Corporate dress code. Corporate clothing

Corporate clothing is not a uniform. Corporate clothing should help to work in a close-knit team and positively influence the image of the company. The corporate style is not aimed at depersonalization, it can be fashionable, attractive and at the same time demonstrate professionalism in all its glory.

Principles of office fashion

Office, corporate and business styles should be the same when choosing a style big company. However, concessions are always available - Friday, time ordinary clothes, jeans and the general anticipation of the weekend.

In addition, trends business style today have long meant something more than a black business suit with a tie.

Every company has a dress code. In some companies they are clearly regulated and fixed, somewhere they exist behind the scenes. In any case, the essence of corporate style is to emphasize your belonging to the team, and not the desire to be in the spotlight. clothes in corporate style should be comfortable. These are clothes for every day, and you need to wear them for a very long time, so they should not cause inconvenience.

Another good advice Don't try to look better than your boss. Very expensive brands acceptable in a normal office environment if the company sponsors the purchase of such clothing. Otherwise, you should try to be a little more modest.

Possible options

Restraint can be friends with fashion. Business style this year pleases with bright colors and different colors pattern. Muted versions of branded items can become a worthy member of the corporate style. A bright yellow suit for the office might be overkill, but a bright yellow skinny belt or designer shoes in a stunning shade paired with a neutral color for summer light suit can be more than a suitable addition to the business style.

If the corporate style does not allow neon or other vibrating colors - a fashionable classic cage, rhombus or a strip of neutral dark colors.

The cut of the suit, with all the classic colors, can give a little more space: soft or hard shapes, full length or cropped, single-breasted and double-breasted jackets. You can play not only with neon colors, but also with more difficult level- form level. However, it is worth repeating about the limits of decency and business style. The risk can be justified in many cases, but not when choosing the length of an office skirt.

Clothing in the general corporate style should speak of the professionalism of each and every one. Women should not look overly seductive or casual. The same applies to strong sex. The calmer the better. Let the suit fit, but not tight, let the accessories speak, not scream. For those who cannot live without

I would like to understand what is corporate clothing style. Form style- This business card a certain enterprise. Employees are the face of the company, so for prestige they introduce corporate clothing style employees. It is important that the staff look neat and attractive. The uniform of employees is not last in the list of requirements, but many heads of institutions do not understand how important it is for the recognition and brand of their company.

It is important to choose the right color scheme and clothing style so that your company is recognized. How, for example, almost anyone can describe the clothes of McDonald's workers. It is also important to take into account that employees feel comfortable and cozy in uniform, so they will feel like an important link in the development of the enterprise. If you take into account these factors, then your company will prosper!

Do not forget that the corporate style of clothing and the usual business are two different things. The difference is both in color and style. Your company should have its own distinctive colors, which are repeated both in clothing and in the design of the premises itself. Also, in the development of corporate clothing style, do not forget to take into account the symbols and logo of your company. Employees in this form will inspire more confidence, and the company will assure about reliability.

In general, when creating a corporate style of clothing, carefully think over every little thing and do not save on quality. In the future, this will play a significant role in the reputation of your company. But don't wait too long quick results. The main thing is to do everything competently and practically, then time will pass, and the corporate style of clothing will become the hallmark and hallmark of your company.

The more often others see the corporate style of your employees' clothing, the stronger the associations with your company will be. Corporate identity is a necessity for any self-respecting enterprise.

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It has long been no secret that clothing speaks about a person without words. By the way we are dressed, we can draw certain conclusions about our personal characteristics, communication style and attitude to work. To a person in an expensive, well-fitting suit, we are more likely to ascribe more competencies and positive qualities than someone who is dressed in frayed jeans and a jumper. This is one of the laws of the psychology of perception, and it is undoubtedly worth considering. Especially in business, where success largely depends on the ability to the right way present yourself.

Properly selected clothing contributes to success, raises the status, forms the image of a professional.

Clothing performs the following functions:

Presentation, that is, with the help of clothes, self-presentation occurs, we manifest ourselves in the world;

Regulatory, lies in the fact that clothing can regulate the relationship between the participants in the interaction;

Informational, is reflected in the fact that consciously, and more often unconsciously, we "tell" others who we are, how we perceive ourselves or who we would like to appear.

Knowing all these functions, it is possible to purposefully influence others through clothing, to form the desired impression in them.

It may seem that corporate clothing is an invention of the twentieth century, but white shirts with long sleeves worn for centuries. Although in his modern understanding such a thing as corporate clothing really took shape in the twentieth century. The advantages of using corporate clothing as an advertising medium were appreciated at their true worth at the beginning of the last century, when dress code.

Dress code is one of the components corporate culture and corporate image of the company. There are several descriptions of this term:

"Dress code - a set of rules governing the form of clothing and style"

"Dress code is the ability to dress, a set of generally accepted ideas about dress etiquette"

More recently, the concept of "dress code" along with the terms "corporate culture", "business etiquette" in our country were little known. But as a phenomenon, the dress code has always existed. Numerous decrees and regulations, strictly regulating the form of the costume and the type of jewelry, have existed since ancient times among all peoples. For example, in the early 80s of the 18th century, Catherine II issued a decree "On the appointment, on what holidays, what dress to wear to persons of both sexes who have an arrival at the court."

With the development of corporate culture, the attitude to the dress code has become more than serious, and corporate clothing has appeared in the wardrobe of every employee. Leaders began to present certain requirements to the appearance of their employees.

In our country, the concept of "dress code" appeared in the early 1990s. with the arrival of foreign companies Russian market. His attitude was very superficial. The presence of a dress code was regarded as a sign of a progressive serious company.

The relevance of the introduction and observance of the dress code in companies is due to several reasons.

First, it is the growth of competition. It has become more and more difficult for companies to stand out from the background of other players in their market, to attract attention and be remembered by the client. A corporate dress code can just become a strong competitive advantage for a company. In combination with advertising promotion, uniforms or their individual elements are an integral part of the brand.

Secondly, the development of corporate culture. The dress code is part of a set of measures to maintain and develop uniform corporate standards, and this important task for a large company. When an organization includes several thousand employees across the country, common standards allow you to maintain a uniform model of the organization, uniform business standards. Therefore, the dress code acts as an element of corporate culture, uniting all employees and motivating staff to adhere to general principles companies.

The dress code depends on the following factors:

Business specifics;

Financial and economic condition of the company.

Corporate clothing began to be considered the "face" of the company, and first of all, this applied to those employees who negotiated with partners and worked with clients. Strict men's shirts, jackets and ties - today, according to the dress code, this should be the clothing of responsible corporate employees. Naturally, such corporate clothing does not have great imagination and variety.

However, mandatory corporate clothing has often become a stumbling block between employees and managers. It was not uncommon for employees to refuse to comply with the requirement to wear shirts and ties, even though managers were sometimes of the same opinion.

The issue of corporate culture is relatively new and little studied in our country and abroad, although many key issues related to the culture of the organization are not new in themselves. Corporate overalls as an element of corporate culture

Corporate clothing includes different kinds overalls and uniforms. It should be noted that regardless of the activities of customer companies, there are uniform design principles for all types of corporate clothing.

Corporate clothing is part of the internal culture of a firm or company. It, in my opinion, is as important a component of it as the relationship between people and the order of work.

The code of dress (or, in the current fashionable term, the dress code) is, so to speak, a slippery slope. There are almost no hard and fast rules, and the boundaries between corporate and informal dressing styles are constantly shifting. The task of mastering the nuances of business style can seem like a daunting undertaking, although, in fact, there are three main styles business clothes, and one of them will most likely correspond to your place of work

DRESS CODE: CORPORATE CLOTHING

In a corporate environment - in a law firm, a financial institution - a suit is the standard uniform; costumes are worn by both women and their male counterparts. A jumper or a blouse with a skirt may well be appropriate at the desktop, provided that there is a jacket at hand that can be thrown over the shoulders at any moment. It is permissible to wear a blouse, a perfectly ironed shirt, a knitted jumper or a sleeveless jacket under a jacket. In companies that follow strict rules with regard to clothing, stockings must always be worn; shoes should be with closed toes and no higher than average heels

DRESS CODE: LAX BUSINESS STYLE

The world of non-strict business style of clothing is in the middle between corporate and conventional business. The costume is optional, but the clothing chosen should approach it in its severity and gloss: a skirt with a blouse or a knitted set in combination with high-heeled shoes or boots; classic pants in combination with a turtleneck and a jacket.

DRESS CODE: CONDITIONAL BUSINESS STYLE

The motto of the conventionally business style of clothing is that a jacket is not required. This is the most casual and free dress code that many corporate offices used at the end working week, on Fridays. Contrary to common beliefs, a conventionally businesslike, informal style of clothing does not mean rampant fashion. In fact, the more casual, casual the outfit, the more important it is to follow certain rules. Clothing must be immaculately clean and tidy.

Combine an element of informal clothing with elements of traditional business - ironed trousers with a classic white shirt; fashionable skirt with a knitted set; clean tidy dark jeans(only where it is customary) with a jacket. No shirts. No tops. Skirts that are too short or too tight, sheer or have deep cut blouses remain unprofessional here too. Always and everywhere you need to understand what is appropriate and what is not.

EXCEPTIONS FROM THE RULES

It is unlikely that your path to a career will flow within four walls. There will most likely be situations where you have to deviate from your standard code of dress. And even professionals in this field sometimes find themselves in situations that are difficult to assess.
Other professionals easily switch from one style of clothing to another.

YOUR DRESS CODE

Each office has its own characteristics and unwritten rules in relation to clothes - jeans should be balanced by a jacket; at meetings and gatherings, costumes are required; ankle length skirts are unprofessional. If you pay attention, these kinds of nuances will become obvious to you.
No matter what dress code your company adheres to, over time you will learn to interpret it in a way that reflects your personality, your position and your goals.

If you work in a corporate environment, consider if you are a pinstriped type of person and if you have a soft spot for pale pink color or a passion for imposing red. Working out own style business attire is an occupation of a lifetime. The higher you climb the corporate ladder, the more freedom you have to assert your individual tastes. Until then - and in cases of doubt - stick to the classic style.

The corporate uniform is not a tribute to fashion and not another “ bright idea» manuals. The appropriate type of employee and, above all, his clothing is the hallmark of the company, an indicator of a successful and growing business. The interdependence of the company's profit with appearance its personnel, as well as the historical canons of professional clothing, were studied by a correspondent.

“For starters, it is worth clearly distinguishing between the concepts of a uniform and a corporate uniform, because these are fundamentally different things,” said Belarusian clothing designer Dmitry Zabolotny in an interview with a correspondent. - The uniform implies strictly uniform, made according to certain rules, clothes intended for sailors, military, police - in general, this is a uniform as such. It should be clearly standardized, distinguish personalities by ranks, titles, have bright details. And corporate clothing is more of a fashion move, a distinctive, recognizable feature of a particular business.”

Tailoring of both uniforms and corporate clothing is a global business that has always existed and thrives to this day. Karl Diebich, the designer of the legendary German brand Hugo Boss, once dressed the SS and the Hitler Youth, Christian Lacroix designed clothes for Air France flight attendants, the British brand Jaeger is working on the design of clothes for the servants of the residence of Kate Middleton and Prince William. The eternal black turtleneck and Levi's 501 jeans by Steve Jobs were also conceived as Apple's corporate clothing, but Steve Jobs's employees did not like the idea, and the i-guru decided to leave the "universal set" only for himself.

A domestic leader who decides to change clothes for his employees can order a uniform from state organizations specializing in tailoring, private firms, ateliers, or contact a designer to develop clothes and its subsequent production.

“Today, ordering corporate clothing from designers has become very popular,” noted Belarusian designer Linda Namus in an interview with a correspondent. – A professional in the industry, if he develops the entire size range, then always comes up with individual details for a certain group of employees. She sews clothes based on her own vision, as a rule, trying to get away from patterns. Therefore, the corporate uniform in design execution will always be excellent and memorable. I'm also working on a project right now. The client company is going to take part in the exhibition and wants to be noticed and popular among the many stands. High-quality and non-standard form in this case– as one of the ways to stand out.”

Why is a form needed?

“The introduction of a corporate uniform, in my opinion, is one of the most effective ways unite the team, make it a single whole, and not only visually, - psychologist Olga Sharandikova shared her opinion with the portal. - A person in branded clothing, if it is solid, beautiful, recognizable by others, will always experience, albeit subconsciously, a sense of pride and strive to work better. Psychologically, a person "dressed according to the charter" feels like a part of a large and successful team, which he cannot let down. Corporate clothing also allows you to quickly streamline the work process and educate the corporate culture of the organization, which means getting a well-functioning, purposeful and highly organized team.”

In addition to bringing the team together, the corporate form performs advertising functions: it promotes both the business and the designer who created it. Account managers tirelessly advertise their company with their appearance. The more recognizable the shape, colors, accents, the better customers remember you and your brand.

“Each serious business and production has its own corporate colors. They are present in all products of the enterprise, related items. This is what makes a brand recognizable and popular. And the colors used in the main production must be duplicated in the corporate clothing of employees, if any, in support of the entire PR concept,” Namus said.

But considering the corporate form as part of marketing strategy, the main thing is not to miscalculate.

“When thinking about clothes for your employees, taking into account their advertising function, it is very important to know who you are targeting,” said Dmitry Zabolotny. – If, for example, bank employees work exclusively with individuals, then their form should be democratic in price and style, but at the same time of high quality and good quality. Thus, the client will perceive a particular bank as a reliable and serious organization that knows how to properly manage money, which means that he can be trusted with his hard-earned savings. If a bank specializes in serving only legal entities and organizations, then the employees of this bank who work with clients, in my opinion, should be dressed to the highest standard.”

How to choose the right corporate clothing?

Each field of activity has its own canonical colors of clothing, which are historically associated with a particular profession.

“Ideally, when starting to develop clothing for employees of a particular institution, an experienced designer, first of all, begins to study the origins of the clothing features of this professional group, raises archives, searches Interesting Facts, exceptional and applicable only for this specialty, clothing details, so that in the end you get correct option”, Dmitry Zabolotny shared his experience.

Over time, it has developed so that the uniform of high-class restaurant waiters should be black and white. On the one hand, this is convenient - monochrome sets are easily replaced, there is no need to select a shade to replace any of the elements. On the other hand, the black bottom - the white top of the attendants gives solemnity to the atmosphere of the restaurant itself and creates an elevated, somewhere even festive mood. Waiters in white shirts, black vests and trousers always look good.

For hotel employees - other priorities. The head waiter, as a rule, is dressed in a uniform, the doorman - always in a gray or burgundy tunic, on his head - a cap.

As for the big bankers, the color of their clothes is blue, striped suits are welcome.

“Any form and corporate clothing should elevate the employee. Of the latest domestic developments, I liked it - he explained his vision uniform correspondent Belarusian designer Dmitry Zabolotny.

“One of the projects that I am currently running is the development of clothes for female administrators. The customer initially proposed a variant of spacious, somewhere even baggy, in my opinion, clothes, but I tend to a more presentable variant,” said Linda Namus. - I want to make for administrators, who, in fact, is the face of any institution, feminine and elegant dresses so that employees feel beautiful and confident in them, and work in it with pleasure. Clothing is of great importance in the formation of a conscientious attitude to their work of each employee.

Does everyone need branded and uniform clothes?

So, uniform branded clothing is both an element of corporate culture and excellent advertising when working with clients. And how important is the presence of a specific form, for example, for creative people?

“I believe that corporate clothing helps to organize the work process, so for people of creative professions who either cannot tune in to work, or are waiting for inspiration, music, it is especially useful. A corporate uniform will help them organize their thoughts and deeds, and also create working mood”, – psychologist Olga Sharandikova expressed her opinion.

“In my opinion, it is not necessary for creative people, because such people always want to stand out with something, they have their own vision in everything, and it is difficult for them to adapt to certain, identical clothes, and it is not necessary. I, for one, can't imagine a uniform for an advertising agency copywriter - it's ridiculous. As for organizations that have a uniform standard or a corporate dress code, they also have their advantages - employees are no longer evaluated purely visually, they can stand out only due to their professional skills and success,” commented designer Dmitry Zabolotny.

“I think that people working in large industries, in workshops, need special clothing first of all for safe and comfortable labor activity. This also applies to service personnel, for example, but creative people it is useless, they always have their own individual criteria production process” Linda Namus explained her position.

How do you feel about the introduction of a corporate form in your organization?

Natalia Nazarenko