How to come up with the perfect call to action. Sports festival dedicated to conscription into the army

GOALS AND OBJECTIVES

• promote health and physical development;
• to promote the expansion of extra-curricular sports activities;
• involvement of schoolchildren in regular classes exercise;
• education of moral and volitional qualities of patriotism, collectivism, courage, determination, perseverance, purposefulness.

TIME AND VENUE

The holiday is held in the sports hall of school No. 26.

PARTICIPANTS

Young men of 10th and 11th grades, admitted by a doctor, who have undergone appropriate training, in sportswear are allowed to compete.

COMPETITION ORGANIZATION

The organization of competitions is carried out by the teacher of physical culture, the council of the KFK of the school.

DETERMINATION OF WINNERS

Winners are determined by the highest total points, victory in the stage -2 points, defeat -1 point.

AWARD.

Teams are awarded certificates for their places, each participant is awarded a prize.

SCENARIO OF A SPORTS HOLIDAY.

(Music sounds - at first quietly, then louder, the sound gradually decreases, and words sound against the background of the music.)

LEADING : Another call to the Army...

And again the immortal march of separations “Farewell of the Slav” floated over the squares and streets, over the railway station platforms and half-stations. The spring conscription will begin soon, the guys are escorted to serve in the ranks Russian Army. And although some of them still have to stay at home for a few days, weeks, maybe a month, the countdown is already underway until the day when the agenda arrives.

Well, for now...

The draft board has not yet sent
That agenda with your name ...
They didn’t hand you your machine gun -
He's with someone else today...

The words of the oath in ringing silence
You didn't say before the formation.
Father's house did not see in a dream
And he didn’t wear clothes for days.

Collars not lined...
And stock duffel badges
Soldier days are not counted ...
Waiting for your coming prowess...

LEADING: And as soon as you guys, our dear conscripts, become military men, then the first word - parting words will be told to you by the director of the school (……….)

LEADING: In a few days, when you, having received a summons, go to the recruiting station, your relatives, friends, beloved girls will go with you to see you off to the service. Well, if someone doesn’t have a loved one, it doesn’t matter. Maybe today you will meet her, the most beautiful girl in the world. And let the song be the pledge of loyalty. (song sounds).

Most of you go to the Army from your parental home. Your parents are worried and worried. Where will you serve? The soul hurts doubly for the guys who get into hot spots. What kind of relationship do you have with other military personnel? Is there hazing in the part where you will get? Do you have enough strength, health, knowledge to enter adulthood with dignity?

Of course, mothers are the most worried. After all, they remember their children very tiny and helpless, they remember the first steps, the first words ... They remember year after year both childhood and youth. They believe that your future life will be big and interesting. After all, every mother hopes that it is her son who will become, if not the strongest and smartest, then certainly the happiest!

Dads are no less worried. Most of them themselves served in the army at one time, and they have something to say to their sons today. Their men's instructions and advice, maybe some special secrets, will certainly come in handy in the service, the word is presented to the father of our future conscript ...

Well, guys, you almost felt like soldiers. Now is the time to listen to the song. (song sounds).

And now, I think, no one will mind if we arrange a little warm-up for our recruits. Let's test their ingenuity, resourcefulness, skill. The army is waiting for a strong, healthy, strong generation.

So we start.

1. Building teams (name and motto).

"Order". Dear guys, every day you have a routine, especially if the day is school: And so ...

“Rise” From the support, the participant runs to the place where he lies sports suit and puts it on. The task is performed by each participant.

“Charging” Moving the cuttlefish to the “shuttle run” mark, transferring 3 balls (one at a time) from one hoop to another, returning to the starting place by running.

"Garbage collection" Balloons scatter and collect one by one with a scoop, without the help of hands, carry the ball in the scoop to the mark and put it in the basket.

“Preparation for classes” Participants reach the mark, solve a crossword puzzle.

“Hiking to school” The participant runs to the mark, braids the “sister”, helps her collect the satchel, puts it on her shoulders and, together with the “sister”, runs to the start line.

3. Any holiday is complete without humor and laughter. Therefore, the following relay races are sports and humorous.

Participants start in pairs, one in a lying position, moving at the same time pushing their hands to the mark, return to the start, changing roles at the mark.
Participants start in pairs, holding a volleyball with their foreheads.
Participants pass the distance on skis.
Participants simultaneously lead two basketballs to the mark, back the balls in their hands, running.
Participants simultaneously lead two soccer balls to the mark, run back, balls in their hands.

4. The time has come for the competition, where, in addition to military bearing, it is necessary to demonstrate vocal abilities. Review - building and songs.

5. Captains competition. Tied to the leg of every captain balloon. Single combat in pairs. The task is to step on the opponent's ball with the free foot, so that the ball would burst.

6. Every a real man must be physically developed and ready to serve in the ranks of the armed forces. Military sports competition: lifting weights, pulling up, shooting, putting on a gas mask, disassembling and assembling a machine gun.

7. While the judges are summing up the results of the competition, the audience chooses the “Mister” of the competition from among the participants.

LEADING : So, judging by the faces, the future warriors are in a good mood.

Man... What does this word mean?

A man is courage, will, courage, generosity, nobility. (song sounds)

We all want to believe that there, in the Army, everything will be fine with you. The days of service, believe me, will fly by very quickly, and in just two winters we will meet you. (song sounds). And most importantly, remember that no one will wait for you as much as your mothers. They will listen to every knock, they will wait for you through long, sleepless nights, and in the morning they will hopefully meet the postman. And that's why I want to tell you: "Write letters to mothers."

Sing guitars marching strings
In the taiga, in the mountains, among the seas ...
And how many of you are young today,
Lives away from mothers!
You are always somewhere on the road -
Show up there, then here...
And your mothers are worried
Everyone is waiting and waiting for news from you
They count days, weeks,
Words fall out of place...
When mothers turn gray early -
Not only age is to blame.
And therefore, serving as a soldier
Or wandering the seas
More often than not, guys
Write letters to mothers!

8. Summing up and awarding.

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Calls to action like this fail to get you fantastic results (which is what you expect) because your target audience has become more callous to standard marketing techniques.

If you want to learn how to write an effective and effective call to action that will allow you to attract many times more customers and increase sales, then this article is for you.

The main reason why your Landing page , commercial offers,email newsletters and others marketing tools bring mediocre results - this is a bad call to action.

Amazing Fact:more than 70% of companies do not use calls to action at all in their marketing communications with the client. Just imagine, you spent certain resources to win the attention of a potential client, but forgot to tell him what you expect from him ...

I suggest you solve this problem once and for all today. Now that the global markets are bouncing and losing, it's time to come up with a compelling and effective call to action that will increase your sales by 15-100%.

Here are 7 tactics for crafting the best calls to action for your business.

1. Offer something for free.

Forget about "Learn more" calls. Offer your customers something for free and you will see how much the result will change.

This technique is actively used by service and software developers who offer us to try their program for free for a certain period of time.

It would be foolish to refuse such an offer. You don't lose anything. You can study the product and only then pay money for it if you like it. That is why this tactic is the most effective for thinking through the best calls to action.

2. Offer to take advantage of the main benefit

Use your product's main benefit in your call to action/ service that the client will receive. If the client is not sure that he needs this benefit, then most likely you will not receive it. But if the client simply does not see this benefit, then you simply missed the client from own hands(or manager's hands).

Spend a small brainstorm, but rather ask customers directly what benefits are most important to them when making a decision. Perhaps this is a guarantee of some result or the lowest price on the market.

3. Offer to do "right now"

People are very impatient. Nobody likes to stand in long lines. I think you are one of those people.

This is why it is so important in business to act quickly. That is why it is important to call the client back within 5 minutes, respond to the letter within 12 hours and offer to take the next action right now.

According to the research of our American colleagues, more than 35% of consumers consider delay in the work of the company as bad service. Use this information to your advantage.

Satisfy the client's thirst to act right now. The client thinks: “After all, there will be nothing wrong if I buy it right now” or “After all, I have nothing to lose if I call right now.”

4. Create intrigue

Using intrigue in a call to action can get great results.

In 2014, well-known marketer Andrew Sobel published the article "6 rules for creating intrigue", one of which reads: “Tell people about what you do and what results you achieve, but leave an understatement in how you do it.”

Curiosity makes us go a little further. If you know how to write a call to action so that a person has a desire to learn more, then success will not be long in coming.

This is especially true for contextual advertising, where the indicator is important. CTR ( percentage of clicks relative to percentage of ad views). If you intrigue the client by telling him about some fact, but leave an understatement, the person clicks and ends up on your site. Try it.

5. Tap on a client's pain point

Another study of consumer behavior showed that more than 96% potential clients they do not realize the existence, importance and scale of their problem.

Point to her. Offer to solve it. And the customer is in your pocket.

6. Use Social Proof

Have you ever noticed that you automatically trust brands and companies that your friends, family or colleagues trust? It is in our DNA that every person has the feeling to do as everyone else and trust the opinions of others.

Social proof is a powerful marketing tool. Use the desire of people to use what many others are attached to.

For example, you can indicate how many customers have already used your service. Or how many people have already purchased your product. Or maybe you will report that hundreds of people are positive about your product.

7. Offer a bonus

We all love receiving gifts. Of course, we do not run to stores where they distribute product samples, but to refuse a profitable discount or free additional option we won't mind.

Offering a lucrative bonus in a call to action is a very effective tool to increase conversions and attract more customers. In this way, you will offer the client a reward for taking a risk for himself and applying to your company.

Conclusion

Your website, offer, presentation, newsletter and banners will generate more leads for your business if you just write the right call to action.

Think of an effective call to action. It won't take long and it won't cost anything. Implement!

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POSITION

about the competition for best text congratulations for the first-time voters, as well as for the best slogan - a call to vote in the elections of deputies of the Tyumen City Duma of the sixth convocation

1. GENERAL PROVISIONS

1.1. This provision determines the procedure for organizing and holding a competition for the best text of congratulations for voters voting for the first time, as well as for the best slogan - a call to vote in the elections of deputies of the Tyumen City Duma of the sixth convocation (hereinafter referred to as the competition).

1.2. The founder of the competition is the Electoral Commission of the city of Tyumen.

1.3. To prepare the competition, an organizing committee is created, which includes representatives of the Election Commission of the city of Tyumen, Department of Education of the Administration of the City of Tyumen, Department of Sports and Youth Policy of the Administration of the City of Tyumen, MBOU "Information and Methodological Center of the City of Tyumen".

2. OBJECTIVES OF THE COMPETITION

2.1. Increasing the legal culture, as well as the interest of future voters in the elections, providing them with the opportunity to express their active citizenship and show their creative abilities.

3. CONDITIONS OF THE COMPETITION

3.1. You can take part in the competition students educational institutions the city of Tyumen, pupils of institutions additional education, the youth.

The age of the participants of the competition is from 14 to 30 years.

3.2. The competition entry requirements are as follows.

The competition accepts:

Campaigning phrases (slogans - appeals: mottos, slogans, quatrains (hereinafter referred to as the slogan) related to the topic of voters' participation in elections, contributing to their active turnout on voting days.

The greeting and slogan should be simple, memorable, meaningful and unique.

3.3. Works containing signs of campaigning for a particular candidate or electoral association, as well as those performed in violation of the requirements of this provision, are not considered by the tender commission.

3.4. Texts of congratulations and slogans made on A4 paper, as well as on electronic media are accepted.

The number of texts and slogans accepted for consideration from one participant is unlimited.

Submitted works must contain reverse side information about the author: full name of the author, age, place of study or work, contact phone number.

3.5. The texts of congratulations and slogans of the winners (participants) of the competition will be used to create invitations to the elections, banners, streamers, posters dedicated to the theme of the elections, organizing an exhibition, publishing a special brochure.

The organizers reserve the right to exhibition demonstration and non-commercial publication of the works submitted for the competition, while maintaining their authorship.

3.6. Submitted works will not be returned.

4. PROCEDURE OF THE COMPETITION

4.1. Applications for participation in the competition are accepted c January 21 By January 30 2013 at izbirkom @tyumen-city. en. The application form is set out in Annex 4. Detailed information For all questions you can get by phone, contact person - c Secretary of the Electoral Commission of the city of Tyumen -.

4.2. Entries are accepted from February 05 to February, 15 2013 0, cab. 224 Election Commission of the city of Tyumen, contact, from 09.00 to 17.00, lunch from 12.00 to 13.00.

4.3. The winners of the competition will be awarded February 21 2013. The time and place of the award ceremony will be specified later.

5. DETERMINATION OF WINNERS

5.1. To sum up the results of the competition, a competition commission is created, which includes representatives of the Election Commission of the city of Tyumen, Department of Education of the Administration of the city of Tyumen.

5.2. The composition of the competition commission is approved by the decision of the Electoral Commission of the city of Tyumen, the Department for Sports and Youth Policy of the Administration of the city of Tyumen, MBOU "Information and Methodological Center of the city of Tyumen".

5.3. The competition commission evaluates the submitted competitive works in the period from 18th of Febuary By February 19 of the year.

The competition is held in the following categories:

- "The best text of congratulations for the first time voting voters";

- "The best slogan is a call to vote."

The competition commission evaluates the work of participants on a five-point scale, in accordance with the following criteria:

Compliance with the objectives of the competition;

Originality of the idea;

Quality of execution;

Degree of information.

Winners are determined by the highest total points received.

5.5. Based on the protocol of the competition commission on the results of the competition, the Election Commission of the city of Tyumen makes a decision on the results of the competition.

6. AWARDING THE WINNERS

6.1. Participants who take the I, II and III places in each of the nominations according to the results of the competition are awarded diplomas and valuable prizes by decision of the Electoral Commission of the city of Tyumen.

6.2. Payment of expenses related to the preparation and holding of the competition is made at the expense of the Electoral Commission of the city of Tyumen.

7. INFORMATION SUPPORT OF THE COMPETITION

7.1. The coverage of the competition is carried out:

City newspaper "Tyumen Courier";

On the websites of the Administration of the city of Tyumen;

COMPOUND

organizing committee for the preparation of a competition for the best text of congratulations for the first time voters, as well as for the best slogan - a call to vote in the elections of deputies of the Tyumen City Duma of the sixth convocation

COMPOUND

the competition commission for summing up the results of the competition for the best text of congratulations for the first time voting voters, as well as for the best slogan - a call to vote in the elections of deputies of the Tyumen City Duma of the sixth convocation

APPLICATION

for participation in the competition for the best text of congratulations for the first time voting voters, as well as for the best slogan - a call to vote in the elections of deputies of the Tyumen City Duma of the sixth convocation

Call to action or CTA (call to action) is a key component of the process, connecting the two most important parts of the process of obtaining applications: incoming traffic and a trigger for its conversion.

The successful call to action examples of which you will find in this article illustrate the application of the best marketing techniques in practice. You will also learn which call to action elements are best used to demonstrate a product or service, promote a video, and engage the target audience.

By using contrasting colors, unusual lead forms, and thereby provoking the attention of users, you will learn how to increase the effectiveness of your landing pages.

Learn from the experience of international brands and apply the knowledge gained in practice.

Chapter 1

Use of contrasting colors

Let's start with how companies use color and contrast to make their CTA elements more effective. As a reminder, contrast is one of the most powerful visual techniques used in design. Most fast way Grab attention – make CTA stand out from the rest of the landing page content, making it the dominant element of the landing page.

This can be achieved by choosing the color of the button (or text hyperlink) in contrast to the main background. What colors should you use to highlight your CTA?

Some marketers believe that red noticeably increases the number of clicks. Others argue that the context of the landing page should dictate the color scheme.

First of all, you need to consider what colors the main design of your landing page is made in.

Below is an example of using a dark background and a catchy colors. Notice how Airbnb has a background filled with an image, and a dark translucent box behind the text highlights the CTA, making it more visible. Pay attention to the title of the page: "To live richer." This is what call-to-action headlines should look like!

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Another example of a filled background that doesn't detract from the call to action. Here, the white CTA text is framed by a bright orange box that makes it stand out.

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This is the third consecutive example of a CTA placed on the left side of the landing page. This is no coincidence: in European languages, the text is read from left to right and from top to bottom.

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In addition to the obvious contrast, note the following: the white heading above the CTA button gives readers more information about the target action.

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In this example, the call to action button is the only warm color element on the page. warm colors, such as red and orange, visually enlarge the image and bring it closer.

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The examples discussed so far only illustrate the use of CTA buttons. However, not only the button can create contrast. The marketers at Hoi moon marketing, for example, simply changed the font color of the hyperlink to orange.

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"HubSpot" creates contrast against a plain white background by using three different colors for each CTA variation. The main call to action is orange, the second most important is gray, and the third is a simple blue link.

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This example confirms the contrast of cold and warm tones. Blue background is cold, and the call to action stands out with an orange-yellow tint.

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"Jive" uses an image overloaded with elements as a background. Note that most of the large, distracting objects (people, windows, floating pieces of paper) are located away from the call to action. And one more thing - the CTA here is orange on a dark blue background.

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The examples above stand out on landing pages due to the contrast. However, you can use this technique in any areas of the site. LinkedIn, for example, offers contextual and contrasting calls to action throughout its platform.

The debate about whether to use red for calls to action is still relevant today. In the end, the associations that it evokes are contradictory: fire, passion, danger, and even ... the international stop sign.

Zynga, the leading provider of social gaming services, has taken a clear stand on this issue.

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Try to make the subscription process personal and fun. After all, this is the beginning of a long-term relationship with subscribers: make them feel special.

Chapter 8

Primary and secondary options in calls to action

Often, the landing page has 2 or 3 competitive target actions that fight for the attention of visitors. For example, you want a person to request a consultation and try your product in the process, or you want them to subscribe to a newsletter and download a release.

Decide which of the calls to action is more important and place it in the most visible place, make it large, design it in contrast with the rest of the page elements. If there are multiple calls to action on a page, they are usually different colors suggesting which of the options is the most preferable.

To figure out which offers are more prioritized, you need to use marketing analytics: make decisions based on data, not assumptions. Also, keep in mind that the context of your landing page will affect your conversion rate, so make sure the call to action matches the content around it.

The quickest way to prioritize is to design the more important call as a button and the secondary one as a hyperlink.

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Many companies separate the primary call to action from the secondary one by using warm and cool colors. For example like here:

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Another example of placing a primary CTA in the form of a button next to a text hyperlink that acts as a secondary call to action.

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Decide whether your primary and secondary calls to action should be on the same topic or be completely different. In this example, both options promote the same product: the first leads to a pricing page, and the second provides information about the product.

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Typically, the primary CTA is directly related to the sale, while the secondary plays a supporting role. In any case, you need to determine which pages are more important for lead generation.

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You have probably noticed that various help and FAQs (for example, a product overview video) are a good option for secondary STA.

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Placing a call to action also speaks to its importance. In the example above, the top CTA is the main CTA, even though its color matches the background of the page. Maybe PlanHQ should do an A/B test to see if CTRs and conversions would improve by making the CTA a warmer color.

When working on the primary and secondary calls to action, make sure you offer the same offer.

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Your calls to action should reflect some of the company's key branding colors. Top Chef University, for example, has site navigation and logo - orange color, so the orange CTA on a dark blue background looks harmonious and matches the overall color theme of the brand.

Other graphic elements (arrows and dotted lines), can also point to the main CTA, further highlighting it.

Make sure that the colors of your multiple calls to action are not competing with each other, but are clearly prioritized. Do not follow the example below.

Chapter 9

Segmentation

Who is your customer and how can you make the conversion element even more targeted to the target audience? For example, if you are a marketer working in a hotel, then a vacationing couple is one target audience, and a traveling businessman is another.

How to take into account the differences between them? Very simple! Let everyone in your community personally identify themselves. Offer calls to action that will make the segmentation process easier. Let's look at a few examples.

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Another way to segment is through images that convey different messages to each segment.

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note that appearance The CTA and description style are virtually identical for the various segments. They differ (and this is the main thing) in the context around them - headings, images and bulleted lists.

Chapter 10

Video usage examples

The video is a great opportunity to quickly explain complex ideas and convey the specifics of the product or service. Video easily conveys strong emotions and encourages decision-making, so a good video can go a long way in helping or acting as a call to action.

Many companies try to instill certain concepts in the audience before proceeding to motivate them to take targeted actions. An example of this approach is Nike: Just do it.

At 3playmedia, the video is a call to action. The core of this landing page invites visitors to simply click play. In addition to the embedded video, the yellow text on the left also encourages people to watch.

It is not always possible to show the actual video thumbnail. In this example, marketers prove that a hand-drawn illustration also looks convincing.

Call to action videos are very important if video content is your main product, as in the case of Khan Academy.

Carefully consider the video thumbnail you'll use - it should be viewable and compelling. Take the opportunity to use an arrow or a symbol to show it's a video, such as the Play button or the video tape icon.

Chapter 11

STA non-standard form

Most calls to action have the same shape: a standard rectangular box. Shay Howe, UI designer and engineer at Groupon, recommends rounding the corners of a button. “Otherwise,” he writes, “the CTA becomes like a banner, and therefore the visitor can simply ignore it.”

Sometimes you will come across calls to action that have very unusual forms. For example, CTAs can be oval, star-shaped, or some other object. Such creativity creates an element of surprise and can be effective in increasing click-through rates. Therefore, experiment with rare, asymmetrical and unusual shapes.

If most companies, including your competitors, use traditional CTAs, you can stand out with something out of the ordinary. unusual shape a call to action will help tell a different, more recent story than the others.

Ribbons attract attention, conveying a sense of quality and exclusivity.

Experiment with hand-drawn illustrations. If you represent a restaurant, then your table reservation page could look like this:

Several other forms that serve as calls to action.

The arrow is very easy to create and is associated with active movement and the next steps - perfect framing, right?

You can also place your text on the sticker image. This is another visual element that creates a sense of productivity and evokes the close of an important business task.

High conversions for you!

Based on materials