Luxury perfume brands list. Best Niche Perfume Brands - How to Choose a Scent

Smells have always had a special power over people. Even in ancient times, all wealthy people sought to get the newest perfumes from a perfumer, and sometimes unjustifiably. expensive perfume, in order not only to smell fragrant, but also to stand out from the crowd. Any smell that catches the human nose, in a fraction of a second, enters the brain, and the person becomes completely defenseless in front of him. Therefore, everyone always tries to avoid unpleasant odors and get closer to a pleasant fragrance. In the modern world, there are a myriad of smells that can enrich your own life. The main ones, of course, are perfumes, of which there are thousands of brands and fragrances. In view of such a huge range, there are naturally companies involved in the sale of perfumery products.

What are the most popular perfume brands, as well as their sellers on the Internet, were analyzed by analysts in the Search Engine News section of the Market Leader magazine for traders and investors.

Dior and Chanel are the most popular perfume brands among Russians on the Internet.

To determine the popularity of perfume brands, the Yandex search engine is used, which is compiled thanks to:
- to the Word Selection service (wordstat.yandex.ru) to determine the number of mentions in the last month;
- search region - Russian Federation;
- analysis period - March 2014.

The most popular brands of perfumes among the inhabitants of Russia were:
- Dior - 3,591 requests in Yandex;
- Chanel - 3 540;
- Lacoste - 2560;
- Gucci - 2283;
- Dolce & Gabbana - 2170;
- Givenchy - 1728;
- Kenzo - 1,721;
- VERSACE - 1680;
- HUGO - 1 514;
- Paco Rabanne- 1 436;
- GUERLAIN - 1233;
- Lancome - 1,190;
- BURBERRY - 1159;
- Bvlgari - 1071.
Furtherfollowsuchbrands:
- Calvin Klein - 934 requests;
- GIORGIO ARMANI - 784;
- Nina Ricci - 688;
- Carolina Herrera - 676;
- Valentino- 563;
- THIERRY MUGLER - 262.

Popularity rating of online stores selling perfumes in March 2014.

The rating is compiled on the basis of two objective and transparent indicators that will help in choosing an organization. This:
- the number of queries entered into the Yandex search engine per month;
- the number of mentions of a particular company in, that is, in the online publications of the Yandex.News news aggregator;
- search region - Russian Federation.


It can be seen from the data in the table that:

- first place in popularity among online stores where you can buy perfumes, Ile de Beaute ranks, since residents made the largest number of requests (117,706) for it in March of this year in the Yandex search engine. This is not only an online store where you can buy elite cosmetics and perfumes, but also, which hosts many useful information on the choice of perfumes and the rules for the selection and application of cosmetics;

- second place went to the Beauty Club online store with 8,972 requests in Yandex. "Beauty Club" is not just a large Russian online store with tens of thousands of beauty and health products, it is a real club that unites millions of Russian women;

- third place occupies "Spirits for Free", according to which the Russians made 2,775 requests in Yandex over the past month. This is a shop for cosmetics, perfumes and many other useful things that will come in handy in the house. The assortment of the store is presented at very affordable prices.

The following are online resources specializing in the sale of perfumes:
- Krason - 2,235 queries in Yandex;
- Powder.ru - 2,209;
- Bai Bai - 1,143;
- Cosmetics - 833;
- Lacoste - 772;
- LeTishop - 432;
- Letual - 412;
- Paris Perfume - 347;
- Fresh aroma - 347;
- duhi-sale.ru - 323;
- Irida - 322;
- Elite Boutique - 241;
- Phragmatics - 237;
- QQEY - 237;
- Strawberry No - 199;
- Luxury shop - 199;
- Aroma best - 184;
- Pro cosmetics - 112.
The obvious outsiders of the rating are:
- Fragrant reticule - 84 requests;
- Stock24 - 75;
- Perfumer Market - 49;
- Enigma - 20;
- Perfume - 19;
- Parfumerus.ru - 8;
- Yaroslavl - 2;
- 5parfum.ru - 1;
- Perfume500 - 1.

Online stores participating in this rating collected 140,496 queries among Russians in March, made in the Yandex search engine. 92% of them fall on the above three leaders, while 84% were taken over by the Ile de Beaute online store, which took the first place in the rating.

The interest of Russians in the query "perfume" in the Yandex search engine.

Thanks to the Yandex.Direct service, Market Leader analysts traced the interest of Russians in the generalizing query "spirits" for a more thorough study of this issue.



As can be seen from the photo, the query "perfume" in the Yandex search engine residents Russian Federation were interested 1,341,720 times in March of this year.
What they were looking for with this query:
- Perfume to buy - 77 666 requests;
- I will buy perfume - 77 644;
- Perfume price - 62 817, and other requests.
Also, thanks to Yandex.Direct, Market Leader analysts managed to trace the dynamics of the “perfume” request over the past two years.


It can be seen from the graph that:
- the least interest in the query "perfume" in the Yandex search engine was recorded in June 2012 (about 900 thousand requests);
- the highest interest of Russians in this request was observed in December 2012 (about 1.77 million requests).

The popularity of the query "perfume" among the population of countries.

Most often, residents of the following countries were interested in the query "perfume" in the Yandex search engine over the past month:
- - 9.36 requests per one thousand people living in the country;
- - 5,91;
- - 5,53;
- - 2,09;
- - 1,30;
- - 1,03.

Yandex.Direct data on brand popularity.

The Yandex.Direct service also provides the ability to follow hints, by entering which a user of the Yandex search engine can find a suitable perfume store for himself:

Hints:
- Eau de Toilette;
- Perfumes;
- Perfume;
- Buy perfume;
- Women's perfume;
- perfume;
- Man perfumes;
- Online store of perfumes.
Also, thanks to the Yandex.Market service (comparison of the characteristics of certain products and prices), Market Leader analysts managed to determine the most popular ones from the Women's Perfume section, which are used in the request in this service.


They turned out to be:
- Eau de Parfum HUGO BOSS Boss Nuit Pour Femme. Price — 2290 ($64.51);
- Eau de Parfum Lacoste. Price - 2490 rubles (70.14 US dollars);
- Eau de Parfum Lacoste. Price - 1990 rubles (56.06 US dollars);
- Eau de toilette Nina Ricci Tentation. Price - 1717 rubles (48.37 US dollars);
- Eau de Parfum HUGO BOSS Boss Nuit Pour Femme. The price is 3090 rubles (87.04 US dollars).

The popularity of perfume brands in the social network "".

Since Odnoklassniki is one of the largest in the world, it is an excellent tool for analyzing the popularity of something, and, as in this case, perfume brands. To determine the most popular brand among Odnoklassniki.ru users, Market Leader analysts compiled a list of groups dedicated exclusively to specific perfume brands, after which they sorted it by the number of participants.

According to the table, it can be seen that:
- first place most popular among perfume brands in social network Odnoklassniki is ranked by Chanel as its group has the largest number of members with 13,750. This is French company, a manufacturer of luxury goods, one of the most famous fashion houses in the world.


- second place went to the brand "Gucci" with 6384 users of "Odnoklassniki.ru" in the corresponding group. This is an Italian fashion house and fashionable. Gucci is considered one of the most famous, prestigious and easily recognizable fashion brands in the world


- third place- BURBERRY brand. 5550 users of the social network "Odnoklassniki" in the group dedicated to this brand. This is a British company, a manufacturer of luxury clothing, accessories and perfumes.

Online PR: Which perfume brands are the most popular?

To determine the PR of perfume brands in the network, Market Leader analysts calculated the ratio of the number of participants in the Odnoklassniki social network group and the number of requests made by Russians over the past month in the Yandex search engine.


The best PR on the Internet turned out to be for the following perfume brands:
- BURBERRY - 478.86% of PR success on the Web;
- Chanel - 388.42%;
- Gucci - 279.63%;
- Bvlgari - 190.76%;
- Dior - 130.94%.
It should be noted that the number of users of the Odnoklassniki social network who joined the groups of the above brands is much larger than the number of requests made by residents of the Russian Federation for these brands in the Yandex search engine in March of this year.
Following are the brands:
- VERSACE - 45.71%;
- GUERLAIN - 39.82%;
- HUGO - 35.34%;
- Givenchy - 33.33%;
- Lacoste - 29.61%;
- Paco Rabanne - 22.08%;
- Lancome - 4.96%;
- Dolce & Gabbana - 3.18%;
- Kenzo - 1.57%.

How to choose "your" fragrance?

No one will ever be able to accurately formulate a set of rules by which perfumes should be selected, since this process is very individual. Of course, you can come to the store and sniff all the perfumes, but this does not guarantee that you will be able to choose exactly the fragrance that will delight and give pleasure. Therefore, before going to the store, it is recommended to read the characteristics of perfumes on the Internet or fashion magazines, and then determine a few favorites for yourself, and only then go shopping.

Do not forget that perfumes should be chosen depending on the mood and, of course, the season. Winter spirits are considered those that have a heavier aroma and can be quite intrusive during the summer heat. Others, on the contrary, will refresh and delight the nose in summer, while in winter they will seem too frivolous.

Perfume brands through the eyes of stock exchange traders.

The global cosmetics market is growing rapidly. « For comparison, in 2012 the market volume exceeded 180 billion rubles. » , - professional traders told the analysts of the "News, Exchange Rates and Exchange" section of the "Market Leader" magazine.

This year, according to the expectations of market participants, the figure will exceed 200 billion US dollars. At the same time, the main demand for products comes from the BRICS countries, in particular. They account for more than 70% of market growth. Thus, the palm in the global beauty race is gradually moving to the bloc of developing countries. AND? most likely, in the coming years, this trend will continue, according to experts, based on the data of the PR rating of the "Market Leader" trademarks perfume: Chanel is ahead of Dior.

For an investment example, Oriflame Cosmetics stock jumped 2.6% on news that U.S. cosmetics maker Coty Inc. made an offer to buy Avon Products Inc., valuing the company at $23.25 per share, or about $10 billion.

"Coty's offer represents a premium of $3.89, or 20%, to Avon, one of the world's leading direct sellers and Oriflame's competitor, which closed on Tuesday 2014 at $12.44," noted in the analytical department of the company trend(Forex Trend is included in the major league of Forex Academy Masterforex-V). Bearish trend:

Perfumes are a great way for men and women not only to express their mood to others, but also to emphasize their own status, complement the image, and niche perfume brands will make it even better. The concept we are considering, it would seem, is simple and relevant, but in fact, niche perfumery does not mean what we are used to understanding. It's time to take a closer look at this concept and see how it differs from typical fragrances.

How did niche perfumery come about?

Exclusive and exquisite, it is quite rare and inaccessible to every user. To understand the peculiarities of niche perfumery, let's go back to the recent past.

Even in the last century, only powerful people with a high level of prosperity could use perfumes. However, as industrial production began to develop, goods became widely available, and perfumes became much cheaper. In the 60s of the 20th century, almost everyone could afford it, and by the 90s, marketing representatives put a lot of effort into advertising that would direct the buyer and push him to buy exactly the products of this manufacturer.

There was a situation of excess supply over demand, so the perfumers had to work for the consumer. In connection with these events, perfume houses began to publish not just perfumes, but a product that would fully satisfy the wishes of people. True creators, if I may say so, went underground, and their products remained called niche perfumes.

Niche Product Features

Moscow stores offer selective perfumery in a wide range, and as we have already said, its main differences from consumer goods are a special aroma, the use of high-quality raw materials, the absence of promotions and offers, and places of sale that are not typical for this type of product.

Aroma refers to the main differences of niche perfumery. The main goal of a luxury or consumer product is to create an attractive wrapper and appease the consumer, and the creators who create selective brands don't even think about it. This type perfumery can have an incredibly beautiful appearance, and it can be not only attractive, but also repulsive.

Even if you are not a big fan unusual smells, be sure to purchase at least one bottle of perfume or water from the niche perfume brands series. Perhaps it is this fragrance that will give brightness to your image and put the final point in it.

What is niche perfumery?

According to ordinary inhabitants, spirits or Eau de Toilette must have a floral or fruity aroma. However, with a harmonious combination of shades, mixing even the most unusual smells sometimes gives compositions of incredible beauty and sound. It is on such fragrances that niche (selective) perfume manufacturers specialize. Their perfume bottles can smell like melted snow, whiskey or champagne, fresh leather, printing ink, truffles or lightly salted strawberries.

Niche fragrances can be used in ordinary life while standing out from the crowd. But, since many selectives are difficult to perceive, they are intended specifically for an amateur. Moreover, if the aromas of an ordinary perfumer do not change, then selective perfume, cologne or toilet water over time often begin to sound in the most unexpected way.

Advice!On the skin different people perfumery can be revealed in a completely different way. Applied to the body of one person, it seems ordinary, and on the other it opens up with unexpectedly bright fireworks. That is why it is so important to find your scent.

The price of this perfume

Contrary to popular belief, niche perfumes are not sold at fabulous prices - often their price is equal to the cost of ordinary luxury novelties. For example, a 50-milligram bottle of the rarest perfume is estimated at 4,000–6,000 rubles.

The price of such fragrances depends on their composition. Naturally, if the rarest raw materials are used in production or a lot of money is spent on its manufacture, the cost increases. But still, such manufacturers can hardly be called businessmen - rather, they are artists striving to create unique masterpieces.

Selective products designed for the most different categories of people. Among her admirers there are both ordinary office clerks, poets or artists, as well as sheikhs or lords. The only thing that unites all these categories of people is the desire for everything unusual.

Main differences

We list the main features by which a perfume can be attributed to a niche:

• the uniqueness of fragrances: its creators do not pursue popularity, they are more attracted to unusual smells;
• ease of packaging: since its creators do not engage in self-promotion, perfumes from one manufacturer can differ only in the inscriptions on the tags; some perfumers, on the contrary, pack their products in bottles made of special woods, gold, trimmed with stones and hand-painted; however, this is not done to increase sales, but to emphasize the unusual content;
• high-quality, often the rarest ingredients: if the master decides to mix the smells of several varieties of orange trees grown on different continents in one vessel, he is able to follow them to the ends of the world;

• sales volume: some of the niche fragrances are sold in limited quantities due to the inaccessibility of ingredients;
• lack of gender division: most niche brands are not divided into men's and women's, you should focus only on taste preferences.

The most famous brands

Each brand rarely specializes in just one scent. Often manufacturers produce several flavors. To the most well-known brands selective include brands:

• Penhaligon's: the fragrances of this oldest English manufacturer are simple, concise, and elegant; most often these are the smells of freshly cut green violets, lilies of the valley, bluebells or more complex Artemisia and Malabah;

• Jo Malone: offers a perfume for all occasions, "personal fragrances" that accurately reflect the state of your soul;

• Serge Lutens: refined and seasoned compositions are more suitable for accomplished women;

• Etro: Italian perfume for the most extraordinary personalities;

• Bond No 9: american brand belonging to the group of oriental fragrances;

• Le Labo: dry and spicy complex compositions, which can include up to 24 ingredients;

• Micallef: bottles of precious liquid exuding the most delicate ombre, hand-painted and trimmed with stones.

The composition of the perfume can include a very different number of components. Eg, La Maisondela Vanille represented by the smell of vanilla, Les Parfums de Rosine has a single note of rose, and woody-spicy Comme des Garcons Includes 9 ingredients. Moreover, not only natural notes, but also unconventional synthetic ones can be used in the compositions.

Advice! The perfume composition of a niche brand may not be liked the first time just because this smell is not characteristic of ordinary perfumes or water, that is, it is not floral or fruity. Sometimes it takes a few trials to figure out if it's right for you.

Niche perfume brands: where to buy?

These products cannot be found in fashion catalogs or conventional stores. It is being implemented special points, and there are no more than 250 of them in the world. They are located only in the largest cities. Since such businesses do not engage in self-promotion, only those who are really interested in an unusual purchase come to them.

In Russia, niche perfume brands are sold by Rive Gauche, L’Etoile and some online stores. You can get acquainted with the novelties of selective perfume only at two international exhibitions, which are held twice a year, in spring and autumn. The first, called Esxence, takes place in Milan. The second (Pitti Fragranze) is held in Florence.

Advice! When choosing a perfume composition, you should never rush. Indeed, immediately after application, only the initial (upper) notes are heard. Gradually, the smell changes, and aromas-notes of the “heart” come forward, holding on for a long time. The final aroma, called the base, appears only at the very end.

L'Etoile fragrance library

If you've tried all the scents known to you and still haven't been hooked, it might be time to use unusual options. But, since it is simply impossible to choose a fragrance according to the description and reviews, we suggest that you use their “library”.

In the fall of 2016, the L'Etoile perfume and cosmetics chain provided its customers with a truly unique service - a complete collection of the most unusual and daring world brands. Moreover, this unusual collection is constantly updated. You can use this service in 138 largest cities of Russia. The owners of the network claim that this figure will increase in the near future.

Corner Letual consultants who offer niche perfume brands know that such a perfume does not tolerate hasty decisions. Most of them are real psychologists, therefore, before recommending this or that smell, they likewise learn about the habits, lifestyle and even hobbies of future buyers.

Interesting! One of the novelties of niche brands are special fragrances for children. Their main difference is the absence of alcohol.

Bluebell Penhaligon's

Most often, flower-green fragrances of this manufacturer are chosen by women. The smells of jasmine, lily of the valley, hyacinth or rose are subtly intertwined with citrus notes and cinnamon and cloves.

Unpretentious, at first glance, the aromas of this English manufacturer are similar to the breath of spring, the smells of damp earth, the aromas of a hot summer or the fragrance of autumn. Despite the lack of excessive harshness, the smell of freshness remains on the skin all day.

Average price: 3200–4700 rubles.

Interesting! France is considered the birthplace of niche perfumery. After all, the idea of ​​creating the first unusual fragrance belongs to the perfumer of Louis XVIII.

Jo Malone

Briton Malon, once an ordinary beautician, once became interested in mixing fragrances. She liked one of them so much that she gave away several bottles to regular customers. Today, Malon fragrances are included in the list of brands of the best niche perfumery.

Despite the fact that this brand is named after the creator's husband and belongs to the unisex group, its fragrances tend to be more feminine. The composition can include lime blossom, lily flowers, orchids, vanilla, musk, cocoa, all kinds of spices, for example, cardamom, lime oil, etc. Moreover, Malon assures that all her products are compatible - that is, when mixing the contents of two or even three different bottles you can get a completely new flavor.

Average price: 3500–8300 rubles.

Etro

Each country has its own perfume traditions. If English brands are simple and understandable, French fragrances are distinguished by special sophistication, then the main feature of Italian perfumery is extraordinary brightness and originality.

Etro is a brand of Italian niche perfumery, able to attract the most extraordinary personalities. It is represented only by mono-aromas of oils of frankincense, sandalwood, myrrh, patchouli, etc. Their second feature is their highest durability.

Average price: 3600–7700 rubles.

Bond No 9

In America selective perfume started to produce relatively recently. One of the pioneers in this area was Bond No 9. It is curious that the brand name coincides with its address!

Moreover, the manufacturer dedicates his fragrances to various places in his hometown of New York. But many of them are more reminiscent of oriental ones: notes of amber, musk, tobacco, resin and leather in them echo the floral fragrance. The manufacturer also offers whole sets of fragrances, consisting of 18 original bottles.

Average price: 1500–5600 rubles.

M.Micallef

Apparently, fate once brought together the hereditary French banker Geoffrey Newman and the owner of a beauty salon, Martina Micaleff, not in vain. The very first fragrance called "Crystal Line" immediately brought fame to this couple.

The secret of flavors lies in the utmost simplicity and precise dosage. Very rarely included a large number of ingredients: they are most often no more than 5-6. Amber, tobacco, cocoa and incense echo patchouli, saffron and rose.

Average price: 7200–29 000 rubles.

Le Labo

After the smell of flowers and berries, the aromas of leather, smoke and tar, perhaps, will seem incomprehensible to someone. However, Le Labo also offers slightly more familiar compositions, the smell of the roots and stems of lilies, iris, tangerines or vanilla. However, these are not sugary-sweet sets, but truly magical smells with a slight admixture of tree bark and the unique smell of freshly cut hay and the aroma emanating from the earth.

By the way, despite the fact that this product is not cheap, it is packaged in simple bottles with a plain label. Since perfumes are produced in a limited edition, they must be numbered.

The average price is 8,000–29,000 rubles.

Perfume is business card person. A fragrance can tell a lot about its owner. That is why the choice of it should be taken seriously and carefully.

Do you want to expand the range of oriental fragrances in your own perfume shop? Do not know how to surprise and please the true connoisseurs of elite fragrances? Then we advise you to buy Turkish perfumes. Refined and elegant, mysterious and intriguing, it will conquer everyone without exception.

Wholesale Turkish perfumery: where to buy in Moscow

Today, Turkish-made perfumes are sold in many specialized stores in the capital. But it is not always possible to find original licensed fragrances of a branded perfume. Unfortunately, often under the guise of Turkish brands, sellers offer a "fake".

Do not want to become a victim of unscrupulous suppliers? Would you like to buy a quality luxury perfume from leading Turkish manufacturers? Then our online store of Turkish perfume wholesale is glad to offer you its services.

"Crystal Perfume" invites companies, stores, SPA-salons and other organizations specializing in the sale and distribution of oriental perfume compositions for long-term cooperation on mutually beneficial terms. With our company, you will have access not only to high-quality Turkish perfumes wholesale in Moscow, but also to original licensed Arabic fragrances at a competitive cost.

Wholesale perfumes from Turkey: the main advantages

Oriental fragrances are unparalleled in the perfume world. Elegant and sophisticated, alluring and charming, mysterious and sexy, oil perfume from Turkey are able to turn the head of everyone without exception. Their aroma sounds long and unique. Even a small drop of perfume applied to the body leaves a bright and unforgettable trail.

The decision to buy perfumes from Turkey in bulk is correct and justified, since perfume compositions from Turkish manufacturers have many advantages:

• a wide range of fragrances (evening sexy, daytime romantic, sports, business, casual, etc.);
• high durability and duration of "sound";
• the presence of 3-5 main notes in each fragrance;
• optimal ratio"wholesale cost-quality".

Our online store of Turkish perfumes offers you to purchase high-quality compositions of many world famous brands:

• Calvin Klein;
• Giorgio Armani;
• Salvador Dali;
• Carolina Herrera;
• Kenzo and others

In the "Crystal Perfume" catalog you will find both men's and women's Turkish perfume wholesale in various designs. Perfume is sold in attractive bottles of various sizes (from 50 to 125 ml).

Why is it worth buying perfumes in bulk at Crystal Perfume?

If you want to buy perfume in bulk in Moscow, there is no need to waste your personal time looking for a reliable wholesale supplier, because now you have Crystal Perfume! We invite owners of the perfume business to long-term mutually beneficial cooperation. With us, buying branded perfumes cheaply will become much easier and easier!

Crystal Perfume has been cooperating directly with leading perfume manufacturers from the UAE and Turkey for a long time. Our electronic catalog of voluminous oriental perfumery contains more than 700 “fragrant” positions. This is not only the original licensed Arabic branded perfume wholesale, but also high-quality cheap analogues of perfumes from Turkey.

Cooperation with us will give you many benefits that you don't even know about! Do not miss your chance to buy high-quality perfume in bulk at a competitive price with delivery to the customer's address. And your customers will appreciate it!