well with things of any color and style.

Read more about the show in the article on the new Prat-a-Porter collection.

Prada

• stylish knitted things;
• geometric and floral prints;
• fur boots and hats;
• skirts with flounces and fur trim;
• jackets and raincoats made of genuine leather and suede.

Max Mara

The women's look, proposed by the fashion house Max Mara, attracts attention with its elegance. Expensive fabrics and stylish knitwear, noble velvet and fur, accentuated narrow waist and stylish accessories - all this creates a harmonious and modern bow, worthy of becoming an adornment of a successful self-sufficient woman.

Max Mara proposes to add to the list of mandatory women's things in 2018:

• stylish trouser suit in men's style;
• knitted vest or coat;
• cozy sports jacket;
• elegant jumpsuit;
• universal black dress.