Corporate uniform design: what to wear for staff. Corporate style for women

It has long been no secret that clothing speaks about a person without words. By the way we are dressed, we can draw certain conclusions about our personal characteristics, communication style and attitude to work. To a person in an expensive, well-fitting suit, we are more likely to ascribe more competencies and positive qualities than someone who is dressed in frayed jeans and a jumper. This is one of the laws of the psychology of perception, and it is undoubtedly worth considering. Especially in business, where success largely depends on the ability to the right way present yourself.

Properly selected clothing contributes to success, raises the status, forms the image of a professional.

Clothing performs the following functions:

Presentation, that is, with the help of clothes, self-presentation occurs, we manifest ourselves in the world;

Regulatory, lies in the fact that clothing can regulate the relationship between the participants in the interaction;

Informational, is reflected in the fact that consciously, and more often unconsciously, we "tell" others who we are, how we perceive ourselves or who we would like to appear.

Knowing all these functions, it is possible to purposefully influence others through clothing, to form the desired impression in them.

It may seem that corporate clothing is an invention of the 20th century, but long-sleeved white shirts were worn several centuries ago. Although in his modern understanding such a thing as corporate clothing really took shape in the twentieth century. Benefits of using corporate clothing as an advertising medium were appreciated at their true worth at the beginning of the last century, when dress code.

The dress code is one of the components of the corporate culture and corporate image of the company. There are several descriptions of this term:

"Dress code - a set of rules governing the form of clothing and style"

"Dress code is the ability to dress, a set of generally accepted ideas about dress etiquette"

More recently, the concept of "dress code" along with the terms " corporate culture"," business etiquette "were little known in our country. But as a phenomenon, the dress code has always existed. Numerous decrees and regulations that strictly regulate the shape of the costume and the type of jewelry have existed since ancient times among all peoples. For example, in the early 80s of the XVIII century, Catherine II issued a decree "On the appointment, on what holidays, what dress to wear to persons of both sexes who have a visit to the court."

With the development of corporate culture, the attitude to the dress code has become more than serious, and corporate clothing has appeared in the wardrobe of every employee. Leaders began to present certain requirements to the appearance of their employees.

In our country, the concept of "dress code" appeared in the early 1990s. with the arrival of foreign companies Russian market. His attitude was very superficial. The presence of a dress code was regarded as a sign of a progressive serious company.

The relevance of the introduction and observance of the dress code in companies is due to several reasons.

First, it is the growth of competition. It has become more and more difficult for companies to stand out from the background of other players in their market, to attract attention and be remembered by the client. A corporate dress code can just become a strong competitive advantage for a company. Combined with advertising promotion uniform either her individual elements are an integral part of the brand.

Secondly, the development of corporate culture. The dress code is part of a set of measures to maintain and develop uniform corporate standards, and this important task for a large company. When an organization includes several thousand employees across the country, common standards allow you to maintain a uniform model of the organization, uniform business standards. Therefore, the dress code acts as an element of corporate culture, uniting all employees and motivating staff to adhere to general principles companies.

The dress code depends on the following factors:

Business specifics;

Financial and economic condition of the company.

Corporate clothing began to be considered the "face" of the company, and first of all, this applied to those employees who negotiated with partners and worked with clients. Strict men's shirts, jackets and ties - today, according to the dress code, this should be the clothing of responsible corporate employees. Naturally, such corporate clothing does not have great imagination and variety.

However, mandatory corporate clothing has often become a stumbling block between employees and managers. It was not uncommon for employees to refuse to comply with the requirement to wear shirts and ties, even though managers were sometimes of the same opinion.

The issue of corporate culture is relatively new and little studied in our country and abroad, although many key issues related to the culture of the organization are not new in themselves. Corporate overalls as an element of corporate culture

Corporate clothing includes different kinds overalls and uniforms. It should be noted that regardless of the activities of customer companies, there are uniform design principles for all types of corporate clothing.

Corporate clothing is part of the internal culture of a firm or company. It, in my opinion, is as important a component of it as the relationship between people and the order of work.

ABOUT formal and business style of dress, strict dress code, restraint and conservatism - all this, first of all, speaks of the high status of the corporation and the professional business environment. Many fall into melancholy and despondency at the mere mention of the style of "white collar". However, the professional style, as we stylists call it, is extremely multifaceted and by no means as boring as it might seem at first glance. You just need to know some of the nuances and secrets.

ABOUT reflecting the social status of a person is the most ancient and original function of clothing. After all, appearance is a kind of code, deciphering which you can learn a lot about the world in which the personality rotates. The philosophy of any dress code is determined primarily by the appropriateness and the need to match the situation, and not at all by continuous prohibitions and restrictions.

D spruce style primarily demonstrates professionalism and competence, certain values ​​​​and position in society. For example, in large companies clothing is always designed in a single given corporate style, but always adjusted for the rank of employees. God is in the details. They are the insignia in the business environment, helping to understand who is in front of you: an ordinary clerk or a top manager. It is very important to understand that professional style is an application not so much for individuality, but for compliance with the philosophy and message of the company in which the employee works.

M the international corporate standard was fully formed in the 80-90s of the 20th century under the influence of world political leaders, first ladies, leading news channels (mainly BBC and CNN), as well as Italian and English textile traditions.

Types of business style in clothes

WITH there are certain levels of appropriateness of the situation when choosing business clothes that need to be known and understood. For example, the coefficient of conservatism is an indicator of the level of severity, which affects the degree of freedom in choosing clothes. Consider the most popular business dress code options.

1 . Business Best

H The most demanding and unwelcome expression of individuality is the dress code. As a rule, it is used at very important business meetings or negotiations with foreign partners, as well as in legal organizations, banking, politics and insurance companies.

R recommendations for men: the most strict and conservative suit in black, gray or dark blue; snow-white shirt with double cuffs and cufflinks; exclusively black shoes - derby or oxfords. For women, this is a blue, gray or beige suit; white blouse; flesh-colored stockings or pantyhose; black pumps with heels from 3 to 5 cm; the only acceptable hairstyle - collected hair; lack of short sleeves at any time of the year; it is allowed to diversify the costume with a scarf or small jewelry.

2. Business Traditional

T A traditional formal business dress code that is less restrictive and has a bit more room for individuality: different colors and patterns are welcome, within reason. Men are advised to wear a plain suit (delicate stripes are acceptable), women - pantsuit or a sheath dress with a jacket. Let's say a short sleeve and, depending on the situation, loose hair. Jewelry can be a little brighter and a little larger.

3 . business casual

At good, elegant clothes for the office. This style is considered one of the most free and individual in the business environment. Perfect for organizations with freeform clothing or for business Friday. Men are allowed to wear brighter (as part of professional style) shirts, trousers, polo or vests. Women - skirts, jackets, turtlenecks and knitted cardigans.

The basics of business style in women's clothing

• Semi-adjacent silhouette
• Colour: All shades of blue, grey, tan, olive, burgundy and white.
• About the absence of patterns (except for geometric prints)
• Trouser suit with classic length trousers
• J aket / cardigan
• Skirt, the minimum length of which is 5 cm above the knee, the maximum length is 20 cm from the floor.
• Blouse
• Dress-case
• Coat made of high-quality fabric with a classic cut
• O shoe: stable heel, 3 to 5 cm high with a closed "nose"
• Tights / stockings beige and flesh (not denser than 20 den), black (8 den).
• Bag: simple form with straight cut lines, plain, without unnecessary decorative elements.
• At dyeing: concise, simple in form. Expensive jewelry and semi-precious stones are allowed.
• Hairstyle, make-up, manicure: hair should be neat and fixed, make-up should be natural, French manicure- the best option for business.

The basics of business style in menswear

• Men's suit (Italian, German, English cut) made of high quality fabrics. Special attention it is worth paying attention to the fact that the bottom button of a single-breasted jacket is never fastened, and the length of the trousers should reach the beginning or middle of the heel.
• Shirt: The color of the shirt should be in harmony with the color of the suit. The sleeve of the shirt relies on 1-1.5 cm to look out from under the sleeve of the jacket.
• P polo shirt, thin jumper, turtleneck, vest.
• O letter: only allowed Genuine Leather. Oxford or derby. How more elegant suit the thinner the sole of the shoe should be.
• Belt: chosen to match the color of shoes, briefcase and watch strap (black, dark chocolate, shades of dark cherry).
• Tie: the most striking indicator of both individuality and social status. The most important rule is that the tie should reach the belt buckle, and it should be matched to the suit and shirt at the same time.
• H socks: must be darker than trousers (black, dark blue and dark brown).
• Watches: the most important, prestigious and expensive accessory in a man's wardrobe.
• Z aponki
• Tie clip
• And the second hand: no less important accessory talking about taste and social status owner.
• Zont: black in the form of a cane.

IN In our time, there is a very clear trend towards simplification and democratization of business style in connection with the emerging postmodern era, which only plays into the hands of "white collars". The possibilities for expressing individuality in a professional style are much greater than before (for example, the allowable color palette is gradually expanding), which makes it more attractive and even more elegant. Restraint can be friends with fashion, and formal business style - direct to confirmation!

I would like to understand what is corporate clothing style. Form style- This is the business card of a particular enterprise. Employees are the face of the company, so for prestige they introduce corporate clothing style employees. It is important that the staff look neat and attractive. The uniform of employees is not last in the list of requirements, but many heads of institutions do not understand how important it is for the recognition and brand of their company.

It is important to choose the right color scheme and style of clothing so that your company is recognized. How, for example, almost anyone can describe the clothes of McDonald's workers. It is also important to take into account that employees feel comfortable and cozy in uniform, so they will feel like an important link in the development of the enterprise. If you take into account these factors, then your company will prosper!

Do not forget that the corporate style of clothing and the usual business are two different things. The difference is both in color and style. Your company should have its own distinctive colors, which are repeated both in clothing and in the design of the premises itself. Also, in the development of corporate clothing style, do not forget to take into account the symbols and logo of your company. Employees in this form will inspire more confidence, and the company will assure about reliability.

In general, when creating a corporate style of clothing, carefully think over every little thing and do not save on quality. In the future, this will play a significant role in the reputation of your company. But don't wait too long quick results. The main thing is to do everything competently and practically, then time will pass, and the corporate style of clothing will become calling card and the hallmark of your company.

The more often others see the corporate style of your employees' clothing, the stronger the associations with your company will be. Corporate identity is a necessity for any self-respecting enterprise.

When using and reprinting the material, an active link to the site about fashion "site" is required!

The best way to do this is to simply carefully examine your colleagues. Pay attention to what colors prevail in your team. If everyone dress strictly, but allow bright colors and catchy accessories, which means you can practice it too. But if you see only gray and black shades and practically complete absence and jewelry on women, it is better to beware and not be a pioneer in this area. Your crimson suit and huge brooch can, of course, be the standard of taste, but if this is not accepted in the company, you are unlikely to be satisfied.

So, you have more or less decided on the direction and style. Now it's worth thinking about what things must be in your wardrobe. First, of course, are the costumes. Buy several at once - this is the one that looks advantageous in any situation. Better Options with a skirt and trousers, as well as such that they can be combined to your liking.

Be sure to buy white blouses. Buy several because whites get dirty very quickly. a couple of with long sleeve and three or four short. In some offices, no color other than white is allowed at all, so prepare for this in advance. If other colors are allowed at work, buy a blouse in beige or pink shade. Again, do not conduct too bright experiments. Wear a radical red or canary yellow blouse only if you're sure it's allowed.

Take care of your shoes. The corporate culture is strict office wardrobe, and it is unthinkable without elegant shoes. Forget about ballet flats, sandals and flip-flops once and for all. Now you have to walk in strict pumps or heels. By the way, high hairpin, oddly enough, is still actively used by business women all over the world. It's beautiful, and strict, and very sexy.

Don't bother with accessories. If the office has strict rules, the maximum that you can afford is a chain or bracelet from some precious metal. Wear large gaudy jewelry only if it is not forbidden. It's also great to experiment with the length of your skirt, making it smaller and smaller every day. Let the skirt stay as long as is comfortable for you and your colleagues. Don't get carried away.

By applying all these simple rules, you can successfully transform from a teenage girl who was at your last job into an elegant and laid-back girl. business woman who can handle any task. Do not ignore the corporate style in clothing, because it is not only fashionable, but can also be very feminine.

Corporate attire in the workplace is an essential element of a successful corporation. Forget about strict school uniform, you can’t relax, because many employers are completely sure that the image of their company directly depends on the appearance of their employees. Therefore, employees who constantly communicate with customers have to wear uniforms to distinguish themselves from customers or passengers.

Many people are upset when, when applying for a job in any office, they find out that there is a corporate dress code that is mandatory for everyone (photos of some styles are provided in the article). In fact, rush to give up new position not worth it. After all, any corporate clothing style in a bank or office can be decorated with various additions, thereby making it more interesting for yourself and not contrary to the rules of the company. But for good image You need to know the basic rules colors and possible images.

Basic Rules

The corporate style of clothing in the office must necessarily consist of elements that distinguish employees of a particular company. Such details have been characteristic of the uniform since ancient times.

Not only specially trained people can develop a corporate style of clothing, but also the company's employees themselves, as is done in small enterprises. Large firms prefer to entrust the selection of clothes to specialists who provide such services.

In any case, approach the creation perfect image employees must be scrupulous, since every little thing can advantageously represent the company or, conversely, discredit it.

Colors and accessories

Choosing the right corporate clothing style for women is not so easy, because this clothing should not only speak about the employee’s belonging to a particular company, but also emphasize feminine nature and beauty in order to attract customers with professionalism and appearance workers. Clothing should unobtrusively distinguish the employee of the company from the crowd of customers, but in no case scream about it.

The blouse of a woman is the base in shaping the image, so the option with a white or light cream shade would be preferable. It will be easy to string on it features companies. Brooch or neckerchief should not be used by an ordinary employee, because such accessories will emphasize the head of the company more.

It is recommended to combine no more than a couple of colors, since with more of them, customers will associate the employee with the New Year tree. Also, you should not persistently remind the client about the company with an abundance of flowers and a logo on any of the accessories.

Convenience and quality

The corporate style of clothing should be not only beautiful, but also of high quality. Comfortable and real qualitative clothes has always belonged to the category of expensive things, so not every company can afford it. Although, if a company seeks to reach new level and attract more customers, it is still worth allocating finances for clothing for employees.

The material from which the clothes are made should not wrinkle much and allow air to pass through. In addition, the suit should consist of elements of clothing that will not be hot in summer and not cold in winter period of the year.

Employee rank

All employees of the same company should not be dressed the same, because there are ranks that should be distinguished. Of course, clothes must follow a single style, but amendments to the rank must also be present. Even one small detail will help the client to distinguish, for example, a consultant from a manager.

Corporate clothing is not just a sign of belonging to the company. It is a kind of message from the employee to the client. Styling is the most important point, which can easily both improve the statistics of the firm and worsen it, so a lot of time should be devoted to this issue.

Basics of style in women's clothing

Women's corporate clothing style has certain foundations that should be relied upon when developing an image. These include:

• semi-adjacent silhouette;
• cardigan;
• blue, gray, burgundy shades;
• sheath dress;
• concise and simple decorations;
• neat hairstyle;
• natural makeup;
• shoes with stable heels;
• skirt no higher than 5 cm from the knee;
• beige tights or stockings;
• French manicure.

Business Best

The most demanding and least welcoming dress code for expressing individuality is Business Best. It is used in negotiations with foreign colleagues or at other very important business meetings. Also, this style is indispensable in banking, legal organizations and politics.

In the women's version, Business Best consists of a suit in blue, beige or gray color. It also includes a white blouse, strictly flesh-colored stockings or tights, black pumps, the heel of which should not be less than 3 and more than 5 centimeters. Permissible hairstyle - collected hair. Short sleeve, regardless of the time of year, is prohibited. The only little things that can diversify a strict style are a neckerchief (not bright colors) and small Jewelry.

Business Traditional

Traditional dress code is considered more preferable today. There are much fewer restrictions in it, and there are much more opportunities for the manifestation of one's own individuality. IN this case welcome different colors and images on clothing items, but within reason.

Women are advised to wear a pantsuit or sheath dress with a jacket. Short sleeves and loose hair are allowed on certain occasions. And jewelry, compared to the previous version, can be a little brighter and a little larger in size.

business casual

It is considered the most free and individual. This is a comfortable and rather elegant clothing for office workers. Women can wear skirts, turtlenecks, jackets, as well as knitted cardigans. As a rule, such images are chosen by employees of companies where there are absolutely no restrictions on style, but still there are employers who set casual with the style of their company.

Dress code from Gazprom

In conclusion, you should figure out what is the most stringent corporate dress code today. Gazprom is an excellent example of how employees can look beautiful even with the maximum restrictions in clothing. In this company, everything is subject to the strictest business style, which in no case should be violated. business style in Gazprom is based on international standards, where restraint is highly valued, as well as the maximum high quality clothes.

Women's suit can be black, beige, eggplant and even olive color. Available in checkered or striped pattern. The fabric must be natural (thin tweed, wool, linen).

The blouse must be made in pastel colors, with adjacent or classic fit. At the same time, it should be minimal amount decor. Rhinestones and beads, as well as a deep neckline, are strictly prohibited.

Shoes should be of a classic shape and with a stable heel. Possible colors: black, beige, dark brown.