Random selection of winner on Instagram. How to hold a competition on Instagram for reposts, photos, using a hashtag for promotion: program, example. Using a random number generator for a contest on Instagram: links to services

In this material I will talk in detail about how to hold a contest or giveaway on Instagram. Let's look at the pros and cons of various execution mechanics.

And so, all sweepstakes and competitions can be divided into three types:

With repost

The most famous and familiar method to most, but it has many disadvantages.

Minuses:
- Difficult conditions for participants - you need a separate application for reposting.
- Few people agree to repost, because it spoils general form pages.
- Many freeloader accounts created solely for the sake of participating in sweepstakes and competitions.
- We need a more expensive prize to lure participants.

Pros:
- Larger audience coverage, with greater activity of participants compared to other types of competitions.

Mechanics:

In order to conduct such a draw you need:

Make an attractive banner with a picture of the prize and the word “raffle.” If you make this picture ugly, it will dramatically reduce the number of your potential participants. Few people want to post something unpleasant on their page. Therefore, here you will most likely need the services of a designer.
Come up with a hashtag for the giveaway (#raffle_yourbrand).
Indicate the closing date for accepting applications and the date for announcing the results of the drawing.
Draw up rules for conducting (a sample is given below).
Assign unique numbers to all participants who fulfill the conditions. It is advisable to record all participants with numbers in a separate file. If you wish, you can send each participant their number via direct message.
Determine the winner, record it on video and post it on your page as proof. Either do it in live. You can determine the winner using a random number generator or some other service, for example, giveaways.
Make a post with a photo of the winner who received the prize.

In accordance with standard rules, the participant must:

Subscribe to your account
Repost with photo and text from your post
Mention your account in the repost (required via @) and the competition hashtag.
Open your profile (so that the competition photo is visible to everyone).

Example:
The conditions of the competition are simple:
1) Be a subscriber to our account @your_page
2) Repost this post and indicate the hashtag #hashtag_of_your_raffle
3) In the comments to the repost, tag at least 2 friends (optional)
4) Open your profile during the competition - all those who have fulfilled the conditions will definitely receive numbers.
5) Receive the participant number from us under the repost.
6) And wait for the results! 3 winners will receive their prizes!
You can take part in the competition until *date_time*, the results will be announced no later than *date_time*!

In comments

The simplest mechanics of drawings. All the action takes place in the comments under your competition post.

Minuses:
- Small coverage.
- Participants can indicate left-wing participants who need to be eliminated.
- There may be confusion with the numbers.

Pros:
- It's easy to participate.

Example:
Table for two for ONE COMMENT! Dear friends, take part in our regular drawing! Everything is very simple! To participate, you need to subscribe, like and tag three of your friends in the comments to this post (via @, not stores). Each comment will be assigned a number and in a week using a generator random numbers we will determine the winner. It is PROHIBITED to indicate people who have already been in the comments. MULTIPLE COMMENTS ARE ALLOWED DIFFERENT people, then you will receive several numbers and accordingly increase your chances of winning! As a prize you will receive *YOUR_PRIZE*! We will send their number to all participants via direct message. We will announce the winner's name in a week. Comments will be accepted until *date_time*. Good luck!

Note:
- You can determine the winner using random numbers or other methods. For example, you can do a task - come up with the funniest comment. You can choose the winner yourself according to your taste or appoint a jury.
- If you have a very inexpensive prize, then you can allow users not to indicate any friends. In this case, you will get less coverage, but more active participants.
- If you are too lazy to distribute numbers, then you can ask users to do it for you. Those. so that each participant begins his comment with a serial number. You start: 1. First comment. The next person leaves a comment: 2. Second comment. Etc. But confusion may arise, because... two people can start writing a comment at the same time.

Photo competition

People add their photos to Instagram one way or another, and the essence of this method is for the user to post information about the giveaway in the description of the post on their page. This method is a little more complicated than the mechanics with comments, but much simpler than a repost contest with the same coverage.

Minuses:
- Possible cheating.

Pros:
- It's easy to participate.

Example:
We are excited to tell you about our new giveaway! The rules are simple. Place a photo on your page that shows YOU PERSONALLY, start the caption with the phrase: “Friends! Help me win *your_prize* from *your_brand*” and indicate the tag #raffle_your_brand. In addition, you can add your own text. We will determine the winner by the largest number likes. As a prize you will receive...

Summarize

It is very important to post a video of how you determined the winner, as well as post a photo or video of him receiving your prize, so that everyone can see that everything is fair with you. You can also make some kind of discount offer for participants for a limited time.

In this article we will talk about what reposts are and what their pros and cons are, as well as how to hold a photo and repost competition on Instagram.

Navigation

Social network Instagram- it's very powerful marketing tool, which is No. 1 in the advertising platform market. At the same time, it is located at the intersection of visual marketing and SMM, which again gives it a clear dominance over other social networks:

Strong visual impact through photo competitions.
A huge audience, more than 400 million users, with about 30 million users being the Russian audience.

Thus, more than 250 million active users visit Instagram every day. Instagram is the best service for sharing and publishing photos. Therefore, photo and repost competitions on Instagram are used not only by small companies, but also by popular brands, like Adidas and Nike.

What are competitions on the social network Instagram?

Instagram competitions are a kind of event that consists of completing a task. For example, photography competitions consist of determining the best art photography or artistic textiles. Thus, at the end of any competition, a winner is determined who receives the declared prize.

What competitions are there on Instagram?

So, there are three types of competitions on Instagram:

Repost competition. Participants in this competition publish their photo and at the same time add the desired hashtag, for example #competition2017.
Creative competition. Participants in this competition post on their page their own photograph, which was taken according to the rules of the competition.
Like contest. Participants in this competition also publish their own photo or a photo according to the rules of the competition, and at the same time try to get as many likes as possible.

How to run a repost contest on Instagram?

So, if you decide to hold a contest with a repost, then you need to stock up high-quality photographs prizes that the winner will ultimately receive.

Worth noting that it is very important to visualize all the prizes, since the participants in the competition must know and see what they are fighting for.

But, if it is impossible to take a photograph of the prize in the literal sense of the word, then you need to use similar photographs of the prizes. For example, you cannot take a photo of a prize, which consists of receiving a certificate or a free photo shoot.

Please note that the quality of the photograph must be at the highest level. After all, few people will agree to publish a low-quality and pixelated photo on their page. Thus, if you decide to hold a competition, then you should use only live and interesting photos, which the user will place on his page without any doubt. Therefore, photographs from dark light, poor quality or blurry.

What prize should I choose for the competition?

Never save money on buying prizes, as a cheap prize is unlikely to make people want to repost, so the prize should be attractive and expensive.

To make your audience more interested in the competition, you can do the following:

Write the name of the competition on the competition photograph;
Come up with a special hashtag that will characterize the competition;
Indicate the date of the competition and its end;
Insert your login (username) on Instagram into the competition photo.

In order not to overload the competition photo with your information, you need to select only the main and most necessary inscriptions.

Advice! Be sure to indicate the end and closing date of the competition in the photo, as users will think that the competition is still running, and therefore will post it on their page. Well, you will have to go to the users’ page and announce that the competition has already ended.

So, the standard rules of the competition include the following:

Subscribe or be a subscriber to the account of the competition organizer.
Post a competition photo on your page, and you can do this using a repost or a screenshot.
Tag the competition photo using a hashtag or the organizer’s login.
Remind contestants that their profiles must be accessible to everyone.
Inform about the date and end of the competition.
Provide a method for determining the winner: a jury, distribution of numbers to competitors, drawing lots, or selecting a random photo with a named tag.

Instagram hashtag competition

If you decide to hold this type of competition, but don’t know how to do it, then we will tell you.

First of all, you need to come up with a special competition hashtag, which will be the key to participating in the competition. For example, this could be the hashtag #competitors #happy March 8 #in2017 #in the competition #accepting the challenge. Thus, with the help of hashtags during the competition, you will find out how many contestants there were yesterday and how many are already today. Therefore, based on the number of contestants, you can choose a winner.

A huge advantage of Instagram is that you can find users using a given hashtag at any time.

It is worth noting that in a competition with a hashtag, you need to define a photo so that it is more solid and attractive. Therefore, after determining the competition photo and personal hashtag, you can start holding the competition.

How to determine the winner of an Instagram contest?

An easy way to determine the winner of an Instagram contest

So, earlier we said that you can choose the winner of the competition using a jury, drawing lots, a random number generator and using a personal hashtag. But still, let's look at the simplest way to determine the winner of the competition.

Eg, your competition is already in progress, and in the rules you indicated the mandatory use of a special competition hashtag. Now, in order to find out who is participating in the competition, and how many participants are in the competition at the moment, you need to enter the specified hashtag in the search.

But in order to determine the specific winner of your competition, you need a second (preferably) similar phone on which you are also logged into Instagram.

Now you need to enter the video recording mode on the first phone, and on the second phone you must find the list of participants using the hashtag, and then turn on the video recording so that users can clearly see your actions and the randomly selected winner of the competition. This is necessary in order to avoid criticism from the competitors.

However, even after a random winner has been selected, you should not publish their name publicly as it must be verified against the rules of the competition. After all, there are a lot of freeloaders in the world, and therefore many users, in the hope of winning something, participate in hundreds of competitions. Well, if the winner turns out to be not what you need, then you just need to re-shoot the video.

Using a random number generator for an Instagram contest

This method is perhaps the most honest and best, speaking from the perspective of the competitor. After all, using this method you will not be able to deceive the competition participants.

So, let's list the most popular random number generators:

Random– an excellent and most popular service that allows you to generate random numbers. A huge number of competitions are held with the participation of this service. Therefore, you should use it in your competitions if you really conduct them honestly.

Randomizer is a similar service that also allows you to determine the winner by generating a random set of numbers.

As you can see, the operating principle of this service is simple and primitive; to do this, you just need to upload a text file with numbers, and then click on the button "Mix". After this, the winners will be determined.

Fanpage Karma is an excellent service that will generate any number, even ten-digit ones. But there is one big disadvantage for the Russian audience, since the site is completely English.

As you can see, the service itself gives out the winners, while dividing users with competitive posts by likes, comments, likes + comments and comments with the largest number of likes.

Well, this is where we will probably finish our article about holding a competition on Instagram.

Video: Competitions on Instagram [Step-by-step plan for conducting and collecting subscribers]

Instagram is an excellent platform for promoting your brand, as well as for attracting people's attention to your company's new products. If you have a high-quality and advanced account, carefully monitor content updates, then over time you will definitely acquire a lot of fans and satisfied customers.

To prevent your subscribers from getting bored, actively commenting on photos and giving likes, it is useful to periodically hold a competition on Instagram. About how to organize it in this social network will be discussed below.

Promotion in the form of a competition will allow you to evaluate how much people love the products you offer. Also, with the right approach, you can launch a viral effect and tell new potential users about your brand, products, store.