Guess handbags for women: the standard for high style. Guess watch
brand logo
Guess- famous american brand specializing in the production of clothing, shoes, accessories, jewelry, sunglasses and perfumery.
Story
Founders - Maurice and Paul Marciano
The history of the brand "Guess" began in 1981 with the financial support of the company "Jordache". The founders of the brand are the brothers Marciano - Georges, Arman, Paul and Maurice. The brothers were born in the French town of Marseille, and in 1977 they moved to California, USA. Initially, the brand was engaged in the development and tailoring of jeans. In the early 1980s, denim clothing fell out of favor, but the Marciano brothers did not give up and continued to release it, refreshing it with a European style. In a short period of time, they managed to change the perception of denim, proving to the whole world that great products can be created from denim.
Children's collection "Autumn-Winter 2013-2014"
At first, retail stores were very skeptical about the products of the Guess brand and were reluctant to place orders, but the Marciano brothers were so convincing that no customer could resist. With great difficulty to implement denim clothing the owners of the Bloomingdale's chain of stores agreed, and as it turned out, for good reason. Well-known at that time, the Marilyn jeans, decorated with three zippers, were so fresh and sexy that the purchased batch was sold out in a few hours.
In 1983, the Marciano brothers launched a line menswear, and a year later - several lines of wristwatches, in particular, Guess, Guess Steel and Guess Collection. In 1984, the brand began developing children's clothing, introducing the "Baby Guess" line to the public. In 1985, the Marciano brothers created a clothing collection designed for the protagonist of Robert Zemeckis' film Back to the Future. In the late 1980s, the whole world learned about the Guess trademark, its products were used resounding success. In the early 1990s, the company launched Guess Home, a line of upscale bedding and other home furnishings. Around the same period, the brand entered international market, from that moment on, brand clothes were sold not only in Canada and the USA, but also in European countries.
Advertising campaigns also played an important role in promoting the Guess brand. Spectacular photography made it possible to create stylish images that caused the public bright emotions. Mostly Paul Marciano was engaged in advertising. More than once, star personalities participated in advertising campaigns, for example, Claudia Schiffer, Laetitia Casta, Naomi Campbell and Eva Herzigova.
Shoes by Guess
In the mid-1990s, the Guess brand experienced some minor difficulties, the cause of which was the ascent to the fashion Olympus of fashion houses such as Tommy Hilfiger, Gap, Calvin Klein and Diesel. Only in the new millennium, the Guess brand was able to rehabilitate itself and regain its former popularity. The Marciano brothers decided to refocus their products on teenagers, inviting youth idol Paris Hilton to shoot an advertisement.
Present days
In 2007, the company opened a new direction "G by Guess", intended for boys and girls from 16 to 23 years old. In addition, the production of accessories, jewelry and perfumes was launched. Today, the Guess brand is actively developing, it is considered one of the largest and most successful brands in the world. To this day, the company is run by the Marciano brothers - Paul and Maurice. Since the appearance of the brand, they have invested a lot of effort into its promotion and development. Today Guess products are distributed in sixty countries of the world, including Russia.
Perfume Guess
Women's collection "Autumn-Winter 2012-2013"
The Guess brand creates fragrances that promote seductiveness, love of freedom and adventurism. Perfumes "Guess" is designed for bold natures. It creates a bright mood and a desire to create. The following fragrances are currently popular: Guess Girl (female floral-fruity fragrance), Guess by Marciano (female floral-spicy fragrance), Guess by Marciano for men (male woody fragrance), Guess Man (male floral-fruity, amber and musky fragrance), Guess Seductive (female floral-fruity fragrance), Guess Seductive Homme Blue (male woody fragrance), etc.
Guess is an American brand that produces women's, men's and children's clothing. Also today in the fashion market you can find shoes, Sunglasses, accessories under this well-known brand - thanks to the high quality of products, everyone who is at least a little interested in fashion trends is familiar with the brand.
Brand history
It all started back in 1981, thanks to material support a company called "Jordache". The founders of the brand are brothers from the French city of Marseille - Armand, Maurice, Paul and Georges Marciano.
Initially, the brand specialized exclusively in the development of designs and tailoring of jeans. It is known that for a long time such clothes were considered the privilege of the working class, and in 1980 jeans completely ceased to be popular, but the brothers decided to return the trend at all costs - and for this they used the European style. IN short terms Marciano radically turned the idea of denim, proving to the whole world that it is possible to create real works of art from it.
At first, retail stores were very skeptical about the brand's products, and they were reluctant to place orders, but even here Marciano did not give up. They skillfully convinced people, proving in every possible way that such clothes would soon be at the peak of fame. Thus, they managed to agree with the owners of Bloomingdale's stores for the implementation - and from that moment the brand begins to gradually unwind.
The brothers introduced a new concept - jeans trimmed with three zippers - they looked so fresh and unusual that the entire collection was sold out in just a few hours.
In 1983, a line of stylish men's clothing was released under the brand, in 1984 - its first line. wrist watch.
In 1982, a line of children's clothing was also released under the brand - and from that moment on, no one doubted that the company's designers really had talent - seemingly from the most ordinary casual wear the brothers managed to create really chic, bright and memorable things.
In 1990, the company began to specialize in the production of first-class luxury bed linen, and around the same time, the Guess brand began to gain popularity not only in the United States, but throughout the world.
And to this day, the Marciano brothers run the company - they put too much effort into the brand in order to sell it.
Brand Features
Surely each of us is familiar with the cult film "Back to the Future". Clothing for one of the main characters - Robert Zemeckis was created by the Marciano brothers.
Properly constructed advertising campaigns played a very significant role in promoting the brand. Bright photographs, captivating videos literally riveted the eyes of the public - and, of course, every year the brand became more and more popular. Advertising actions were taken over by one of the brothers - Paul Marciano.
However, the rise of the brand was not as smooth as it seems at first glance. In the mid-1990s, new casual designers sparkled, and Guess faded into the background. Through incredible efforts and a change of direction (now the Marciano brothers decided to create clothes for teenagers), the company was again able to rehabilitate itself. To consolidate their success, the brothers decided to invite socialite Paris Hilton to shoot, who to this day remains a role model for many teenagers.
For the Marciano brothers, first of all, it was important to convey to others the possibility of combining elegance and simplicity. american style. They tried to use recognizable motifs, and later this desire became the main ideology of the Guess brand. Each thing from a well-known brand has its own special and unique style, national flavor - at the same time it is very practical and durable. Despite the fact that clothes can be worn daily - thanks to the special details that are present in each collection, cotton things look elegant and stylish, they have truly become a real style icon.
It would seem that jeans are the most regular clothes. But Guess brand jeans have bright, special features - any girl in such jeans will look bright, fresh and sexy. The brothers themselves claim that if a girl decides to wear jeans of their brand - increased attention from the side of men it is guaranteed.
Collections
The collections of the Guess brand are currently loved and recognizable by many. Designers initially put sensuality and originality into the images of the produced items - this can be understood even after reading the brand's advertising campaigns.
The collection for boys and girls up to 23 years old was very popular - it was already said earlier that the designers decided to attract a teenage audience. Also, at the moment, the production of accessories, perfumes and even jewelry has been established. In addition, designers have launched a collection of sunglasses and swimwear.
In each collection, you can feel both elegance and chic - despite the fact that all the clothes presented are casual. Thanks to unusual style decisions, the application of the most various techniques to embody new images all collections famous brand Guess every time just cause a flurry of emotions among fans of designers.
Today in collections you can rarely find jeans in the usual sense of the word - a variety of color schemes, interesting drawings, hand embroidery, original cut - all these nuances make the wardrobe item familiar to everyone look completely different.
Brand criticism
Despite the popularity of the brand, many critics argue that it was won solely thanks to PR moves and promoted advertising campaigns. Perhaps this is true, however, to this day, people around the world revere the products of this brand, and consider it a sign of luxury - this applies not only jewelry but also perfumes and accessories.
It should be remembered that for sophisticated ladies who are accustomed to flying and flowing materials, products manufactured under this brand will not work - all things are designed for charismatic and business women who know exactly what they want in their life.
Official website of the brand Guess.
Guess watches |
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Guess men's watch |
Women's watch Guess |
The activities of this first-class company began in 1981 with the production of women's and men's clothing. The company became popular due to spectacular design and originality appearance- almost instantly. However, experts experienced craftsmen and the most talented designers - decided not to stop there and developed their own line of watches. Those that many today dream of and those that will look equally good on the wrist of almost any person.
The first collection of watches from GUESS has become as popular as the clothes from this manufacturer. Today, we sometimes forget that GUESS is a unique development in the field of clothing for men and women. But everyone remembers: Guess watches are stylish accessory, a dream that becomes a reality only for the elite. Thus, a leading supplier of quality jeans has simultaneously become a manufacturer of reliable and stylish watches.
Today, Guess watches are more than just an accessory. This is an integral part of the image, decor, which allows you to emphasize the success and independence of its owner. Bright, stylish and modern, watches from Guess are excellent American quality, time-tested.
However, if you say that the watch is made in the spirit of the country of its manufacturer, it means to lie. The company's founders, the Marciano brothers, were born and raised in France. And French sophistication, mannerisms and sensuality can be traced today in all the collections of the company. Guess watches are not an exception - they are full of chic, luxury and originality.
GUESS today is the whole symbol of the generation; The spirit of time. Now no one will remember that the first collection of watches from the famous Guess brand was released in 1984. The company's experiments in the manufacture of watch movements began with the creation of neat women's watches, which had an attractive design and could catch the eye of others. Today, however, little has changed - women's watch collections are still distinguished by sophistication and some special charm, emphasizing the individuality of each female person.
Men's Watch from Guess - the embodiment of conservatism and modern trends, a combination of the highest technologies recent years with the same avant-garde, beautiful design. The thoughtfulness of every detail, the quality that becomes noticeable at first sight - all this distinguishes today the collections of men's watches by the American manufacturer Guess.
More than 12 thousand stores are open in more than seventy countries of the world, where buyers have the opportunity to become happy owners of these beautiful watch released in the spirit of modern times. Guess is now considered a world-class brand, and all products manufactured by Guess are a unique indicator of advancement, style and quality.
You should not think of a reason to become the owner of such a watch. They will become an adornment, addition to any of your images, and will look equally great on the hand of an athlete, successful woman or student. Such versatility and - at the same time - uniqueness - becomes possible as a result of an innovative approach to design - modern, strict, sporty and classic at the same time. Similar ideas brought to life the best specialists, designers, craftsmen, and make the products of the Guess watch house desirable for everyone and for everyone.
Well-recognized styles and designs designed for true connoisseurs - distinctive features brand collections. He never changes his own traditions, remaining a role model for new designers.
Gguess: the history of the Marciano brothers brand
The brand was founded by the Marciano brothers, who emigrated from the south of France to California in 1981. The brothers, and there are four of them, very skillfully divided the directions among themselves family business and divided spheres of influence: design, production, sales and PR.
The brand was noted even in the world history of cinema, main character cult film "Back to the Future" Marty McFly is dressed from head to toe in the clothes of this brand. The Marciano brothers are rightly credited with one of the main events in the fashion world in the 80s of the last century - a change in attitude and perception of denim as a cheap material.
The brand immediately set a rather high bar and chose the style of Old Hollywood as the main one of its collections, very refined and sophisticated, the motto of which has always been considered “luxury for every day”. At the same time, the brand is not engaged in the production of true luxury items: clothes - most often denim and everyday, watches and accessories. The Gguess bags in the photo most accurately reflect the brand's unchanging style:
Despite the years, the history of the Gguess brand still remains a family one, outside people are not allowed to manage. Four Frenchmen brought high style and unpredictable cuts to American standards for new collections.
The Gguess brand has been marked in the history of fashion by collaborating with the most expensive and iconic luxury models. The reference beauties - Claudia Schiffer and Eva Herzigova - became the face of the company - they collaborated with the brand for more than one year, remaining faithful to it. The brand has never compromised or attracted dubious newcomers.
Guess 2019 bags: luxe and crossbody
Guess bags literally, back in the early 80s, immediately declared themselves as fashionable phenomenon. Accessories as part of the image, general construction which the company took up became the key to its organicity.
Just like with clothes, the approach to their creation was simple and principled. Dear and quality materials And simple styles, which fit perfectly into the given concept.
This is exactly what the luxe bag from Guess, which is considered the standard of style, has become. The brand rarely follows the lead fashion trends, preferring to create own style, which global manufacturers are equal to.
The only trademark of the brand's accessories was a rounded and miniature shape - thanks to it, it first appeared in trendy tops and has never left them since.
Luxe, according to the creators, are miniature accessories with clear and rather strict outlines, designed as additions to elegant look. They can not be called either too elegant or casual - the golden mean between luxury and everyday life is exactly what the eminent brand managed to successfully embody.
One of the most recognizable models of the brand, the Guess “crossbody” bag, corresponds to the same principles. These models were announced as accessories for frank careerists, or rather women leading an independent and active lifestyle.
Bags Guess 2019- these are frank examples of standards, elevated to a cult. The brand is very fond of simple quotes, which it invariably uses in its collections. Such as dense varieties matte skin moderate colors with stitching, miniature shapes and chains as handles.
Didn't work out modern collections from reptile-like leathers that are not loved by everyone, but the brand is almost the only world brand that adheres to classic standards and natural colors. In Guess bags, the combination with emphasized miniature sizes, such a choice looks too simple, but always elegant and recognizable.
How to distinguish a Guess bag from other brands
Accessories with this logo always look strict, feminine and elegant. And like any true work in the world of haute couture, they are never distributed in mass markets. An exception may be online stores with a good reputation and, of course, the original boutiques of the brand, which today there are at least a hundred around the world.
How to distinguish a Guess bag from other brands? First of all, in terms of fittings, the brand is not fond of special effects, and its own logo with a miniature letter G is placed exclusively inside on a miniature leather label.
Most models are created by hand - and a special technique for determining the original is considered open - a 2-3 centimeter section of the lining that opens the outer seam. Joint and edges genuine leather not a single lover of the originals will be fooled. Just run your finger along the edge and straighten the seam, rate the frequency hand stitches- it should not be longer than five millimeters.
Small Guess bags, shoulder and belt models
Small Guess bags are a special story in the brand's lines. The brand has always focused on a free and self-sufficient woman who does not carry kilograms of necessary things with her.
This is how the idea of miniature handbags with long straps was born. Unlike most brands, the models of this brand are designed in classic shades: black, gray and soft pink.
Guess shoulder bag - a challenge European brands. brand adhere simple rule Don't pay attention to popular styles, but create your own. You will never find in the brand's lines too bright colors or fancy shapes.
The brand has pioneered unusual models— Guess belt bag. They first appeared in the 90s of the last century, frankly resembling practical male models: belt and accessory in one. In defiance of too expensive and sometimes pretentious accessories, a miniature handbag with the cherished letter G can create an image in itself.
– an attractive brand from worldwide famous company. On my own GUESS known for several decades, primarily due to its unrivaled collections of branded jeans. However, the fashion brand decided not to stop there, gradually expanding the range of products and thus attracting new segments of customers. And one of the most striking and significant branches was precisely the line, oriented, first of all, to the young generation of fashionistas and fashionistas. The official website of the brand -. Company GUESS was founded by immigrants from France, brothers Georges and Maurice Marciano, back in 1981. By that time, they had already finally moved to California, which is why the brand immediately began to position itself as an American one. Their first success came with the release of their signature jeans, which were tapered and slightly frayed with three creative zippers. These jeans, bought from the brothers by Bloomingdale's, immediately gained wide popularity and were sold out in just a few days. So, Marciano realized that fashion and design is their calling. Gradually mark GUESS expanded its sphere of influence not only by opening more and more branded boutiques around the world, but also by attracting new customers through the emergence of such lines of activity as the production of clothing, shoes and accessories. So there were three main lines of the company: actually Guess, Marciano and . The former was still focused on the production of denim clothing, although branded fragrances, accessories and shoes soon gained popularity. Marciano was aimed at the most demanding female fans haute couture and expensive and luxurious products made of silk, cashmere, etc. was founded in 2007 by another of the Marciano brothers - Paul, who joined the company GUESS back in 1982. The main purpose of this was to create a fashionable youth clothing more, but no less stylish and of high quality. The brand's casual men's and numerous accessories quickly gained popularity among the younger generation around the world. This is not surprising, because, along with the characteristic of the brand GUESS grace, elegance and high quality, the models of the new line were characterized by a more daring and cutting-edge design, embodying both the latest fashion trends and trends, as well as the unique vision of fashion by the brand designers themselves. And all this was supported by more than moderate prices, especially for a brand with such worldwide fame: a branded product could be purchased for only 40-50 dollars. 
Brand boutiques of the line G by are very popular today, which has led to the fact that the brand has taken a leading position among retail stores. Most of them are located in Arizona (Metro Center, Tempe Marketplace, Arizona Mills), California (Dos Lagos, The Woodlands, Imperial Valley Mall, Memorial City Mall) and other major American (and not only) cities. Today, the entire range of branded products, including clothes, shoes, watches, jewelry, bags and other accessories, can also be seen on the official website of the company, as well as in numerous popular online stores, such as and many others. Brand GUESS today does not need a special introduction - for its rather long and productive history, it has managed to establish itself as a manufacturer of exceptionally high-quality and stylish products for women, men and children around the world. And his line, offering all the same unusual and original models for the younger generation, it is also distinguished by a much greater accessibility against the backdrop of a brighter and youthful design. It's only in Once again emphasizes that you can be stylish and emphasize your individuality without spending the entire monthly budget on a purchase new blouse or bags.
