Popular Russian brands of women's clothing. Russian clothing brands: list, review

IN modern world As never before, the expression "meet by clothes" is relevant. The male half of society, along with the female half, strives to be “in trend”. And the brand of any product or service is, perhaps, of paramount importance even before quality, not to mention the price.

Consider the most popular clothing brands and conclude them in the TOP-10.

The top three are global brands with long history, won the love of fashionistas around the world, but not available to everyone. These are luxury companies.

1. "Versace"

The first place can rightly be given to the giant in the fashion world - Versace.

The brand was founded in 1978 by Giani Versace. After his death, the administration of the empire passed to him. younger sister Donatelle.

Under the Versace logo, not only branded clothing for adults and children is produced, but also fashionable accessories, jewelry, perfumery and cosmetics, as well as household goods - dishes, furniture, interior items and even Decoration Materials for repair.

2. "Gucci"

One of the most iconic and famous brands- Gucci. Founded in 1904 by Guccio Gucci. After his death, the fashion house and the corporation as a whole were run by his sons, who later passed control into the hands of their children.

Among the vast number popular brands and names it is "Gucci" that is considered a symbol of sophistication, wealth and luxury. Elite goods from "Gucci" are such, because from the moment the company was founded, only the best, experienced and talented craftsmen have worked and continue to work on each item.

3. Prada

Luxury brand "Prada" was founded in 1913 by Mario Prada. Further, the board belonged to his daughter Louise, who transferred the brand from the hand of her daughter Miuccia Prada. The latter, a few years later, also opened her own brand - Miu Miu.

Mario Prada started his business by making handbags and leather accessories. Over time, production has grown to incredible proportions. Luxury accessories are known all over the world, as well as Prada branded clothing. Each item from the collections combines refined elegance with modern trends and is perfect for show business stars, representatives of famous families, and students of expensive colleges, the so-called "golden youth".

Going down the top, consider the popular clothing brands that are available to every person. And you can buy them in almost any city, in boutiques or specialty brand stores. But nevertheless, they also have big names and are known throughout the world for their history and quality of products.

4. Escada

Popular brand women's clothing Founded in 1979 by Wolfgang and Margaret Lay. Margaret had experience as a model on the catwalk, and also worked as a designer and seamstress at the royal court. Her experience, combined with her husband's experience in financial and administrative matters, led to the creation of the well-known Escada clothing line. The brand got its name in honor of the winning horse, which the couple bet on while participating in the races.

Over time, the brand expanded, and this moment in addition to fashionable clothes, Escada produces elite perfumes and cosmetics.

5. "Mango"

Relatively young, but still very famous brand Mango was founded in 1984. Mango, like many well-known clothing brands, was founded by relatives - brothers Ayzak and Nahman Andik.

The Mango brand gained its popularity quite rapidly, and literally two decades later it is known and represented in more than 100 countries around the world.

The collections are designed mainly for modern, progressive and active women and men. Mango also produces children's clothing, accessories, underwear and watches.

6. "Beneton"

A world-famous clothing manufacturer first announced itself in 1965. The brand was named after the founding family.

"Beneton" specializes in the production of clothing lines - everyday, which can be found in stores, and for fashion catwalks and impressions.

In addition to the release of clothing, "Beneton" is engaged in sponsorship and advertising activities.

7. Mex

Trademark "Mex" was founded in 1980 by an Indian trader Rattan Chadha. Initially, he was engaged in the import and sale of clothes from Asian countries, namely the Emmanuel and Mustach collections. In 1986, there was a merger of brands, and the company acquired the name known today.

The brand has grown rapidly.

In the early 90s, a clothing line for children and newborns appeared.

A lot happened in 1997 significant events, there were lines of shoes, socks, bags, watches and perfume. Also in 1997, the first Mex store was opened in Russia, in Moscow. Further, every year branded stores opened in more and more cities.

"Mex", like some other modern popular clothing brands, easily went to the masses, and its clothes and accessories are available to everyone.

8. "Tom Ford"

In addition to brands that produce clothes for the whole family, there are those that specialize in a specific contingent of customers. So, for example, there are women's.

The most popular manufacturer of men's clothing is Tom Ford.

Before starting his design career, Tom Ford was a popular and one of the highest paid art directors in the fashion world.

For more than 10 years he worked for Gucci, after Yves Saint Laurent and Estée Lauder. And in 2006 he founded his own brand of clothing and perfumery.

Men's clothing "Tom Ford" is considered the most stylish and sophisticated among men's brands.

And, of course, Russian clothing brands cannot be ignored. And let them occupy the last lines in the TOP, but in fact they are far from the last in the fashion world.

9. "Yours"

This is a Russian brand that has been producing stylish, fashionable modern youth clothing and accessories since 2001.

The main collections of the brand are casual, sports, home clothes, underwear, accessories and shoes.

The brand collaborates with well-known Russian fashion designers and fashion designers, and it is also led by Italian consultants.

10. "Code Red"

Reviewing popular clothing brands Russian production, it is impossible not to stop at "Code Red". The brand specializes in the production of sports and streetwear as well as accessories. Special attention given to the line of bags and backpacks. It is well known and loved among Russian buyers.

Having considered even far from all well-known clothing brands, we can conclude that there is a versatility and variety of fashion trends and design novelties. Among them, absolutely everyone can choose exactly what he likes.

Budget shopping can be really successful if you know what things this or that brand does better than others. Here are some tips to help you create a quality basic wardrobe for very little money.

New Yorker and Bershka T-shirts

In the stores of these brands there are always several rails with plain cotton T-shirts. different styles- with and without sleeves, with V-shaped and round neck, with processed edges and with "torn", all colors - from white and black to newfangled dusty pink. Take several at once - to wear at home, for fitness, for a walk with the dog or as underwear.

What else The choice of original, well-fitting T-shirts with funny prints is sometimes so great that you can safely buy them - the risk of stumbling into your "double" in the city is minimal.

Zara: jersey

Cozy knitted things will come in handy even in warm time year, not to mention winter. The new Zara women's collection has a lot of successful sweaters, jackets, tunics, skirts and other knitwear items with an original free cut. If you are afraid to make a mistake with the color, you can stop at a neutral gray or beige.

What else does Zara successfully implement important trends in the most accessible way, but in the pursuit of trendy silhouettes do not forget to pay attention to the composition of fabrics - an abundance of synthetics in the wardrobe is useless.

Monki jeans

This Swedish brand appeared on our market relatively recently, but many metropolitan fashionistas have already joined the ranks of its fans. For decent jeans at a decent price, they'll likely send you here first, not Levi's or Gap. This season is full of high-waisted moms, loose boyfriends, already classic skinnies and bell-bottoms again.

What else If you get here on sale, you have a chance to get some decent jeans for only 500 rubles.

Marks & Spencer: lingerie

Not every mass market brand can boast of perfect fit, pleasant fabrics, beautiful prints and the quality of its underwear. If you want to save money - take the classic "2pack" - two identical bra models for one price. Shapewear is also available.

What else Deserves special mention is the elegant Autograph lingerie line, which is run by former Victoria's Secret "angel" Rosie Huntington-Whiteley.

Uniqlo: cashmere

The brand has a lot to praise, but Uniqlo cashmere is unbeatable: warm, but lightweight cashmere sweaters fit perfectly, do not “bite” and at the same time cost a penny.

What else Take a closer look at high-tech thermal underwear and, of course, jeans. If the cut of the brand suits you personally, consider yourself lucky.

Mexx: white shirts

The perfect white shirt is not just basic, but necessary thing business wardrobe. Mexx stores have and classic options, and blouses with decor - perforated sleeves, silk bows and additional buttons.

What else Young people should ask the price of jackets.

Reserved: women's trousers

Here, too, there is something to replenish your office wardrobe: try on chinos, pants with high waist, "in the rib" ...

What else Leggings and sports trousers- for those whose morning starts with going to the gym or jogging.

Topshop: shoes

The English brand, unfortunately, reduced its Moscow network to a minimum - there are only three of them left in the center. Meanwhile, Topshop is almost the only mass market brand that offers decent shoes. Men can also find a decent suit with skinny trousers here.

What else Extravagant women of fashion rush here for colored faux fur coats.

Next: pajamas

In Next stores a large assortment sleepwear: funny sets with stars and a gingerbread man for cozy bachelorette parties, cozy flannel nightgowns, lace slips for those who like it hot, warm bathrobes and soft kegurumi. Should I remind you that pajamas are a great New Year or Christmas gift?

What else Quality children's things.

Gap sweatshirts

Sweaters, pullovers and sweatshirts abound at Gap. Choose concise options that are not “spoiled” by a large logo.

What else Hoodies bought at Gap are not much inferior in quality to those from Iceberg or Calvin Klein.

H&M: scarves and other accessories

Of course, in the stores of this "mass market king" you can find almost everything - from underwear to jackets. But we advise you to go to H&M in search of warm scarves and stylish jewelry. The right accessories, even the most inexpensive ones, will help you stand out from the crowd.

What else Do you want something in the spirit of Balenciaga, Prada or Lanvin, but are not ready to spend money on the original? Then you are here for a more modest analogue.

Zarina: skirts

IN new collection there are many fashionable A-line models, classic and printed tulips, puffy midi tutus (like Carrie Bradshaw) and flowing maxi.

Mango bags

Entering this store, it is easy to get lost among the rails with jeans, shirts, coats... Don't panic - better go to the section with wallets and bags. Here you can, for example, buy an excellent shopper bag in wine, mustard or black for only 2499 rubles. And in the new collection there is a wonderful mustard saddle bag with studs - almost the same as the heroine Leia Seydoux in the new "Bond"!

Oasis: dresses

Behind cocktail dresses, bridesmaid dresses and prom or theater attire, visit Oasis. Pay attention to midi dresses with lace trim, a red sheath dress and a bright orange sleeveless dress with a stand-up collar. If you believe eastern horoscope, the last two are great for celebrating the New Year.

At the moment, almost all well-known brands in the world are represented in Russia, both in the mass market segment and more expensive ones. The choice is huge, but often you want something more. Of course, Zara or H&M is a great discovery of mankind, offering us a lot of good clothes at a reasonable price, but there are still many less popular brands in the world that deserve no less attention.

In this article, I want to introduce you to some very interesting, in my opinion, European brands. Many of them are already widely known in Europe, some of them are even partially represented in Russia in various showrooms. And some have not yet reached our country, but if you go shopping abroad, be sure to take a closer look at them.

European clothing brands

Comptoir des Cottoniers

French brand offering excellent quality clothing. There are usually not so many things in the collections, but everything is made from natural materials.

Lots of good basics (jumpers, skirts, shirts) in neutral colors, but there are also things of interesting colors. Prices are quite democratic and start from 30-40 euros.

Pimkie

This is a French brand of democratic youth clothing. A kind of Zara in French. Many French women who want to dress fashionably and diversely, but at the same time do not have the opportunity to spend a lot of money on it, choose this particular brand.

The quality of clothes is quite consistent with the price, but for little money you can dress from head to toe. Prices start from 20 euros abroad.

The brand is presented in Moscow. Prices are slightly higher than in Europe.

Laltramoda

Well known in Europe italian brand, producing quality clothes reasonably priced. The assortment includes feminine dresses, quality sweaters, trousers and outerwear in a variety of colors.

Italians love Laltramoda, because they can wear clothes from this store to work, on a date, or for a walk with their children.

Compagnia Italiana

A brand from the founders of Laltramoda, but designed for a younger audience. Partially presented in Russia, but for a full-fledged choice and an adequate price, you should still go to Italy. The brand offers clothes in the middle price category.

Love

A well-known English brand that has not yet reached Russia (some items can be found in some showrooms). Offers fashionable clothes interesting cut, bright colors, relying on youth, romance and mischief. There are many popular fashion bloggers and fashionistas around the world among the brand's fans.

Prices are quite democratic, starting from 30-40 euros.

Compagnia Fantastica

A young Spanish brand that produces fashionable, bright and ironic clothes for girls. A small number of items of this brand are presented in the Moscow network Podium Market. The brand focuses on interesting prints and decor, so you will not find basic items in this store. But if you want to buy something funny and trendy - there is plenty to choose from.

Prices are also pleasing to the eye and start (in Europe) from 20 euros.

Claudie Pierlot

A well-known French brand represented in Russia in the Podium Market network. The brand has the same owners as the Sandro and Maje stores. Mostly feminine items with elements of romantic and casual style are presented. flowing fabrics, good jersey, interesting decor - Parisians love the brand for this. Prices are average and start from 70-80 euros.

& other stories

European brand in the mass market segment, offering better quality items than Zara or H&M. This brand produces shoes of especially high quality (from genuine leather) with a sufficient comfortable shoe. The store became famous for various collaborations with fashion designers and media characters. Betting on the latest fashion trends and the most trendy and unusual things. Well-executed and interesting in design jewelry also deserves attention. Prices are slightly higher than in H&M, but still democratic, starting at 50 euros (clothes) or 20 euros (accessories).

COS

Another subsidiary brand of H&M, at times outperforming its older brother in quality. In clothes, emphasis is placed on minimalism and a straight cut without unnecessary details. However, the clothes are really high quality sewn and sit well on almost any figure. A good choice outerwear. Also pay attention to jewelry, it is very creative here and not everyone will like it, but it fits perfectly into the overall concept of minimalism.

Prices for the most basic models start from 30 euros.

Twin set

In Moscow at the moment there are several boutiques of this brand, but they represent only the first line of the brand (and there are 3 of them). In addition, the prices for this brand in Russia are much higher than in Italy. The brand produces women's clothing, focusing on romantic images in urban bohemian style. A lot of chiffon, sequins, interesting details, combination of textures. There is also a standalone line offering mainly party and event wear, and a jeans line focusing on comfort and feminine casual. Prices are average and start at 50 euros.

Of course, this is only a small part of the interesting brands from Europe that you can look at when going shopping abroad. Plan your itinerary so that you always have time to look for something new. After all, pleasant discoveries are always very inspiring. ;-)

Anna Turetskaya — editor-in-chief of the Fashion section, fashion expert Coldy magazine

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In Russia, girls have their own preferences in clothes and brands. We analyzed search queries, major fashion trends, surveys in groups in in social networks, as well as our personal surveys on the site site. Now we can present you the ranking of the most fashion brands women's clothing in Russia according to the women themselves.

Savage (Savage)

This company operates on Russian market brand clothing for almost 15 years and all these years it has not changed its direction.

The Savage brand designs clothes for girls and women under 40 who follow fashion and love to combine various items wardrobe.

In the Savage collections, you can find both classic items and bright wardrobe items that undoubtedly attract the attention of customers.

The most important thing that attracts young girls is the low cost of clothing.

ZARA (Zara)

Another brand that focuses on young women.

ZARA produces fashion items that are really popular and in demand. Looking into their company store, you will never see it empty. Usually, even in the fitting rooms, there will be a queue of the fair sex and their lovers, waiting for the girls to choose at least something from the variety of clothes presented.

The price in ZARA stores is democratic, but still bites a little. Although this does not scare the girls at all, because for the quality and nice clothes need to pay.

Incity (Incity)

Incity has been around since 2003 and collaborates with many other fashion brands.

All clothes of this brand are combined with each other, which undoubtedly attracts customers. The store also has a fairly wide selection of related products - here you can buy almost everything, from hair bands to underwear.

Another important point, which absolutely all female representatives like - the low price of things.

Lacoste (Lacoste)

There is probably not a single girl who does not recognize the famous logo in the form of a small crocodile.

Since 1933, Lacoste has been pleasing its consumers with stylish clothing. sports style. calling card of this brand are polo shirts, present in the wardrobe of every third girl.

This brand, although not included in the list of budget ones, still continues to attract customers.

SELA (Villages)

This store was founded by two brothers who at first simply traded in Chinese things. After a while, they began to produce their own clothing lines, which are extremely popular to this day.

The brand focuses on young girls who follow fashion and love experimenting in clothes.

In addition to bright things, prices also attract attention - they do not bite at all.

River Island (River Island)

This brand was created for young girls who prefer experiments and a combination bright colors in clothes.

Clothing from River Island is a real hurricane of various textures, prints and fantastic colors. Each collection attracts attention and makes you want to buy at least one little thing.

The clothes of this brand will help you stand out from the crowd and add zest to your image.

Mango (Mango)

This brand set as its goal - to stylishly dress girls with an average cash income. It was this brand that was one of the first to create its own online store to sell things around the world.

bright and stylish clothes The Spanish brand has been popular for only a few years, but it is already known to customers in 45 countries around the world.

Nike (Nike)

One of the most recognizable brands that produces sportswear. Nike sneakers have been popular among girls for several decades now.

IN Lately Nike focuses on femininity, so you can already find dresses and platform sneakers in their collections.

It is also worth mentioning price range: Nike is a manufacturer of non-budget clothing, but the wallet will not lose much weight from the purchase, since the quality of these clothes allows you to wear them for years.

H&M (H&M)

This brand attracts girls with its availability and a huge selection of clothes. H&M makes everything from hairpins and underwear to stylish jackets and shoes.

H&M continues to delight its customers for many years with low prices, promotions and numerous discounts.

I am also glad that the company does not rely on a certain age, so both the grandmother and her granddaughter will be able to pick up clothes in the store of this brand.

Adidas

The company is known as the most popular manufacturer sportswear and shoes.

Perhaps only Nike can compete with this brand. So, what is it that attracts customers to this brand so much?

The most important thing is the quality of clothing and the style that runs through all the Adidas collections (for all, Adidas is associated with three white stripes on a dark background).

The price is also pleasing - from buying a T-shirt or sports skirt brand wallet will not be empty.

A whole army can be formed today from women's clothing brands. At the same time, the length of the lists of names impresses with its scale. It seems that there are not so many women who would be 100% useful for all these brands. This is why the fashion business has its own rules of evolution, as some brands stand above others not only in terms of popularity, but also in terms of clothing quality, price, and other fashion parameters.

Clothing brand rating according to BrandZ

brandZ is a large database of brands. It contains data on more than 23,000 brands and 650,000 consumers. In order to assess the value of brands, they began to make a BrandZ rating. Almost all brands from various categories take part in it and 100 positions are given, starting from 2006. Let's see which clothing brands are included in this global list.

26th place is a company Louis Vuitton . She is at the top of the rankings. This is a company that sells fashion shoes, clothes and accessories. Its price is $ 24,312 million. Its category is "luxury". But, there is nothing surprising in this. The company's bags are an object of desire for women all over the globe, of course, without taking into account very remote corners, where the concept of fashion is practically in its infancy.

57th place staked out Nike. Nike helps make sports comfortable for people who love sports. Its valuation of $13,917 million is fully justified, as it is one of the world's most popular sports companies.

62nd place occupied by the company H& M. You can not see almost a single report about street fashion, which would take place without the clothes of this Swedish company. Photographers and fashion and models prefer H&M trendy clothes. Their love is very strong and very old. If we take into account the price of this company at 13,006 million dollars and its rating, then this can be confirmed with accuracy.

At 71st place Ranked by BrandZ and #4 on our list of branded womenswear - Hermes. Standing in line, which can last several years, women are forced by unique wallets and bags. Maybe such a long wait also affects the company's valuation - it is estimated at only 11,917 million dollars.

86 place belongs Zara. Amancio Ortega, the Spanish tycoon and owner of Zara, knows the secret of how to build a profitable business selling cheap youth clothes. An estimate of $10,335 million for the budget category is a very good result.

90th place takes Paff Dreams. This brand is estimated at 9,600 million dollars. But he is in the BrandZ ranking is the last of those that belong to the category of fashionable clothes.

The best clothing brands according to Forbes

Forbes also did not pass by branded clothing, although they always had their own specific vision on various aspects of life. So, the most rated, according to Forbes, are mainly represented by famous brands clothes such as: