I want to do nail services. How to open a nail studio

A nail service studio is a great alternative to a large beauty salon, and is becoming more and more popular in the beauty business. Everything appears more willing to invest in the opening of such mini-salon. But for a high-quality nail service, it is not enough to set up a table and put a master at it. In a highly competitive environment, opening a nail service center requires a serious attitude to solving all issues and nuances.

What role does nail service play in the beauty industry?

The modern market of the beauty industry is developing rapidly. One of the most popular activities is the provision of nail services. Now not only women, but also men pay enough attention to their appearance, as well as hand care.

The principle of operation of salons providing nail services is the same as that of large beauty salons. The difference is only in narrow specialization. Most often, the owners of narrow-profile salons become former masters who have studied all the nuances of the profession in practice.

The right business setting can make a specialized nail studio quite competitive. This is repeatedly confirmed by examples from world practice. In many countries, mini-salons for the provision of nail services exist and bring full profit, in which there are no more than 10 jobs for manicure and pedicure masters.

Professionals tend to equate such salons with coffee houses. For example, a cup of high-quality coffee can be ordered in a large restaurant, but true connoisseurs will prefer a small coffee shop offering a wide range of not only coffee varieties, but also recipes for its preparation with their own secrets and branded additives.

What are the features, advantages and disadvantages of a business in the field of nail service

Any businessman who is going to invest in a new business for him will always get acquainted with all the advantages, features and disadvantages.

Benefits of a nail service:

in the relevance of the business;
in the constancy of demand;
in small starting investments;
in the possibility of providing additional species services;
in the possibility of providing services in the studio, office, at home.

high level of competition;
high dependence on the professionalism of the master, since low level can lead to loss of customers and damage to reputation;
increased demand for services on the eve of the holidays.

Attractive prices for the services of mini-salons contribute to the influx of customers, and properly conducted promotions enhance the effect of pricing policy. The clients of such salons are people who are most comfortable getting the service in this particular salon, since it is located not far from their home. In this case, salon advertising does not require large expenses; it will be enough to spread the booklets in mailboxes located in residential buildings in the district. Both the owner of the salon and the administrator can act as models.

After all, they are most interested in maximizing the potential of salon professionals, their uniqueness and skill. Opening a mini-nail salon in a fairly crowded area, you can count on a steady influx of customers. An appropriate move would be to offer an express service, which involves performing a complete hand care, spending a minimum amount of time. Creating a nail service studio is also beneficial because it does not immediately require large equipment costs. It is optimal to start by placing three jobs in the cabin.

What are the disadvantages of a nail service studio

Most often, the clientele gets used not to the salon itself, but to the master who works in it. The owner of a nail service studio runs the risk of losing some of the visitors if a qualified employee with regular customers leaves the salon.
Nail service is directly related to the observance of sanitary and epidemiological standards. Any entrepreneur in this service sector knows how important it is for employees to maintain discipline and what consequences their violation can lead to. It is pointless to risk your business reputation because of someone's irresponsibility.
The level of competition in the nail service market is quite high. Constant updating of the range of services, introduction of innovations, tracking fashion trends, the purchase of high-quality materials and, of course, the high professional level of the salon's masters.

How to start a business in the field of nail service

Having firmly decided to open a nail service studio, you must immediately draw up a detailed business plan. Try not to miss a single detail and specify all the components of this case as accurately as possible. The better and more complete the plan you write, the faster and easier it will be to achieve the desired goal.

Do not forget that the manicure direction is characterized by a high level of competition. It is necessary to conduct a complete market analysis in order to choose the right strategy for promoting the services of a nail service studio.

Special attention needs to be financial question. It is possible to rent a room and purchase equipment for a nail service studio only after the calculation of all costs and possible profits gives a positive result.

Try to immediately formalize your activities as soon as you resolve all organizational issues. Register as an individual entrepreneur or a limited liability company, register with the tax office and obtain all the necessary permits from the SES and the fire authority. After that, you can proceed to the selection of staff for the nail service studio.

How best to register a business in the field of nail service

You need to clearly understand: the smaller the nail service studio planned for opening, the more convenient it is to register the owner as an individual entrepreneur, and not an LLC. This will provide at least two benefits:

with an individual entrepreneur, the position of an accountant is not required;
The owner has the opportunity to use the proceeds at his own discretion.

You can register at the multifunctional center of public services or at the tax office by paying a state duty of 800 rubles.

The next step is to choose a taxation system. When opening a nail service studio, you can choose one of 3 options: USN, patent system and UTII.

The simplified tax system provides for a tax base of 6% of the studio's income. UTII has a fixed tax base, which is a positive aspect of this system. The patent system provides for the payment of a patent for a fixed period from 1 month to 1 year.

When choosing a taxation system, the region where it is planned to open a nail service studio, the cash or non-cash nature of the payments made, and some other factors are taken into account. It is necessary to analyze all the options in advance and choose the most profitable of them.

Two more important documents required for registration when opening a nail service studio are:

the conclusion of the sanitary and epidemiological service that all the necessary standards are met;
the conclusion of the fire service on compliance with all fire safety standards (this conclusion is not required if you plan to rent an office in a shopping center).

It is necessary to first study all the requirements of SanPiN 2.1.2. 2631−10 "Sanitary and epidemiological requirements for the placement, arrangement, equipment, maintenance and mode of operation of public utility organizations providing hairdressing and cosmetic services" and check their implementation.

The sequence of the procedure for sterilizing instruments should be clearly indicated, as well as the issue of disposal of fluorescent lamps should be considered.

It is important that each employee of the nail service studio has a medical book.

How much money will it take to open a business in the field of nail service

To open each specific nail service studio, you need your own initial capital. It is difficult to give a figure that is common for different salons. It all depends on the region, the level of demand for the service, the professionalism of employees and many other factors. You can open a mini-studio with only a few thousand rubles and a great desire to work and improve.

The initial investment directly depends on the scale of the planned studio, the range of services provided, the number of jobs, etc. For example, opening a small salon for 3-4 jobs will require about 50 thousand rubles for renting premises, about 100 thousand rubles for the purchase of equipment and furniture, and about 20 thousand rubles for the purchase of consumables. Documentation does not require significant expenses.

How to find a room for a nail salon

The first step is to determine the scope of the planned activity. It is more profitable for a beginner to start working from home. This will provide an opportunity, gradually gaining experience and regular customers, to develop skills and hone skills in order to continue further development more globally later.

The rent for the premises in each region is different, but in any case, the premises located in the center are more prestigious. Although they are more expensive, there are clearly more potential customers there. For a small nail service studio, a room of about 20 square meters will be required.

You should not rent a room where other salons of a similar orientation are located nearby. The best option would be a place with high traffic and a minimum of competitors.

If there is a willingness to compete, then you should act directly - open a nail service studio next to a good salon with a fairly large number of visitors. It is necessary to carefully study the entire range of services, prices, the level of professionalism of the masters of that salon. Next, put forward an advertising company with offers of lower prices, a wide range, bonus programs and promotions. Clients of a competing salon will definitely notice these offers and, quite likely, will take advantage of them. This method, although uncommon, is quite logical.

What additional contracts need to be concluded in order to offer nail services

Before starting a nail service studio, you should consider the services of which companies you may need and conclude an agreement with them. For example, water supply and sanitation, waste disposal, electricity, heating, etc. Having concluded service contracts once, you can forget about these issues for a long time and only monitor the quality of the provided utility services.

An important point is the installation of a fire alarm. In the presence of flammable materials used in the work, the presence of such an alarm is mandatory. You should choose a certified organization, install an alarm system and conclude an agreement for further maintenance.

The nail service studio must have ventilation and air conditioning. It is necessary to ensure that all ventilation installations have passports, scheduled preventive repairs are carried out. To do this, we recommend concluding an agreement for the maintenance and disinfection of the ventilation system.

Opening a nail service studio is a troublesome business. Think in advance and make a signboard necessary for any salon, and an information stand "Consumer's Corner", where the following documents:

Law on Consumer Protection";
the law “On the Protection of the Rights of Legal Entities and Individual Entrepreneurs in the Implementation of State Control (Supervision) and Municipal Control”;
the law "Sanitary and epidemiological well-being of the population";
trading rules;
book of complaints and suggestions;
a copy of the certificate of registration;
a copy of the certificate of registration with the tax authority.

Licensing of a nail design studio is not required, as well as licenses from masters, with the exception of those who provide services permanent makeup, epilation and others, suggesting a violation of the integrity skin. Such services are equated to medical and require a mandatory license.

In what form can a nail service be presented

The chosen location for opening a nail service studio is a determining factor in the selection of the main target audience. It should be borne in mind that in addition to women, who make up the majority of the client base, men also use manicure services. If you plan to provide services only at home, then you should not overestimate the price and come up with a non-standard assortment. When opening a nail service studio in the city center, you can count on positioning it as an elite studio for VIPs. This option will require large investments in repairs and a PR campaign. If an area is rented in a shopping and entertainment center, then the option is universal and the calculation is made for all categories of visitors.

The range of services provided here also affects the reputation and level of the studio. You should start with the most popular - with a manicure. Over time, more and more new services are added: nail extension, healing procedures, design and painting, etc. Then add a pedicure. Purchase special equipment, a chair and a screen for changing clothes for clients.

Please note that the concepts of "mono-" and "mini-salon" have completely different meanings.

Mini-salon is a small studio, but offering clients the widest range of services, thanks to the high professionalism of the staff and the use of modern techniques.

Mono-salon is a narrow-profile studio that offers only some procedures (for example, nail painting). It can be very different, using the most modern technologies, but other services, such as extensions, are not provided here. Such studios themselves limit the flow of clients to a narrow focus.

When compiling a business plan for opening a nail service studio, one should also take into account the "seasonal factor" of the popularity of services. For example, the services of a pedicure master are more in demand in summer period than in winter. By providing a wide range of services, you can easily compensate for the decreased demand for any one service. In addition, the disadvantage of a mono-salon is that people usually try to get a range of services, not spend a lot of time on each, and rather give preference to a salon that offers the entire range of nail services.

A mini nail salon is more cost-effective and competitive when compared to a mono salon. A well-composed assortment, including a maximum of types of manicure services, and a good pricing policy can be an excellent start for its expansion.

In addition to this classification, there is a more specific one:

Classical nail salon- the most popular option. An emphasis on a brand or a well-known name can be used as a concept for opening. For example, the studio presents the work of a famous master who has a whole list of merits and the highest qualifications.
Manicure room. Such an office is easy to open in an existing beauty salon, massage studio or fitness center by renting a small area from them. The base of regular customers accumulated by the salon will only benefit the opening office. A significant drawback is that these clients will have to be limited.
Nail design studio. Assumes its main activity various options nail design, using the most different equipment coverings or paintings. Such positioning will require the presence of highly professional craftsmen with artistic abilities and significant costs for recruitment and wages.
An island in a shopping center or a nail bar. The most popular type of nail design studio in Lately. The work is designed for women shopping in a large shopping center. WITH psychological point of view, they are more motivated to manicure, even if they did not originally plan it. Also, the advantage is that the opening does not require serious costs. The main disadvantage is the impossibility of full processing of the tool, which can scare away the clientele.
Home manicure parlor. This is the lowest cost option. The income of a manicure parlor at home is limited by the workload of the master. Another disadvantage is the difficulty of attracting customers, because not everyone agrees to trust an unknown master. Here you should rely only on the recommendations of friends and acquaintances.

Pay attention to non-standard options for opening a nail service studio:

Nail-bar in a restaurant, cafe. The unusual thing is that while the order is expected or the spouse is drinking coffee, the master manages to provide the companion with an express nail service;
A mobile nail salon involves the provision of services at home. It can be considered both as an independent direction, and as one of the services of a nail service studio.

The opening of a franchised nail service studio is gaining more and more popularity. The modern Russian market offers at least 15 different franchise offers of large salons.

When making your choice, rely on the state of the market in your area, the size of the initial investment, as well as personal preferences.

What equipment and materials are required for nail service

The purchase of modern equipment necessary for the full-fledged operation of a nail service studio will require the expenditure of most of the initial capital. Another part will go to the purchase of consumables and tools. Their price directly depends on the quality. You should study the proposed options in advance and choose the most suitable for the price and other data. The use of high quality products for nail services and a professional approach guarantee the studio a good reputation.

Consultation with a specialist can help in choosing equipment. You should not buy the cheapest materials or the first equipment that comes across, the reputation of the salon depends on it. It is necessary to find responsible and long-standing suppliers in this market, purchase from them a small batch of material and make your choice in favor of the best.

If there is a financial opportunity, then it would be advisable to purchase, in addition to standard equipment, additional equipment. For example, a modern hood for the workplace of a manicurist will save customers from discomfort, dizziness and headache arising from the use of acetone or acrylate. The hood "sucks up" not only flying dust, but also all harmful fumes.

Another innovation of modern nail service is a printer for drawing a picture directly on the nails. With the help of a special system, the printer is able to recognize the size and shape of the nail, so that the pattern selected from the base is easily clearly applied to nail plate. The cost of such modern equipment is about 1.5 thousand dollars. Payback with an average flow of customers - 1 month.

The necessary minimum equipment for a nail service studio.

One manicure table costs about 5 thousand rubles. If a hood, cabinet, table lamp are added to the kit, then one workplace will come out about 20 thousand rubles. If the studio is planned in the nail-bar format, then ready kit costs from 40 to 80 thousand rubles, depending on the number of planned jobs.
The stand for manicure is bought separately and costs about 5 thousand rubles.
Chairs for the client and the master will cost from 3 to 4 thousand rubles each. It is important that they are as comfortable as possible, because the duration of the procedure reaches 2 hours.
A display stand or shelves for storing and displaying varnishes and other materials cost from 2 thousand rubles, depending on the size.
Manicure device. The cheapest option costs from 1 to 2 thousand rubles.
A lamp for drying varnishes, building nails costs from 2 thousand rubles.
Manicure set costs from 1.5 thousand rubles.
A sterilizer for instruments costs from 5 thousand rubles.
Other furniture: armchairs or a sofa for waiting, wardrobes, a clothes hanger, an administrator's desk, etc. - from 15 thousand rubles.
Consumables: nail polishes, tips, nail care products, etc. - from 20 thousand rubles.

Recruitment for a nail salon

For recruitment, you can use the following options:

advertise a job in the media;
post an ad on the Internet about an existing vacancy;
place an ad in educational institutions graduating nail service masters;
contact the recruiting office;
ask friends or acquaintances;
poach from a competing salon;
do profitable proposition on cooperation with a private master.

What skills and qualities should a nail technician have?

Manicurist must have knowledge of:

fundamentals of anatomy and physiology (properties and structure of nails and skin);
fundamentals of dermatology;
fundamentals of psychology;
rules, methods and techniques for performing nail service;
fundamentals of the science of colors and paints;
laws of drawing up compositions and drawings;
properties of materials preferred for use in nail service;
purpose of the tools used in the work, methods of their use and storage rules;
ways of making varnishes, mixing various shades;
device and rules for the operation of tools and equipment for nail service;
properties and types of materials and preparations used in the nail service, as well as their consumption rates;
modern trends and trends in nail fashion;
main directions and trends of development;
measures to provide first medical care if necessary;
rules of organization in the workplace;
rules of sanitary hygiene;
rules of professional ethics and correct service.

The main requirement for a nail service master is a permanent professional growth. To keep customers satisfied, your master must be able to flawlessly perform:

hygienic cleaning of nails;
preparation of nails for varnish;
cleaning nails from old varnish;
creating the shape of nails by filing;
selection of a combination of colors of varnishes;
applying varnish to the nail plate;
nail extension desired length;
development of nail design, taking into account an individual order;
cosmetic care for hands and fingers, including massage, peeling, wrapping, etc.;
instrument disinfection;
workplace organization.

Give preference to a candidate for the position of a nail service master who has:

the ability to focus on the client for a long time;
the ability to include creative thinking;
accurate eye gauge;
the ability to pay attention to details;
developed sense of harmony;
well-developed fine motor skills of the hands;
well-developed figurative memory;
the ability to figuratively represent an object, process and phenomenon;
the ability to create an image according to the verbal description of the client;
the ability to translate the image into a verbal description;
the ability to predict the result;
developed aesthetic and artistic taste.

A nail technician must have:

creativity;
the ability to concentrate;
mindfulness;
accuracy;
initiative;
patience;
goodwill;
tact.

Opinion practitioner

Larisa Kokorina, famous master, for a long time working in the field of nail service

The issue of professional training of nail service masters has been and remains quite difficult. Modern society offers many schools of nail service, but this is more of a consultation than a professional training of a nail technician. I advise young masters to give great attention documents obtained at the end of such schools. The only state document confirming the qualification of a nail service master is a certificate of conformity. Obtaining such a certificate is also convenient for those masters who have not been engaged in improving their skills for a long time. The certificate is issued for a period of 3 years. To obtain it, the master must provide to the expert council Required documents, complete tests and practical tasks.

"Rules consumer service Population” and the law “On Protection of Consumer Rights” provides for the obligatory presence of a master document confirming his qualifications. Certificate of completion of school or other educational institution must be licensed. In this case, certificates are not suitable, especially those issued for foreign languages. There is only one way out - to confirm qualifications, you will have to complete short-term courses and obtain a licensed document.

For nail service masters working in salons, and these are almost all masters in our country, the legislation provides for mandatory advanced training every 2 years and participation in professional competitions. This is possible if there is a licensed document confirming professional education. Many masters do not have the opportunity to take part in competitions precisely because of the lack of a certificate of education. And these are just some of the obstacles.

What is the certificate of the master of nail service

Currently, there are a fairly large number of schools that issue certificates of nail service on their completion. You should know that a professional who has completed training must have a diploma, not a certificate. Diplomas of nail service are received by graduates of schools that have passed state licensing. There are very few such schools. Those certificates that are issued by any training centers and even by private individuals who do not have such accreditation, have no legal force and speak of the advisory nature of the training received. However, it can also be high quality. Therefore, when selecting candidates for work, it is better to conduct professional tests and focus on them.

How a nail studio can attract customers

The main stream of clients of the nail service studio are women who take care of their hands from youth to old age. Although it is impossible to deny the fact that now there are quite a lot of men who care about their appearance. This suggests that the clientele of the nail service studio is very diverse. The owner of the studio should strive to take care of each client so that his pleasant experience becomes a guarantee of the desire to become a regular visitor and recommend your service to friends.

The profit of a nail service studio directly depends on attracting customers with a competent advertising concept.

distribution of flyers and booklets;
placement of studio business cards in crowded places;
creating an interesting site, as well as by advertising on the Internet;
creating groups in different in social networks and their active promotion;
communication on forums;
participation in various competitions;
creating a bonus system;
the use of customer-focused policies, including holiday greetings, bonuses and promotions for regular visitors. During the procedures, the client should be offered coffee or tea, various magazines, etc. Communication should be as correct as possible, aimed at meeting the requirements and desires of the visitor. The most important indicator the reputation of the nail service studio is the impeccable implementation of sanitary and hygienic standards. Disinfection and use of disposable instruments and consumables is mandatory.

What difficulties you need to be prepared for when opening a business in the field of nail service

Before opening a nail service studio, you have to solve a number of problems.

Lack of qualified personnel. The high professionalism of the masters of the nail service studio is the key to success. It is not easy to find such masters. Training and training of personnel who would meet the requirements of the salon will require a lot of time and effort.
The risk of losing the client base due to the dismissal of the master. Regardless of the efforts of the owner of the salon, clients get used not to the salon itself, but to the master. If the master leaves, he takes his regular customers with him. This problem is solved by the inclusion in the work of various programs for clients, the issuance of certificates aimed at linking the client to the salon. A professional working in a nail service studio should also be encouraged with bonuses (for example, for long service) and maintain an atmosphere of comfort in the whole team.
High competition against the backdrop of a growing market can create a risk of losing customers. It is possible to solve this issue through the competent and effective use of methods and technologies aimed at attracting and retaining customers.
The need to always be in trend. Only continuous monitoring of fashion trends, the introduction of new technologies and equipment upgrades can make a nail service studio competitive.
The risk of loss of business reputation in the event of a master's mistake. It is necessary to carefully approach the selection of staff for a nail service studio. Your reputation and the image of a beauty salon depend on the level of professionalism of the masters. Poor quality work can cause a surge of negative feedback on social networks, which will lead to an instant chain reaction and a loss of confidence in the work of all studio masters. Only maximum control over the performance of their duties by employees, the correctness of their behavior, compliance with sanitary requirements makes it possible to maintain the reputation of the salon at the proper level.

Every business starts with an idea. And any idea grows out of desire and interest. If you have always cared for your hands, did not miss new care trends and design models, then you can make good money on this.

You may be driven by a desire to change careers, earn extra money or expand your social circle, all of which will be a good incentive to open your own nail extension business, gain confidence, freedom of action and independence.

Your own nail business is quite simple and not expensive.

Let the idea of a chic nail salon loom in your head, it’s better to start doing nail extensions at home, and first write a business plan, like in any other business.

It should include the following items:

analysis of the market for the services provided;
education;
materials;
advertising, clients;
development prospects.

Current market situation

The nail business today is quite well developed throughout Russia.

Gel and acrylic extension masters work at home, open their own mini studios and expensive salons. Despite so much competition, you have good chance expand your business. To do this, it is enough to become a very good nail extension master and work with high-quality consumables.

There are enough unscrupulous workers in the nail service market who use cheap materials, neglect the basics of nail design and generally work somehow. This, of course, is an unfortunate fact, but you can make good money on it. So we smoothly move to next paragraph included in your business plan.

Education

In teaching, it is important to choose a good teacher. Not a master, but a teacher, that is, a person who not only knows how to work well on his own, but can also easily and intelligibly teach you all the intricacies of gel nail extension, acrylic and the basics of nail design. To do this, it is better to contact professional studios or schools for beginners, where nail service masters are trained.

Training in the studio will cost 10-15 thousand rubles. But if you live in a small town where you have practically no competitors, that is, it will be easier to start a business, but there is nowhere to learn this business. In this case, the Internet is at your disposal! There you will find many tutorials for beginners on nail extension, as well as a lot of ideas for design.

Such training will be practically free. Through the Internet, you can order materials for work, without which it is impossible to learn and open your business from scratch. Reviews on blogs and forums will help you find good sites, which are indispensable in finding quality information.

So, we have come to another expense item that reveals your business plan. There are enough manufacturers on the market for nail extension materials.

You can even become an official representative of a brand, but it will be more profitable to do this already being the owner of a mini studio or salon.

Necessary materials

You should purchase the necessary materials and tools for building, both acrylic and gel. The total cost is about 20 thousand rubles. You will also need various materials for design, their cost is quite difficult to calculate, it all depends on your imagination and the wishes of the customer.

Advertising

How to advertise a nail business from scratch? First of all, your hands and nails must be in order! The second step is your closest social circle - friends, relatives, colleagues, friends of friends, and so on. This is both training and already the selection of potential clients to open a mini nail salon at home.

Regularly arrange mini promotions with discounts, such an action plan will attract more customers. Give bonuses to visitors to your salon at home who came for the second time or to those who brought you a client, for example, a discount on design services. Such simple actions will help you quickly expand your customer base, cover initial costs, provided that you provide your services with high quality.

Growth of your business

In a year or two, when you gain experience and get regular customers, you can think about opening a mini studio or salon.

This is a matter of business development. If you live in a big city, it is better to open a mini studio, let there be several of them in different areas over time.

It is advisable for residents of smaller cities to think about opening one salon with the maximum range of services. It's good if you have original idea design of the room and a detailed plan to make it pleasant and convenient for customers to be within the walls of your salon. Let it be the most fashionable and haunted place in the city.

Of course, starting your own business from scratch is not easy, but today we have considered the option of a low-cost, fast payback, creatively interesting own business!

For future professionals

Home nail tech - what you need to know

Many girls, as soon as they learn something about nail extensions with gel or acrylic, will certainly think - is it worth it to do manicure and nail design at home? Of course, there are advantages to such an undertaking, but there are also numerous disadvantages. Let's touch on the cons, since the pros are always more obvious.

The first thing that a novice master of manicure and nail extension at home begins to face is an unreasonably large amount of time spent on one client. If you, in addition to building nails, also work full time, then you should forget about rest after a working day. You may have time to do something around the house after work before the client arrives, but you should not count on the time after nail extension. because you are already tired of washing dishes and cooking and you don’t want to think about it! Shower, sleep or just not move - thoughts after the client leaves.

Do not think that after a year of working from home and combining with the main job, you will be building extensions much faster. This is not so: Faster nail extensions can be done only by honing your skills for a long time and a lot. It's not for nothing that the masters in the salon perform nail extensions for about 2.5 hours, and not 4-5 as in your case!

The second disadvantage is related to communication issues. If you are not too fond of talking about everything and a lot, especially with little-known people, over time, your dream will be a silent client. Clients who come to your house begin to feel quite free and relaxed, they will consider you not just a master, but a friend whom you can tell a lot about, and you will have to listen ... ..

There is one more point in nail extension at home - this is the obligatory dulling of your fantasy regarding nail design. If you can easily, it turns out, repeat the design of nails from the Internet or magazines - you are lucky, but if you don’t know how, then it’s better not to show these magazines to the client. Remember how many nail designs you can offer to one client? Even if you count 10 worthy examples, it still doesn’t mean anything - a client tells you before any holiday that he will wear a bright blue blouse and sand-colored trousers and sandals with flowers - and he would like these flowers to somehow fit into the nail design! Here, your prepared templates will not help you ... And if fantasy stops visiting you, you will be on your own and suffer from your seemingly pleasant work for yourself! In a beauty salon, the client is less capricious and it is easier to work with him.:

If you yourself become imbued with positive feelings for the client - you will lose money - sometimes you will start doing nails on credit, repairing a broken nail for a symbolic amount - although you can spend about 40 minutes on this, as well as on an application - you don’t need to draw anything on your nails, let's just cover it with varnish, you will agree, and as the client’s appetite grows, add a sticker, a rhinestone and a dash here - which in the end will take extra time, but the client will not perceive this as a full-fledged design - he just wanted to cover it with varnish - and it’s not convenient for you will take extra money from him ...

Well, the last most obvious minus that will always bother you is banal laziness. After all, you can call a client and say: “Oh, I’m sorry, I have a force majeure at work, I can’t see you today, come on the day after tomorrow.” So over time, you can gradually lose customers or he will start to behave the same way - being late, rescheduling the visit, knocking you out of the schedule, etc.

Professionals say about nail extensions at home

1. "Working from home" is illegal! It runs counter to the rules and requirements of almost all regulatory authorities, from SES to the Ministry of Emergency Situations, from local executive committees to service companies (Energosbyt, Vodokanal, housing and communal services).
Remember: for the work of her-art master, only non-residential is suitable, and even repurposed for this species activities, space.

2. "Fear the neighbors!" This is one of the first axioms that really does not require proof (at least by neighbors in the stairwell). You will have to prove, and possibly even in court, that you are not engaged in entrepreneurial activities at home and do not interfere with the neighbors to live a quiet life.
Conclusion: do not forget the proverb: "A person is good only when his neighbor is bad" ...

3. "Fear the neighbors!"-2 Because it is they who can interrupt your successful home activities, and by no means because of “economic envy”, but simply because of “ sharp deterioration state of health” - which will be reported to the appropriate authorities.
Conclusion:(see paragraphs No. 1,2);

4. "Cockroaches have nothing to do with it!" These beloved pets, or rather, their absence in your home, is not an indicator of compliance with sterility and hygiene standards.
Conclusion: do not forget to use disinfectants and pre-sterilization cleaning, as well as sterilization devices for manicure and pedicure.

5. Big fish? - Not to you!" Forget rich clients. The fact that yesterday and perhaps even today you served wealthy clients from the top ten of the FORBES list at home should not give you confidence in tomorrow. After all, the days of the predominance of demand over supply are over. The number of legal beauty salons and nail art studios, and with it the value for money, is constantly growing.
Conclusion: if you work in this format, focus on economy clients, they are your bread for tomorrow.

6. "Don't lose your hands!" Always remember that your skill is in danger, because the most difficult thing is to be able to combine daily practice with theory, look at your work and nail designs from the outside and constantly motivate yourself to develop, primarily with specialized education in the field of technology and nail design!
Conclusion: remember that no one is interested in you except you ...

7. "Turn on your head!" It's not enough to just be a good manicurist. At home, it is very important to be able to count money, plan and budget your income and expenses ...
Conclusion: attend courses for salon business managers, do not forget that you are, first of all, a director!

8. "Do not drown in the swamp!" Here is your main motto for every day, it is with him that you get up in the morning and go to bed in the evening.
Conclusion: constantly think and analyze, be self-critical!

This is far from all you need to know. For this, there are specialized seminars for managing a salon business, where you will hear only practical advice that you will need to take into account if you are already going to do nail extensions, manicures and pedicures on your own at home.

When choosing a business niche, you should rely on opportunities, have a complete picture of the demand for this proposal. Type of activity required all year round- beauty industry. The beautiful half of humanity, regardless of the season, will seek the services of a beautician, stylist, hairdresser, manicurist. That is why aspiring business ladies are thinking about how to open a nail salon, which will be discussed in the article.

If you chose this direction, you should not worry too much about competition in the market, because there are many beauty salons, but the quality of the services provided often leaves much to be desired.

Starting to launch the project, it is necessary to analyze the relevance of the service provided. An effective tool for analysis is a sociological survey. If you plan to open an economy-class establishment, you can conduct mini-surveys near large stores, markets, and courtyards.

Ask if there is a need for such services. Dynamics of about 30% is considered positive. Focus should be mainly on girls under the age of 45 years.

Such a survey can also become a preliminary advertisement: invite the respondents to become customers of the establishment, offer discount cards or discounts.

Cold contacts allow you to find the initial customer base.

There are several ways to organize this type of business. A sole proprietorship or LLC form will do. From the point of view of management and accounting, opening an IP is easier and more profitable. It is necessary to go to the relevant state organization with a certain list of documents, submit an application, pay the state duty.

To open a salon, you will need a package of documents:

IP status;
license of the established type;
permission of the SES, fire inspection;
seal;
registration with the tax office.

To facilitate the registration process, you can seek help from a notary office, where all issues will be resolved within a week with little or no participation from you.

Manicure parlor regulatory documents must meet the following requirements:

area for each master - at least 6 m 2;
employees must have health books, undergo a medical examination every six months;
it is obligatory to have a sterilizer and a sink for washing tools, hands;
after each client, tools and furniture must be disinfected and heat treated.

If the salon is located in a shopping center, then a cooler can be used instead of a sink.

To find the right place for a nail salon, you need to conduct a market analysis. Possible options: a large shopping center, city center, a place near clothing stores. When a girl buys new clothes, the desire to look well-groomed and neat increases. A nail parlor nearby can satisfy the need to look irresistible in a new outfit.
Rent or buy. Before you buy a property, you should make sure that your business plan is being implemented successfully. You can opt out of rented space. This option is more reliable and profitable for novice entrepreneurs.
Consumables and equipment will require storage space. The footage of the room for the office is calculated at the rate of 6 m 2 for each workplace. The premises must be transferred, if necessary, to a non-residential fund.
To save money, you can find a room that has already been used as a nail salon. If you yourself are a manicure master, you can open an office at your home until a customer base appears that is sufficient to open an individual entrepreneur.

The cost of renting a room ranges from 500 to 1500 rubles. per 1 m 2 depending on the size and location. Repair of the premises will require about 1500-2000 rubles. per 1 m 2.

When compiling your business plan for a nail salon, you need to consider the purchase of special equipment, tools for manicure, pedicure.

It must meet the following requirements:

be comfortable, high-tech;
match the interior design.

The cost of a manicure table is 5000-10000 rubles, a drying lamp - 5000 rubles. Armchairs for the client and the master - 5,000 rubles each.

To perform paraffin therapy and European manicure, additional equipment will be required:

paraffin furnace (up to 20 thousand rubles);
fraser with nozzles (up to 12 thousand rubles);
ultraviolet lamp (up to 10 thousand rubles).

Except large equipment, a business plan should include many necessary details:

baths;
tool kits;
napkins, towels;
cosmetic, consumables.

It is worth buying these little things in bulk at specialized bases, checking certificates of conformity in order to eliminate problems during SES inspections.

In many ways, the success of a business depends on the successful selection of personnel. Preference should be given to masters under the age of 30 with work experience and a suitable education. Such employees will be the most productive. They follow fashion and new trends. For a less paid position, you can take a promising intern, evaluating the quality of the work performed on your own.

At the interview, it is worth assessing the sociability of a potential employee. Often, clients return to the nail salon because of their trust in the specialist. Such visitors need to find an approach.

Pay attention to the hands and manicure of the master himself. Forbid craftsmen to smoke at work or generally only accept non-smokers. The client and the specialist are very close to each other during work, the smell of cigarettes can greatly spoil the impression.

Diplomas, achievements, certificates of employees posted on the walls will add confidence to the clients in the qualifications of the master.

It is easier to select personnel on the Internet, independently choosing specialists according to the level of work. You should not advertise in the press, as the flow of low-skilled applicants takes time. You can poach employees from competitors by offering better working conditions.

To open a manicure parlor, you need to hire:

manicure and pedicure master - 2-3 people in shifts - payment of 30-50% of the procedure;
administrator - 2 people in shifts. The rate is about 8,000 rubles. + percentage of turnover.
cleaner - from 4,000 rubles.

At first, you can act as an administrator. If you personally want to act as a manicurist, it is enough to rent a rack in a shopping center or an office in a beauty salon, or take clients at home.

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Services that help maintain or create beauty have always been in demand, especially for the beautiful half of humanity. You need to take care of your nails no less carefully than your skin or hair.

Agree, people pay attention to hands almost everywhere - in the store, office, among friends and even more so - girlfriends. It is good if nature rewarded beautiful and strong nails. But even in this case, they need care to look neat and attractive.

To do this, at least you need to regularly do manicures and pedicures. For those who have been deprived of nature, there is such a service as building artificial nails.

Education

The idea for nail extensions or manicure and pedicure services is always relevant, despite the high competition. But before providing such services, it is necessary to undergo special training. It is quite enough to enroll in the relevant courses or order CDs with educational materials through the Internet. The basic course includes only direct nail extension. Design and painting will have to be studied additionally.

Market Segment Definition

As mentioned above, the nail business is highly competitive. Therefore, only the master who perfectly knows his business and uses good, high-quality materials in his work will be successful. Today, gel nail extensions are gaining more and more popularity. This is due to the fact that in this case polymerization fluid must be used. This substance is quite toxic, and requires an exhaust hood in the room where acrylic nails are built up.

Typically, this type of service is used for several reasons. This is the lack of time for care, and ugly natural forms, and great design opportunities. Clients of salons, as a rule, are girls over the age of 17 years. The upper limit of the age category is difficult to determine. Mostly students, office employees and sellers turn to the masters. But ordinary housewives do not drop in too rarely. For starters, it is better to offer your services to friends and acquaintances. If everything is done qualitatively, advertising is guaranteed.

Necessary materials

Before you start your own business, you need to draw up a business plan. The nail business requires it just like any other. For training and provision of nail extension services, the following amount will be required (calculations are based on the prices of TM Sharlin (Russia), taking into account the need for consumables for work per month):

Gel brushes No. 4, 6 - 1200 rubles.
Brushes for painting (set of 12 pcs.) - 400 rubles.
Modeling brushes (set of 5 pcs.) - 600 rubles.
Transparent gel, 15 ml - 900 rubles.
White gel, 15 ml - 850 rubles.
Gel pink camouflage, 15 ml - 900 rubles.
Finishing gel, 15 ml - 750 rubles.
Degreaser, 10 ml - 250 rubles.
Disinfectant, 250 ml - 200 rubles.
Pusher, 1 pc. - 300 rubles.
Nail files, 3 pcs. -90 rub.
Buff, 2 pcs. - 60 rubles.
Cuticle oil, 5 ml - 100 rubles.
Edge line remover, 10 ml - 300 rubles.
Primer, 10 ml - 420 rubles.
Tips (set of 500 pcs.) - 500 rubles.
Forms, 500 pcs. - 600 rubles.
Tips cutter - 120 rubles.
Milling cutter with nozzles - 6000 rubles.
Brush cleaner, 50 ml - 400 rubles.
Nail polishes, 10 pcs. - 400 rubles.
Ultraviolet lamp - 1400 rubles.
Nail polish remover, 500 ml - 400 rubles.
Means for removing the sticky layer, 250 ml - 600 rubles.
Napkins - 20 rubles.
Cotton pads - 100 rubles.
Gel or acrylic paints- 1000 rubles.
Glue for nails and tips - 110 rubles.
Pillow under the elbows - 200 rubles.
Gel remover, 250 ml - 600 rubles.

The total cost of materials will be 19,370 rubles.

Service costs

In order to determine the pricing policy, you need to know the cost of gel nail extensions. This is easy enough to do, since the approximate consumption of materials and the service life of accessories such as brushes, nail files, etc. are known. So:

1) modeling gel (900 + 900 + 850): 3 = 884: 5 = 177 rubles;

2) finishing gel 750: 10 = 75 rubles;

3) forms 600: 500 * 10 = 12 rubles;

4) brushes 600: 5 = 120 rubles;

5) nail polish = 5 rubles;

6) additional expenses (cotton pads, brush cleaning, electricity, auxiliary fluids, etc.) = 100 rubles.

We get that the cost of providing services for modeling artificial nails is 480 rubles.

Determination of prices for extensions

After determining the cost, do not forget to enter the relevant information in the business plan. Nail extension is quite a lucrative business. There are a lot of people who want to give their hands a well-groomed look. Transparent gel extensions and French manicures are in particular demand.

More time-consuming is the second option, which uses camouflage and white gel. But in terms of material consumption, these types of extensions practically do not differ, the difference lies only in the complexity of the work performed and the time spent. Please note: the minimum profitability must be at least 25%, otherwise it makes no sense to start a business. In addition, a gel nail extension business idea can be implemented in two ways.

The first is the opening of the salon. But this will require additional costs for office rent and staff salaries. Let's dwell on such an option as a nail extension business at home for now - this is more acceptable and practical for a novice master.

So, back to the cost of services. In addition to the cost of purchasing materials, the price is also affected by the number of inhabitants of the settlement and the prices of competitors. On average, we have the following result:

1. Extension with a transparent gel - 480 * 1.25 = 600 rubles.

2. French extension - 600 * 1.5 = 900 rubles.

3. Correction with a transparent gel - 400 rubles.

4. French correction - 600 rubles.

These are the minimum prices for a novice master who conducts a reception at home.

Prices for nail design are somewhat different, but they also depend on the materials used and the complexity of the work. The average price for painting nails is 120 rubles, and for artistic modeling - 300 rubles.