Charlotte Cho Korean cosmetics. Korean beauty secrets text. Bestseller - sheet masks
Charlotte Cho and her book.
1. Innovation first
“Korean companies can develop a new product and have it on store shelves in six months. They use innovative technologies and try to stay ahead of consumer expectations. Here it is important to gain time and be the first to bring the new product to the market.
2. Humidification of the skin and air 24/7
There is a humidifier in every Korean home and even in every workplace.
“In addition to their daytime and evening skincare routine, many South Koreans spritz their skin with moisturizing sprays throughout the day and protect it from drying out with humidifiers (often as art-like in design).”
3. Spa as a way to spend time with family
“Jimchilbang (Korean spa) is a great place to relax with family and friends, so you won’t be able to wrap yourself in a luxurious bathrobe and enjoy loneliness with the soothing birdsong from the CD. Representatives of several generations gather at chimchilbang at once. They wash, take care of the body, have fun.
Korean spas are all-day fun. Instead of booking a treatment and leaving as soon as it's over, you can eat, read and take a nap at the jimchilbang. And since most establishments are open around the clock, no one bothers you to stay until the morning.
4. Chokchok effect
“Koreans like it so much when the skin glows, as if washed with morning dew, that they even came up with a special term for it - jokchok. So they say not only about the skin - but about everything moist and fresh. [For proper hydration] there is a "order" - you need to start with the lightest consistency (liquid tonic), gradually moving towards denser textures (thick night cream). By applying a heavy cream, you create a fat barrier that other products can no longer overcome.
5. Bestseller-sheet masks
“Sheet masks in Korea are used by everyone as one. It is unlikely that a house will be found where there is no such mask. Cosmetic companies produce sheet masks for more than just the face. For example, there are softening masks for the rough skin of the elbows, strengthening masks for the chest and buttocks.
Charlotte Cho's Choice
6. Instant response to fashion trends
“In terms of population density, Seoul overtakes New York (8.5 million), and in terms of the number of metropolitan residents, it even holds the second place in the world after Tokyo. Such a concentration of people in the metropolis creates a special urban culture, greedy for everything new. As soon as some star appears with a new lipstick or hairstyle, the next day you will see both at every turn. When actress Go Jun Hee appeared on a TV series with a short
To you, my umma and appa mom and dad, who gave me Korea and America and all the best in both worlds
THE LITTLE BOOK OF SKINCARE
Korean Beauty Secrets for Healthy, Glowing Skin
Copyright © 2015 by Charlotte Cho
This edition is published by arrangement with William Morrow, an imprint of HarperCollins Publishers and Andrew Nurnberg Literary Agency
Translation from English by Irina Litvinova
Foreword
I always thought that I was obsessed with beauty. That was until I discovered Seoul.
Seoul breathes beauty, and skin care is literally in the air here, South Korea has a great variety of cosmetic lines: everywhere you look, cosmetics manufacturers promise flawless, dew-washed skin, and just look at the porcelain faces of Korean women to understand that these are not empty promises.
I was born in California, but as soon as I graduated from college, I crossed half the world, taking a job in South Korea. Upon arrival, I was in for a “circumcultural shock”. Westerners think of skincare as something akin to brushing your teeth: just another evening routine to get through before going to bed. But in Korea, such a procedure has long turned into a pleasure: it is not a matter of beauty or fashion, but an investment in one's own well-being. It dawned on me very quickly: now I live in a country where skin care is not limited to a set of cosmetics on a shelf in the bathroom. This is a whole philosophy that covers all areas of life - from the food we eat to the clothes we wear.
Website Soko Glam allows me to hear first-hand stories of women (and men) of different ages and cultures who have embraced the Korean skin care system. Everyone, without exception, admits that not only they began to look better - everyone's self-esteem increased.
When Americans think of skin, they think of problems. If a pimple jumps up before an important date or the first wrinkles appear on the face, we get upset, or even panic. We we fight with acne fighting with wrinkles exterminate acne. We are in eternal confrontation with our own skin, and our only ally is a jar of fabulously expensive miracle cream, which often fails us.
Victims of myths and delusions, we are zombified by marketing gimmicks. It's no surprise that we still choose our skin care products based on age and gender and believe that drinking plenty of water is effective for dry skin - this has been taught for generations.
The wider my knowledge of skin care became, the more I talked with ordinary people who are completely lost when choosing cosmetics or do not know how to use this or that product, the more clearly I understood: it's time to collect all the beauty secrets obtained in Seoul, in one book. Because it's time to end the secrets.
Why Read This Skin Care Book
In this book, I will share with you my story, how I, a Californian girl, plunged into Korean beauty culture and changed my attitude towards skin care. Whether it's your desire to develop your first skin care regimen, better organize routines, or simply learn about how beauty is understood and maintained by members of another culture, Korean Beauty Secrets won't let you down and will get you started. a good helper.
Unfortunately, for the skin to become noticeably better, it is not enough just to read a book. But do not be discouraged: this is the first step. You will have to work a little, but all the way I will hold your hand tightly - well hydrated, not suffering from dryness. Step by step, I will reveal to you the main secrets of Korean cosmetics, you will learn the rules of evening and day care, find out why not only the face, but also the body needs peeling, learn how to choose and use moisturizers correctly. I'll teach you how to do the "clean face" makeup that you see so often on ordinary Korean women (and regularly see on the catwalks of New York and Paris). My professional experience and advice from Seoul beauticians will help you find answers to the most tricky questions and solve the most common skin problems. Once you become familiar with the Korean skin care system, you will no longer be able to treat your skin the same way. You'll want to try a new technique, and once you get into it, you won't want to give it up.
Are you still in doubt? Trust me: skin can make you happy. After all, it is the largest organ in your body. Ready? Started!
1. About me
About me: Korean face, Californian habits
Until the age of twenty-one, I remained a typical LA girl - all year round with a tan, streaked hair and barefoot flip-flops. I wore fringed denim shorts from Abercrombie & Fitch, drank hamburgers and fries with a milkshake and, of course, adored the beach. Once I got my license, I started going to the malls in my parent's sedan, where I spent everything I got, moonlighting as a cashier at a sushi bar.
I learned the art of beauty on my own, studying fashion magazines and looking at women on the streets. In high school, I already cut my hair asymmetrically and, bending over the sink, lightened the strands with paint from a nearby store. Sometimes I went in a bad permanent (more precisely, I always went in a permanent, only the degree of its badness changed). I didn't wear makeup to look natural. On the contrary, she chose the thickest and blackest eyeliner and furiously plucked her eyebrows into an impeccable arch a la Angelina Jolie.
Thanks to the side job, I was able to splurge on what I considered the basis of my beauty: eye shadow, liquid liners, luscious lip gloss, and a bronzer that can brighten my tanned skin in a couple of minutes. Mom stubbornly forced me to use sunscreen, but, alas, I did not obey and instead rubbed coconut-scented suntan lotion into my skin to squeeze the maximum effect out of hours spent on the beach.
spaghetti plus kimchi
Born and raised in California to an ethnic Korean family, I have absorbed both worlds since childhood. Evening spaghetti in our house was served with spicy sauerkraut - kimchi.
We celebrated the New Year on January 1, and then celebrated it according to the lunar calendar. I spoke English at school and Korean at home. In my weekly ballet class, I wore a classic pink tutu, but on Saturdays, at the Korean school, I danced with other little Koreans, waving colorful traditional fans - buchae.
On occasion—usually on Saturdays after Korean school—my mother would take me to the local Korean spa, where we would be surrounded by strangers, completely naked. My older sister, Michelle, immediately enjoyed this bathing experience, but I did not share her enthusiasm.
The general nudity made me feel uncomfortable - my breasts were just beginning to form, and the last thing I wanted to do was flaunt them.
Mom never tired of repeating to Michelle and me that we should be in the sun as little as possible, moisturize regularly and properly cleanse our skin. My older sister was deeply into Korean culture (she adored Korean boy bands) and listened to her mother's advice, but I, the middle child, had a strong spirit of contradiction. I was driven by the desire to do everything my own way, and I even came up with my own "chip" - go to bed without moisturizing my face with cream, or even (calmly!) Without washing my face.
My disdain for the skin was not slow to show - which is not surprising - and already in the tenth grade I learned all the delights of acne. Koreans have a saying that acne is a sure sign of first falling in love, and my father, looking at my pimply forehead, always teased me: “What kind of guy are you dreaming about today?”
I already had a boyfriend (shh!), and I was worried that my face would give me away, so I decided it was time to invest in some kind of "skin care". At the local pharmacy, I grabbed a vial of the bright orange acne potion that all my friends used. We believed that this was a good thing, because it was so dry and tight on the skin that even smiling was difficult. Weeks went by with no improvement, and I bought Oxy cleansing wipes, which left my skin with a strong burning sensation. “If it burns, then it works,” the friend assured.
Needless to say, my efforts were not crowned with success, and my enthusiasm diminished noticeably. The costs ceased to pay off - it remained to admit defeat. Skin care seemed too difficult - none of my acquaintances, as it turned out, did not understand anything about it, and did not strive for it. True, my mother could boast of almost perfect skin even in adulthood, but it never occurred to me to turn to her for advice, because mothers, as all teenagers know, do not understand anything!
Laziness also contributed a lot to my carelessness. Why bother if there is a concealer pencil, foundation and compact powder? It is much easier to putty flaws with simple makeup than to eliminate them forever. In addition, I was sure that skin care was only the concern of the elderly, and it was too early for me to worry about wrinkles.
Time was on my side, so I preferred to splurge on perfume hits to keep up with my friends. Considering how much we bought lip gloss and trendy perfumes, skincare just didn't fit into our budget, but damn it, how we smelled!
Something changed for the better when I left for college. It all started off rather radiantly: moonlighting as a waitress in a prestigious restaurant, I decided to spend my rather impressive tips on expensive skin care products. I will not dissemble: laziness has not gone away. It's just that Bloomingdale's department store was right next door and the cash flow didn't dry up. The choice of cosmetics simply stunned me, although the nice saleswoman - also with problem skin - admitted that she really did not know which products to recommend to me. Most of her regular customers were women over thirty or even forty who suddenly wanted a miracle cream to get rid of crow's feet or tighten what had fallen under the influence of gravity. And here I am, a twenty-two-year-old girl, vaguely guessing that skin is worth taking care of. As a result, I walked out of the store with an eighty-dollar tonic—what I assumed was common sense whispered to me that at this price, the product would work wonders, even though I didn’t really know what it was used for.
With a new toner and moisturizer, combined with rare luxuries (facials at the spa), I felt like a beauty expert, especially compared to my peers who were wasting time and money at the color cosmetics counters, choosing new-fangled mascara, or wondering if their ass looks good in the latest designer jeans. However, how can you blame them? Why should we worry about the skin when there are no wrinkles yet?
Although I lived my teenage life in California to the fullest, by the age of twenty, hamburgers and beaches no longer attracted me. College felt like an extension of high school, and I got bored of being stuck in my hometown. The beautiful weather, miles of streets lined with typical orange-and-yellow houses, and the countless shopping malls along the highways were depressing. So I buried my black-dotted nose in my textbooks and graduated from college in just three years. I knew I had to get out of California.
Skin care culture in Seoul
After graduating from college, I got a job in an advertising agency, again in California, in Orange, but I kept my ears on top in the sense of new interesting offers. A trip to Seoul, the capital of South Korea and my parents' hometown, awakened in me a desire to change places: as soon as I returned home, I was drawn back. I had no doubt that I would break through and make a career in Seoul, so I undertook to establish contacts with South Korean advertisers - not only to live there, but also to work. On a whim, I responded to an ad in a Korean English-language newspaper, and one day, having almost forgotten about it, I found in my mail an invitation to an interview from a company Samsung. A few weeks later, I was at its Texas headquarters and confronted three vice presidents who thought I was the perfect fit for the public relations job. I remember timidly asking if my modest Korean would interfere. To my great relief, I was told that Samsung is a multinational company that employs a lot of bilinguals, so I won't have any problems. Moreover, in the international PR projects that I had to lead, English was considered the working language.
Frankly, I think my employers were impressed that I paid for my own college and completed it in three years, whereas in Korea, parents tend to financially support children until the wedding (which they pay for). Even in my wildest dreams, I did not imagine that I would work on the other side of the earth, but that's exactly what happened: I was offered to move to Seoul. When it dawned on me what opportunities were opening up in front of me, I was completely delighted. In addition to being a real career boost, I got a chance to get up close and personal with the places where my parents grew up and order fresh and cheap Korean food whenever I wanted. But aside from the anticipation (I really wanted to fill my stomach with bibimbap as soon as possible), I had no idea what I was getting myself into.
When I shared my plans with my parents, to say that they were confused is to say nothing. They made a lot of sacrifices when they left Korea, and both lived in the States for several lonely years without knowing the language for the better future of their unborn children. And now, after three decades, their daughter leaves everything to return to the country, which, as it seemed to them, they left forever.
I was warned that Seoul is a city of high speeds and high competition, and this caused me a slight panic - what if I can't fit into its rhythm? Friends assured me that I would be homesick and predicted that I would have difficulty communicating with the locals. My relatives lived in Korea - my aunt, uncle, cousins and brothers (whom I hardly knew). After learning from my parents about my plans, they were, to put it mildly, surprised: “Why should she go to Korea when she is doing well in America?” But in spite of everything, I was in a joyful excitement. I was excited that my years in Seoul—under the flashing karaoke lights, in the fragrant haze of pork roasters, on trails along the Hangang River—would be the best of my life.
Getting ready for the road, towards adventures, I imagined how a real Korean with thick beautiful hair would take care of me. For some reason, I had no doubt that our relationship would be secret, since he would undoubtedly turn out to be the son of the chairman of the board and owner of the largest Korean captivity(business corporations). I already imagined how I would fight with the future evil mother-in-law so that the love between me and her son would triumph. Just like in Korean dramas.
When I got off the plane in Seoul and I was surrounded by a sea of shiny black-haired heads, I immediately felt at home. The Korea my parents left was a country rising out of poverty; now it has become a bundle of energy that permeates the concrete jungle day and night. Seoul raced forward at full speed thanks to the hopes and determination of millions of its inhabitants. I had to go through endless paths, soak up a whole culture, hospitable cafes were waiting for me, where you can sit, not hiding from the views of countless passers-by. I foresaw some of this, but now I realized that I was hungry not so much for fried pork ribs, but for a new look at the world.
And then reality hit me.
If I remained Korean in Orange, then in Seoul I was definitely American and simply could not avoid culture shock. Imagine a twenty-two-year-old girl with a beach tan, bright highlights, and three-year-old language skills. I quickly discovered that my semi-conversational Korean was at best in its infancy.
I remember my first day at work. February, the height of winter. After riding the subway during rush hour in fairly high heels, I felt completely overwhelmed. Somehow, I managed to hobble to the office, and an HR officer escorted me to a meeting with the boss. I was sitting alone in the conference room when a man walked in who looked a little younger than my father. He introduced himself as Mr. Hong; respectfully, he should have been called Hong Bu-jannim, which meant "Senior Manager Hong". He addressed me in Korean, "Do you speak Korean?" - to which I replied: "A little." "Well, welcome to the team. honbo". “Mm, what is honbo? I asked meekly.
"Honbo stands for public relations,” Mr Hong explained. department he headed. And where should I work? Damn it. Cried my chance to make a good impression. Mr Hong looked worried.
As it turned out, despite all the assurances of my interviewers, most of the team members honbo English was far from perfect, and my new colleagues were afraid of meeting me no less than I was with them.
In California, I spent so much time in the sun that in Seoul, many took me for a native of Southeast Asia, and at work I was the first foreigner on the team. When I was introduced to future colleagues, I think we were all a little taken aback. I did not fit into the team - they had no idea what to do with me.
But I was determined to make the most of my time in Seoul and knew that I had to adapt to the city, since it certainly wasn't going to adapt to me.
I enthusiastically accepted the challenge and began to get used to the new environment. It helped that my colleagues immediately took me under their wing: the women treated me like a lost sister who grew up among wolves and miraculously returned to the people. (By the way, despite the clumsy start, Mr. Hong and I worked together so well that he became the main partner Soko Glam when he retired from the post of sanmunim - vice president - of the company Samsung.)
Colleagues teased me for my perpetually disheveled hair, and when I tried to explain that these were boho beach curls, puzzled looks were directed at me. I was considered a barbarian because I didn't use skin essence, and they laughed with me (or at me?) when I admitted that I didn't even know what it was. When I was asked if I go to the bath and do exfoliation, I chose the easiest way: I simply lied. She said that she was the other day, although in truth she had not looked into Korean spas almost since childhood.
In passing, my colleagues might remark, rather tactlessly, “I can see the dark circles under your eyes even from here” or “What is that hair on your body?”. But most of all I liked the remark, clearly dictated by a genuine concern for my well-being: “ Please comb your hair."
In Asian families, it’s not customary to be delicate, and no one will beat around the bush, but will directly say that you are getting fat or that you should find a boyfriend, so I didn’t take offense, but just got used to this benevolent directness: it made me seriously think about the state your skin. In addition, after immersing myself in Korean culture, I became addicted to soap operas and became infected with the charm and appearance of the actresses: their faces are flawless even in HD!
Top 5 of my favorite Korean dramas
1 "Man from the Star"
2. "Answer me" (1997)
3. "Answer me" (1994)
4. "Full house"
5. "The first cafe" Prince ""
As I spent more and more time with colleagues outside the office, I noticed that many of my co-workers looked much younger than their years, and men seemed to know more about skin care than I do. The guys, even the brutal ones, did not consider it shameful to keep a jar of sunscreen and hand cream on the desktop, and almost everyone had a personal humidifier - so that the skin does not dry out in winter. The rows of office cubicles, with their humid atmosphere, resembled a valley of rain forests, from which faces peeped out as if washed with dew. Moreover, they glowed from within.
The culture of skin care also flourished outside the office. In Seoul, you will find a few cosmetics stores on literally every corner – seriously, you can stop at an intersection in Myeong-dong and see that the same signs surround you in this shopping district. Every day, returning home from work, I passed dozens of shop windows lined with creams and other caring cosmetics, and, going inside, it was as if I got into a magical world. From products that remove dark circles under the eyes and rashes on the chin, to “full correction creams” that allow you to look flawless and natural while protecting the skin, and gel nose caps that get rid of blackheads, everything was here. I have scrutinized the benefits of countless face masks—from rice, royal jelly, and even fermented yeast. These bags cost less than a subway ride, and the pretty packaging made them even more attractive. The elixirs on the shelves were quite exotic. Many components I have not heard of - say, creams with snail extract to help heal acne scars, or creams with snake venom to smooth wrinkles and thickening on the skin. Everything was inexpensive, and I hung out in stores for hours, eager to test a variety of formulas and potions for myself. Even as I walked out with a shopping bag, I kept a whole list of what I would like to buy next time in my head.
With such an abundance of brands, I kept trying to find the best one and pestering my Korean friends with questions about how they take care of their skin and what they think is the most effective. I myself tried to get information by browsing Korean beauty blogs, not missing a single episode of my favorite TV show “Become a Beauty”, which seemed to become a constant background for me wherever I was. In addition, I had teachers and allies in sales assistants who, although younger than me (or so I thought?), were amazingly versed in skin care products and procedures.
Every day I became more and more convinced that the skin here is treated very reverently, and the evidence for this is the simplest everyday situations. Once in the elevator, going up home, I involuntarily overheard an elderly man greeting a lady standing next to me. He addressed her in Korean, "You look great today, your skin is amazing!"
I looked around as far as my peripheral vision would allow, this amazing skin - indeed, moist and fresh, it belonged to a woman who looked about thirty, although in fact her owner could be decades older. Her skin, without any flaws and enlarged pores, seemed almost perfect, and by the reaction of the lady, I could judge how proud she was of her complexion. Her eyes widened in pleasure, and she giggled at the compliment, politely covering her mouth with her hand.
Watching this scene in the elevator, I made several discoveries. To begin with, the man generally paid attention to the skin. You don't expect that from an American. And the woman responded to this sign of attention with an expression of absolute happiness on her face. Like I won the lottery.
From that moment on, I also began to notice beautiful skin. I have never seen so many well-groomed faces. I envied their freshness and youthfulness and wondered how these women manage to keep their skin from dullness and flaking.
I know what you are thinking now, because I myself thought the same thing: it's genes, silly. They were born with this skin! But the skeptic in me fell silent every time I looked in the mirror: after all, I am also a full-blooded Korean, but why is my skin not like that? I realized that I needed to take active steps to take care of my skin, and even, if necessary, completely change my lifestyle.
Four weeks after landing in Korea, I had a humidifier on my desk and, instead of daydreaming about a glass of wine after work, I thought about how I would come home and wash up. As the saying goes, live the Korean way in Seoul.
Surely, many have heard about the amazing effect of Korean cosmetics. The clean and fresh skin of Korean women is admirable, it looks young and firm. Of course, every woman of any nationality dreams of such a skin. Charlotte Cho offers to get acquainted with her book "Korean beauty secrets", in which she tells a lot of interesting things. This book is written in an easy language, well-received, it is perfect for beginners, those who are just starting their acquaintance with skin care techniques.
The book tells about how important healthy skin is, and what are the main stages in its care. It is possible to understand what and how to do, sometimes you have to notice your mistakes. Separately, the author talks about how important it is to use sunscreen, and not only on the beach and not only face cream with a protection factor.
The book tells what skin care products Korean women use. This whole procedure includes ten stages, which are described in detail. Cosmetics are considered, which are worth paying attention to, how to determine their quality, what to give preference to. After all, you need not only to know how to take care of your skin, but also to choose good cosmetics. The author will tell you how to find exactly what is right for your skin.
Readers will also be able to learn about the features of makeup, however, it should be understood that much more important, nevertheless, is the condition of the skin itself. The author pays attention to such an important topic as lifestyle. After all, how we look depends on our general condition, daily routine and rest, even on our mood. For those who want to go on a cosmetic journey to Seoul, we offer information on the best stores that will delight you with quality products. The book gives a lot of useful information, and it can be used at any suitable moment.
On our website you can download the book "Korean Beauty Secrets" by Charlotte Cho for free and without registration in fb2, rtf, epub, pdf, txt format, read the book online or buy the book in the online store.
I recently read an amazing book by a Korean woman, Charlotte Cho, who grew up in America and returned to Korea at the beginning of her career and felt on her skin how American care differs from Korean care. Along the way, Charlotte denied that Korean women have some kind of special skin that looks younger and better than European. During her teenage years and adolescence, Charlotte lived in the USA and experienced all the delights of not the best skin care (pimples, blackheads, pores, dull complexion). But when she moved to Seoul and took care of her skin like Koreans do, everything fell into place. Her skin condition has improved significantly, which her friends and relatives, to whom she continues to visit in the United States, began to notice. The book is amazing. In a personal I will gladly share a link where you can read it absolutely free.
Interestingly, Charlotte does not call for the use of any specific products, although she notes that the Korean cosmetic industry (even mass-market products) satisfies the needs of the skin better than the American one (and at the same time costs less). The most important thing is the system. In a word, it is not in vain that in Korea they use the same 10-step system of cleansing and moisturizing the skin instead of our traditional “wash-tonic-cream”.
And for those who are not yet ready for the book, I will dwell on the places that seemed to me especially interesting.
jok chok effect
You may have noticed from online publications that the standard of beauty in Korea is glowing skin. As if the girl from the advertising cover had just washed her face. There is even a special term for this - chokchok. This is the effect of moisture and skin glow. To achieve such a result, there is this whole complex care system, in which instead of our wash and tonic, a two-stage skin cleansing system is used (first hydrophilic oil, and then wash), and then tonic, toner, emulsion, essence, serum - and only then cream!
This system does not exist by accident. Its goal is to moisturize the skin as much as possible and by various means. And do not be afraid to oversaturate the skin with all this. Intense hydration is exactly what the skin needs. And thanks to him, she does not age prematurely, does not suffer from peeling and dryness.
This is how you should always act - from the lightest texture (tonic water) to the densest (cream).
Green tea
One of the goals of skin care is to protect it from harmful external influences. In addition to the wonderful antioxidant compounds in Korea, much attention is paid to the internal cleansing of the body. And for this, they try to eat right and constantly drink green tea.
I was in Korea 6 years ago and I can confirm that their food is exceptionally correct. No tons of bread and harmful sauces like mayonnaise. Koreans have a lot of vegetables in their diet (the traditional kimchi dish is pickled vegetables), seafood. No abundance of sweets, by the way. Instead of all our baked goods, rice cakes filled with bean paste are a frequent gift to friends and family for Christmas and New Years.
Bestseller - sheet and hydrogel masks
According to Charlotte Cho, the top seller in Korea is sheet and hydrogel masks. They can be found in absolutely every home. Therefore, they are produced in huge "circulations" - many types and impregnations.
We have spread masks for the face and under the eyes. In fact, there are a lot of them - to support the chest, against a double chin, masks against roughness on the elbows, strengthening masks for the buttocks, etc.
Cushion is my favorite makeup product.
Since the invention of the cushion in Korea in 2007, it has been one of the most beloved makeup products. Since the invention of cushion, Korean women have begun to refuse powders everywhere. Convenient packaging, light texture, even coverage and does not dry the skin (like powder) - these are the main advantages of the cushion.
No Grandma's Recipes
If in Russia the expression "grandmother's recipes" sounds like a focus of experience, a treasury of secrets, in Korea they would shy away from such cosmetics like hell from incense. The trend is innovation. Korean manufacturers are trying to get ahead of consumer expectations. They are constantly releasing better products. And, of course, under new names. Something that was actively used three years ago may no longer be produced. Many products are discontinued because improved versions appear. "Junk" no one buys. And the winner is always the one who was the first to introduce a new product - a cream that works better, a decorative product that competitors do not yet have.
T.E.N. Cremor for Face Enriched Moisture is a moisturizing lifting cream with a high mineral content. At the same time moisturizing and nourishing cream with a unique combination of minerals, algae and extracts, enriched with a fermented vitamin cocktail. Gives radiance to weathered, dry, irritated and pigmented skin, fills it with health and radiance, energy, eliminates wrinkles, gives a lasting lifting effect, evens out skin tone, protects the skin from free radicals.
Moisturizing the skin and air non-stop
In Korea, the skin is moisturized all day long. Humidifiers and thermal water, which everyone has in the office, serve this purpose.
What's in the office? Manufacturers produce lines, for example, for skin care during military service. That is, the brave guys who are serving their military service continue to take care of their skin - creams, sunscreens, skin moisturizers - Korean military men who sit in the trenches and shoot dummies have all this. No wonder South Korean men ranked first in the world in terms of spending on skin care.
Cream 35+? This is ridiculous
Charlotte Cho draws attention to the fact that the selection of cream by age is a gross simplification. Not everything is so simple, because at the age of 25, and at 35, and at 45, the skin of different women is different, and you need to be based not on the age line, but on the needs of the skin. Large pores - fight to shrink them, dehydrated skin - do more and more to moisturize, the first wrinkles - heavy artillery on them. You need to choose all the means depending on the problems and needs. But, of course, absolutely everyone needs to moisturize the skin.
Hi all! (´ ω `)ﾉ
My first acquaintance with Korea began with the series). Accidentally stumbled upon it and turned it on, I could no longer turn it off. Korean dramas ended up sucking me in with their handsome actors and naive romance.
A little later, in search of peeling, I stumbled upon a Korean roll and, of course, became interested). This was my first Korean cosmetics.
I've never really bothered with grooming before. I used only Deshman's cream, and then, if I remember. I could not wash off makeup at night if I was tired. The basis of my appearance was decorative.
And here, after this roll, the face has changed! Cleaned up, brightened up. In that century, I could leave the house without foundation!
I started digging in Korea). What is their feature, why do their women not age and their skin shines? How did it happen that their remedy gave such a colossal effect, do they mix something in there? What else should I try?
I read a hundred identical articles in which I did not understand anything about multi-stage care.
And after a tedious search, I found this book.
She's just what I need.
This book is a true Korean beauty tutorial.
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Charlotte Cho American-born Korean. And not just in America, but in Los Angeles.
And in sunny California, it seems to me, it is very difficult to be born and not absorb the whole spirit of bronze tan and golden strands)).
So Charlotte was a typical California girl with dark tan, highlights and flip flops on her bare feet.
Her mother tried to instill Korean habits in her, but Charlotte thought it was all nonsense. Of course, it can be understood. Around, look, everyone is tanned and blond. What can a mother understand with her black hair and snow-white skin.
So she lived until she graduated from college.
But, in the end, the beaches and the sun became boring and the author was drawn to their historical homeland. To Seoul.
Where did she go at the first opportunity.
Catching the culture shock of an American who came to exotic Korea, Charlotte began to settle in.
In her book, she talks about her journey from a tanned American girl with bad skin and hair to a beautiful Korean woman, the founder of a major Korean cosmetics online store. Soko Glam.
Personally, I enjoy following this beautiful Korean woman on Instagram).
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When Charlotte Cho moved to Seoul after graduating from college in her native California, she experienced something of a culture shock. But, oddly enough, it wasn't the food or the customs that surprised her, but rather the quintessentially Asian way of skincare that she had to deal with everywhere. "Western cultures tend to think that skin care is about as much fun as brushing your teeth. In other words, it's the same daily routine with nothing special about it," Charlotte explains. "But in Korea, skin care face and body is a serious investment in your own well-being."
All this inspired Cho to launch her own online Korean cosmetics store Soko Glam, as well as to write the book "Korean beauty secrets, or the culture of flawless skin", in which she shares her secrets.
In her book, she interweaves stories about Korean culture and the basics of Korean nursing. It is easy and interesting to read. Special thanks to the translators who were able to keep her easy style.
Charlotte's book is a real Beauty Bible. There are answers to so many questions regarding beauty.
By the way, it was thanks to this book that I bought myself a humidifier, which I am very pleased with).
As for Korean care, Charlotte explains the entire seemingly complex system in the most accessible language. And, after reading everything is not so difficult.
It seems to me that this book is like an ABC for a person interested in skin care.
Charlotte also talks about the remedies she would recommend. But, here I didn’t really delve into it, since not all Korean products can be bought from us.
I especially liked the description of their baths. It has become a dream come true for me to visit. For a long time I read about them and watched videos on YouTube).
And when she began to talk about Korean food, I became outrageously craving a Korean restaurant, which, unfortunately, is not nearby. Or at least marinate a barrel of Kimchi).
Finally, Charlotte wrote a small Seoul guide for the lucky ones who plan to visit it. I didn't bother reading this anymore.
Also, this book has some really cute pictures. Like everything Korean, they are very cute.
Before I was addicted to all this shorty, I was a little skeptical about all sorts of cute pictures and labels. It seemed childish to me and I could not believe that, for example, a good, serious remedy could have a cute face on the label. Now, of course, I have revised my opinion on this matter.
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What can I say about my impressions of this book?
Korean beauty secrets or flawless skin culture:
❤️ Useful book
❤️ interesting
❤️ Easy to read
❤️ Very informative
❤️ With cute drawings
The only drawback is that the book is small. Although everything that is possible is told in it, it is read very excitedly and I want more).
Basically, I've already said everything. And how did I just not name it). This thin sweet book told me more than all the glamorous women's publications put together.
Thank you very much for reading!(─‿‿─)♡
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